Forrester Research : Analyst : Darika Ahrens - Forrester.com
Forrester Research : Analyst : Darika Ahrens - Forrester.com
Forrester Research : Analyst : Darika Ahrens - Forrester.com
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RESEARCH COVERAGE:<br />
Advertising Agencies, Interactive<br />
Marketing Strategy and Process,<br />
Marketing Automation, Online<br />
Marketing Technology, Social<br />
Marketing, Social Media<br />
DARIKA AHRENS'S RESEARCH<br />
Most Recent Most Popular<br />
Advanced<br />
<strong>Darika</strong> <strong>Ahrens</strong><br />
ANALYST SERVING INTERACTIVE MARKETING PROFESSIONALS<br />
<strong>Darika</strong> serves Interactive Marketing Professionals. She focuses on content including mobile, online video, interactive TV,<br />
search, social marketing, and the interactive brand ecosystem.<br />
<strong>Darika</strong> has more than seven years of experience working in the UK with agencies, and she also covers European marketing<br />
service providers.<br />
Previous Work Experience<br />
<strong>Darika</strong> spent the past four years running her own marketing and social media consultancy. Her <strong>com</strong>ments have been featured<br />
in The Financial Times, The Independent, New Media Age, and on BBC Radio 1.<br />
Education<br />
<strong>Darika</strong> studied at Victoria University of Wellington.<br />
For Interactive Marketing Professionals<br />
REPORT: Develop Content Capabilities Now<br />
<strong>Darika</strong> <strong>Ahrens</strong>October 31, 2012<br />
Marketers' traditional advertising tactics face a new disruption: paid content. Why? Because the number of<br />
consumers buying online content in Western European countries will continue to swell ov...<br />
Downloads: 193<br />
For Interactive Marketing Professionals<br />
REPORT: Innovate Interactive Healthcare Marketing Without Rocking The Boat<br />
<strong>Darika</strong> <strong>Ahrens</strong>August 17, 2012<br />
Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four<br />
years, the overall industry remains conservative in spend and innovation. Digita...<br />
Downloads: 388 Rating:<br />
For Interactive Marketing Professionals<br />
REPORT: Western European Search Engine Marketing Forecast, 2011 To 2016<br />
<strong>Darika</strong> <strong>Ahrens</strong>May 17, 2012<br />
Growth in Western European search marketing spend will pace faster than that of the US. But from 2012 search<br />
spend will grow more slowly — particularly paid search advertising — than...<br />
Downloads: 225 Rating:<br />
For Interactive Marketing Professionals<br />
REPORT: Boost Your Content Ecosystem With Video<br />
<strong>Darika</strong> <strong>Ahrens</strong>May 02, 2012<br />
Consumption of online video content is popular and growing. Yet most marketers rely on in-stream advertising as<br />
their only marketing approach for online video. This report explains the advantage...<br />
Downloads: 432<br />
For Interactive Marketing Professionals<br />
REPORT: Boost Your Content Ecosystem With Video<br />
<strong>Darika</strong> <strong>Ahrens</strong>May 02, 2012<br />
Consumption of online video content is popular and growing. Yet most marketers rely on in-stream advertising as<br />
©2011, <strong>Forrester</strong> <strong>Research</strong>, Inc. All rights reserved.<br />
RECENT MEDIA CITATIONS<br />
"New Report Warns Brands<br />
They’ll Soon Have Fewer<br />
Chances To Reach Consumers<br />
With Traditional Advertis"<br />
The Economist<br />
November 06, 2012<br />
"Telegraph Paywall Is A Measured<br />
Approach To Digital<br />
Subscriptions"<br />
The Guardian<br />
November 02, 2012
their only marketing approach for online video. This report explains the advantage...<br />
Downloads: 432<br />
For Interactive Marketing Professionals<br />
REPORT: Innovate Interactive Healthcare Marketing Without Rocking The Boat<br />
<strong>Darika</strong> <strong>Ahrens</strong>August 17, 2012<br />
Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four<br />
years, the overall industry remains conservative in spend and innovation. Digita...<br />
Downloads: 388 Rating:<br />
For Interactive Marketing Professionals<br />
REPORT: Western European Search Engine Marketing Forecast, 2011 To 2016<br />
<strong>Darika</strong> <strong>Ahrens</strong>May 17, 2012<br />
Growth in Western European search marketing spend will pace faster than that of the US. But from 2012 search<br />
spend will grow more slowly — particularly paid search advertising — than...<br />
Downloads: 225 Rating:<br />
For Interactive Marketing Professionals<br />
REPORT: Develop Content Capabilities Now<br />
<strong>Darika</strong> <strong>Ahrens</strong>October 31, 2012<br />
Marketers' traditional advertising tactics face a new disruption: paid content. Why? Because the number of<br />
consumers buying online content in Western European countries will continue to swell ov...<br />
Downloads: 193<br />
DARIKA AHRENS'S PLANNED REPORTS<br />
JAN 2013<br />
REPORT: Do Marketing That Doesn't Feel Like Marketing<br />
CLIENTS WHO WORK WITH DARIKA AHRENS ALSO WORK WITH:<br />
DAVID<br />
TRUOG<br />
INTERACTIVE<br />
MARKETING<br />
View all related <strong>Analyst</strong>s<br />
©2011, <strong>Forrester</strong> <strong>Research</strong>, Inc. All rights reserved.<br />
JOANNA<br />
O'CONNELL<br />
INTERACTIVE<br />
MARKETING<br />
JIM NAIL<br />
INTERACTIVE<br />
MARKETING
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