Download Corporate Profile (PDF) - Jay Gee Melwani Group
Download Corporate Profile (PDF) - Jay Gee Melwani Group
Download Corporate Profile (PDF) - Jay Gee Melwani Group
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In 2010, Levi Strauss & Co. launched dENiZEN in Asia – the first<br />
brand launched outside of the United States.<br />
“Denizen” means inhabitant and belonging to a community of friends<br />
and family. Denim is in the name, the heart of the dENiZEN brand.<br />
dENiZEN is outfitting a new generation of upwardly mobile youth<br />
with great fitting, quality jeanswear and other fashion essentials at<br />
affordable prices.<br />
dENiZEN is a brand designed for the new generation of young<br />
people. They are optimistic, focused on the future and busy pursuing<br />
their dreams; yet are well-connected to their families, friends and<br />
communities. These young people seek stylish, well-made, great<br />
fitting, affordable clothes from a company they trust to meet their<br />
active, dynamic lifestyles. dENiZEN is the first brand ever to be<br />
introduced outside of the United States by Levi Strauss & Co., the<br />
denim and jeanswear authority.
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