Download Corporate Profile (PDF) - Jay Gee Melwani Group

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SETTING STANDARDS IN BRAND MANAGEMENT AND MARKETING CUSTOMISED MARKETING If you know a sure-fire method to marketing a product successfully, we don’t want to hear about it. There’s no such thing. But neither is it a mysterious undeterminable process. Each partner brand is managed and marketed by a team solely dedicated to the success of the brand. There are no handed-down frameworks to follow. Each brand dictates its own plan, its own set of strategies and tactics. Full autonomy is given to the teams, keeping the ideas fresh, creative, forthcoming and just one step ahead of the competition. SUPPORT SYSTEMS Any team, no matter how capable, will be crippled without competent support. We have two: a central administrative team, and a senior management team. We also have highly integrated office and retail systems, constantly upgraded with the newest software: from point-of-sale right up to regional management levels. OPERATIONS + DISTRIBUTION The heart of our business is our distribution and warehousing teams. Retail and distribution operations are continually refined to better serve the consumer with the full recognition that how and when the product is delivered is an integral part of brand building. RETAIL + WHOLESALE Perhaps the pet strength of the company is the regional network we have with leading departmental stores and select independent retailers. Add that to our stragically placed single-brand boutiques and retail outlets, and you have a combination that’s best able to project the intended brand image, ensuring optimum traffic from the target audience. STORE PLANNING + VISUAL MERCHANDISING You could say that we have learned a few things after over a hundred years of experience. After all, our stores have won the American Express Awards for “Best Stores - Retail” in the three successive years it was held. Each of our boutique stores, departmental store concept corners and retailer outlets is designed with the target customer’s total experience in mind. We fully understand that everything adds to the brand image from the choice in wood panels to the manner in which one answers the phone. ES TA BLISHED 1883
SETTING STANDARDS IN BRAND MANAGEMENT AND MARKETING ADVERTISING + PROMOTIONS It’s no secret that we’re brand builders. For that reason, it should also be no surprise that we boast a higherthan industry-average advertising spend. It’s essentially what makes Brand A better than Brand B, and we’re banking it all on A. Relentlessly! Otherwise, how are we to maintain our much-higher-than-industryaverage advertising return? RESEARCH + STRATEGY This is when our company sits and thinks on how to stay ahead of the competition by, of course, first researching the competition. And then ourselves, our consumers, their perception of us, changing buying patterns, emerging trends, so on and so forth. It’s a hefty task but one that’s done every year. Then we’ll refine, fine-tune, or totally throw out the old and create new strategies. And then after the year’s over, we’ll do it all over again. TRAINING + DEVELOPMENT Our employees are our most valuable assets. You could say that they are the group in the Jay Gee Melwani Group. And lest you think this a chest-beating company statement, here’s what they receive: regular management training (with in-house management trainer), language skills, sales and service skills, supervisory skills, personal grooming skills and even weekly, company-wide yoga sessions. We understand that all good relationships start with listening to what the other has to say and that’s what we do at the Jay Gee Melwani Group, a company with an unusually low staff turnover. The employee’s personal development is our development. Their growth, our growth. ES TA BLISHED 1883
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Page 3 and 4: About Jay Gee Melwani Group A priva
Page 5 and 6: At Jay Gee Melwani Group, we are re
Page 7 and 8: B.H. Melwani CHAIRMAN Our Visionari
Page 9 and 10: Our Managing Director “Trust, Und
Page 11 and 12: The Management ES TA BLISHED 1883
Page 13 and 14: The Ambassadors On the retail front
Page 16: Aéropostale, Inc. is a mall-based,
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Page 24: Founded in 1985 by Marc and Laurent
Page 28: The Dockers ® Brand has embodied t
Page 32: Holland & Barrett is UK’s Leading
Page 36: The Levi’s ® brand epitomizes cl
Page 40: Established 110 years ago, T.M.Lewi
Page 43 and 44: JAY GEE CARD The original Jay Gee C
Page 45: GOING INTERNATIONAL Jay Gee Melwani
Page 49 and 50: References Development Bank of Sing

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