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Nobel Prize Winners and Inventors from Hessen - invest-in-hessen

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Not every region has prospects like this.<br />

Or a partner like us.<br />

A truly regional bank. As a German L<strong>and</strong>esbank, we have a<br />

tradition of plac<strong>in</strong>g great value on our commitment to the states<br />

of Hesse <strong>and</strong> Thur<strong>in</strong>gia. There is a great deal here that makes<br />

this region very attractive to an <strong>in</strong>ternational audience: top-notch<br />

cultural offer<strong>in</strong>gs, great sport, <strong>and</strong> one-of-a-k<strong>in</strong>d sights to see.<br />

And with prospects like this, it all adds up to a place we are glad<br />

to call our home. www.helaba.de<br />

Hessian M<strong>in</strong>istry of<br />

Economics, Transport, Urban <strong>and</strong><br />

Regional Development<br />

NINE GOOD REASONS TO INVEST<br />

IN HESSEN<br />

Reykjavik<br />

Glasgow<br />

Tampere<br />

Oslo Stockholm<br />

Göteborg<br />

Kerry<br />

Dubl<strong>in</strong><br />

London<br />

Biarritz<br />

Sant<strong>and</strong>er<br />

Porto Montpellier<br />

Pisa<br />

Gerona Perugia Pescara<br />

Valencia Rome<br />

Bari<br />

Murcia Majorca Alghero<br />

Granada<br />

Bologna<br />

Riga<br />

Kaunas<br />

Gdansk<br />

Warsaw<br />

Frankfurt-Hahn Wroclaw<br />

Katowice<br />

Santiago de<br />

Bratislava<br />

Compostela<br />

Budapest<br />

Verona Balaton<br />

Milan<br />

Venice<br />

Reus<br />

Faro Jerez de la<br />

Frontera<br />

Malaga<br />

Fès<br />

Marrakech<br />

Check <strong>in</strong> to your favourite<br />

dest<strong>in</strong>ation !<br />

Go to our website to fi nd the <strong>in</strong>formation you need to make an advance book<strong>in</strong>g for<br />

your fl ight. Information on the airport, dest<strong>in</strong>ations, schedules, airl<strong>in</strong>es, <strong>and</strong> reservation<br />

numbers – it’s all there! Check it out!<br />

www.hahn-airport.de


You Will Be <strong>in</strong> Good Company!<br />

What do General Motors, Dow, Motorola, Procter & Gamble, Goodyear Dunlop Tires, Abbott / GE, AMP / Tyco,<br />

Honeywell <strong>and</strong> DuPont all have <strong>in</strong> common? These American corporations – <strong>and</strong> many other small <strong>and</strong> mediumsized<br />

<strong>in</strong>ternational fi rms <strong>in</strong> between – have chosen to locate <strong>in</strong> <strong>Hessen</strong>.<br />

If you are consider<strong>in</strong>g an <strong><strong>in</strong>vest</strong>ment <strong>in</strong> Germany, you will be <strong>in</strong> good company <strong>in</strong> <strong>Hessen</strong>. The State of <strong>Hessen</strong> is<br />

clearly the number one location for American fi rms <strong>in</strong> Germany. Over 700 American companies have their headquarters<br />

here, more than <strong>in</strong> any other German state. They employ nearly 150,000 people <strong>in</strong> <strong>Hessen</strong>, <strong>and</strong> the most<br />

important <strong>in</strong>dustrial sector is the automotive branch.<br />

Ehrenfels Castle at B<strong>in</strong>ger Loch,<br />

upstream <strong>from</strong> Rüdesheim on the Rh<strong>in</strong>e<br />

Due to its picturesque sett<strong>in</strong>g, visible<br />

<strong>from</strong> afar <strong>in</strong> the v<strong>in</strong>eyard l<strong>and</strong>scape, the<br />

ru<strong>in</strong>s of Ehrenfels Castle have been the<br />

qu<strong>in</strong>tessential symbol of the romantic<br />

Rh<strong>in</strong>e for centuries. As part of the<br />

UNESCO world cultural heritage l<strong>and</strong>scape<br />

of the Upper Middle Rh<strong>in</strong>e Valley,<br />

it is one of the most popular excursion<br />

dest<strong>in</strong>ations <strong>in</strong> <strong>Hessen</strong> – <strong>and</strong> not just for<br />

American tourists. In the neighborhood<br />

of this castle you will fi nd a true monument<br />

of Hessian-American friendship:<br />

Jagdschloss Niederwald, the ma<strong>in</strong><br />

build<strong>in</strong>g rebuilt <strong>in</strong> 1929, today a modern<br />

castle hotel, was used for many years<br />

after World War II as a recreational<br />

facility for American military offi cers.<br />

The Future is Already Here.<br />

When are You Com<strong>in</strong>g?<br />

Whether a small operation or a major<br />

enterprise, whether for corporate headquarters<br />

or a subsidiary – hardly any<br />

other German state is more popular or<br />

more desirable than <strong>Hessen</strong>. No wonder!<br />

Companies <strong>in</strong> <strong>Hessen</strong> have more<br />

profi t-creat<strong>in</strong>g advantages than other<br />

regions <strong>in</strong> Germany. This brochure is<br />

designed to tell you about the ma<strong>in</strong><br />

factors. Journey with us through the<br />

multifaceted l<strong>and</strong> of <strong>Hessen</strong> <strong>and</strong> get to<br />

know its unique qualities. Welcome to<br />

<strong>Hessen</strong>!<br />

More Information is Available!<br />

Upon request, you will receive additional brochures on the <strong>in</strong>dividual<br />

sectors <strong>in</strong> <strong>Hessen</strong>. Simply order your copy at: www.<strong><strong>in</strong>vest</strong>-<strong>in</strong>-<strong>hessen</strong>.de;<br />

by fax at: +49 (0) 611 774-80 40, or via e-mail: <strong>in</strong>fo@<strong>hessen</strong>-agentur.de<br />

In addition, further valuable <strong>in</strong>formation to help you prepare for your visit<br />

to <strong>Hessen</strong> can be found on the Internet at:<br />

www.<strong>hessen</strong>-tourismus.de.<br />

www.<strong>hessen</strong>-agentur.de<br />

www.airportcity-frankfurt.com<br />

www.welcome-to-<strong>hessen</strong>.de<br />

Many thanks for your <strong>in</strong>terest!


1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7<br />

8<br />

9<br />

NINE REASONS FOR HESSEN PAGE<br />

GATEWAY TO EUROPE<br />

INTERNATIONALITY<br />

ECONOMIC STRUCTURE<br />

SECTORS AND COMPANIES<br />

RESEARCH AND DEVELOPMENT<br />

EDUCATION AND LABOR<br />

QUALITY OF LIFE<br />

HIGHLIGHTS<br />

PRO-BUSINESS SERVICE<br />

CONTACT<br />

6<br />

10<br />

20<br />

22<br />

28<br />

32<br />

34<br />

44<br />

46<br />

49<br />

3


Rol<strong>and</strong> Koch,<br />

M<strong>in</strong>ister President, <strong>Hessen</strong><br />

4<br />

“For many years <strong>Hessen</strong> has ma<strong>in</strong>ta<strong>in</strong>ed extensive relationships with the<br />

United States of America on many levels. <strong>Hessen</strong> is the most important <strong>and</strong><br />

attractive economic partner of all German states for American companies.<br />

Because of either its central location or its active pro-bus<strong>in</strong>ess policies,<br />

today nearly half of American direct <strong><strong>in</strong>vest</strong>ments for Germany are made<br />

<strong>in</strong> <strong>Hessen</strong>. A development that the Hessian State Government supports<br />

with all its capabilities <strong>and</strong> resources, so that we can cont<strong>in</strong>ue to exp<strong>and</strong><br />

<strong>and</strong> <strong>in</strong>tensify the excellent bus<strong>in</strong>ess relationship between <strong>Hessen</strong> <strong>and</strong> the<br />

United States also <strong>in</strong> the future.“


“American <strong><strong>in</strong>vest</strong>ors look<strong>in</strong>g for an excellent location <strong>in</strong> Germany cannot<br />

bypass <strong>Hessen</strong>: about 700 American headquarters are located <strong>in</strong> <strong>Hessen</strong>;<br />

over 18,000 American citizens live here – more than <strong>in</strong> any other region<br />

of Germany. In addition to the excellent <strong>in</strong>frastructure for American<br />

companies <strong>and</strong> the largest American community <strong>in</strong> Germany, the State<br />

of <strong>Hessen</strong> also provides one more th<strong>in</strong>g above all others: economic <strong>and</strong><br />

transportation connections to the European market that could not be better<br />

developed or better networked. You, too, can benefi t <strong>from</strong> <strong>Hessen</strong> – your<br />

gateway to Europe!“<br />

Dr. Alois Rhiel,<br />

Hessian M<strong>in</strong>ister of Economics,<br />

Transport, Urban <strong>and</strong> Regional<br />

Development<br />

5


6<br />

Gateway to Europe<br />

360° CONNECTIONS TO THE WHOLE WORLD<br />

There is no way to bypass <strong>Hessen</strong>: the largest European airport, one of the most important<br />

Internet nodes <strong>in</strong> Europe, the largest regional transportation system <strong>in</strong> Germany – <strong>Hessen</strong><br />

is one of the most important crossroads on the European cont<strong>in</strong>ent for people, goods, <strong>and</strong><br />

<strong>in</strong>formation <strong>from</strong> all over the world. No other European region offers shorter routes <strong>and</strong> faster<br />

connections than <strong>Hessen</strong>. For companies that means: every market, every customer, <strong>and</strong><br />

every supplier <strong>in</strong> Europe is right at your doorstep.


› The best transport l<strong>in</strong>ks to all of Europe<br />

› Less than three hours fl y<strong>in</strong>g time <strong>from</strong> Frankfurt to all<br />

major cities of Europe<br />

› Eleven <strong>in</strong>dependent fi ber-optic networks <strong>in</strong> Frankfurt –<br />

unique worldwide<br />

<strong>Hessen</strong> Gets Everyth<strong>in</strong>g <strong>and</strong> Everyone Mov<strong>in</strong>g<br />

The State of <strong>Hessen</strong> has made optimal<br />

use of its central location <strong>in</strong><br />

the middle of Germany, <strong>and</strong> has<br />

built up a transportation <strong>in</strong>frastructure<br />

that is unparalleled <strong>in</strong> Europe.<br />

In particular the Rh<strong>in</strong>e-Ma<strong>in</strong> area<br />

occupies a top position <strong>in</strong> Europe as<br />

an <strong>in</strong>ternational crossroad for air,<br />

road, <strong>and</strong> rail traffi c.<br />

A host of superlatives starts with<br />

Frankfurt Airport. It is one of the<br />

most important <strong>in</strong>ternational airports:<br />

for freight turnover, it is<br />

number two <strong>in</strong> Europe <strong>and</strong> number<br />

seven <strong>in</strong> the world. With more than<br />

50 million passengers per year,<br />

the “FRA Airport“ ranks third<br />

among European airports.<br />

This is hardly surpris<strong>in</strong>g because<br />

<strong>from</strong> here all major European cities<br />

can be reached <strong>in</strong> less than three<br />

hours fl y<strong>in</strong>g time. Whoever or whatever<br />

arrives by air has a seamless<br />

connection to the rail <strong>and</strong> road<br />

network. Frankfurt Airport is the<br />

only major airport with a longdistance<br />

railroad station provid<strong>in</strong>g<br />

7


direct connections to the Intercity<br />

Express (a high-speed rail system)<br />

<strong>and</strong> the European Rapid Rail<br />

Transport system.<br />

Located <strong>in</strong> the immediate vic<strong>in</strong>ity<br />

of the airport is the crossroad for<br />

all trans-European north-south<br />

<strong>and</strong> east-west connections: the<br />

Autobahn <strong>in</strong>terchange Frankfurt –<br />

Germany’s most traveled section<br />

of the Autobahn. Just as impressive<br />

are the statistics regard<strong>in</strong>g Frankfurt’s<br />

ma<strong>in</strong> railroad station. With<br />

350,000 passengers per day, it is<br />

one of the largest railroad stations<br />

on the Cont<strong>in</strong>ent.<br />

8<br />

From here, the Intercity Express<br />

tra<strong>in</strong>s reach most of the economic<br />

centers <strong>in</strong> Germany <strong>and</strong> Europe<br />

with<strong>in</strong> a few hours.<br />

This optimal <strong>in</strong>terface of the different<br />

forms of transportation ensures<br />

extremely fast distribution of commercial<br />

goods throughout Europe.<br />

To provide timely delivery of goods<br />

with<strong>in</strong> Germany or <strong>in</strong> Europe, many<br />

new, high-performance logistics<br />

centers offer their services. Cargo<br />

City Süd at Frankfurt Airport, the<br />

logistics companies <strong>in</strong> the vic<strong>in</strong>ity<br />

of the airport, the distribution<br />

centers <strong>in</strong> eastern <strong>Hessen</strong>, <strong>and</strong><br />

the merch<strong>and</strong>ise transport center<br />

<strong>in</strong> Kassel demonstrate the uncontested<br />

geographic advantage of<br />

do<strong>in</strong>g bus<strong>in</strong>ess <strong>in</strong> <strong>Hessen</strong>.<br />

With its excellent communication<br />

networks, <strong>Hessen</strong> also offers frictionless<br />

data transfer of digital<br />

<strong>in</strong>formation. Nearly all major<br />

telecommunications service providers,<br />

carriers, <strong>and</strong> data transmission<br />

companies have sites<br />

<strong>in</strong> Frankfurt. 85 percent of total<br />

German <strong>and</strong> 28 percent of European<br />

web traffi c is h<strong>and</strong>led <strong>in</strong> Frankfurt<br />

via the Internet node DE-CIX.<br />

Furthermore – thanks to the possibility<br />

to access 11 <strong>in</strong>dependent<br />

fi ber-optic networks – Frankfurt<br />

occupies a top position <strong>in</strong> the<br />

<strong>in</strong>ternational rank<strong>in</strong>g of Hub Cities.


The second-largest airport <strong>and</strong> most<br />

frequented railroad station <strong>in</strong> cont<strong>in</strong>ental<br />

Europe, the AIRail term<strong>in</strong>al for seamlessly<br />

<strong>in</strong>tegrated air <strong>and</strong> rail connections, its<br />

central location at the crossroads of the<br />

most important Autobahn connections <strong>in</strong><br />

Germany: <strong>Hessen</strong>, the obvious choice, the<br />

clear <strong>and</strong> conv<strong>in</strong>c<strong>in</strong>g choice.<br />

9


10<br />

Internationality<br />

THE WORLD’S MEETING POINT<br />

To visit <strong>Hessen</strong>, to settle here – is a bit like com<strong>in</strong>g home.<br />

Almost everyone who moves to <strong>Hessen</strong> discovers a thriv<strong>in</strong>g community of fellow countrymen, a<br />

little piece of home. In addition to more than 18,000 American citizens, people <strong>from</strong> more than 195<br />

countries feel at home <strong>in</strong> <strong>Hessen</strong> <strong>and</strong> make the state economically, socially, <strong>and</strong> culturally one of<br />

the most multifaceted places for exchange <strong>and</strong> cooperation. Whether due to its economic signifi<br />

cance or its excellent <strong>in</strong>ternational <strong>in</strong>frastructure, whether due to the world’s largest commodity<br />

futures exchange or the world-renowned trade fairs – for many countries <strong>and</strong> companies, <strong>Hessen</strong><br />

is an outst<strong>and</strong><strong>in</strong>g gateway to Germany <strong>and</strong> other countries of Europe.


› Frankfurt – lead<strong>in</strong>g fi nancial center <strong>in</strong> Europe with over<br />

300 banks <strong>from</strong> over 50 countries as well as headquarters<br />

of the German Federal Bank <strong>and</strong> the European Central<br />

Bank (ECB)<br />

› Internationally renowned trade fairs <strong>in</strong> Frankfurt: the IAA<br />

(International Car Show), the Book Fair, the Consumer<br />

Goods Fairs Tendence <strong>and</strong> Ambiente<br />

› Three renowned <strong>in</strong>ternational schools <strong>in</strong> Frankfurt –<br />

<strong>in</strong>clud<strong>in</strong>g the second-largest school <strong>in</strong> Europe<br />

› About 700 American headquarters <strong>and</strong> over 18,000<br />

American citizens <strong>in</strong> <strong>Hessen</strong><br />

› 350 direct fl ights weekly <strong>from</strong> Frankfurt to 25 cities <strong>in</strong><br />

the USA<br />

› Largest American community <strong>in</strong> Germany, with a variety<br />

of <strong>in</strong>ternational bus<strong>in</strong>esses, restaurants, associations,<br />

<strong>and</strong> cultural facilities<br />

<strong>Hessen</strong> – A Global Player for Centuries<br />

Many of the people liv<strong>in</strong>g <strong>in</strong> <strong>Hessen</strong><br />

today are themselves not orig<strong>in</strong>al or<br />

“dyed-<strong>in</strong>-the-wool Hessians“ <strong>and</strong><br />

therefore know exactly how it feels<br />

to be the newcomer. The <strong>in</strong>tegration<br />

of other nations <strong>in</strong> <strong>Hessen</strong> has been<br />

a tradition for centuries. Over the<br />

course of <strong>Hessen</strong>’s history, many<br />

bus<strong>in</strong>esspeople have given the<br />

Hessians a consciousness, or awareness,<br />

of the wider world. Thus the<br />

character of <strong>Hessen</strong> has long been<br />

marked by welcom<strong>in</strong>g others with<br />

open arms, by helpfulness <strong>and</strong> tolerance.<br />

Today, <strong>in</strong> the 21st century,<br />

all <strong>in</strong>dications are that <strong>Hessen</strong> will<br />

be designated as “Germany’s most<br />

<strong>in</strong>ternational economic region.“<br />

The best proof of the global bus<strong>in</strong>ess<br />

connections of <strong>Hessen</strong> is the<br />

fi nancial <strong>and</strong> trad<strong>in</strong>g center Frankfurt.<br />

Here <strong>in</strong> Europe’s lead<strong>in</strong>g fi nancial<br />

center, over 300 banks <strong>and</strong> over<br />

50 countries are represented. From<br />

here, the German Federal Bank <strong>and</strong><br />

the European Central Bank carry<br />

out their global bus<strong>in</strong>ess. And the<br />

German Stock Exchange makes<br />

Frankfurt as signifi cant service city<br />

one of the lead<strong>in</strong>g stock exchange<br />

locations <strong>in</strong> the world.<br />

DID YOU KNOW …<br />

› that s<strong>in</strong>ce January 1, 1999 the Frankfurt-based<br />

European Central Bank<br />

(ECB) has been responsible for<br />

conduct<strong>in</strong>g monetary policy for the<br />

euro currency area – the world‘s<br />

largest economy after the<br />

United States?<br />

› that today more than 480 million<br />

consumers are covered under the<br />

umbrella of the European Union,<br />

mak<strong>in</strong>g Frankfurt <strong>and</strong> <strong>Hessen</strong> even<br />

more important as an <strong>in</strong>ternational<br />

fi n a n c i a l h u b ?<br />

› that more than 20 American banks<br />

<strong>and</strong> branch offi ces of banks have<br />

already discovered the attraction<br />

<strong>and</strong> magnetic allure of the fi nancial<br />

hub Frankfurt, which expla<strong>in</strong>s<br />

why worldwide fi nancial, bus<strong>in</strong>ess<br />

<strong>and</strong> economic news services such<br />

as AP, Bloomberg, CNBC, CNN,<br />

Dow Jones, <strong>and</strong> Reuters have<br />

permanent offi ces <strong>in</strong> the city?<br />

11


The products of the Daktronics company <strong>from</strong> South Dakota are found <strong>in</strong> the sports arenas of the NBA <strong>and</strong> <strong>in</strong><br />

some of the well-known German soccer arenas, <strong>and</strong> sell well <strong>in</strong> the markets of the world. To better serve the European<br />

market, Daktronics recently established an offi ce <strong>in</strong> the Wiesbaden area.<br />

12<br />

John Mette, CEO Daktronics Deutschl<strong>and</strong><br />

“We have settled <strong>in</strong> very well. Our children go to the International School <strong>in</strong> Wiesbaden-Naurod <strong>and</strong> like it very<br />

much. Right away we got a tip to contact the American Women’s Club of the Taunus. We have already celebrated<br />

Halloween <strong>and</strong> Christmas together with lots of other Americans.”


As a trad<strong>in</strong>g center, Frankfurt occupies<br />

a top position among the metropolitan<br />

centers of Europe. With 53<br />

trade fairs attract<strong>in</strong>g up to 2.5 million<br />

visitors per year, the Frankfurt<br />

Messe is the Cont<strong>in</strong>ent’s oldest <strong>and</strong><br />

largest trade fair location. The global<br />

importance of the Frankfurt Messe<br />

is demonstrated by renowned <strong>in</strong>ternational<br />

trade fairs, such as the IAA<br />

(International Car Show), the Book<br />

Fair, <strong>and</strong> the Consumer Goods Fairs<br />

Tendence <strong>and</strong> Ambiente. Over twothirds<br />

of the more than 40,000 exhibitors<br />

travel here each year <strong>from</strong><br />

around the world.<br />

Its many <strong>in</strong>ternational connections<br />

make <strong>Hessen</strong> an attractive location<br />

for foreign <strong><strong>in</strong>vest</strong>ors <strong>in</strong> Germany.<br />

About one-fi fth of all direct foreign<br />

<strong><strong>in</strong>vest</strong>ments go to <strong>Hessen</strong>. Large<br />

<strong>in</strong>ternational enterprises, such as<br />

Abbott / GE, Amazon, Bombardier,<br />

Braun-Gillette / Procter & Gamble,<br />

Canon, Dell, Goodyear Dunlop<br />

Tires, Ferrero, General Motors,<br />

Hasbro (Parker Toys), Haier<br />

Electronics, Lilly, Nikon, Motorola,<br />

Sanofi Aventis, <strong>and</strong> Samsung<br />

have locations <strong>in</strong> <strong>Hessen</strong>, <strong>from</strong><br />

where they serve the German<br />

<strong>and</strong> European market. For foreign<br />

employees <strong>and</strong> their families that<br />

means that <strong>in</strong> addition to their own<br />

communities – <strong>in</strong>clud<strong>in</strong>g some of the<br />

largest communities <strong>in</strong> Germany, for<br />

example, <strong>from</strong> the USA, Korea, <strong>and</strong><br />

Ch<strong>in</strong>a – they fi nd here many typical<br />

national bus<strong>in</strong>esses <strong>and</strong> restaurants,<br />

<strong>and</strong>, above all, an outst<strong>and</strong><strong>in</strong>g selection<br />

of <strong>in</strong>ternational educational <strong>in</strong>stitutions.<br />

In Frankfurt alone, <strong>in</strong>ternational<br />

students have three renowned<br />

schools to choose <strong>from</strong>: fi rst,<br />

the FIS (Frankfurt International<br />

School), the second-largest <strong>in</strong>ternational<br />

school <strong>in</strong> Europe – second,<br />

the IFS (International School Frankfurt),<br />

<strong>and</strong> third, the European School<br />

EFSI.<br />

DID YOU KNOW …<br />

› that an important “soft” <strong>in</strong>frastructure<br />

factor for US <strong><strong>in</strong>vest</strong>ment<br />

is the excellent network<br />

of <strong>in</strong>ternational schools <strong>in</strong><br />

<strong>Hessen</strong>?<br />

› that a broad range of sports<br />

clubs, women‘s clubs <strong>and</strong> youth<br />

groups are offer<strong>in</strong>g all sorts of<br />

leisure activities for the<br />

members of the <strong>in</strong>ternational<br />

community?<br />

› that the annual Newcomers<br />

Festival, organized by the<br />

Hessian M<strong>in</strong>istry of Economics,<br />

is provid<strong>in</strong>g <strong>in</strong>formation <strong>and</strong><br />

enterta<strong>in</strong>ment for expatriates<br />

<strong>and</strong> their families?<br />

13


Fred B. Irw<strong>in</strong>, president of the American<br />

Chamber of Commerce <strong>in</strong> Germany:<br />

“The American Chamber of Commerce <strong>in</strong> Germany represents the <strong>in</strong>terests of American <strong>and</strong> German companies<br />

<strong>in</strong>volved <strong>in</strong> the transatlantic bus<strong>in</strong>ess dialogue. Frankfurt is one of the most important bus<strong>in</strong>ess locations <strong>in</strong> Europe,<br />

but its excellent ‘soft factors’ also play an important role.”<br />

14


Infrastructure for American Companies<br />

<strong>in</strong> <strong>Hessen</strong>: Network<strong>in</strong>g for Bus<strong>in</strong>ess<br />

American companies feel at home<br />

<strong>in</strong> <strong>Hessen</strong>, <strong>in</strong> large part due to the<br />

excellent <strong>in</strong>frastructure for do<strong>in</strong>g<br />

transatlantic bus<strong>in</strong>ess. The American<br />

Chamber of Commerce <strong>in</strong> Germany,<br />

which recently celebrated its<br />

100th anniversary, is headquartered<br />

<strong>in</strong> Frankfurt <strong>and</strong> provides a major<br />

impulse for German-American bus<strong>in</strong>ess<br />

relations.<br />

The American government also<br />

<strong><strong>in</strong>vest</strong>s <strong>in</strong> <strong>Hessen</strong>: a recent example<br />

is the new US Consulate complex <strong>in</strong><br />

Frankfurt-Eckenheim. In 2005, the<br />

US Consulate moved <strong>in</strong>to the newly<br />

renovated $50 million build<strong>in</strong>g – the<br />

former military hospital – that will<br />

have enough space for up to 1,100<br />

employees. The US Consulate <strong>in</strong><br />

the north of Frankfurt is the largest<br />

American consular post <strong>and</strong> the<br />

fi fth-largest diplomatic mission<br />

<strong>in</strong> the world. Currently, the 900<br />

Frankfurt-based staff members serve<br />

a community of 250,000 American<br />

citizens as well as 120 of the 260<br />

American embassies <strong>and</strong> consulates<br />

<strong>in</strong> Europe, Eurasia, Africa, <strong>and</strong> the<br />

Middle East.<br />

DID YOU KNOW …<br />

› that <strong>in</strong> the 20th century, Frankfurt’s<br />

<strong>in</strong>creas<strong>in</strong>g importance as<br />

a center of trade <strong>and</strong> fi nance was<br />

acknowledged by several US<br />

Presidents who visited Frankfurt –<br />

Harry S. Truman <strong>in</strong> 1945, John F.<br />

Kennedy <strong>in</strong> 1963, <strong>and</strong> Jimmy Carter<br />

<strong>in</strong> 1978? Kennedy’s visit is certa<strong>in</strong>ly<br />

best remembered, thanks to the<br />

jubilant welcome he received at<br />

Frankfurt City Hall where he<br />

addressed a huge crowd.<br />

15


16<br />

Otmar W. Debald, Manag<strong>in</strong>g Director Procter & Gamble Unternehmensbeteiligungs GmbH<br />

Procter & Gamble (P & G) is one of the biggest br<strong>and</strong> manufacturers <strong>in</strong> the world. P & G has been operat<strong>in</strong>g at more<br />

more than 20 sites <strong>in</strong> Germany s<strong>in</strong>ce 1960, <strong>in</strong>clud<strong>in</strong>g three <strong>in</strong>novation centers with around 1,000 employees <strong>in</strong><br />

research <strong>and</strong> development. P & G has approx. 135,000 employees <strong>in</strong> nearly 80 countries worldwide, of whom about<br />

17,000 are employed <strong>in</strong> Germany. Thus the German subsidiary, headquartered <strong>in</strong> Schwalbach <strong>in</strong> the Taunus area, is<br />

the biggest subsidiary of P & G outside the United States.<br />

„As a worldwide operat<strong>in</strong>g group, we have been closely connected with the bus<strong>in</strong>ess location <strong>Hessen</strong> for more<br />

than 47 years. We have focused a large part of our operations for Germany <strong>in</strong> <strong>Hessen</strong>, with a total of eight sites<br />

<strong>and</strong> approx. 6,900 employees. With our current <strong><strong>in</strong>vest</strong>ment of 27 million euros <strong>in</strong> the Eurologistics Center <strong>in</strong> Weiterstadt<br />

near Darmstadt (south of Frankfurt), the company is now contribut<strong>in</strong>g to the strengthen<strong>in</strong>g of the site <strong>and</strong> the<br />

region. After this expansion <strong>in</strong> Weiterstadt, a large part of our perfume br<strong>and</strong>s <strong>and</strong> Wella products will be shipped<br />

<strong>from</strong> here throughout the world.“


Strong Bonds<br />

There are many connections at<br />

many levels between <strong>Hessen</strong> <strong>and</strong><br />

America – cultural, political, <strong>and</strong><br />

military. Some of these l<strong>in</strong>ks are<br />

quite recent – such as the Frankfurt<br />

MesseTurm skyscraper designed<br />

by the German-American architect<br />

Helmut Jahn. But it is also useful<br />

to look at historic connections that<br />

illustrate the strength <strong>and</strong> stability<br />

of the relations between <strong>Hessen</strong><br />

<strong>and</strong> the US dat<strong>in</strong>g back over 200<br />

years.<br />

The fi rst wave of German emigration<br />

to the US had its roots <strong>in</strong> the<br />

Revolution of 1848, which culm<strong>in</strong>ated<br />

<strong>in</strong> Germany’s fi rst democratic<br />

assembly <strong>in</strong> Frankfurt’s St. Paul’s<br />

Church. By 1854, more than 220,000<br />

Germans had emigrated to the US,<br />

ma<strong>in</strong>ly for political, economic <strong>and</strong><br />

religious reasons.<br />

The US military <strong>in</strong> <strong>Hessen</strong> has, of<br />

course, played an important role <strong>in</strong><br />

strengthen<strong>in</strong>g US-German relations.<br />

Dur<strong>in</strong>g the peak of the Cold War,<br />

there were over 200,000 troops<br />

stationed <strong>in</strong> Germany <strong>and</strong> many<br />

were <strong>in</strong> <strong>Hessen</strong>. The Army’s Fifth<br />

Corps, which at various times was<br />

comm<strong>and</strong>ed by Dwight D. Eisenhower<br />

<strong>and</strong> Col<strong>in</strong> Powell, was headquartered<br />

<strong>in</strong> Frankfurt. And the<br />

Armed Forces Network Europe<br />

(AFN), with its English-language<br />

radio <strong>and</strong> TV programm<strong>in</strong>g, has<br />

been broadcast<strong>in</strong>g cont<strong>in</strong>uously<br />

<strong>from</strong> Frankfurt s<strong>in</strong>ce 1943 until it<br />

moved to Wiesbaden <strong>and</strong> Mannheim<br />

recently.<br />

Follow<strong>in</strong>g the fall of the Berl<strong>in</strong> Wall,<br />

the number of US troops has been<br />

reduced. But the legacy of the<br />

American military rema<strong>in</strong>s, <strong>and</strong><br />

cont<strong>in</strong>ues to positively <strong>in</strong>fl uence<br />

<strong>Hessen</strong>’s relations with America.<br />

DID YOU KNOW …<br />

› that countless emperors <strong>and</strong> k<strong>in</strong>gs<br />

have lived <strong>in</strong> <strong>Hessen</strong>, but the one<br />

that is perhaps best remembered<br />

is the “K<strong>in</strong>g of Rock <strong>and</strong> Roll” Elvis<br />

Presley, who did a tour of duty as<br />

an enlisted soldier <strong>from</strong> 1958 to<br />

1960 at the Ray Barracks <strong>in</strong> Friedberg<br />

near Frankfurt? Elvis lived<br />

off-base <strong>in</strong> the nearby town of Bad<br />

Nauheim, <strong>and</strong> it was here that the<br />

First European Elvis Festival took<br />

place <strong>in</strong> 2002.<br />

› that the Sixth European Elvis Festival<br />

<strong>from</strong> August 15-19, 2007<br />

commemorates the 30th<br />

anniversary of the legendary<br />

superstar’s pass<strong>in</strong>g away?<br />

17


18<br />

The American military fi rst re-<strong>in</strong>troduced jazz to<br />

Frankfurt, but it was the locals who embraced<br />

it. To those <strong>in</strong> the know, Frankfurt is now one<br />

of the European capitals of jazz music. The<br />

Frankfurt Jazzkeller is Germany’s oldest jazz<br />

club, where legends such as Dizzy Gillespie <strong>and</strong><br />

Louis Armstrong once performed.<br />

Harley-Davidson, the motorcycle manufacturer <strong>and</strong> legendary symbol of the<br />

American Dream – one of the most prom<strong>in</strong>ent Wiscons<strong>in</strong> companies – runs<br />

its central-European operations <strong>from</strong> Mörfelden-Walldorf, at the southern<br />

outskirts of Frankfurt.


<strong>Hessen</strong>-Wiscons<strong>in</strong> Partnership:<br />

Grow<strong>in</strong>g Together<br />

The depth of the German-American<br />

ties is perhaps best illustrated by<br />

the partnership between the States<br />

of <strong>Hessen</strong> <strong>and</strong> Wiscons<strong>in</strong>. First established<br />

<strong>in</strong> 1976 out of the personal<br />

commitment of the then Wiscons<strong>in</strong><br />

governor <strong>and</strong> his <strong>Hessen</strong> counterpart,<br />

the relationship has become<br />

one of the strongest pillars of German-American<br />

relations.<br />

It is no wonder that this partnership<br />

has been so successful over the<br />

years. Wiscons<strong>in</strong> has been strongly<br />

<strong>in</strong>fl uenced by German immigrants,<br />

<strong>and</strong> their presence can still be felt<br />

today throughout the state. Indeed,<br />

the annual three-day German Fest<br />

<strong>in</strong> Milwaukee is the largest celebration<br />

of German culture <strong>in</strong> America.<br />

Both states are committed to support<strong>in</strong>g<br />

Wiscons<strong>in</strong> companies<br />

seek<strong>in</strong>g access to Europe <strong>and</strong> to<br />

assist<strong>in</strong>g German entrepreneurs<br />

who consider to do bus<strong>in</strong>ess <strong>in</strong><br />

Wiscons<strong>in</strong> <strong>and</strong> the US Midwest. In<br />

the biotechnology sector, <strong>Hessen</strong><br />

<strong>and</strong> Wiscons<strong>in</strong> are build<strong>in</strong>g a transatlantic<br />

biogateway to connect<br />

these two centers of life sciences<br />

<strong>in</strong> Europe <strong>and</strong> the United States.<br />

The food, chemical, <strong>and</strong> pharmaceutical<br />

<strong>in</strong>dustries <strong>in</strong> both states<br />

are <strong>in</strong>creas<strong>in</strong>gly dependent on <strong>in</strong>novative<br />

small <strong>and</strong> medium-sized bus<strong>in</strong>esses.<br />

For this reason, Wiscons<strong>in</strong><br />

<strong>and</strong> <strong>Hessen</strong> developed a jo<strong>in</strong>t technology<br />

transfer program. Wiscons<strong>in</strong><br />

<strong>and</strong> <strong>Hessen</strong> also highlight their<br />

alliance with jo<strong>in</strong>t exhibitions at<br />

major bio-technology trade fairs<br />

<strong>in</strong> America <strong>and</strong> Europe.<br />

Through this dynamic sister-state<br />

partnership, it is clear that both<br />

<strong>Hessen</strong> <strong>and</strong> Wiscons<strong>in</strong> are tak<strong>in</strong>g<br />

advantage of new <strong>in</strong>ternational<br />

opportunities, <strong>and</strong> grow<strong>in</strong>g together.<br />

Another strong <strong>Hessen</strong>-Wiscons<strong>in</strong><br />

partnership focus is on the exchange<br />

of US students <strong>and</strong> German students.<br />

In l<strong>in</strong>e with the <strong>Hessen</strong>-<br />

Wiscons<strong>in</strong> Internship Program, the<br />

<strong>in</strong>itiative “<strong>Hessen</strong> Networks“, for<br />

<strong>in</strong>stance, provides <strong>in</strong>ternships <strong>in</strong><br />

<strong>Hessen</strong> for students <strong>from</strong> Wiscons<strong>in</strong>.<br />

Already s<strong>in</strong>ce 1999, through implement<strong>in</strong>g<br />

Bachelor <strong>and</strong> Master Study<br />

Discipl<strong>in</strong>es <strong>and</strong> offer<strong>in</strong>g specifi c<br />

English-language study courses,<br />

more foreign students, among them<br />

also US citizens, have taken up<br />

their studies at Hessian universities<br />

<strong>in</strong>creas<strong>in</strong>gly.<br />

DID YOU KNOW …<br />

› that the <strong>Hessen</strong>-Wiscons<strong>in</strong><br />

Partnership was established <strong>in</strong><br />

1976 <strong>and</strong> has become a strong<br />

factor both <strong>in</strong> the German <strong>and</strong><br />

American university, or academic,<br />

<strong>and</strong> bus<strong>in</strong>ess scenes? Moreover,<br />

this partnership concept has been<br />

the basis or model for the more<br />

recent <strong>Hessen</strong>-Massachusetts<br />

Partnership Program.<br />

› that <strong>in</strong> 2005-2006, 23 students<br />

<strong>from</strong> Massachusetts participated<br />

<strong>in</strong> the International Summer<br />

Universities Programs at Hessian<br />

universities, <strong>and</strong> that 13 students<br />

<strong>from</strong> <strong>Hessen</strong> decided to study <strong>in</strong><br />

the USA for a year?<br />

19


20<br />

Economic Structure<br />

HESSEN – GERMANY’S PROFIT CENTER<br />

<strong>Hessen</strong> is not only one of the economically strongest German states, but also one of the most<br />

dynamic economic regions <strong>in</strong> Europe. In addition to the high-technology sectors with their high<br />

sales <strong>and</strong> export volumes, the boom<strong>in</strong>g service sector is one of the prime movers <strong>in</strong> the rapid<br />

structural change <strong>and</strong> susta<strong>in</strong>ed economic growth <strong>in</strong> <strong>Hessen</strong>. When top productivity, creativity,<br />

<strong>and</strong> stability <strong>in</strong> Germany meet – they meet here <strong>in</strong> <strong>Hessen</strong>.


› Highest productivity among Germany’s<br />

economic regions<br />

› Stable economic growth rates<br />

› Low unemployment rate<br />

Basis for Economic Growth <strong>in</strong> Germany<br />

For the past twenty years, <strong>Hessen</strong><br />

has generated one of the highest<br />

per-capita gross domestic products<br />

(GDP) among Germany’s largest<br />

states <strong>in</strong> terms of territory.<br />

<strong>Hessen</strong> thus dist<strong>in</strong>guishes itself<br />

<strong>from</strong> other states by provid<strong>in</strong>g<br />

stable growth, high productivity<br />

<strong>and</strong> low unemployment. <strong>Hessen</strong><br />

offers strength <strong>and</strong> stability, which<br />

give the <strong><strong>in</strong>vest</strong>ors decisive security.<br />

The secret of the economic success<br />

of <strong>Hessen</strong> is above all the<br />

speed with which this German<br />

state is able to adapt to chang<strong>in</strong>g<br />

global developments.<br />

Nowhere <strong>in</strong> Germany is the structural<br />

change <strong>from</strong> an <strong>in</strong>dustrial<br />

society to a service society occurr<strong>in</strong>g<br />

faster than <strong>in</strong> <strong>Hessen</strong>. The<br />

dynamic nature of this process<br />

is seen particularly clearly <strong>in</strong> the<br />

<strong>in</strong>terfaces of these two economic<br />

sectors: here, <strong>in</strong>novation is result<strong>in</strong>g<br />

<strong>in</strong> completely new sectors <strong>and</strong><br />

areas of activity.<br />

That means: <strong>in</strong> <strong>Hessen</strong>, the market<br />

for key technologies of the 21st<br />

century is grow<strong>in</strong>g disproportionately<br />

fast, shorten<strong>in</strong>g <strong>in</strong>novation<br />

cycles.<br />

DID YOU KNOW …<br />

› that as part of the Soccer World<br />

Cup 2006 celebrations, Frankfurt<br />

showcased the magnifi cent “Skyl<strong>in</strong>e<br />

Symphony”? A spectacular<br />

mix of projected images <strong>and</strong> light<br />

illum<strong>in</strong>ated the city’s famous skyscrapers<br />

<strong>and</strong> presented soccer’s<br />

colorful history.<br />

› that Frankfurt was awarded the<br />

“Soccer Fever Cup“ for its most<br />

unusual fan zones <strong>and</strong> areas along<br />

both sides of the River Ma<strong>in</strong>, <strong>and</strong><br />

for the unique SkyArena? Consequently,<br />

the city ranked fi rst<br />

among twelve splendid World<br />

Soccer locations <strong>in</strong> 2006.<br />

21


22<br />

Sectors <strong>and</strong> Companies<br />

HESSEN – RECOMMENDED BY SUCCESSFUL COMPANIES<br />

It is not just the magnetic force of the fi nancial <strong>and</strong> transportation hub of Frankfurt that makes<br />

<strong>Hessen</strong> so attractive. In <strong>Hessen</strong> companies benefi t above all <strong>from</strong> the immediate proximity to<br />

everyth<strong>in</strong>g that supports your company’s growth – <strong>in</strong>clud<strong>in</strong>g closeness to the newest research<br />

<strong>and</strong> technology, closeness to potential customers, valuable product suppliers, <strong>and</strong> service<br />

providers, as well as closeness to Eastern European markets. As to the number of creative<br />

sectors, <strong>in</strong>novative companies, <strong>and</strong> thus valuable potential partners <strong>in</strong> cooperative enterprises,<br />

no other region could offer more.


› Largest site of biotechnology<br />

production <strong>in</strong> Germany<br />

› Among the fi rst three lead<strong>in</strong>g German<br />

media centers<br />

› Chemical <strong>and</strong> pharmaceutical<br />

site with a tradition reach<strong>in</strong>g<br />

back many decades<br />

› World market leadership of many<br />

Hessian companies<br />

The Best of <strong>Hessen</strong><br />

The strongest motor of the Hessian<br />

economy is the service sector.<br />

About three-fourths of gross-added<br />

value is generated by this sector –<br />

more than <strong>in</strong> any other German state.<br />

In the process<strong>in</strong>g <strong>in</strong>dustry, <strong>Hessen</strong>,<br />

with an export rate of 45 percent,<br />

also plays a lead<strong>in</strong>g role <strong>in</strong> Germany.<br />

Many of the exported products have<br />

world-renowned br<strong>and</strong> names;<br />

the attribute “Made <strong>in</strong> <strong>Hessen</strong>”<br />

has always stood <strong>and</strong> still st<strong>and</strong>s<br />

for high quality, functionality, <strong>and</strong><br />

reliability. And that applies not only<br />

to large companies, but also to<br />

the small <strong>and</strong> midsized companies<br />

which successfully serve the world<br />

market <strong>from</strong> here.<br />

DID YOU KNOW …<br />

› that the world famous “snow<br />

globes” with their enchant<strong>in</strong>g<br />

whirl<strong>in</strong>g snowfl akes were <strong>in</strong>vented<br />

<strong>in</strong> 1950 by the Hessian company<br />

Koziol?<br />

› that Koziol still manufactures<br />

this evergreen – shown above:<br />

the orig<strong>in</strong>al motif of the fi rst snow<br />

globe – <strong>in</strong> <strong>Hessen</strong>?<br />

› that three panels with Koziol<br />

m<strong>in</strong>iatures <strong>from</strong> 1950 sold at<br />

Sotheby’s auction house <strong>in</strong> 2001<br />

for the record sum of more than<br />

16.7 million euros?<br />

23


24<br />

IT, Software, EDP, Consult<strong>in</strong>g, <strong>and</strong><br />

Service<br />

Signifi cance: 8,500 companies with more<br />

than 90,000 employees<br />

Renowned companies such as: Computer<br />

Associates, Software AG, CSC – three<br />

of the fi ve largest German software<br />

companies<br />

Special feature: Germany’s highest density<br />

of companies <strong>in</strong> this market segment<br />

Here is a brief overview of the driv<strong>in</strong>g economic<br />

forces – the top sectors, companies <strong>and</strong> products<br />

<strong>from</strong> <strong>Hessen</strong>:<br />

Electrical Eng<strong>in</strong>eer<strong>in</strong>g<br />

Signifi cance: fourth-largest economic<br />

force <strong>in</strong> <strong>Hessen</strong> with about 60,000<br />

employees<br />

Renowned companies such as: AMP Tyco,<br />

Braun / Procter & Gamble, General Electric,<br />

Motorola, Philips, Samsung, Siemens,<br />

Tenovis<br />

Special feature: renowned measurement,<br />

regulation, <strong>and</strong> control technology<br />

Chemical <strong>and</strong> Pharmaceutical<br />

Industry<br />

Signifi cance: strongest Hessian <strong>in</strong>dustry<br />

<strong>in</strong> sales <strong>and</strong> exports with over 62,000<br />

employees<br />

Renowned companies such as: Abbott/GE,<br />

Allessa, Bayer Crop Science, B. Braun<br />

Melsungen, Biotest, Celanese, Clariant,<br />

Degussa, DuPont, Fresenius, Genzyme,<br />

Lilly, Merck, Merz, Novartis, Procter &<br />

Gamble, Sanofi Aventis, Stada<br />

Special feature: the local, world-renowned<br />

pharmaceutical concerns have<br />

earned <strong>Hessen</strong> the nickname “Germany’s<br />

Pharmacy”.<br />

Mechanical Eng<strong>in</strong>eer<strong>in</strong>g<br />

Signifi cance: second-strongest <strong>in</strong>dustrial<br />

sector <strong>in</strong> <strong>Hessen</strong> with around 57,000 employees<br />

Renowned companies such as: Carl Schenk,<br />

Honeywell, MAN Rol<strong>and</strong>, Schunk Gruppe,<br />

Thyssen-Krupp<br />

Special feature: world-renowned products<br />

such as the Transrapid, pr<strong>in</strong>t<strong>in</strong>g mach<strong>in</strong>es,<br />

<strong>and</strong> forklifts


Call Centers<br />

Signifi cance: over 30,000 employees<br />

Special feature: prom<strong>in</strong>ent service sector<br />

<strong>in</strong> <strong>Hessen</strong> for mail-order bus<strong>in</strong>esses,<br />

fi nancial service providers, market<br />

research, airl<strong>in</strong>es, <strong>and</strong> customer service<br />

organizations<br />

Media Bus<strong>in</strong>ess<br />

Signifi cance: almost 5,500 companies with<br />

over 80,000 employees<br />

Renowned companies such as: AP, Bloomberg<br />

TV, CNN, Dow Jones, FAZ, Hessischer<br />

Rundfunk, McGraw-Hill, Rhe<strong>in</strong>Ma<strong>in</strong> TV,<br />

S. Fischer Verlag, Suhrkamp Verlag, The<br />

Wallstreet Journal, Twentieth Century Fox;<br />

one-third of the highest-sales advertis<strong>in</strong>g<br />

agencies <strong>in</strong> Germany<br />

Special feature: Frankfurt is the Mecca<br />

of digital fi lm <strong>and</strong> postproduction <strong>in</strong> Europe<br />

<strong>and</strong> the site of the most important European<br />

festival for fi lm production <strong>and</strong> visual<br />

effects – edit/VES.<br />

Biotechnology<br />

Signifi cance: largest biotechnology site <strong>in</strong> Germany with about<br />

15,000 employees<br />

Special feature: <strong>in</strong>timate collaboration with the Frankfurt<br />

Innovation Center for Biotechnology (FIZ) – the platform for new,<br />

cost-reduction concepts<br />

Telecommunications Services<br />

Signifi cance: more than 230 companies <strong>in</strong> the Rh<strong>in</strong>e-Ma<strong>in</strong> region.<br />

Renowned companies such as: Arcor, BT Ignite, Colt, Deutsche<br />

Telekom, Motorola<br />

Special feature: eleven <strong>in</strong>dependent fi ber-optic cable networks<br />

<strong>in</strong> Frankfurt – unparalleled anywhere <strong>in</strong> the world; third-largest<br />

Internet node <strong>in</strong> Europe<br />

25


26<br />

Automotive Industry<br />

Signifi cance: based on sales, the secondstrongest<br />

economic force <strong>in</strong> <strong>Hessen</strong> with<br />

nearly 70,000 employees<br />

Renowned companies such as: Bombardier,<br />

Cont<strong>in</strong>ental Teves, DaimlerChrysler, Goodyear<br />

Dunlop Tires, Honda, Hübner, Hyundai,<br />

Kia, Mazda, Mitsubishi, Opel, Pirelli, Siemens,<br />

Siemens VDO, VW<br />

Special features: the most modern automobile<br />

plant <strong>in</strong> the world <strong>from</strong> General Motors<br />

(Opel); <strong>in</strong>ternal development departments<br />

of Honda, Mitsubishi, <strong>and</strong> Hyundai; the<br />

central spare parts <strong>and</strong> logistics center<br />

of Volkswagen.<br />

Energy <strong>and</strong> Environmental Technology<br />

Signifi cance: one of the fastest-grow<strong>in</strong>g sectors <strong>in</strong><br />

<strong>Hessen</strong><br />

Renowned companies such as: Degussa, Heraeus, Lahmeyer,<br />

Lurgi, SMA, Thyssen-Krupp<br />

Special feature: extensive research <strong>in</strong> the areas of water,<br />

waste water, refuse, <strong>and</strong> recycl<strong>in</strong>g energy <strong>and</strong> climate<br />

protection by universities <strong>and</strong> scientifi c <strong>in</strong>stitutes<br />

Medical Technology<br />

Signifi cance: over 850 companies <strong>in</strong> <strong>Hessen</strong><br />

Renowned companies such as: B. Braun<br />

Melsungen, Fresenius, Leica Microsystems,<br />

Sirona<br />

Special feature: companies <strong>from</strong> <strong>Hessen</strong><br />

serve one of the greatest exp<strong>and</strong><strong>in</strong>g markets<br />

<strong>in</strong> the world.


Nanotechnology<br />

Signifi cance: excellently positioned<br />

Germany- <strong>and</strong> Europewide due to<br />

approx. 100 companies specializ<strong>in</strong>g <strong>in</strong><br />

nanotechnology <strong>and</strong> over 200 companies<br />

<strong>in</strong> related sectors such as materials<br />

<strong>and</strong> surface technology, microsystem<br />

technology, <strong>and</strong> optics technology.<br />

Moreover, boom<strong>in</strong>g research area at<br />

<strong>Hessen</strong>’s universities<br />

Special feature: the “Nanonetzwerk<br />

<strong>Hessen</strong>” coord<strong>in</strong>ates the nanoscience<br />

activities of all German universities.<br />

Materials <strong>and</strong> Surface Technology<br />

Signifi cance: almost 1,000 companies <strong>in</strong><br />

<strong>Hessen</strong><br />

Renowned companies such as: Celanese,<br />

Degussa, Heraeus, Merck, SGL Carbon<br />

Special feature: fl o u r i s h i n g c o l l a b o r a t i o n<br />

among companies, universities, <strong>and</strong> research<br />

<strong>in</strong>stitutes <strong>in</strong> the “Materials Valley” network<br />

Transportation Technology<br />

Signifi cance: German <strong>in</strong>novation forge<br />

<strong>in</strong> the area of rail transport<br />

Renowned products <strong>and</strong> companies<br />

such as: two of the fastest tra<strong>in</strong>s <strong>in</strong> the<br />

world – the ICE (Intercity Express) <strong>and</strong><br />

the magnetic levitation tra<strong>in</strong> Transrapid,<br />

Bombardier, DE-Consult, Siemens<br />

Transportation Systems<br />

Special feature: nationwide transportation<br />

control us<strong>in</strong>g the telematic<br />

system of the Traffi c Control Center, the<br />

“Verkehrszentrale Frankfurt”<br />

Logistics<br />

Signifi cance: boom<strong>in</strong>g service segment with<br />

enormous growth <strong>in</strong> employment fi gures<br />

Renowned companies such as: Deutsche<br />

Post, DHL, FedEx, Geis SDV, Kühne + Nagel,<br />

Panalp<strong>in</strong>a, Rudolph Logistik, Schenker, UPS<br />

Special feature: CargoCity at Frankfurt<br />

Airport alone is home to 252 logistics<br />

providers <strong>and</strong> is Europe’s second-largest<br />

cargo hub.<br />

27


28<br />

Research <strong>and</strong> Development<br />

NEW HORIZONS AHEAD<br />

The high-tech regions of Europe are <strong>in</strong>conceivable without <strong>Hessen</strong>. Whether <strong>in</strong>formation or communications<br />

technology, environmental technology or biotechnology, or materials technology –<br />

thanks to the numerous <strong>in</strong>stitutions <strong>and</strong> employees <strong>in</strong> research <strong>and</strong> development, <strong>Hessen</strong> provides<br />

potential <strong><strong>in</strong>vest</strong>ors with an effi cient network of ideas <strong>and</strong> know-how for knowledge transfer,<br />

tra<strong>in</strong><strong>in</strong>g, <strong>and</strong> cooperation without limits.


› Numerous high-tech clusters <strong>and</strong><br />

technology networks<br />

› Internationally acclaimed technical<br />

universities <strong>and</strong> research <strong>in</strong>stitutes<br />

› Home <strong>and</strong> workplace of world-famous<br />

<strong>in</strong>ventors <strong>and</strong> <strong>Nobel</strong> <strong>Prize</strong> w<strong>in</strong>ners<br />

Where Ideas Come to Life<br />

Throughout <strong>Hessen</strong>, “high-tech<br />

clusters” have formed. In these<br />

clusters, the know-how of scientifi c<br />

<strong>in</strong>stitutions <strong>and</strong> research centers<br />

fuses with the idea potential of<br />

entrepreneurs <strong>and</strong> the will<strong>in</strong>gness<br />

of technology service providers to<br />

<strong><strong>in</strong>vest</strong>. The open, modern educational<br />

l<strong>and</strong>scape <strong>and</strong> the <strong>in</strong>timate<br />

cooperation between bus<strong>in</strong>ess <strong>and</strong><br />

science are among <strong>Hessen</strong>’s particular<br />

strengths. Students <strong>and</strong> teachers<br />

<strong>from</strong> all around the world<br />

are drawn to the local educational<br />

<strong>in</strong>stitutions. Universities with an<br />

applied-science, <strong>and</strong> practical,<br />

orientation jo<strong>in</strong> <strong>in</strong>ternational research<br />

<strong>in</strong>stitutes to form a network<br />

<strong>in</strong> which all sciences are<br />

represented.<br />

At the <strong>in</strong>dividual universities, regional<br />

focal areas have developed:<br />

the Philipps-Universität <strong>in</strong> Marburg<br />

has one of the richest traditions<br />

among German universities <strong>and</strong> is<br />

associated with the names of many<br />

important scientists.<br />

Famous scholars, such as the fi rst<br />

w<strong>in</strong>ner of the <strong>Nobel</strong> <strong>Prize</strong> for Medic<strong>in</strong>e,<br />

Emil von Behr<strong>in</strong>g, the chemist<br />

Robert Bunsen as well as Karl-<br />

Ferd<strong>in</strong><strong>and</strong> Braun, the <strong>in</strong>ventor of the<br />

fi rst cathode ray (Braun’s tube), laid<br />

the foundation for today’s scientifi c<br />

research discipl<strong>in</strong>es of chemistry<br />

<strong>and</strong> medic<strong>in</strong>e. The University <strong>in</strong><br />

Marburg is also a famous center for<br />

language <strong>and</strong> cultural studies.<br />

DID YOU KNOW …<br />

› that the European Space Agency’s<br />

(ESA) European Space Operations<br />

Center (ESOC) is located <strong>in</strong><br />

Darmstadt?<br />

› that ESA not only monitors closeorbit<br />

satellites, it also sends <strong>in</strong>terplanetary<br />

missions such as “Mars<br />

Express”? Mission “Rosetta”,<br />

which started early 2004, will<br />

reach a comet of the Jupiter<br />

family <strong>in</strong> 2014.<br />

› that <strong>in</strong> January 2005, the ESA<br />

probe Huygens l<strong>and</strong>ed on the<br />

surface of Saturn‘s largest moon,<br />

Titan – 750 million miles <strong>from</strong><br />

earth?<br />

29


The second-largest university <strong>in</strong><br />

<strong>Hessen</strong> is the Justus-Liebig-Universität<br />

Giessen. In addition to a broad<br />

curriculum that <strong>in</strong>cludes the classic<br />

sciences, legal <strong>and</strong> bus<strong>in</strong>ess studies,<br />

social <strong>and</strong> educational studies, <strong>and</strong><br />

language <strong>and</strong> cultural studies, it also<br />

offers a range of discipl<strong>in</strong>es that is<br />

unique not just <strong>in</strong> <strong>Hessen</strong>: human<br />

<strong>and</strong> veter<strong>in</strong>ary medic<strong>in</strong>e, agricultural<br />

30<br />

Emil von Behr<strong>in</strong>g<br />

Inventor of diphtheria serum<br />

1901 Receives the <strong>Nobel</strong> <strong>Prize</strong> for<br />

Medic<strong>in</strong>e <strong>in</strong> Munich<br />

science, home economics, <strong>and</strong><br />

nutritional science. The profi le<br />

of Frankfurt´s Johann-Wolfgang-<br />

Goethe-Universität, the largest<br />

Hessian university, is marked primarily<br />

by liberal arts, social sciences,<br />

<strong>and</strong> economics. With the ”Biozentrum“<br />

<strong>and</strong> the ”Max-Planck-<br />

Institut für Biophysik“ <strong>in</strong> Frankfurt,<br />

the “life sciences” also have two<br />

Johann Philipp Reis<br />

1861 Philipp Reis <strong>in</strong>troduces<br />

the fi rst telephone.<br />

Otto Hahn<br />

The Frankfurt native w<strong>in</strong>s the <strong>Nobel</strong><br />

<strong>Prize</strong> for Chemistry for his work <strong>in</strong><br />

splitt<strong>in</strong>g the atom.<br />

extraord<strong>in</strong>ary research <strong>in</strong>stitutions,<br />

which promote valuable exchange<br />

<strong>in</strong> the areas of pharmacy, biochemistry,<br />

physics, <strong>and</strong> biology. For biotechnology<br />

companies, the Frankfurt<br />

Innovation Center for Biotechnology<br />

(FIZ) is of the greatest importance,<br />

because it supports cooperation<br />

between bus<strong>in</strong>ess <strong>and</strong> science.<br />

<strong>Nobel</strong> <strong>Prize</strong> <strong>W<strong>in</strong>ners</strong> <strong>and</strong> <strong>Inventors</strong> <strong>from</strong> <strong>Hessen</strong><br />

Gerd B<strong>in</strong>nig<br />

1986 Receives the <strong>Nobel</strong> <strong>Prize</strong> for<br />

Physics for <strong>in</strong>vent<strong>in</strong>g a special<br />

microscope capable of unravell<strong>in</strong>g<br />

nanostructures


The University of Kassel sets<br />

nationwide st<strong>and</strong>ards for applicationoriented<br />

research – above all with its<br />

technical <strong>and</strong> scientifi c curricula.<br />

The scientifi c fi nd<strong>in</strong>gs of the universities<br />

fl ow directly <strong>in</strong>to operational<br />

practice as new developments,<br />

especially <strong>in</strong> midsized companies.<br />

F<strong>in</strong>ally, one of the best technical<br />

Karl Ferd<strong>in</strong><strong>and</strong> Braun<br />

1897 Karl Ferd<strong>in</strong><strong>and</strong> Braun of Fulda<br />

<strong>in</strong>vents the electron tube, a component<br />

of a television set.<br />

Hartmut Michel<br />

Director of Max-Planck-Institute for<br />

Biophysics <strong>in</strong> Frankfurt w<strong>in</strong>s the 1988<br />

<strong>Nobel</strong> <strong>Prize</strong> for Chemistry, with two<br />

other researchers, for expla<strong>in</strong><strong>in</strong>g<br />

the three-dimensional process of<br />

photosynthesis.<br />

universities <strong>in</strong> Germany is located<br />

<strong>in</strong> Darmstadt. At the Technische<br />

Universität Darmstadt, research<br />

<strong>and</strong> teach<strong>in</strong>g of natural, technological,<br />

<strong>and</strong> eng<strong>in</strong>eer<strong>in</strong>g sciences<br />

enjoy a close <strong>and</strong> practice-oriented<br />

connection. The top level of Darmstadt<br />

University is supported by<br />

local research <strong>in</strong>stitutes of world<br />

Konrad Zuse<br />

1938 Konrad Zuse builds the fi rst programcontrolled<br />

calculator <strong>in</strong> the world <strong>and</strong> thus<br />

the precursor of the computer.<br />

rank – above all, the two Fraunhofer<br />

Institutes for Structural Durability<br />

<strong>and</strong> Graphical Data Process<strong>in</strong>g, the<br />

European Organization for Meteorological<br />

Satellites EUMETSAT, <strong>and</strong><br />

the European Space Operations<br />

Center ESOC.<br />

Horst Ludwig Störmer<br />

Along with his colleagues Daniel<br />

C. Tsui <strong>and</strong> Robert B. Laughl<strong>in</strong>, Horst<br />

Ludwig Störmer is awarded the 1998<br />

<strong>Nobel</strong> <strong>Prize</strong> <strong>in</strong> Physics for discover<strong>in</strong>g<br />

“a new form of quantum fl uid with<br />

fractionally charged excitations“.<br />

31


32<br />

Education <strong>and</strong> Labor<br />

THE BEST EMPLOYEES ARE ALREADY HERE<br />

Unlike any other location, <strong>Hessen</strong> has an enormous pool of highly qualifi ed experts.<br />

18 universities, four Max-Planck-Institutes, 29 technology <strong>and</strong> entrepreneur centers,<br />

<strong>and</strong> more than 100 scientifi c research <strong>in</strong>stitutes give <strong>Hessen</strong> an unparalleled wealth of<br />

personnel, know-how, ideas <strong>and</strong> energy. Whether highly qualifi ed specialists or<br />

researchers, young academicians, or promis<strong>in</strong>g talents, adm<strong>in</strong>istrators, or support<br />

staff, <strong>Hessen</strong> offers an abundance of expert personnel. No wonder that a new<br />

company is formed <strong>in</strong> the state every ten m<strong>in</strong>utes.


› Highly qualifi ed expert personnel available<br />

locally <strong>in</strong> all sectors<br />

› First-rate academic <strong>and</strong> professional tra<strong>in</strong><strong>in</strong>g<br />

<strong>in</strong> craft trades, <strong>in</strong>dustry, <strong>and</strong> retail<br />

› Outst<strong>and</strong><strong>in</strong>g opportunities for cont<strong>in</strong>ued<br />

professional education <strong>and</strong> tra<strong>in</strong><strong>in</strong>g<br />

Tra<strong>in</strong><strong>in</strong>g the Best Talent<br />

A company is as good as its employees<br />

<strong>and</strong>, similarly, a state’s economic<br />

strength is dependent on the education<br />

system it fosters. <strong>Hessen</strong>’s<br />

outst<strong>and</strong><strong>in</strong>g education <strong>and</strong> tra<strong>in</strong><strong>in</strong>g<br />

system not only helps <strong>in</strong> susta<strong>in</strong><strong>in</strong>g<br />

economic growth <strong>in</strong> the region, it<br />

also attracts foreign <strong><strong>in</strong>vest</strong>ors. The<br />

“dual system” of education, a pragmatic<br />

mix of vocational tra<strong>in</strong><strong>in</strong>g <strong>and</strong><br />

academic learn<strong>in</strong>g, produces a<br />

highly skilled labor force. Moreover,<br />

tra<strong>in</strong><strong>in</strong>g facilities to upgrade<br />

professional skills ensure that a<br />

company <strong><strong>in</strong>vest</strong><strong>in</strong>g <strong>in</strong> <strong>Hessen</strong><br />

fi nds a labor force committed<br />

to perfection <strong>and</strong> motivated for<br />

“lifelong learn<strong>in</strong>g.”<br />

DID YOU KNOW …<br />

› that the Frankfurt region boasts<br />

around 10,000 IT fi rms cater<strong>in</strong>g to<br />

the dem<strong>and</strong><strong>in</strong>g needs of the<br />

fi nance, pharmaceutical, <strong>and</strong><br />

chemical <strong>in</strong>dustries?<br />

› that the region around Darmstadt<br />

is a genu<strong>in</strong>e stronghold, or enclave,<br />

of software developers serv<strong>in</strong>g<br />

customers <strong>from</strong> the mach<strong>in</strong>e,<br />

automobile, satellite, <strong>and</strong> space<br />

<strong>in</strong>dustries?<br />

› that employers <strong>in</strong>creas<strong>in</strong>gly<br />

acknowledge the importance of<br />

further tra<strong>in</strong><strong>in</strong>g as it is a vital<br />

element to employees’ motivation,<br />

enhanc<strong>in</strong>g the fi rm’s overall<br />

success?<br />

› that future-oriented companies,<br />

<strong>in</strong>clud<strong>in</strong>g US enterprises <strong>in</strong> <strong>Hessen</strong>,<br />

tend to see corporate k<strong>in</strong>dergardens<br />

as decisive soft (success)<br />

factors because they contribute to<br />

fi nd<strong>in</strong>g the best, motivated workforce?<br />

33


34<br />

Quality of Life<br />

CONNECT AND ENJOY!<br />

<strong>Hessen</strong> is much more than just a bus<strong>in</strong>ess location! It offers a high quality of life.<br />

Communicative <strong>and</strong> <strong>in</strong>terested local people, amaz<strong>in</strong>g cultural variety, idyllic nature, romantic<br />

villages, traditional folk festivals, historical v<strong>in</strong>eyards, heal<strong>in</strong>g spas <strong>and</strong> resorts, <strong>and</strong> many<br />

thous<strong>and</strong>s of other opportunities to experience, discover, enjoy, <strong>and</strong> relax – all that is<br />

<strong>Hessen</strong>. In other words: you come to <strong>Hessen</strong> to work; you stay <strong>in</strong> <strong>Hessen</strong> to live!


› Frankfurt – economic powerhouse<br />

with best “quality of life” rank<strong>in</strong>g<br />

among German cities (accord<strong>in</strong>g to a<br />

recent study by Mercer Human<br />

Resource Consult<strong>in</strong>g, 2004)<br />

› State with a green lung: forest covers<br />

41 percent of the total area<br />

› World-famous delicacies such as<br />

Frankfurter sausages <strong>and</strong> apple w<strong>in</strong>e<br />

› Home to world-renowned<br />

Riesl<strong>in</strong>g w<strong>in</strong>es<br />

Quality of Life: Made <strong>in</strong> <strong>Hessen</strong><br />

<strong>Hessen</strong> is fasc<strong>in</strong>at<strong>in</strong>g – <strong>in</strong> every<br />

respect, everywhere, every time.<br />

Liv<strong>in</strong>g <strong>in</strong> <strong>Hessen</strong> is <strong>in</strong>deed synonymous<br />

with “pure quality of life”,<br />

<strong>and</strong> every city here has its own<br />

special charm: Wiesbaden is<br />

considered “fashionable”, a Mecca<br />

<strong>and</strong> shopp<strong>in</strong>g magnet for those<br />

with expensive tastes; Fulda has<br />

a baroque fl avor, Marburg is a<br />

historic city, <strong>and</strong> Kassel, Giessen,<br />

<strong>and</strong> Wetzlar have an “artistic fl air”.<br />

Limburg is called the “cathedral<br />

city”, <strong>and</strong> Darmstadt is “the city of<br />

Art Nouveau”.<br />

Hanau is famous as the birthplace<br />

of the Grimm Brothers, <strong>and</strong> Offenbach<br />

is known for its leather fairs.<br />

Rüsselsheim is the automobile city.<br />

<strong>Hessen</strong>’s largest city, Frankfurt,<br />

is a cultural melt<strong>in</strong>g pot. Mercer<br />

Human Resource Consult<strong>in</strong>g’s overall<br />

quality of life survey for 2004<br />

confi rms that Frankfurt does <strong>in</strong>deed<br />

offer the “best quality of life”<br />

among all major German cities.<br />

DID YOU KNOW …<br />

› that Schloss Johannisberg <strong>in</strong> the<br />

Rh<strong>in</strong>egau – at 900 years – is the<br />

oldest Riesl<strong>in</strong>g v<strong>in</strong>eyard <strong>in</strong> the<br />

world?<br />

› that the former Cistercian monastery<br />

Eberbach <strong>in</strong> the Middle<br />

Ages was the most fl ourish<strong>in</strong>g<br />

w<strong>in</strong>e-trad<strong>in</strong>g company <strong>in</strong> the world<br />

<strong>and</strong> thus founded the worldwide<br />

fame of Rh<strong>in</strong>egau w<strong>in</strong>e?<br />

› that the famous fi lm “The Name<br />

of the Rose” with Sean Connery<br />

was fi lmed there?<br />

› that <strong>Hessen</strong>’s stylish public pools,<br />

the so-called “Erlebnisbäder“,<br />

provide various swimm<strong>in</strong>g possibilities<br />

such as deep div<strong>in</strong>g, kids’<br />

pools, slides, <strong>and</strong> wave pools,<br />

as well as saunas, sun beds, <strong>and</strong><br />

solariums, all under one roof?<br />

› that whether it‘s funk, rock, house,<br />

Lat<strong>in</strong>o vibes, hip-hop, jazz, sw<strong>in</strong>g,<br />

blues etc., <strong>in</strong> <strong>Hessen</strong>’s many<br />

clubs <strong>and</strong> discos, night owls will<br />

fi nd music to suit their tastes?<br />

35


36<br />

Burg Ehrenfels: one of several picturesque<br />

castle ru<strong>in</strong>s that dot the Rh<strong>in</strong>e valley <strong>and</strong> make<br />

bike tours, car rides <strong>and</strong> river cruises <strong>in</strong> the<br />

region a memorable experience.


City, L<strong>and</strong>, River … Enjoy<strong>in</strong>g It to the Full!<br />

In <strong>Hessen</strong>, often the countryside<br />

is just a short drive <strong>from</strong> cities. The<br />

Taunus Mounta<strong>in</strong>s, for example,<br />

are just a 15-m<strong>in</strong>ute trip <strong>from</strong><br />

downtown Frankfurt. Bad Homburg,<br />

Bad Soden, Bad Schwalbach, <strong>and</strong><br />

Schlangenbad, the famous cities<br />

<strong>in</strong> the Taunus region, are dotted by<br />

numerous thermal baths <strong>and</strong> spas.<br />

Near Wiesbaden the famous<br />

Rh<strong>in</strong>egau region beg<strong>in</strong>s. While<br />

Johannisberg Castle <strong>and</strong> Eberbach<br />

Monastery are the two most prom<strong>in</strong>ent<br />

sightsee<strong>in</strong>g attractions there,<br />

the Upper Middle Rh<strong>in</strong>e Valley<br />

showcases many v<strong>in</strong>eyards <strong>and</strong> 40<br />

medieval castles, well-connected<br />

through excellent hik<strong>in</strong>g paths with<br />

spectacular views. No wonder that<br />

UNESCO has declared the region a<br />

world heritage site.<br />

Indeed, 41 percent of <strong>Hessen</strong> is<br />

forest, thus mak<strong>in</strong>g it the greenest<br />

region <strong>in</strong> Germany. It also has some<br />

of the most beautiful mounta<strong>in</strong><br />

ranges – such as the Odenwald,<br />

Vogelsberg, Taunus, Spessart,<br />

Rhön, <strong>and</strong> the Kellerwald National<br />

Park. Thus for outdoor enthusiasts,<br />

<strong>Hessen</strong>’s l<strong>and</strong>scape offers an<br />

<strong>in</strong>trigu<strong>in</strong>g mix of opportunities:<br />

healthy leisure activities, athletic<br />

challenges, <strong>and</strong> cultural discovery.<br />

37


Culture <strong>in</strong> <strong>Hessen</strong> – Traditional <strong>and</strong> Modern<br />

The fact that countless cities <strong>and</strong><br />

towns <strong>in</strong> <strong>Hessen</strong> can look back upon<br />

centuries-old history, contributes<br />

much to the region’s qua<strong>in</strong>t charm.<br />

Old timber houses <strong>in</strong> many cities,<br />

for example, provide a picturesque<br />

backdrop for the region’s many<br />

traditional folk, cul<strong>in</strong>ary, <strong>and</strong> w<strong>in</strong>e<br />

festivals. There is no dearth of topclass<br />

cultural locations <strong>in</strong> <strong>Hessen</strong>.<br />

The cities of Darmstadt, Wiesbaden,<br />

<strong>and</strong> Kassel have their own state<br />

38<br />

theaters. Frankfurt has an excellent<br />

opera as well as a city<br />

theater <strong>and</strong> a lot of private theaters.<br />

Highly popular with the Englishspeak<strong>in</strong>g<br />

patrons is the English<br />

Theater <strong>in</strong> a bank-owned high-rise<br />

build<strong>in</strong>g <strong>in</strong> Frankfurt. Founded<br />

<strong>in</strong> 1979 by the American actress<br />

Judith Rosenbauer <strong>and</strong> a group<br />

of actors, the English Theater can<br />

pride itself <strong>in</strong> be<strong>in</strong>g the Cont<strong>in</strong>ent’s<br />

largest English-speak<strong>in</strong>g theater, a<br />

multifaceted enterta<strong>in</strong>ment jewel <strong>in</strong><br />

the bank<strong>in</strong>g district <strong>and</strong> close to the<br />

museums.<br />

Besides the local museums <strong>in</strong> various<br />

cities, the splendid Museum Mile<br />

along the river Ma<strong>in</strong> embankment<br />

(Museumsufer) <strong>in</strong> Frankfurt deserves<br />

special mention.


Add to that the various cultural heritage<br />

sites dedicated to the memory<br />

of Goethe <strong>and</strong> the Grimm Brothers,<br />

the Rh<strong>in</strong>egau Music Festival, the<br />

<strong>in</strong>ternational Documenta exhibition<br />

of contemporary, often quite controversial,<br />

art <strong>in</strong> Kassel, <strong>and</strong> many more<br />

events, it is easy to say that culture<br />

has a “Zuhause”, a home, <strong>in</strong> <strong>Hessen</strong>.<br />

A festive w<strong>in</strong>ter: lively Christmas markets<br />

are usually located <strong>in</strong> picturesque parts of<br />

<strong>Hessen</strong>’s cities. With their numerous food<br />

<strong>and</strong> sweetmeat stalls, hot spiced w<strong>in</strong>e, or<br />

”Glühwe<strong>in</strong>“, booths <strong>and</strong> colorful h<strong>and</strong>icraft<br />

shops, they are great places to warm up on a<br />

cold w<strong>in</strong>ter even<strong>in</strong>g.<br />

39


40<br />

Among the many attractive shopp<strong>in</strong>g<br />

centers <strong>in</strong> <strong>Hessen</strong>, one st<strong>and</strong>s out <strong>in</strong><br />

particular: Goethestrasse <strong>in</strong> Frankfurt,<br />

with its many chic boutiques present<strong>in</strong>g<br />

the fi nest <strong>and</strong> best designer br<strong>and</strong>s <strong>in</strong> the<br />

world, is one of the top addresses <strong>in</strong> the<br />

country.


<strong>Hessen</strong> – A Gourmet‘s Paradise<br />

<strong>Hessen</strong> offers numerous treats for<br />

the palate, too. F<strong>in</strong>e <strong>in</strong>ternational<br />

restaurants <strong>and</strong> rustic <strong>in</strong>ns boast<strong>in</strong>g<br />

high-quality fresh German food,<br />

qua<strong>in</strong>t biergartens offer<strong>in</strong>g locally<br />

made beverages <strong>and</strong> trendy cafés<br />

serv<strong>in</strong>g pan-European fare, as well<br />

as numerous w<strong>in</strong>e <strong>and</strong> food<br />

festivals – all account for a veritable<br />

gourmet culture. Whether it<br />

is <strong>in</strong>ternational or German cuis<strong>in</strong>e,<br />

a top-class d<strong>in</strong><strong>in</strong>g experience is<br />

not a rarity <strong>in</strong> <strong>Hessen</strong>. Naturally<br />

Frankfurt houses some of the top<br />

locations <strong>in</strong> gastronomy, but the<br />

regions of the Odenwald, Rh<strong>in</strong>egau,<br />

<strong>and</strong> Rhön also boast regional<br />

specialties <strong>and</strong> chefs honored<br />

with the prestigious Michel<strong>in</strong> stars.<br />

The majestic Rh<strong>in</strong>egau v<strong>in</strong>eyards<br />

not only produce the world-famous<br />

Riesl<strong>in</strong>g w<strong>in</strong>es which fetch top<br />

prices at auctions but have also<br />

honed the skills of <strong>Hessen</strong> Bergstrasse<br />

v<strong>in</strong>tners. Many of them<br />

have earned positive acclaim <strong>in</strong><br />

various w<strong>in</strong>e tomes. The annual<br />

Rh<strong>in</strong>egau Gourmet Festival with<br />

its gala d<strong>in</strong>ners, exclusive chef<br />

demonstrations, <strong>and</strong> numerous<br />

w<strong>in</strong>e-tast<strong>in</strong>g opportunities is the<br />

best way to enjoy <strong>Hessen</strong>’s w<strong>in</strong>e.<br />

And for beer fans it is <strong>in</strong>deed worth<br />

mention<strong>in</strong>g that <strong>Hessen</strong> is home to<br />

many fi ne traditional breweries.<br />

DID YOU KNOW …<br />

› that the icon of American food<br />

culture, the hot dog, had its<br />

orig<strong>in</strong>s <strong>in</strong> Germany on the banks<br />

of the River Ma<strong>in</strong>?<br />

› that the fi rst written mention of<br />

the ”Frankfurter Würstchen“<br />

was more than 500 years ago?<br />

Today, the orig<strong>in</strong>al Frankfurter<br />

Würstchen – which is lightly<br />

smoked <strong>and</strong> conta<strong>in</strong>s season<strong>in</strong>g<br />

such as nutmeg, thyme, <strong>and</strong><br />

marjoram – tickles the palates of<br />

all citizens, locals or visitors <strong>and</strong><br />

expatriates, alike.<br />

› that summer <strong>in</strong> <strong>Hessen</strong> is unimag<strong>in</strong>able<br />

without the glazed<br />

jug of apple w<strong>in</strong>e, the traditional<br />

”Bembel of Ebbelwoi“, the very<br />

popular thirst-quencher for locals?<br />

41


42<br />

Established <strong>in</strong> 1999, the basketball team ”Deutsche Bank Skyl<strong>in</strong>ers“ has brought a good<br />

deal of genu<strong>in</strong>e NBA spirit <strong>and</strong> ambience to the city on the Ma<strong>in</strong> River. In 2004, the thrill<strong>in</strong>g<br />

basket hunt<strong>in</strong>g of the ”Ma<strong>in</strong>hattan Giants“ was rewarded with w<strong>in</strong>n<strong>in</strong>g the German<br />

Championship. In 2005 they were Vice-Champions.<br />

From 1959 onward, when the<br />

”Frankfurt Lions“ were fi rst<br />

established, they have been play<strong>in</strong>g<br />

<strong>in</strong> all icehockey classes – <strong>from</strong><br />

the regional league to Germany’s<br />

foremost league, the First Federal<br />

League (”Bundesliga“). S<strong>in</strong>ce 1994,<br />

they have played <strong>in</strong> the German<br />

professional top-icehockey league<br />

”DEL“ (”Deutsche Eishockey Liga“).<br />

In 1999, the ”Lions“ played for the<br />

fi rst time <strong>in</strong>ternationally <strong>in</strong> the European<br />

Hockey League (”EHL“) <strong>and</strong>, <strong>in</strong><br />

2004, they were German Icehockey<br />

Champions.<br />

Chill<strong>in</strong>g out <strong>in</strong> w<strong>in</strong>ter <strong>in</strong> <strong>Hessen</strong> can<br />

mean anyth<strong>in</strong>g <strong>from</strong> long walks <strong>in</strong> the<br />

snow to ski<strong>in</strong>g <strong>and</strong> snowboard<strong>in</strong>g.<br />

The historical Kaiser-Friedrich-Therme<br />

<strong>in</strong> Wiesbaden, with its baths <strong>and</strong><br />

saunas, <strong>in</strong>vites you to relax <strong>in</strong> elegant<br />

luxury. Fed by a thermal spr<strong>in</strong>g, the<br />

bath<strong>in</strong>g complex offers a vast array of<br />

pools, saunas <strong>and</strong> solariums <strong>in</strong>clud<strong>in</strong>g<br />

the Irish-Roman steam bath, Russian<br />

steam bath, F<strong>in</strong>nish sauna, <strong>and</strong> oriental<br />

Rasul (mud) bath.


<strong>Hessen</strong> Keeps You Fit<br />

F<strong>in</strong>ally, <strong>Hessen</strong> also offers well organized<br />

facilities for sports <strong>in</strong>clud<strong>in</strong>g<br />

golf, tennis, horse rid<strong>in</strong>g, hangglid<strong>in</strong>g,<br />

canoe<strong>in</strong>g, <strong>and</strong> bicycle tours.<br />

And when you need to unw<strong>in</strong>d, why<br />

not enjoy a long dip <strong>in</strong> the state’s<br />

numerous thermal baths? Indeed,<br />

<strong>Hessen</strong> has 32 heal<strong>in</strong>g baths <strong>and</strong><br />

spas, more than <strong>in</strong> any other state <strong>in</strong><br />

Germany. Wiesbaden alone boasts<br />

37 thermal spr<strong>in</strong>gs.<br />

Fans of spectator sports <strong>and</strong> the<br />

athletically <strong>in</strong>cl<strong>in</strong>ed have a lot to<br />

enjoy <strong>in</strong> <strong>Hessen</strong>. Here are some<br />

top recommendations: the oldest<br />

bicycle race <strong>in</strong> Germany ”Around<br />

the Henn<strong>in</strong>ger Tower“, the worldfamous<br />

Frankfurt Marathon, Iron<br />

Man Germany, <strong>and</strong> the largest<br />

runn<strong>in</strong>g event <strong>in</strong> Europe, the JP<br />

Morgan Chase Corporate Challenge.<br />

There is also the World Cup Ski<br />

Jump<strong>in</strong>g Tournament <strong>in</strong> Will<strong>in</strong>gen<br />

<strong>and</strong> the “Pfi ngstreitturnier”,<br />

the horse-rid<strong>in</strong>g tournament <strong>in</strong><br />

Wiesbaden. Besides top league<br />

matches <strong>in</strong> h<strong>and</strong>ball, ice hockey,<br />

<strong>and</strong> basketball, Frankfurt Galaxy<br />

(American football) matches <strong>and</strong><br />

those played by the venerable<br />

E<strong>in</strong>tracht, Frankfurt’s orig<strong>in</strong>al<br />

soccer team, are unforgettable<br />

experiences.<br />

DID YOU KNOW …<br />

› that skeptics abounded when the<br />

National Football League (NFL)<br />

established Frankfurt Galaxy<br />

<strong>in</strong> 1991? But it wasn‘t long before<br />

the unique mixture of American<br />

sports <strong>and</strong> high-powered enterta<strong>in</strong>ment<br />

captured the enthusiasm<br />

of fans <strong>and</strong> games were sold out.<br />

In the meantime, Frankfurt<br />

Galaxy has become the most<br />

successful franchise <strong>in</strong> the NFL<br />

Europe league.<br />

› that <strong>in</strong> 1993, the J.P. Morgan<br />

Chase Corporate Challenge<br />

(over 5 km) <strong>in</strong> Frankfurt started<br />

out with just 527 runners <strong>from</strong> 57<br />

companies, <strong>and</strong>, <strong>in</strong> 2006, boasted<br />

62,390 runners <strong>from</strong> 2,191 companies<br />

<strong>and</strong> <strong>from</strong> all parts of<br />

Germany, mak<strong>in</strong>g it the largest<br />

road race <strong>in</strong> Europe <strong>and</strong> one of the<br />

top ten worldwide?<br />

43


44<br />

Highlights<br />

HIGHLIGHTS MADE IN HESSEN<br />

Thonet chairs, Leica cameras, the Transrapid, Riesl<strong>in</strong>g, Selters water, frankfurters – quality<br />

products <strong>from</strong> <strong>Hessen</strong> can be found around the world. But alongside the well-known br<strong>and</strong><br />

products, many “hidden champions” are also “Made <strong>in</strong> <strong>Hessen</strong>”, such as liquid crystals for<br />

LCDs, the medication <strong>in</strong>sul<strong>in</strong>, or the most powerful locomotive eng<strong>in</strong>es <strong>in</strong> the world.


The Brothers Grimm<br />

Their <strong>in</strong>ternationally famous fairy<br />

tales enchant the entire world<br />

<strong>and</strong> have also <strong>in</strong>spired many<br />

popular Disney characters.<br />

Documenta Kassel<br />

One of the most noted <strong>and</strong><br />

respected art exhibitions<br />

worldwide<br />

Ironman Germany<br />

After Hawaii, the most important<br />

triathlon competition <strong>in</strong><br />

the world<br />

Leica<br />

The world’s fi rst smallformat<br />

camera <strong>and</strong> the<br />

measure-of-all-th<strong>in</strong>gs <strong>in</strong><br />

photography<br />

Löwenburg Kassel<br />

Kassel is the center <strong>and</strong><br />

heart, of Germany‘s Fairy<br />

Tales Road<br />

Drosselgasse<br />

This romantic v<strong>in</strong>e tavern<br />

alley is the second most<br />

frequently visited tourist<br />

attraction <strong>in</strong> Germany.<br />

Johann Wolfgang von Goethe<br />

Indisputedly, Goethe, the most<br />

famous Hessian, was born <strong>in</strong><br />

Frankfurt <strong>in</strong> 1749.<br />

Opera Ball<br />

Just one of numerous dist<strong>in</strong>guished<br />

events <strong>in</strong> <strong>Hessen</strong><br />

Thonet<br />

One of the most famous<br />

chairs <strong>in</strong> the world orig<strong>in</strong>ated<br />

<strong>in</strong> <strong>Hessen</strong> over 100 years ago.<br />

45


46<br />

Pro-Bus<strong>in</strong>ess Service<br />

A SHORT ROUTE TO SUCCESS<br />

<strong>Hessen</strong> is proactive, <strong>in</strong> every respect. For companies <strong>and</strong> <strong><strong>in</strong>vest</strong>ors it means less bureaucracy<br />

<strong>and</strong> quick <strong>and</strong> professional approval processes. You even get <strong>in</strong>dividual advice <strong>and</strong> support<br />

to facilitate fast implementation of your plans! Whatever your “bus<strong>in</strong>ess” <strong>in</strong> <strong>Hessen</strong>, we are<br />

here to help.


› Active pro-bus<strong>in</strong>ess policy <strong>in</strong> <strong>Hessen</strong><br />

› Advice <strong>and</strong> assistance for companies <strong>and</strong> <strong><strong>in</strong>vest</strong>ors<br />

<strong>Hessen</strong> Is Pro-Bus<strong>in</strong>ess<br />

In <strong>Hessen</strong> we know that the welfare<br />

of the state <strong>and</strong> its citizens depends<br />

upon how well its economy develops.<br />

Therefore, <strong>Hessen</strong> is open<strong>in</strong>g its<br />

doors <strong>and</strong> gates to entrepreneurs.<br />

You benefi t <strong>from</strong> <strong>Hessen</strong>’s will<strong>in</strong>gness<br />

to say yes: yes to dar<strong>in</strong>g bus<strong>in</strong>ess<br />

ideas, yes to courageous construction<br />

projects, yes to creative<br />

fi nanc<strong>in</strong>g models, yes to everyth<strong>in</strong>g<br />

that promotes speedy, smooth bus<strong>in</strong>ess.<br />

<strong>Hessen</strong> has already elim<strong>in</strong>ated<br />

half the legal regulations <strong>and</strong><br />

adm<strong>in</strong>istrative requirements <strong>in</strong><br />

the area of the Economic M<strong>in</strong>istry<br />

<strong>and</strong> has ensured that <strong>Hessen</strong> has<br />

the country’s shortest approval<br />

processes for Federal emission<br />

st<strong>and</strong>ards <strong>and</strong> gene technology.<br />

All this saves companies a lot of<br />

time <strong>and</strong> adm<strong>in</strong>istrative effort.<br />

In implement<strong>in</strong>g e-government<br />

services, <strong>Hessen</strong> has played a<br />

lead<strong>in</strong>g role: one central platform<br />

for all agencies helps citizens <strong>and</strong><br />

companies alike to process all<br />

necessary adm<strong>in</strong>istrative transactions<br />

quickly <strong>and</strong> smoothly.<br />

47


Contacts for new companies <strong>and</strong> <strong><strong>in</strong>vest</strong>ors <strong>in</strong>clude<br />

the follow<strong>in</strong>g <strong>in</strong>stitutions:<br />

The Hessian M<strong>in</strong>istry of Economics, Transport, Urban<br />

<strong>and</strong> Regional Development (Hessisches M<strong>in</strong>isterium<br />

für Wirtschaft, Verkehr und L<strong>and</strong>esentwicklung) <strong>and</strong><br />

the Hessian Economic Development Corporation<br />

(<strong>Hessen</strong> Agentur) advise <strong>and</strong> assist you <strong>from</strong> the very<br />

start, beg<strong>in</strong>n<strong>in</strong>g with competent advice as you search<br />

for a suitable location <strong>in</strong> <strong>Hessen</strong>.<br />

It <strong>in</strong>cludes fast, unbureaucratic support for the found<strong>in</strong>g<br />

Services for <strong><strong>in</strong>vest</strong>ors <strong>in</strong> <strong>Hessen</strong>:<br />

The website www.<strong>hessen</strong>-sites.com is a valuable tool<br />

for new companies <strong>and</strong> <strong><strong>in</strong>vest</strong>ors. Here you can get<br />

onl<strong>in</strong>e <strong>in</strong>formation on commercial space <strong>and</strong> real estate<br />

available <strong>in</strong> <strong>Hessen</strong>, or you can call up detailed <strong>in</strong>formation<br />

on Hessian cities <strong>and</strong> communities, regional<br />

economic assistance programs, or technology <strong>and</strong><br />

entrepreneur centers.<br />

48<br />

With its bus<strong>in</strong>ess location services, <strong>Hessen</strong> Agentur<br />

provides foreign <strong>and</strong> domestic companies with competent<br />

assistance <strong>in</strong> fi nd<strong>in</strong>g suitable commercial space<br />

<strong>and</strong> real estate. Whether you are plann<strong>in</strong>g to set up your<br />

company <strong>in</strong> <strong>Hessen</strong>, whether you want to transfer your<br />

bus<strong>in</strong>ess or to exp<strong>and</strong> it, you can be sure to get specifi c<br />

advice <strong>and</strong> support <strong>from</strong> our specialist team members.<br />

In collaborat<strong>in</strong>g closely with you, we will develop tailormade<br />

solutions meet<strong>in</strong>g your project requirements –<br />

rang<strong>in</strong>g <strong>from</strong> identify<strong>in</strong>g available sites <strong>and</strong> properties<br />

to specifi c, detailed location profi les <strong>and</strong> <strong>in</strong>dustry<br />

<strong>in</strong>formation. You will be advised <strong>and</strong> assisted effi ciently,<br />

<strong>from</strong> your fi rst <strong>in</strong>quiry through the establishment of<br />

your company – <strong>Hessen</strong> Agentur will open doors for<br />

you, ensur<strong>in</strong>g fast implementation of your <strong><strong>in</strong>vest</strong>ment<br />

projects.<br />

of your new branch <strong>and</strong> encompasses support <strong>from</strong> a<br />

personal consultant who will help answer all your<br />

questions <strong>and</strong> whose know-how is an optimal<br />

prerequisite for the success of your <strong>Hessen</strong> project.<br />

The <strong>in</strong>stitutions mentioned will advise you on public<br />

promotional programs <strong>and</strong> place at your disposal their<br />

vast network of partners <strong>in</strong> <strong>Hessen</strong> <strong>and</strong> the entire<br />

world, enabl<strong>in</strong>g you to establish valuable connections.<br />

Moreover, the experts of the Hessian M<strong>in</strong>istry of<br />

Economics, Transport, Urban <strong>and</strong> Regional Development<br />

as well as of <strong>Hessen</strong> Agentur will help you <strong>in</strong> all<br />

bus<strong>in</strong>ess <strong>and</strong> adm<strong>in</strong>istrative matters. They will take<br />

care of everyth<strong>in</strong>g. For <strong>in</strong>stance, <strong>Hessen</strong> Agentur<br />

personnel will help you fi nd your new offi ce <strong>and</strong><br />

hous<strong>in</strong>g. We make sure everyth<strong>in</strong>g gets done so that<br />

you can settle <strong>in</strong> easily <strong>and</strong> can quickly feel at home.<br />

When you arrive, you can get right down to bus<strong>in</strong>ess<br />

<strong>and</strong> thus you can focus fully on your tasks!<br />

Please come <strong>and</strong> have a great start <strong>in</strong> <strong>Hessen</strong>!<br />

You will fi nd additional <strong>in</strong>formation at<br />

www.<strong><strong>in</strong>vest</strong>-<strong>in</strong>-<strong>hessen</strong>.de.


You Can Profi t <strong>from</strong> <strong>Hessen</strong>!<br />

For more detailed <strong>in</strong>formation, please contact the follow<strong>in</strong>g <strong>in</strong>stitutions:<br />

Hessian M<strong>in</strong>istry of<br />

Economics, Transport,<br />

Urban <strong>and</strong> Regional<br />

Development<br />

U.S. Representative, German State of <strong>Hessen</strong><br />

United States Offi ce for Economic Development<br />

420 Fifth Avenue,<br />

New York, NY 10018-2729<br />

Christian C. Brune<br />

Phone: +1.212.703 - 55 66<br />

Fax: +1.212.703 - 52 56<br />

christian.brune@<strong>hessen</strong>-agentur.de<br />

www.<strong><strong>in</strong>vest</strong>-<strong>in</strong>-<strong>hessen</strong>.de<br />

HA <strong>Hessen</strong> Agentur GmbH<br />

International Affairs<br />

Abraham-L<strong>in</strong>coln-Strasse 38 - 42<br />

65189 Wiesbaden<br />

Sascha Schäfer<br />

Phone: +49 (0) 611 774 - 86 55<br />

Fax: +49 (0) 611 774 - 83 85<br />

sascha.schaefer@<strong>hessen</strong>-agentur.de<br />

www.<strong><strong>in</strong>vest</strong>-<strong>in</strong>-<strong>hessen</strong>.de<br />

Hessisches M<strong>in</strong>isterium für Wirtschaft,<br />

Verkehr und L<strong>and</strong>esentwicklung<br />

Kaiser-Friedrich-R<strong>in</strong>g 75<br />

65185 Wiesbaden<br />

Bernd Kistner<br />

Phone: +49 (0) 611 815 - 23 66<br />

Fax: +49 (0) 611 815 - 22 29<br />

E-mail: bernd.kistner@hmwvl.<strong>hessen</strong>.de<br />

Tourism<br />

HA <strong>Hessen</strong> Agentur GmbH<br />

Abraham-L<strong>in</strong>coln-Strasse 38–42<br />

65189 Wiesbaden<br />

Tel: +49 (0) 611 774 - 8091<br />

Fax: +49 (0) 611 774 - 8040<br />

www.<strong>hessen</strong>-tourismus.de<br />

www.<strong>hessen</strong>-universities.org<br />

We are happy to assist you – <strong>and</strong> will<br />

help you reach your goal quickly!<br />

49


50<br />

HA <strong>Hessen</strong> Agentur GmbH<br />

Abraham-L<strong>in</strong>coln-Strasse 38 - 42<br />

65189 Wiesbaden<br />

<strong>in</strong>fo@<strong>hessen</strong>-agentur.de<br />

www.<strong>hessen</strong>-agentur.de<br />

Hessisches M<strong>in</strong>isterium für Wirtschaft,<br />

Verkehr und L<strong>and</strong>esentwicklung<br />

Kaiser-Friedrich-R<strong>in</strong>g 75<br />

65185 Wiesbaden<br />

<strong>in</strong>fo @hmwvl.<strong>hessen</strong>.de<br />

www.wirtschaft.<strong>hessen</strong>.de<br />

Additional <strong>in</strong>formation on the location <strong>Hessen</strong> is<br />

available at: <strong><strong>in</strong>vest</strong>-<strong>in</strong>-<strong>hessen</strong>.de.<br />

Illustrations:<br />

Photographer:<br />

Roger Richter, Wiesbaden<br />

Photo material cordially provided by:<br />

akg-images GmbH<br />

Amazon.de<br />

Alte Oper Frankfurt Konzert- und Kongresszentrum<br />

GmbH<br />

Communication Solution GmbH<br />

Deutsche Lufthansa AG<br />

Deutsche Bahn AG<br />

Elvis Presley Vere<strong>in</strong> Bad Nauheim-Friedberg<br />

ESA/ESOC<br />

Frankfurt Lions Eishockey GmbH<br />

Fraport AG<br />

Fraunhofer IGD<br />

<strong>Hessen</strong> Touristik Service e.V.<br />

Harley-Davidson Deutschl<strong>and</strong><br />

Institut für Stadtgeschichte Frankfurt am Ma<strong>in</strong><br />

Merck KGaA<br />

Photographer Oliver Rüther<br />

Photographer Rui Camillo<br />

Photographer Stephan Heimann<br />

Rüdesheim Tourist AG<br />

Radeberger Gruppe AG<br />

SKYLINERS GmbH<br />

Transrapid International GmbH & Co.KG<br />

VorSicht<br />

Xdream Sports & Events GmbH<br />

IMPRINT: Project support <strong>and</strong> concept: Anic Roßbach-Jung, <strong>Hessen</strong> Agentur GmbH / Idea <strong>and</strong> design: 99° Grafi kdesign, Wiesbaden<br />

Edit<strong>in</strong>g <strong>and</strong> text: Baldur van der Licht, Wiesbaden / Translation: Wieners + Wieners GmbH, Ahrensburg / Additional translation <strong>and</strong> edit<strong>in</strong>g work:<br />

Irene Sieg Textservice / Photos: Roger Richter, Wiesbaden, <strong>and</strong> the photographers listed under “Illustrations”

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