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ES TA BLISHED 1883


Apparel<br />

Aéropostale<br />

Ashworth<br />

celio*<br />

dENIZEN TM<br />

Dockers ®<br />

Levi’s ®<br />

New Look<br />

T.M.Lewin<br />

Childrenswear<br />

adidas ® kids<br />

carter’s ®<br />

Levi’s ® Kids<br />

Nike Young Athletes<br />

OshKosh B’Gosh ®<br />

Lifestyle<br />

Aigner<br />

ALDO<br />

Giuseppe Zanotti Design<br />

Watches Of Switzerland<br />

Health<br />

Holland & Barrett<br />

ES TA BLISHED 1883


About <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong><br />

A privately-held company, <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong><br />

<strong>Group</strong> represents and markets some of the<br />

leading international names in lifestyle and<br />

apparel. Through joint-venture partners<br />

and associates, we are headquartered in<br />

Singapore, with representations in Dubai,<br />

India, Indonesia, Malaysia and Thailand.<br />

All of which didn’t happen overnight<br />

either. You have to be ever ready to seize<br />

opportunities in a sea of continuing change.<br />

And you have to keep at it for more than a<br />

century. So what’s the big secret behind our<br />

success? Simply this: a dash of innovation<br />

and commitment to quality, mixed with<br />

dedicated service and integrity, in a caring<br />

highly motivating and rewarding corporate<br />

culture.<br />

ES TA BLISHED 1883


It all began in 1883 when a young man named<br />

Jhamatmall Gurbamall (J.G.) <strong>Melwani</strong> left Penang,<br />

Malaysia, in search of a better life. With only a case<br />

of leather slippers, he set sail for Medan, Sumatra.<br />

Not hard cash, but slippers, for his plan was to start<br />

immediately.<br />

Ambition and youth served him well. The money<br />

made from the slippers was quickly invested on a<br />

bicycle and acquiring more goods. Just after two<br />

years of peddling the streets, he saved enough for<br />

his own shop in Medan – Jhamatmall Gurbamall &<br />

Co. Not bad, considering Jhamatmall had only just<br />

turned 27.<br />

By 1890, offices were established in Singapore,<br />

Yokohama, Calcutta and Padang.<br />

The helm was passed over to Chandiram <strong>Melwani</strong><br />

in 1938 who took the business one step further<br />

Our History<br />

to include trade in European textiles. However,<br />

turbulent times from the ‘30s to the early ‘50s, which<br />

included the Great Depression, affected several<br />

businesses, and J.G.’s business was no exception.<br />

Almost all of its offices were forced to close.<br />

Well-tempered by the hard times, the company met<br />

with yet another turning point as leadership was<br />

handed over to a young Moti <strong>Melwani</strong> in 1956, who<br />

embarked on a new strategy – obtain new agency<br />

contracts and franchises. In 1964, the landmark<br />

distribution deal with Levis Strauss & Co., for South-<br />

East Asia was signed.<br />

Given the rights to market and distribute Levi’s jeans<br />

in the region, the company, through aggressive<br />

marketing and positioning, successfully translated<br />

the jean’s iconic image over to the Asian market.<br />

Back on the retail front, B.H. <strong>Melwani</strong>, Moti’s cousin<br />

started an exclusive menswear store in 1971. Situated<br />

at Singapore’s High Street, <strong>Melwani</strong>’s Men’s Shop<br />

was an instant hit. Then in 1975, Moti and B.H.<br />

consolidated their businesses and efforts together to<br />

create MB <strong>Melwani</strong> Pte Ltd., an associate company of<br />

<strong>Jay</strong> <strong>Gee</strong> Enterprises, which went on to acquire coveted<br />

exclusive franchises for high fashion brands, many of<br />

which are still held today.<br />

It has been over a century since J.G. <strong>Melwani</strong> braved<br />

Medan alone, his business assets all on a bicycle.With<br />

over a hundred outlets spanning the region, the group<br />

has come a long way.<br />

But some things remain the same. You can still be<br />

assured of quality; you can still expect great service;<br />

and yes, you can still buy leather slippers from <strong>Jay</strong><br />

<strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong>’s designer boutiques.<br />

ES TA BLISHED 1883


At <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong>, we are<br />

recognized as one of the region’s<br />

leaders in the representation and<br />

development of branded lifestyle<br />

products.<br />

For our customers, it means providing<br />

an unparalled selection of products<br />

respected and recognized for its<br />

quality, service, creativity and<br />

presentation within its industry. All<br />

this with no compromise on value to<br />

the customer.<br />

Our Mission<br />

& Vision<br />

For our business partners, it means<br />

maintaining, but more importantly,<br />

building long-term, mutually-rewarding<br />

relationships with principals, suppliers,<br />

customers and communities. As a<br />

survivor of many global and national<br />

economic storms, we have grown<br />

to witness the value of relationships<br />

beyond financial statements. The<br />

solidarity of commitment over making<br />

a quick buck.<br />

And for our employees, it’s no less<br />

than the understanding that they<br />

are the most valuable assets we<br />

have. It’s a dedication to rewarding<br />

and recognizing their efforts, their<br />

contribution to growth and success,<br />

both theirs and ours. Simply put, a<br />

company cannot grow if it doesn’t start<br />

on a personal level.<br />

Our Vision:<br />

“We aspire to be the leading<br />

branded lifestyle company that<br />

cares for people while remaining<br />

competitive in the market place”<br />

ES TA BLISHED 1883


Our Late Co-Chairman<br />

MOTI C. MELWANI<br />

Born in Hyderabad, Sindh, India, in 1939,<br />

it was Moti’s diligence and self-professed<br />

“pragmatism, a lot of luck and lots of hard<br />

work” that turned the then-textile business<br />

into today’s multi-million dollar empire.<br />

Moti’s business acumen and foresight are<br />

renowned in the retail circles, and the<br />

late fashion retailing pioneer was aptly<br />

tagged “Jeans King” of Singapore. His<br />

affable personality – prompting even direct<br />

competitors to lavish him with praises and<br />

respect for his sense of integrity and humility<br />

– that had Singapore’s national newspaper,<br />

The Straits Times, dub him as “Retailing’s<br />

Mr Nice Guy”. He was also nominated<br />

as Singapore’s Entrepreneur of the Year in<br />

1996.<br />

Though semi-retired, Moti still served as an<br />

advisor to the <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong> since<br />

1999 until his demise in February 2003.<br />

He had served as council member of<br />

Singapore Retailer’s Association for more<br />

than 10 years and was also a member of the<br />

Rotary Club.<br />

Being a member of the Singapore Indian<br />

Chamber of Commerce and Industry, he had<br />

completed his six years as Vice Chairman in<br />

2001.<br />

1939 - 2003<br />

www.melwani.com<br />

ES TA BLISHED 1883


B.H. <strong>Melwani</strong><br />

CHAIRMAN<br />

Our Visionaries<br />

R. Dhinakaran<br />

MANAGING DIRECTOR<br />

Tara <strong>Melwani</strong><br />

DIRECTOR<br />

Shabnam <strong>Melwani</strong>-Reis<br />

DIRECTOR<br />

ES TA BLISHED 1883


B.H. <strong>Melwani</strong><br />

CHAIRMAN<br />

B.H. <strong>Melwani</strong>, born in 1923 in Sind, India,<br />

was appointed by Chandiram <strong>Melwani</strong> to<br />

head the Singapore office in 1942. Though<br />

B.H. <strong>Melwani</strong> retired from the company<br />

in 1947, he was drawn to the business<br />

once again when Chandiram’s son, Moti<br />

<strong>Melwani</strong>, took over the business.<br />

Always one with the community, he has<br />

since been active in social welfare projects<br />

with the Rotary Club. He was Chairman of<br />

the Singapore Tourist Association (forerunner<br />

of the Singapore Tourist Promotion Board);<br />

President of the Rotary Club and the Sindhi<br />

Merchant’s Association; Vice President of the<br />

Singapore Indian Chamber of Commerce;<br />

council member of the Singapore Federation<br />

of Chambers of Commerce and Industry;<br />

and member of both the Free Trade Zone<br />

committee and the Hindu Advisory Board.<br />

B.H. is also a founder member of the Tourist<br />

Promotion Board.<br />

Directors<br />

R. Dhinakaran<br />

MANAGING DIRECTOR<br />

R. Dhinakaran, is a Certified Public Accountant<br />

(CPA) of Singapore, besides holding a Masters<br />

Degree in Business Administration (MBA). He<br />

joined the group as Financial Controller in<br />

early eighties and over the years took business<br />

leadership roles steering the group through ups<br />

and downs besides taking over as the Managing<br />

Director of the group in 2001 overseeing the<br />

business interest across Singapore, Malaysia,<br />

Thailand and Indonesia. Today the group is<br />

respected as a bell-weather fashion retail group<br />

with a wide range of brands in its portfolio<br />

catering to every section of the society.<br />

Dhinakaran also known as Dhina is also the Vice<br />

President of the Singapore Retailers Association<br />

(SRA), Vice President of Institute of Certified Public<br />

Accountant of Singapore (ICPAS) and Chairman<br />

of <strong>Corporate</strong> Governance Committee(ICPAS),<br />

Board Member and Chairman of Audit & Risk<br />

Committee of the Workforce Development<br />

Agency (WDA), a Statutory Board under the<br />

Ministry of Manpower, Singapore, Vice Chairman<br />

of the Hindu Advisory Board, a Statutory Board<br />

under the Ministry of Community Development,<br />

Youth and Sports (MCYS), Member of the IRAS<br />

Taxpayer Feedback Panel, Singapore, Council<br />

Member of the Charity Council of Singapore<br />

under MCYS, Board Member to the South-<br />

East Asia Regional Board (SEARB) of Chartered<br />

Institute of Management Accountants, UK,<br />

Trustee - SIM University Education Fund (SUEF)<br />

and a Nominated Member of Parliament (NMP)<br />

of Singapore.<br />

Dhina, a veteran of retail industry in the region<br />

has leveraged his skills and experiences to lead<br />

the group’ business besides making significant<br />

contributions to the society through his various<br />

public roles in non-profit and industry bodies.<br />

Tara <strong>Melwani</strong><br />

DIRECTOR<br />

Tara <strong>Melwani</strong>, eldest daughter of Singapore’s<br />

renowned entrepreneur, the late Moti <strong>Melwani</strong>,<br />

has been involved in philanthropic endeavours and<br />

community work whilst gathering a plethora of skills<br />

in her family-owned business since 1989.<br />

Tara stepped down from her position as managing<br />

director of <strong>Jay</strong> <strong>Gee</strong> Enterprises in 2001 to pursue her<br />

interest in humanitarian projects under the guidance<br />

of her spiritual teacher, Lama Zopa Rinpoche. She<br />

currently serves on the Executive board of the <strong>Jay</strong> <strong>Gee</strong><br />

<strong>Melwani</strong> <strong>Group</strong>.<br />

Since 2004, she has been organizing His Holiness the<br />

Dalai Lama’s public talks in Bangalore and Mumbai,<br />

India on behalf of the Foundation for the Preservation<br />

of the Mahayana Tradition (FPMT Inc) and a three-day<br />

teaching event in Dharamsala (2007) for the people<br />

of South East Asia. FPMT Inc is headquartered in<br />

Portland, USA and Tara serves as a board member.<br />

Tara runs the M.B. <strong>Melwani</strong> Family Trust which<br />

provides education for disadvantaged Sindhi refugee<br />

children from slum areas and poor families in twelve<br />

cities around India and corresponds with prisoners<br />

in USA who are interested in exploring, studying and<br />

practicing Buddhism.<br />

She sits on the executive committee of The Vegetarian<br />

Society (Singapore) which is committed to educating<br />

the public about the benefits of reducing meat<br />

consumption.<br />

She is also the Chairwoman of Essential Education,<br />

an initiative of The Foundation for Developing<br />

Compassion and Wisdom, a UK non-profit<br />

organisation set up in January 2005. Working<br />

at the grassroots, it provides resources, training<br />

and connections for use in schools and colleges,<br />

healthcare, hospices and drug rehab, prisons,<br />

workplace and the home.<br />

Shabnam <strong>Melwani</strong>-Reis<br />

DIRECTOR<br />

A graduate of Boston University, Shabnam’s career<br />

spans the music television, new media and fashion<br />

industries. As Director of Communications for<br />

MTV Asia (1995-1999), she supervised regional<br />

communications teams and is also credited for<br />

building the high profile of MTV in the Asia-<br />

Pacific during that period. An entrepreneur in<br />

her own right, Shabnam co-founded a digital<br />

music distribution company Soundbuzz in 2000<br />

alongside three others which was acquired in 2008<br />

by Motorola.<br />

Shabnam was awarded the ‘Young Communicator<br />

Of The Year’ Award at the Asian Public Relations<br />

Awards in 1998 and Newsweek magazine named<br />

her in July 2000 as one of the new ‘Faces of Success’<br />

in Asia.<br />

In 2001, she was listed as one of “25 Young,<br />

Wired & Rich” in Asiaweek and in the same<br />

year, was the first recipient of Singapore Tatler’s<br />

‘Trendsetter” award. Shabnam was also named<br />

as one of 10 ‘Most Stylish’ women in Singapore<br />

by Harper’s Bazaar in its 2002 inaugural list. In<br />

Harper’s Bazaar’s October 2005 issue, Shabnam<br />

was listed as one of ‘Asia’s Smartest Heiresses who<br />

encapsulate Style and Substance.’ In April 2006,<br />

Harper’s Bazaar named her as one of Singapore’s<br />

Power Broker’s who are “young, smart and steadily<br />

rising to become this generation’s industry movers<br />

and shakers” in the field of Fashion.<br />

In April 2006, The International Herald Tribune<br />

named Shabnam as Asia’s New Cosmopolitan<br />

who is one of “this continent’s influencers and<br />

innovators”.<br />

In July 2010, Her World also named her as Best<br />

Dressed in Singapore.<br />

ES TA BLISHED 1883


Our Managing Director<br />

“Trust, Understanding<br />

and Integrity are<br />

of the utmost<br />

importance in our<br />

relationship with our<br />

business partners.<br />

With these, we can<br />

build a strong and<br />

timeless brand.”<br />

R. Dhinakaran<br />

ES TA BLISHED 1883


The Senior Management<br />

Danny Tan<br />

Executive Director<br />

V. Alagappan<br />

Finance Director<br />

P.K. Chetty<br />

Chief Financial Officer<br />

ALDO<br />

Gary Kiong<br />

General Manager<br />

Watches of Switzerland<br />

Benjamin Lee<br />

General Manager<br />

ALDO<br />

ES TA BLISHED 1883<br />

James Tan<br />

Assistant General Manager<br />

New Look


The Management<br />

ES TA BLISHED 1883


The Administrative Staff<br />

The gears of the company, our administrative<br />

staff from payroll to employee welfare ensuring<br />

operations are kept smooth, efficient and<br />

productive.<br />

ES TA BLISHED 1883


The Ambassadors<br />

On the retail frontline, they’re the face of the company. Each of them appointed<br />

to best project the intended brand image, conveying the <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong>’s<br />

values of service and integrity.<br />

ES TA BLISHED 1883


adidas ® kids<br />

Aéropostale<br />

ALDO<br />

Ashworth<br />

carter’s ®<br />

celio*<br />

dENIZEN TM<br />

Dockers ®<br />

Giuseppe Zanotti Design<br />

Our Distinguished Partners<br />

Holland & Barrett<br />

Levi’s ®<br />

Levi’s ® Kids<br />

New Look<br />

Nike Young Athletes<br />

OshKosh B’Gosh ®<br />

T.M.Lewin<br />

Watches Of Switzerland<br />

ES TA BLISHED 1883


Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel<br />

and accessories, principally targeting 14 to 17 year-old young women<br />

and men through its Aéropostale stores.<br />

Aeropostale offers a focused selection of high-quality, active-oriented,<br />

fashion and fashion basic merchandise at compelling values.<br />

With over 942 Aeropostale stores in the United States, its logo driven<br />

fashion products are ubiquitous amongst the young making “Aéro”,<br />

“A87” and “Aéropostale” one of the strongest and most visible brand<br />

names.


For over 40 years, Aigner has been in the elite class of German<br />

products. With its three sectors – Leather, Fashion and Accessories –<br />

Aigner is represented today in many countries around the world.<br />

Aigner is proud of a distinct heritage that has evolved to combine<br />

modern creations with a singular Aigner style that is a mix of<br />

sensuous design and modern functionality. Represented by the <strong>Jay</strong><br />

<strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong> since 1977, the Etienne Aigner name has long<br />

stood as a hallmark of quality and style in leather and fashion wear.<br />

With luxurious ambience and design, Aigner boutiques in Singapore<br />

exudes a distinct elegance that reflects the Aigner heritage and style.


ALDO specializes in the creation of high-quality fashion footwear,<br />

leather goods and accessories. This sought-after brand pays close<br />

attention to detail and to fine craftsmanship. ALDO is dedicated<br />

to bringing you both quality and cutting-edge trends at affordable<br />

prices, season after season. ALDO’s dedicated team of buyers and<br />

stylists constantly travel the globe to keep you on the pulse of fashion,<br />

bringing to Singapore the latest footwear trends that are breaking in<br />

London, Milan, Paris, New York or Tokyo.


Ashworth represents a brand for apparel and footwear offering a<br />

modern style to the authentic golfer, while still retaining its strong<br />

pedigree from the 1980’s when its introduction to the market not only<br />

changed how golfers dressed but how they thought about what they<br />

wore. The brand has built a strong following and its loyalists are now<br />

as passionate as ever about the brand that works well off the course<br />

as well as it does on the greens. Ashworth Golf continues to present a<br />

stylish range of apparel and footwear for the modern golfers.


Founded in 1985 by Marc and Laurent Grosman, celio* has become<br />

the must-have international brand for men’s ready-to-wear. A powerful<br />

international brand name to the latest urban and trendy menswear<br />

for the modern fashionable men. celio* is represented by seasonal<br />

collections from Urban to Relax styles ranging from jackets, shirts,<br />

t-shirts, polo tees, bermudas, pants, denim jeans and accessories.<br />

celio* is constantly aiming for fresh and trendy interpretations catering<br />

to new needs of self-expression through one’s clothes. To-date, celio*<br />

has 1,000 stores in 70 countries (including 500 stores in France) and<br />

is continuing to grow and expand internationally.


In 2010, Levi Strauss & Co. launched dENiZEN in Asia – the first<br />

brand launched outside of the United States.<br />

“Denizen” means inhabitant and belonging to a community of friends<br />

and family. Denim is in the name, the heart of the dENiZEN brand.<br />

dENiZEN is outfitting a new generation of upwardly mobile youth<br />

with great fitting, quality jeanswear and other fashion essentials at<br />

affordable prices.<br />

dENiZEN is a brand designed for the new generation of young<br />

people. They are optimistic, focused on the future and busy pursuing<br />

their dreams; yet are well-connected to their families, friends and<br />

communities. These young people seek stylish, well-made, great<br />

fitting, affordable clothes from a company they trust to meet their<br />

active, dynamic lifestyles. dENiZEN is the first brand ever to be<br />

introduced outside of the United States by Levi Strauss & Co., the<br />

denim and jeanswear authority.


The Dockers ® Brand has embodied the spirit of khaki for more<br />

than 20 years. Since their introduction in 1986, Dockers ® has been<br />

perfecting khakis—and the essential goods to go with them—for men<br />

all over the world without compromising in quality and functionality.<br />

Dockers ® continues to update and expand its products so discerning<br />

consumers can wear comfortable but stylish clothes that offer<br />

versatility at work and play, whilst expressing their personal style<br />

and confidence.


Giuseppe Zanotti Design – a luxury Italian footwear brand – is the<br />

name on all the hottest heels in town. His shoes are must-have<br />

accessories that create a bold statement complementing outfits from<br />

day to evening chic wear. Celebrities gracing the Red Carpets with<br />

his iconic designs include Beyonce, Cameron Diaz, Lady Gaga,<br />

Catherine Zeta Jones, Rihanna & Jennifer Lopez.<br />

Giuseppe Zanotti Design in Singapore features vertiginous heels and<br />

flat sandals showcasing the designer’s signature style and detailing.<br />

With his magnificent touch of elegance and stylish designs, Giuseppe<br />

Zanotti continues to rule the fashion trends.


Holland & Barrett is UK’s Leading Health Food Retailer. Established<br />

since 1920, and with over 700 stores in the United Kingdom alone,<br />

Holland & Barrett delivers the highest quality nutritional supplements<br />

and health foods at exceptional value, offering to our customers<br />

a healthier choice with over 1,000 vitamins, food snacks, organic<br />

toiletries, sports nutrition, and other health supplements to choose<br />

from.<br />

Holland & Barrett, a part of NBTY Inc, the world’s largest integrated<br />

vitamin and supplement manufacturer, offers the most extensive staff<br />

training program in the industry. The well-trained staff, together with<br />

the wide range of products available at the stores, makes Holland &<br />

Barrett a trusted destination over generations for quality health food<br />

at value prices.


KidStyle, the childrenswear division of the <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong><br />

was established in 2003. It is a multi-brand childrenswear division<br />

with 5 great international brands under its umbrella. Besides<br />

OshKosh B’Gosh ® which has been with the group since 1989, the<br />

other brands are; adidas ® kids, carter’s ® , Levi’s ® kids and Nike Young<br />

Athletes Apparels. With the combination of these 5 brands, KidStyle<br />

ensures that a multi-faceted collection is offered for the young ones<br />

from newborns to pre-teens every season.


The Levi’s ® brand epitomizes classic American style and effortless cool.<br />

Since its invention by Levi Strauss in 1873, Levi’s ® jeans have become<br />

the most recognizable and imitated clothing in the world, capturing<br />

the imagination and loyalty of people for generations. Today, the Levi’s ®<br />

brand portfolio continues to evolve through a relentless pioneering<br />

and innovative spirit that is unparalleled in the apparel industry. The<br />

Levi’s ® range of leading jeanswear, casual clothing and accessories is<br />

available in more than 110 countries, allowing individuals around the<br />

world to express their personal style.


Since the first store in Taunton in 1969, New Look has evolved to<br />

become one of the most well-recognized fast fashion brands in the<br />

UK. New look is today the Number 2 Womenswear and Accessories<br />

retailer by value in the UK, and has over 1,000 stores worldwide.<br />

Delivering irresistible fashion at brilliant prices, the brand pillars<br />

of fashion excitement, value and newness are at the heart of the<br />

business. The latest trends from the catwalk, celebrities and the streets<br />

are translated as fast as possible, providing customers with fashion<br />

that is bang on trend - and great value to boot.


Established 110 years ago, T.M.Lewin, Jermyn Street London, a<br />

favourite of city workers since 1898, is credited with being the first<br />

to create the ‘coat shirt’. Whilst a shirt with buttons up the front<br />

(which allowed men to get dressed without spoiling their shirt with<br />

macassar hair oil!) is now the business uniform for all men, it was<br />

quite revolutionary at that time.<br />

As well as offering over 50 shirt fabrics at any one time, it offers<br />

different cuts for different body shapes and fashion preferences as well<br />

as a wide range of collar sizes and sleeve lengths to ensure a perfect<br />

fit. And with over 100 new fabric designs released each month, many<br />

in limited quantities, it can still offer the sort of individuality usually<br />

only attributed to personal tailors.<br />

It has not relied solely on its reputation for men shirts. It has turned<br />

its somewhat obsessive attention to detail to beautifully made suits,<br />

ties and accessories offering a business wardrobe to both men and<br />

women who need to be city sharp for work but want to be distinctive.


Established in Singapore over 35 years ago, Watches of Switzerland<br />

retails the best in Swiss-made timepieces such as Cartier, Patek Philippe,<br />

Omega, Tag Heuer, Longines and Breitling and is the exclusive watch<br />

distributor for Philippe Charriol, Aigner and Swiss Military Watches.<br />

Rated as one of Singapore’s top 500 SMEs (Small-Medium Enterprises)<br />

in 1998 and 1999, Watches of Swtizerland’s timepieces, from luxury<br />

bejeweled creations to functional diving watches, are testaments to<br />

Swiss craftsmanship and accuracy.


JAY GEE CARD<br />

The original <strong>Jay</strong> <strong>Gee</strong> Card was launched on 1 May 2008. This program<br />

entitles members to unlimited discounts, offers, privileges and perks<br />

for a full year across all brands from the <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong>.<br />

With the launch of the new generation <strong>Jay</strong> <strong>Gee</strong> Card on 19 August 2010,<br />

members enjoy a revolutionary cashless way to shop for more and pay<br />

less. This is the first time a fashion retailer has incorporated the NETS<br />

FlashPay Card into a loyalty membership program.<br />

This fashion and lifestyle card provides additional convenience of<br />

seamless transactions with NETS FlashPay that can be used for your<br />

transport needs in Singapore. It also comes in handy for shopping at<br />

over 15,000 retail and F&B points.<br />

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<strong>Jay</strong> <strong>Gee</strong> Enterprises (Pte) Ltd<br />

Watches of Switzerland Pte Ltd<br />

Montreal Pte Ltd<br />

<strong>Jay</strong> <strong>Gee</strong> New Look Pte Ltd<br />

<strong>Jay</strong> <strong>Gee</strong> Health Pte Ltd<br />

ORGANISATIONAL WHEEL<br />

B.H <strong>Melwani</strong><br />

R. Dhinakaran<br />

Shobha <strong>Melwani</strong><br />

Tara <strong>Melwani</strong><br />

Shabnam <strong>Melwani</strong>-Reis<br />

Resham <strong>Melwani</strong><br />

Danny Tan<br />

V. Alagappan<br />

P.K. Chetty<br />

Gary Kiong<br />

Benjamin Lee<br />

James Tan<br />

Gina Goh<br />

K. Vishwanath<br />

J. Ananth<br />

Regina Aun<br />

Clara Loh<br />

Irene Lee<br />

Chairman<br />

Managing Director<br />

Director<br />

Director<br />

Director<br />

Director<br />

Executive Director<br />

Finance Director Chief Financial Controller<br />

Chief Financial Officer, ALDO<br />

General Manager, Watches of Switzerland<br />

General Manager, ALDO<br />

Assistant General Manager, New Look<br />

Assistant General Manager, Levi’s ® , Dockers ® & dENIZENTM Assistant General Manager, Aéropostale<br />

IS Manager<br />

Brand Manager<br />

Aigner/ Giuseppe Zanotti Design/ Ashworth/ celio*<br />

Brand Manager, KidStyle<br />

Brand Manager, T.M.Lewin<br />

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GOING INTERNATIONAL<br />

<strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong> has grown in strength to now include associate<br />

companies in each country to represent a perfect blend of international<br />

outlook with local expertise.<br />

SINGAPORE<br />

<strong>Jay</strong> <strong>Gee</strong> Enterprises (Pte) Ltd<br />

Watches of Switzerland Pte Ltd<br />

Jhamatmall Gurbamall Pte Ltd<br />

Montreal Pte Ltd<br />

<strong>Jay</strong> <strong>Gee</strong> New Look Pte Ltd<br />

<strong>Jay</strong> <strong>Gee</strong> Health Pte Ltd<br />

THAILAND<br />

Montreal (Thailand) Ltd<br />

UNITED ARAB EMIRATES<br />

European Apparel LLC<br />

MALAYSIA<br />

Palace Hotel Sdn Bhd<br />

<strong>Jay</strong> <strong>Gee</strong> Enterprises Sdn Bhd<br />

JG Properties Sdn Bhd<br />

Montreal Trading Sdn Bhd<br />

INDONESIA<br />

PT Wijaya Indonesia<br />

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SETTING STANDARDS IN BRAND MANAGEMENT AND MARKETING<br />

CUSTOMISED MARKETING If you know a sure-fire method to marketing a product successfully, we don’t want to hear about it. There’s no<br />

such thing. But neither is it a mysterious undeterminable process. Each partner brand is managed and marketed by a team solely dedicated<br />

to the success of the brand. There are no handed-down frameworks to follow. Each brand dictates its own plan, its own set of strategies and<br />

tactics. Full autonomy is given to the teams, keeping the ideas fresh, creative, forthcoming and just one step ahead of the competition.<br />

SUPPORT SYSTEMS Any team, no matter how capable, will be<br />

crippled without competent support. We have two: a central<br />

administrative team, and a senior management team. We also<br />

have highly integrated office and retail systems, constantly<br />

upgraded with the newest software: from point-of-sale right up to<br />

regional management levels.<br />

OPERATIONS + DISTRIBUTION The heart of our business is<br />

our distribution and warehousing teams. Retail and distribution<br />

operations are continually refined to better serve the consumer<br />

with the full recognition that how and when the product is<br />

delivered is an integral part of brand building.<br />

RETAIL + WHOLESALE Perhaps the pet strength of the company<br />

is the regional network we have with leading departmental stores<br />

and select independent retailers. Add that to our stragically<br />

placed single-brand boutiques and retail outlets, and you have<br />

a combination that’s best able to project the intended brand<br />

image, ensuring optimum traffic from the target audience.<br />

STORE PLANNING + VISUAL MERCHANDISING You could<br />

say that we have learned a few things after over a hundred<br />

years of experience. After all, our stores have won the American<br />

Express Awards for “Best Stores - Retail” in the three successive<br />

years it was held. Each of our boutique stores, departmental<br />

store concept corners and retailer outlets is designed with the<br />

target customer’s total experience in mind. We fully understand<br />

that everything adds to the brand image from the choice in<br />

wood panels to the manner in which one answers the phone.<br />

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SETTING<br />

STANDARDS<br />

IN BRAND<br />

MANAGEMENT AND<br />

MARKETING<br />

ADVERTISING + PROMOTIONS It’s no secret that we’re brand builders.<br />

For that reason, it should also be no surprise that we boast a higherthan<br />

industry-average advertising spend. It’s essentially what makes<br />

Brand A better than Brand B, and we’re banking it all on A. Relentlessly!<br />

Otherwise, how are we to maintain our much-higher-than-industryaverage<br />

advertising return?<br />

RESEARCH + STRATEGY This is when our company sits and thinks on<br />

how to stay ahead of the competition by, of course, first researching the<br />

competition. And then ourselves, our consumers, their perception of us,<br />

changing buying patterns, emerging trends, so on and so forth. It’s a hefty<br />

task but one that’s done every year. Then we’ll refine, fine-tune, or totally<br />

throw out the old and create new strategies. And then after the year’s<br />

over, we’ll do it all over again.<br />

TRAINING + DEVELOPMENT Our employees are our most valuable<br />

assets. You could say that they are the group in the <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong><br />

<strong>Group</strong>. And lest you think this a chest-beating company statement,<br />

here’s what they receive: regular management training (with in-house<br />

management trainer), language skills, sales and service skills, supervisory<br />

skills, personal grooming skills and even weekly, company-wide yoga<br />

sessions. We understand that all good relationships start with listening to<br />

what the other has to say and that’s what we do at the <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong><br />

<strong>Group</strong>, a company with an unusually low staff turnover. The employee’s<br />

personal development is our development. Their growth, our growth.<br />

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COMMUNITY<br />

GIVING BACK TO OUR COMMUNITY<br />

At <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong>, we believe we have a responsibility of looking after our community.<br />

The founders, BH <strong>Melwani</strong> and the late Moti <strong>Melwani</strong> were fortunate to have survived the trauma of the India-Pakistan partition in 1947.<br />

It is, for these Sindha children, the M.B. <strong>Melwani</strong> Trust was formed in 1990 to provide primary and secondary education to approximately<br />

1,200 disadvantaged Sindha refugee children living in the slum areas in 13 cities in India.<br />

The trust also assists in providing wedding dowries, financial assistance to widows, medical treatment to the disabled as well as those<br />

suffering hardships due to natural disasters.<br />

The group together with Levi Strauss & Co Asia Pacific division, has sponsored the Action for Aids <strong>Group</strong>’s Annual AIDS Awareness Walk<br />

in Singapore.<br />

It is with pride that the group has regularly supported events and organizations such as the Jesuit Refugee Service, Boys’ Town Singapore, the<br />

Interact Club, National Arts Council, National Cancer Society of Malaysia, the National Kidney Foundation, the Asian Welfare Association<br />

and the Singapore Indian Fine Arts Society. During the Indonesian crisis of 1999, clothing was provided to Indonesian children and Burmese<br />

refugees who had been severely affected.<br />

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References<br />

Development Bank of Singapore Ltd<br />

Enterprise Banking<br />

6 Shenton Way<br />

#18-07 DBS Building<br />

Tower 2<br />

Singapore 068809<br />

The Hongkong and Shanghai Banking Corporation Limited<br />

Commercial Banking<br />

21 Collyer Quay<br />

#08-01 HSBC Building<br />

Singapore 049320<br />

Oversea-Chinese Banking Corporation Limited<br />

Enterprise Banking<br />

63 Chulia Street<br />

#06-00 OCBC Centre East<br />

Singapore 049514<br />

United Overseas Bank Ltd<br />

Head Office, Commercial Credit<br />

80 Raffles Place<br />

#12-00 UOB Plaza 1<br />

Singapore 048624<br />

Levi Strauss Asia Pacific Division Pte Ltd<br />

1 Kim Seng Promenade<br />

#16-01 Great World East Tower<br />

Singapore 237994<br />

Tel: 65-67359303<br />

Fax: 65-67359305<br />

OshKosh/Carter’s International Division<br />

100 West 33rd Street<br />

Suite 1145<br />

New York, NY 10001<br />

International Tel: 1-212-947-1815<br />

International Fax: 1-212 967-8778<br />

Etienne Aigner AG<br />

Marbachstrasse 9<br />

81369 Munich<br />

Germany<br />

phone - +49 89769930<br />

Fax +49 89 7607785<br />

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10 GENTING LANE #11-00<br />

JAY GEE MELWANI HOUSE<br />

SINGAPORE 349583<br />

Tel: (65) 67491501<br />

Fax: (65) 67481501<br />

www.jaygee.com.sg<br />

JAY GEE MELWANI HOUSE<br />

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