Download Corporate Profile (PDF) - Jay Gee Melwani Group

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It all began in 1883 when a young man named Jhamatmall Gurbamall (J.G.) Melwani left Penang, Malaysia, in search of a better life. With only a case of leather slippers, he set sail for Medan, Sumatra. Not hard cash, but slippers, for his plan was to start immediately. Ambition and youth served him well. The money made from the slippers was quickly invested on a bicycle and acquiring more goods. Just after two years of peddling the streets, he saved enough for his own shop in Medan – Jhamatmall Gurbamall & Co. Not bad, considering Jhamatmall had only just turned 27. By 1890, offices were established in Singapore, Yokohama, Calcutta and Padang. The helm was passed over to Chandiram Melwani in 1938 who took the business one step further Our History to include trade in European textiles. However, turbulent times from the ‘30s to the early ‘50s, which included the Great Depression, affected several businesses, and J.G.’s business was no exception. Almost all of its offices were forced to close. Well-tempered by the hard times, the company met with yet another turning point as leadership was handed over to a young Moti Melwani in 1956, who embarked on a new strategy – obtain new agency contracts and franchises. In 1964, the landmark distribution deal with Levis Strauss & Co., for South- East Asia was signed. Given the rights to market and distribute Levi’s jeans in the region, the company, through aggressive marketing and positioning, successfully translated the jean’s iconic image over to the Asian market. Back on the retail front, B.H. Melwani, Moti’s cousin started an exclusive menswear store in 1971. Situated at Singapore’s High Street, Melwani’s Men’s Shop was an instant hit. Then in 1975, Moti and B.H. consolidated their businesses and efforts together to create MB Melwani Pte Ltd., an associate company of Jay Gee Enterprises, which went on to acquire coveted exclusive franchises for high fashion brands, many of which are still held today. It has been over a century since J.G. Melwani braved Medan alone, his business assets all on a bicycle.With over a hundred outlets spanning the region, the group has come a long way. But some things remain the same. You can still be assured of quality; you can still expect great service; and yes, you can still buy leather slippers from Jay Gee Melwani Group’s designer boutiques. ES TA BLISHED 1883
At Jay Gee Melwani Group, we are recognized as one of the region’s leaders in the representation and development of branded lifestyle products. For our customers, it means providing an unparalled selection of products respected and recognized for its quality, service, creativity and presentation within its industry. All this with no compromise on value to the customer. Our Mission & Vision For our business partners, it means maintaining, but more importantly, building long-term, mutually-rewarding relationships with principals, suppliers, customers and communities. As a survivor of many global and national economic storms, we have grown to witness the value of relationships beyond financial statements. The solidarity of commitment over making a quick buck. And for our employees, it’s no less than the understanding that they are the most valuable assets we have. It’s a dedication to rewarding and recognizing their efforts, their contribution to growth and success, both theirs and ours. Simply put, a company cannot grow if it doesn’t start on a personal level. Our Vision: “We aspire to be the leading branded lifestyle company that cares for people while remaining competitive in the market place” ES TA BLISHED 1883
Page 1 and 2: ES TA BLISHED 1883
Page 3: About Jay Gee Melwani Group A priva
Page 7 and 8: B.H. Melwani CHAIRMAN Our Visionari
Page 9 and 10: Our Managing Director “Trust, Und
Page 11 and 12: The Management ES TA BLISHED 1883
Page 13 and 14: The Ambassadors On the retail front
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Page 32: Holland & Barrett is UK’s Leading
Page 36: The Levi’s ® brand epitomizes cl
Page 40: Established 110 years ago, T.M.Lewi
Page 43 and 44: JAY GEE CARD The original Jay Gee C
Page 45 and 46: GOING INTERNATIONAL Jay Gee Melwani
Page 47 and 48: SETTING STANDARDS IN BRAND MANAGEME
Page 49 and 50: References Development Bank of Sing

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