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A Key to Employee Engagement - The Employer Alliance

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U<br />

P<br />

MICA (P) 237/04/2009 ISSUE 02/2009<br />

Work-Life<br />

Integration<br />

A <strong>Key</strong> <strong>to</strong><br />

<strong>Employee</strong><br />

<strong>Engagement</strong><br />

BEAT<br />

an EMPLOYER ALLIANCE Publication<br />

Work-Life<br />

Smart Kit<br />

Interview with<br />

Work-Life Expert<br />

Amy Richman<br />

People,<br />

<strong>The</strong> Secret<br />

Ingredient<br />

- Sin Hwa Dee<br />

Foodstuff<br />

Industries<br />

<strong>Employee</strong> Profi le<br />

Drives Work-Life<br />

Programs<br />

- KPMG<br />

Work-Life<br />

Integration<br />

Leads <strong>to</strong><br />

<strong>Employee</strong><br />

<strong>Engagement</strong><br />

- City Developments Ltd


CO CONTENT TENT<br />

2About <strong>Employer</strong> <strong>Alliance</strong><br />

3<br />

8<br />

14<br />

17<br />

18<br />

20<br />

Message from Chairperson<br />

By Claire Chiang<br />

4<br />

Cover S<strong>to</strong>ry<br />

Work-Life Integration<br />

– A <strong>Key</strong> <strong>to</strong> <strong>Employee</strong> <strong>Engagement</strong><br />

by Hay Group<br />

What is high employee engagement?<br />

Best Practice Companies<br />

Work-Life Integration Leads <strong>to</strong> <strong>Employee</strong> <strong>Engagement</strong><br />

- City Developments Limited<br />

People, <strong>The</strong> Secret Ingredient<br />

- Sin Hwa Dee Foodstuff Industries<br />

<strong>Employee</strong> Profi le Drives Work-Life Programs<br />

- KPMG<br />

In Conversation with Work-Life Expert<br />

Interview with Amy Richman, senior consultant at WFD Consulting Inc.<br />

Ms Richman profi les the engaged employee<br />

<strong>The</strong> Case for Work-Life Integration<br />

Work-Life Information<br />

Work-Life Smart Kit<br />

Online resource kit at http://www.employeralliance.sg/<strong>to</strong>olkit<br />

WOW! Fund Updates<br />

WoW! packs in more punches with 2009 improvements<br />

Spotlight on EA Activities<br />

Launch of Work-Life Smart Kit


About<br />

<strong>Employer</strong><br />

<strong>Alliance</strong><br />

pbeat is just one more service of <strong>Employer</strong> <strong>Alliance</strong> (EA), designed <strong>to</strong><br />

Ucomplement its comprehensive website, www.employeralliance.sg,<br />

as well as the numerous Work-Life seminars and forums it organizes.<br />

You will benefi t greatly from its newest resource, an online one-s<strong>to</strong>p<br />

Smart Kit where you can learn from a variety of creative fl exible work<br />

solutions, employee supports schemes and leave packages, <strong>to</strong> suit any<br />

company’s budget. Learn more about the Smart Kit on Page 20.<br />

<strong>Employer</strong> <strong>Alliance</strong> is a network of corporations committed <strong>to</strong> create<br />

an enabling work-environment <strong>to</strong> support Work-Life integration. Its<br />

vision is <strong>to</strong> build corporate awareness of the contribution of Work-Life<br />

<strong>to</strong> business results. Singapore corporations are challenged by talent<br />

management and staff retention; therefore a sound Work-Life strategy<br />

is the key.<br />

More than 700 companies have joined EA as corporate members<br />

and the number continues <strong>to</strong> grow. <strong>The</strong>se corporate members come<br />

from diff erent industry sec<strong>to</strong>rs such as manufacturing, retail, services,<br />

fi nancial and hospitality. Membership is free and member benefi ts<br />

include access <strong>to</strong> our resources and invitations <strong>to</strong> forums, events and<br />

key Work-Life conferences.<br />

For further information or <strong>to</strong> join as member,<br />

log on <strong>to</strong> www.employeralliance.sg or<br />

email admin@employeralliance.sg or<br />

call (65) 6827 6953<br />

Edi<strong>to</strong>rial Committee<br />

Chief Edi<strong>to</strong>r – Yeo Miu Ean<br />

Edi<strong>to</strong>rial Team – Alice Tang<br />

Amy Kwok<br />

Pamela Sng<br />

Michelle Xing<br />

Pauline Loh<br />

Message<br />

from Chairperson<br />

his issue of Upbeat focuses on the concept of <strong>Employee</strong><br />

T<strong>Engagement</strong>. Why <strong>Employee</strong> <strong>Engagement</strong> and what does it have<br />

<strong>to</strong> do with Work-Life integration? Well, everything! Work fl exibility and<br />

an empowering organization for choice attracts and retains talent. It<br />

improves employee engagement, increases job satisfaction, enhances<br />

productivity and reduces healthcare costs and absenteeism.<br />

<strong>Employee</strong> <strong>Engagement</strong> is key because it is a leading fac<strong>to</strong>r of<br />

the organization’s fi nancial performance – engaged employees are<br />

more productive employees, and are more likely <strong>to</strong> stay with the<br />

organization. Engaged employees truly believe that their work matters<br />

and they take pride in a job well done.<br />

As we will see in this issue of Upbeat, supporting employees as<br />

they integrate their work and life responsibilities plays a big part in<br />

raising their level of engagement. We will talk about the benefi ts of an<br />

actively engaged staff as well as the dangers of disengagement. We<br />

will share tips and communication strategies <strong>to</strong> enhance engagement,<br />

and learn from three companies how they approach the task of<br />

employee engagement in their own creative ways through their Work-<br />

Life practices.<br />

As business leaders, supervisors and human resource personnel, we<br />

have <strong>to</strong> take charge – we have <strong>to</strong> move from a presence-driven culture<br />

<strong>to</strong> a performance-driven one, and explore a <strong>to</strong>tal reward scheme and<br />

work practices that include re-organization of work, clear performance<br />

assessment, fl exible job designs and fair remuneration practices.<br />

Claire Chiang<br />

Chairperson, <strong>Employer</strong> <strong>Alliance</strong>


COVER STORY<br />

Work-Life<br />

Integration<br />

A <strong>Key</strong> <strong>to</strong><br />

<strong>Employee</strong><br />

<strong>Engagement</strong><br />

To foster high levels of<br />

engagement, companies must<br />

make greater use of nonmonetary<br />

rewards.<br />

Retention of <strong>to</strong>p talent is an important<br />

concern in both good times and bad. While<br />

a soft labor market may have depressed<br />

turnover rates in many organizations,<br />

retention issues can be expected <strong>to</strong> surface<br />

once labor markets strengthen. Even in<br />

the present environment, options are still<br />

available <strong>to</strong> <strong>to</strong>p performers.<br />

Savvy organizational leaders recognize<br />

that their best people work for their<br />

organizations because they want <strong>to</strong>, not<br />

because they have <strong>to</strong>, and treat them like<br />

‘volunteers’ regardless of market conditions.<br />

While compensation is often a fac<strong>to</strong>r<br />

for employees when they consider new<br />

employment, it is seldom the precipitating<br />

fac<strong>to</strong>r. Nonetheless, retention strategies<br />

commonly focus on compensation, for<br />

example, retention bonuses and s<strong>to</strong>ck<br />

options.<br />

<strong>The</strong> downturn has made it more diffi cult<br />

<strong>to</strong> rely on pay <strong>to</strong> keep key people committed,<br />

so how should companies react?<br />

Organizations must focus on two key<br />

concerns <strong>to</strong> retain and motivate their talent:<br />

increasing employee engagement and<br />

developing systems that provide better<br />

support for the success of their employees.<br />

To foster high levels of engagement,<br />

companies must make greater use of nonmonetary<br />

rewards such as career growth<br />

opportunities, meaningful job designs,<br />

by Hay Group<br />

COVER STORY<br />

COVER STORY<br />

4 5<br />

“<br />


“<br />

High employee engagement alone does not guarantee an<br />

organization’s eff ectiveness; you also need real employee<br />

enablement.<br />

”<br />

training, and recognition programs. For these<br />

measures <strong>to</strong> be eff ective, there must be a clear<br />

link between performance and rewards in the<br />

minds of employees. <strong>The</strong> best way <strong>to</strong> do this<br />

is <strong>to</strong> make sure there is clear diff erentiation<br />

in performance ratings between employees.<br />

Those diff erences in performance should be<br />

refl ected in meaningful diff erences in pay<br />

and advancement prospects.<br />

Hay Group Insight’s research shows that<br />

high employee engagement alone does not<br />

guarantee an organization’s eff ectiveness.<br />

What’s missing is real employee<br />

enablement <strong>to</strong> position motivated<br />

employees <strong>to</strong> succeed. In fact, our fi ndings<br />

suggest that while organizations in the <strong>to</strong>p<br />

quartile on engagement demonstrate revenue<br />

growth 2.5 times that of organizations in the<br />

bot<strong>to</strong>m quartile, companies in the <strong>to</strong>p quartile<br />

on both engagement and enablement<br />

achieve revenue growth 4.5 times greater.<br />

But how do you ensure that you’re<br />

doing the best possible job of enabling your<br />

employees?<br />

<strong>The</strong> fi rst step is <strong>to</strong> make sure you’re<br />

putting the right people in the right jobs,<br />

as employees in the wrong role can quickly<br />

become disillusioned and unproductive.<br />

In deploying talent, leaders must consider<br />

both the requirements of the job and the<br />

employee’s ability <strong>to</strong> meet them. <strong>The</strong>y also<br />

have <strong>to</strong> think about the extent <strong>to</strong> which the<br />

job will draw upon the employee’s distinctive<br />

competencies and make the most of them.<br />

It’s also crucial <strong>to</strong> root out bad business<br />

practices, such as unnecessary or duplicated<br />

work, <strong>to</strong> ensure that work environments are<br />

supportive of high levels of productivity.<br />

Create the right climate<br />

Finally, organizations have <strong>to</strong> understand<br />

and manage the work climate. <strong>The</strong><br />

benefi t of a positive work climate is often<br />

underestimated, but our research shows<br />

that business results can vary by as much<br />

as 30 per cent purely due <strong>to</strong> diff erences in<br />

the work climate created by a manager. To<br />

create a positive work climate, leaders must<br />

have the right competencies <strong>to</strong> engage and<br />

enable employees. <strong>The</strong>y have <strong>to</strong> understand<br />

how <strong>to</strong> give employees the authority <strong>to</strong> get<br />

on with their jobs so they feel empowered <strong>to</strong><br />

act where decisions are best made at a local<br />

level. If organizations succeed in putting<br />

these measures in place they will reap the<br />

rewards of highly engaged employees<br />

willing <strong>to</strong> go the extra mile <strong>to</strong> make the<br />

organization a success. And harnessing this<br />

‘discretionary’ eff ort through enabling work<br />

environments will provide companies with a<br />

competitive edge that will prove invaluable<br />

in helping them <strong>to</strong> ride out the s<strong>to</strong>rmy<br />

economic conditions created by the global<br />

downturn. It will also ensure that they are<br />

well positioned when the upturn eventually<br />

arrives.<br />

Six steps <strong>to</strong> better<br />

engagement and motivation<br />

In order <strong>to</strong> succeed in engaging and<br />

motivating employees, organizations should:<br />

• Ensure that there is a clearly communicated<br />

link between performance and rewards<br />

within the organization.<br />

• Ensure that there is proper diff erentiation in<br />

performance ratings between employees.<br />

• Root out bad business practices, such as<br />

unnecessary work and duplication, that can<br />

adversely aff ect employee enablement.<br />

• Put the right people in the right jobs by<br />

focusing on job sizing and the kind of<br />

person that best fi ts the role.<br />

• Moni<strong>to</strong>r and improve the work climate<br />

within the organization by ensuring that<br />

leaders have the right competencies<br />

and management styles <strong>to</strong> motivate<br />

employees.<br />

• Focus on non-monetary rewards such as<br />

career growth opportunities, development,<br />

and recognition programs.<br />

About Hay Group<br />

This article is reproduced from the May 2009 issue of <strong>The</strong> Hay Group Leader with the permission of Hay Group.<br />

For over 35 years Hay Group Insight, the survey research division of Hay Group, has partnered with the<br />

world’s largest and most complex organizations <strong>to</strong> create value through the strategic use of employee<br />

survey research. Our mission is <strong>to</strong> provide deeper insight <strong>to</strong> our clients by ensuring their research programs<br />

stay ahead of the curve. Hay Group is a global management consulting fi rm that works with leaders <strong>to</strong><br />

transform strategy in<strong>to</strong> reality. We develop talent, organize people <strong>to</strong> be more eff ective and motivate them<br />

<strong>to</strong> perform at their best. Our focus is on making change happen and helping people and organizations<br />

realize their potential. For further information, please write <strong>to</strong> Mr Stephen Choo, Regional Direc<strong>to</strong>r, South<br />

East Asia, Hay Group Insight at stephen_choo@haygroup.com.<br />

COVER STORY 6 7


Interviewed by Pauline Loh<br />

Work-Life Integration Leads<br />

<strong>to</strong> <strong>Employee</strong> <strong>Engagement</strong><br />

- City Developments Limited<br />

City Developments Ltd is an international property and hotel conglomerate<br />

developing commercial buildings and condominiums. It won the Work-Life<br />

Excellence Award 2008.<br />

Think City Developments Limited and<br />

one visualizes soaring offi ce buildings,<br />

impressive apartments and luxurious hotels.<br />

However, underlying this concrete and glass<br />

real estate is a warm heart that bonds its 300<br />

over employees <strong>to</strong>gether.<br />

CDL holds fi rm <strong>to</strong> the principle that<br />

employees are the foundation of the<br />

company; an engaged workforce is a<br />

happier and motivated one, resulting in<br />

lower attrition rate, increased<br />

productivity and greater<br />

team spirit amongst the<br />

employees.<br />

“Work-Life strategy is<br />

important <strong>to</strong> CDL as we<br />

recognize the business<br />

benefi ts of helping our<br />

employees strike a good<br />

balance between work and<br />

personal commitments. With<br />

greater Work-Life integration<br />

at work, employees are more<br />

productive and, therefore, able <strong>to</strong> maximize<br />

their contributions <strong>to</strong> the Company,” said Ms<br />

Sherine Toh, Assistant General Manager and<br />

Head of Human Resource.<br />

<strong>Employee</strong> engagement is promoted in<br />

CDL using compassionate and relevant Work-<br />

Life strategies. One of the most important<br />

is fl exibility in start and end working hours<br />

within management-set limits. Staff can<br />

also opt for other<br />

Staff family outing <strong>to</strong> MacRitchie Tree<strong>to</strong>p Walk<br />

fl exible work arrangements <strong>to</strong> switch from<br />

permanent <strong>to</strong> part-time when faced with<br />

exceptional family commitments.<br />

<strong>The</strong>se strategies are not arbitrarily<br />

selected but are carefully executed after<br />

CDL has fi rst heard and unders<strong>to</strong>od from<br />

ground staff the Work-Life needs that they<br />

have. A dedicated Work-Life Committee<br />

comprising representatives from all the<br />

departments identifi es these needs through<br />

surveys and evaluations of Work-Life events.<br />

<strong>The</strong>y propose relevant Work-Life policies<br />

and moni<strong>to</strong>r the eff ect of new policies <strong>to</strong><br />

assess their eff ectiveness.<br />

<strong>The</strong> introduction of two new insurance<br />

policy riders for staff in 2008 is an example<br />

of the company’s continual interest in<br />

improving staff welfare. <strong>The</strong> two health<br />

riders provide additional health protection<br />

for its employees. This improvement is on<br />

<strong>to</strong>p of regular workplace health initiatives<br />

such as free annual health screenings,<br />

workshops on weight management, lunch<br />

time aerobics, yoga classes and corporate<br />

membership rates with a fi tness centre,<br />

among others.<br />

Family is important in CDL’s Work-Life<br />

reper<strong>to</strong>ire. <strong>The</strong> months May <strong>to</strong> June has<br />

been dedicated as CDL Family Month.<br />

And the corporate calendar is full of such<br />

heartwarming activities as family outings<br />

<strong>to</strong> MacRitchie Tree<strong>to</strong>p Walk and ‘Little<br />

Ones @ Work’. <strong>The</strong> latter is a special day<br />

when employees can bring their children<br />

<strong>to</strong> the offi ce <strong>to</strong> give the little ones a better<br />

understanding of their Daddy’s or Mummy’s<br />

Fun and fi t belly-dancing work out for staff !<br />

job. CDL also supports the national ‘Eat with<br />

your Family’ Day and employees are given<br />

one-hour early release from work on the last<br />

Friday of the school term.<br />

<strong>The</strong> company’s eff ort <strong>to</strong> engage with<br />

its staff has paid off ; employees’ morale and<br />

commitment are positive, according <strong>to</strong> staff<br />

opinion surveys and feedback after Work-<br />

Life events. <strong>The</strong> average span of service<br />

is about eight years, which indicates that<br />

employees have a high level of commitment<br />

and loyalty <strong>to</strong> the company.<br />

Receiving the Work-Life Excellence<br />

and Singapore H.E.A.L.T.H Platinum awards<br />

in 2008 affi rmed CDL that it has achieved<br />

the right mix of policies <strong>to</strong> engage with its<br />

staff , look after their Work-Life needs as well<br />

as build loyalty and commitment <strong>to</strong> the<br />

company.<br />

More on CDL’s employee<br />

engagement initiatives can be viewed at<br />

www.cdl.com.sg/sustainabilityreport2009<br />

BEST PRACTICE COMPANIES BEST PRACTICE COMPANIES<br />

8 9


People, <strong>The</strong> Secret<br />

Ingredient<br />

- Sin Hwa Dee Foodstuff Industries<br />

Sin Hwa Dee Foodstuff Industries is a leading manufacturer and exporter of<br />

sauces, condiments, Chicken Rice Mix and other provisions. <strong>The</strong>ir cus<strong>to</strong>mers<br />

include major airlines, restaurants, hotels, caterers, fast-food chains as well as<br />

households.<br />

“<strong>The</strong> most valuable asset is our people,”<br />

said Ms Jocelyn Chng, Managing Direc<strong>to</strong>r<br />

of Sin Hwa Dee (SHD) Foodstuff Industries.<br />

With good talents in the right places, the<br />

company can produce results and fl y. But<br />

the necessary prerequisite is <strong>to</strong> engage<br />

with employees. To Ms Chng, the priority<br />

is <strong>to</strong> foster in her staff a sense of belonging<br />

that they are part of a big family. Correctly<br />

fostered, such an attitude will ensure that<br />

they have a sense of responsibility for the<br />

company’s results and their individual<br />

contribution <strong>to</strong> these results; they will<br />

protect the brand name and move with the<br />

company goals.<br />

Ms Chng recalled when an audit was<br />

due. All the staff pitched in and worked<br />

hard for weeks. “<strong>The</strong>y went the extra mile,”<br />

said Ms Chng, “This is because staff morale is<br />

high. After passing the audit, we threw a big<br />

dinner for the staff <strong>to</strong> show our appreciation.<br />

It is about sharing challenges and joy.”<br />

SHD has implemented a package<br />

of Work-Life policies <strong>to</strong> ensure that the<br />

Department celebrations<br />

– birthdays are important.<br />

company engages with its staff regularly.<br />

Staff strength is around 100 people,<br />

including part-timers. Some of them work in<br />

the shops, thus they are not as connected <strong>to</strong><br />

the headquarters and <strong>to</strong> the management.<br />

To facilitate communication between<br />

the ground staff and the management,<br />

SHD organizes annual events like Dinner<br />

and Dance and Christmas gatherings.<br />

Department managers also have their own<br />

activities like karaoke and dinners.<br />

“I like such occasions as I get <strong>to</strong> meet<br />

new staff and be better acquainted with the<br />

existing ones,” said Ms Chng, “Yes, we have<br />

feedback forms and appraisals. But although<br />

we have these instruments in place, it is not<br />

as personal as hearing from our employees<br />

face-<strong>to</strong>-face.”<br />

Another important form of employee<br />

engagement policy is the implementation<br />

of fl exi-hours. This allows employees <strong>to</strong><br />

better balance work and family demands.<br />

Flexible hours and childcare leave came<br />

in especially useful during the recent<br />

H1N1 scare, when many children had<br />

<strong>to</strong> stay home from school. SHD also has<br />

a telecommuting scheme in place. <strong>The</strong><br />

foodstuff manufacturing company gives a<br />

twist <strong>to</strong> ‘Eat with Your Family’ Day - besides<br />

giving time off for employees for this<br />

occasion, SHD accompanies it with a gift of<br />

their special sauce, so that the employees<br />

can cook a special meal for their family on<br />

that day.<br />

In order <strong>to</strong> ensure their Work-Life policies<br />

remain relevant, SHD moni<strong>to</strong>rs and modifi es<br />

them whenever necessary. “We motivate<br />

the staff according <strong>to</strong> what we observe they<br />

need and want,” explained Ms Chng, “We<br />

want the policies <strong>to</strong> reap long term benefi ts<br />

for them. This will give further incentive for<br />

the staff <strong>to</strong> remain with the company as<br />

these benefi ts accrue with time. It is good<br />

for staff retention. In deciding on Work-<br />

Life policies, the management does not<br />

consider the cost of implementation alone.<br />

We look at the package from the viewpoint<br />

that if it retains the staff , is able <strong>to</strong> build their<br />

morale and increase their productivity, then,<br />

it has achieved its purpose.”<br />

One of Sin Hwa Dee’s shops<br />

– Spice of Life<br />

BEST PRACTICE COMPANIES<br />

BEST PRACTICE COMPANIES<br />

10 10A corporate family works <strong>to</strong>gether and celebrates <strong>to</strong>gether!<br />

11


KPMG staff participate actively in corporate sports events such as the CPA Games, JP Morgan Chase Corporate<br />

Challenge and Standard Chartered Marathon.<br />

<strong>Employee</strong> Profi le Drives<br />

Work-Life Programs - KPMG<br />

KPMG off ers professional services in audit, tax, fi nancial and risk advisory services<br />

with offi ces in 145 countries. <strong>The</strong> local offi ce, which employs around 2,000 staff ,<br />

won the Work-Life Achiever Award 2008.<br />

“We measure employee engagement<br />

through our Global People Survey held<br />

once every two years, and are happy <strong>to</strong><br />

share that our employee engagement<br />

scores have shown steady improvement<br />

over the years,” said Mr Philip Lee, Head of<br />

People, Performance and Culture at KPMG<br />

in Singapore.<br />

<strong>The</strong> management invests attention<br />

and resources in<strong>to</strong> this aspect of running<br />

the fi rm because it holds the fi rm opinion<br />

that engaged employees are more likely <strong>to</strong><br />

understand the fi rm’s strategic priorities, and<br />

be inspired <strong>to</strong> have a sense of belonging in<br />

the KPMG culture.<br />

In order <strong>to</strong> select eff ective engagement<br />

programs, KPMG believes it fi rst has <strong>to</strong><br />

understand its staff . Consequently, it has<br />

conducted demographic profi ling and<br />

confi rmed that it has a predominantly young<br />

and upwardly mobile workforce which<br />

includes young parents, many of them<br />

young mothers. Feedback from the staff is<br />

regularly sought using survey instruments<br />

and meetings.<br />

KPMG staff gather for some teambuilding fun.<br />

<strong>The</strong> leaders actively engage staff through<br />

their unique Work-Life policy called People<br />

Management Leaders (PML) which focuses<br />

on the welfare of KPMG people. For example,<br />

its Recreation Club promotes active lifestyles<br />

with social and celebra<strong>to</strong>ry activities. Highly<br />

subsidized sporting activities include yoga,<br />

golf, wakeboarding and tennis. A “Respect for<br />

Leave” campaign instills in KPMG employees<br />

the understanding <strong>to</strong> value and utilize their<br />

leave. <strong>The</strong> fi rm even has a Mums@Work<br />

program, which conducts health checks,<br />

stress management programs and parenting<br />

talks for young mothers.<br />

KPMG also provides an<br />

outlet for staff who desire<br />

<strong>to</strong> contribute <strong>to</strong> the<br />

community by encouraging<br />

volunteerism. Results from<br />

its PML policy showed better<br />

leave utilization, lower levels<br />

of sickness and absenteeism,<br />

and better overall employee<br />

engagement scores.<br />

“Our focus on eff ective Work-Life<br />

programs is a critical success fac<strong>to</strong>r in<br />

business,” said Mr Danny Teoh, Managing<br />

Partner of KPMG in Singapore, “because it<br />

translates <strong>to</strong> higher staff retention, lower<br />

costs associated with replacement, staff<br />

continuity, long term relationships with<br />

our clients, and last but not least, it inspires<br />

a happier, healthier and more engaged<br />

workforce.”<br />

<strong>The</strong> economic downturn has not<br />

discouraged the fi rm from its commitment<br />

<strong>to</strong> Work-Life. In fact, KPMG is continually<br />

implementing new programs. Just recently,<br />

the fi rm launched ‘Give Time’ <strong>to</strong> recognize<br />

and support volunteering employees; up<br />

<strong>to</strong> 40 working hours are awarded <strong>to</strong> these<br />

employees <strong>to</strong> spend time on approved<br />

community work.<br />

“It is important that we continuously<br />

send a message <strong>to</strong> our people that they<br />

remain our most valued asset and that we<br />

must continue <strong>to</strong> invest in their welfare<br />

and development,” Mr Lee explained his<br />

company’s approach <strong>to</strong> Work-Life.<br />

KPMG Sports and Family Day 2008<br />

BEST PRACTICE COMPANIES BEST PRACTICE COMPANIES<br />

12 13


In Conversation with<br />

Work-Life Expert<br />

Interview with Amy Richman, senior consultant<br />

at WFD Consulting Inc.<br />

Amy Richman is a senior consultant at WFD Consulting<br />

Inc. She can be reached at amy.richman@wfd.com<br />

Upbeat: What is the defi nition of<br />

employee engagement?<br />

AR: <strong>Employee</strong> commitment, or engagement,<br />

as it is more recently called, is not just about<br />

having enthusiastic, happy workers. Rather,<br />

it refers <strong>to</strong> a well-defi ned, research-based<br />

cluster of employee attitudes and behaviors<br />

that can be measured and has been shown<br />

<strong>to</strong> make a diff erence <strong>to</strong> business results.<br />

Moreover, engagement is something that<br />

organizations either foster or undermine. It is<br />

more infl uenced by management practices<br />

and features of the work environment than<br />

by employee demographics or personality.<br />

So if a company is not intentionally building<br />

engagement, chances are it is minimizing it<br />

– or even crushing it.<br />

Upbeat: How has the economic<br />

downturn affected employee<br />

engagement in the workplace?<br />

AR: All indications are that employee<br />

engagement has dropped while employee<br />

stress and dissatisfaction have increased.<br />

Layoff s and fear of additional job actions<br />

have created heavier workloads, tremendous<br />

uncertainty and tension in the workplace.<br />

Few families are un<strong>to</strong>uched by hardships<br />

caused by the current economic climate in<br />

some way. This work-<strong>to</strong>-family and family<strong>to</strong>-work<br />

spillover threatens productivity,<br />

eff ectiveness, health and well-being in<br />

employees’ work and personal lives.<br />

Upbeat: What is the connection<br />

between a company’s Work-Life policy<br />

and employee engagement?<br />

AR: This Commitment Pyramid highlights<br />

what research has repeatedly found but<br />

which is often overlooked in other models<br />

of commitment: namely that Work-Life<br />

support, fl exibility and diversity/inclusion<br />

are critical components for building a highly<br />

committed, engaged workforce. WFD’s<br />

research has demonstrated that employees<br />

who agreed they have the fl exibility they<br />

need and who have Work-Life support<br />

scored 14 percent <strong>to</strong> 20 percent higher<br />

in commitment than those who did not<br />

agree. Increased commitment levels also<br />

correlate strongly with intent <strong>to</strong> stay at the<br />

company. Recent studies have made it clear<br />

that high employee engagement translates<br />

in<strong>to</strong> increased discretionary eff ort, higher<br />

productivity and lower turnover at the<br />

employee level and increased cus<strong>to</strong>mer<br />

satisfaction and loyalty, profi tability and<br />

shareholder value for the organization.<br />

Upbeat: How can a company draft<br />

its Work-Life policy such that it<br />

increases employee engagement in the<br />

downturn?<br />

AR: Now more than ever, companies should<br />

use their Work-Life policies as management<br />

<strong>to</strong>ols <strong>to</strong> utilize their most valuable resources<br />

– their human resources – effi ciently and<br />

eff ectively. Our research fi nding shows<br />

that support for Work-Life by the company<br />

Commitment<br />

Drivers<br />

Communication<br />

Diversity and inclusion<br />

Job satisfaction<br />

Flexibility<br />

Management eff ectiveness<br />

Work-life support<br />

Career advancement<br />

Enablers<br />

Rewards tied <strong>to</strong> contribution<br />

Skill acquisition/development<br />

Threshold Fac<strong>to</strong>rs<br />

Safe working conditions/required <strong>to</strong>ols<br />

Reasonable compensation and benefi ts<br />

<strong>The</strong> Commitment Pyramid<br />

and fi rst line managers and providing<br />

employees with more control and fl exibility<br />

in their work schedules are powerful drivers<br />

of engagement. At a time when so many<br />

things are out of employees’ control, Work-<br />

Life programs off er low-cost solutions<br />

targeted at providing the kind of support<br />

and increased control over one’s work and<br />

life that build resilience, reduce stress and<br />

increase engagement. As the economy<br />

improves, if management does not address<br />

the work environment, they will risk losing<br />

their critical talent <strong>to</strong> rival organizations.<br />

Use fl exible work practices <strong>to</strong> create<br />

staffi ng schedules that meet the business<br />

demands and employee needs. Some<br />

innovative companies are expanding<br />

IN CONVERSATION WITH WORK-LIFE EXPERT<br />

IN CONVERSATION WITH WORK-LIFE EXPERT<br />

14 15


their telework and compressed workweek<br />

programs <strong>to</strong> help employees reduce<br />

commuting and other employment related<br />

costs such as childcare. Work-Life policies<br />

such as resource and referral services,<br />

workplace seminars, the company intranet<br />

site, and employee assistance programs all<br />

help employees by providing support and<br />

enabling employees <strong>to</strong> have more control<br />

over their work and personal lives, thus<br />

increasing satisfaction and engagement.<br />

Upbeat: What does an engaged<br />

employee look like?<br />

AR: Engaged employees:<br />

• are energized, committed and work hard<br />

<strong>to</strong> help the company succeed.<br />

• use their energy, skills, experience and<br />

creativity <strong>to</strong> satisfy cus<strong>to</strong>mers and deliver<br />

results.<br />

• say that they work for the fi rm because<br />

they want <strong>to</strong>.<br />

• see their role as following through <strong>to</strong> make<br />

sure that problems they identify get solved.<br />

• are action-oriented and know how <strong>to</strong> take<br />

intelligent risks.<br />

• believe they have a stake in the company.<br />

• exert extraordinary eff ort <strong>to</strong> do whatever<br />

it takes <strong>to</strong> make and keep the company<br />

successful, while embracing the company’s<br />

culture.<br />

Upbeat: What are the dangers of<br />

employee disengagement?<br />

AR: Not only does high engagement drive<br />

cus<strong>to</strong>mer satisfaction, profi tability and<br />

market share, but employee disengagement<br />

is dangerously costly. Studies show that<br />

employee disengagement results in lower<br />

productivity, higher absenteeism, higher<br />

health care costs, more accidents, and<br />

unwanted turnover.<br />

About WFD<br />

At WFD Consulting we partner with our clients around the world <strong>to</strong> create inspiring work environments<br />

where businesses succeed and employees thrive. Our research, consulting, and implementation services<br />

enable our clients <strong>to</strong> mobilize the full richness, diversity, and potential of their employees, resulting in a more<br />

resilient, productive, and engaged workforce. We achieve distinction through dedication <strong>to</strong> client needs,<br />

collaboration, innovation, and a focus on action that set the standard for our fi eld. For more information<br />

please write <strong>to</strong> info@wfd.com or visit www.wfd.com<br />

<strong>The</strong> Case for<br />

Work-Life Integration<br />

SP Consulting managed <strong>to</strong> weather the s<strong>to</strong>rms of economic extremes throughout its 17<br />

years of existence with a dedicated workforce who sticks with us. All this is possible with<br />

the Work-Life integration we practice which gives employees a sense of empowerment and<br />

belonging, being able <strong>to</strong> balance and integrate their family and work commitments. Our<br />

initiatives like telecommuting, fl exi working hours and study awards for all school-going<br />

children allow staff <strong>to</strong> enjoy a healthy relationship with their spouses and children during<br />

their formative years. With an ever demanding workforce, companies are realizing that Work-<br />

Life integration is a major key <strong>to</strong> productivity and staff retention.<br />

Mr Lim Meng Wee, Managing Direc<strong>to</strong>r, SP Consulting (International) Pte Ltd<br />

Organizations with Work-Life integration are defi nitely a plus and are well received by<br />

employees and job seekers alike. <strong>The</strong>se organizations are perceived as progressive, caring<br />

and people-oriented. With Work-Life consciousness embedded in<strong>to</strong> HR policies, employees<br />

are appreciative, motivated and engaged, ultimately increasing productivity. <strong>Employee</strong>s<br />

with families have ease of mind <strong>to</strong> contribute eff ectively, thus improving the company’s<br />

bot<strong>to</strong>m line. <strong>Employee</strong>s talk about their company’s Work-Life programs with pride and this<br />

promotes the image of the company. This is an eff ective marketing/branding strategy.<br />

Ms Peggy Leong-Yeo, VP, Head of Human Resources, Siemens Pte Ltd<br />

As a growing company, Megachem is lucky <strong>to</strong> have the support of a cadre of long-serving<br />

staff . People go through diff erent phases of life with us. As a company we want <strong>to</strong> share<br />

in the experiences of our people and provide a supportive environment that helps them<br />

overcome challenges as their lives evolve. We believe that work and personal commitments<br />

can co-exist in harmony. Our people come <strong>to</strong> work with boundless energy and enthusiasm<br />

<strong>to</strong> do a good job when their personal commitments are taken care of, and vice versa. It is so<br />

important for people <strong>to</strong> know that they have a supportive team - be they management or<br />

peers - <strong>to</strong> work with every day.<br />

Ms Mei Li Ng, Global HR Manager, Megachem Limited<br />

Lower overall costs, improved diversity, higher employee retention rates and higher job<br />

satisfaction - these are but some of the advantages with Work-Life strategies in place. However,<br />

Work-Life harmony can and should create a positive impact on teamwork even as team players<br />

help <strong>to</strong> bear one another’s burdens. With their burdens lessened, employees are better able <strong>to</strong><br />

manage, resolve and contribute positively <strong>to</strong> their work and family life. And that is what we at<br />

Fei Yue work <strong>to</strong>wards achieving - bearing the burden and sharing the load with, and for, each<br />

other, as indeed, the greatest achievements are those that benefi t others!<br />

Mr Leng Chin Fai, Direc<strong>to</strong>r, Fei Yue Family Service Centre<br />

IN CONVERSATION WITH WORK-LIFE EXPERT THE CASE FOR WORK-LIFE INTEGRATION<br />

16 17


Work-Life<br />

Information<br />

Work-Life Smart Kit<br />

n May 2009, <strong>Employer</strong> <strong>Alliance</strong> launched a ‘Smart Kit’ of resources designed <strong>to</strong> put ideas,<br />

Iinformation and solutions at the fi ngertips of CEOs and human resource managers.<br />

Besides this quarterly newsletter ‘Upbeat’, there is also a pool of Work-Life consultants <strong>to</strong><br />

give professional advice. We are equally excited about our newly launched online <strong>to</strong>olkit,<br />

which can be accessed at http://www.employeralliance.sg/<strong>to</strong>olkit.<br />

<strong>The</strong> online <strong>to</strong>olkit is a user-friendly compilation of solutions under the three categories<br />

of Flexible Work Arrangements (FWAs), Leave Benefi ts and <strong>Employee</strong> Support Schemes (ESS).<br />

In each category, you will fi nd an explanation of the Work-Life program, practical means of<br />

implementation and s<strong>to</strong>ries of companies that have successfully implemented the scheme.<br />

From them, you will learn numerous eff ective schemes on how <strong>to</strong> improve your employees’<br />

lives as well as brand your corporation’s Work-Life policy.<br />

This kit was made possible through the combined eff orts and contributions of the Work-<br />

Life community, both in Singapore and overseas, through the sharing of knowledge, research<br />

fi ndings and success s<strong>to</strong>ries. Our thanks go <strong>to</strong> the 60 organizations who have contributed<br />

their insights and experience <strong>to</strong> enrich this kit. Among these are Work-Life Excellence Award<br />

and Work-Life Achiever Award winners.<br />

This resource is particularly useful for<br />

managers and human resource policy<br />

makers who are crafting their company’s<br />

Work-Life policy or who are seeking <strong>to</strong><br />

improve it. It is all the more convenient as it<br />

is available at the click of a mouse.<br />

We also welcome your feedback on<br />

Work-Life programs you have implemented<br />

in your workplace. Help us <strong>to</strong> enrich this<br />

online <strong>to</strong>olkit and make it a cutting edge<br />

resource <strong>to</strong>ol for the Singapore work scene.<br />

http://www.employeralliance.sg/<strong>to</strong>olkit<br />

Email <strong>to</strong>olkit@employeralliance.sg.<br />

WoW! Fund<br />

he Work-Life Works! (WoW!) Fund<br />

Tis a government grant given <strong>to</strong><br />

businesses <strong>to</strong> encourage employers <strong>to</strong><br />

introduce Work-Life measures at the<br />

workplace.<br />

A common tranche for the WoW!<br />

Fund and Flexi-Works! programs<br />

was introduced in March 2009 <strong>to</strong><br />

streamline the funding process. <strong>The</strong><br />

common tranche will subsidize<br />

up <strong>to</strong> 80 percent of approved<br />

project cost, <strong>to</strong> a maximum of $10,000<br />

per organization. Subsequently, organizations could proceed<br />

<strong>to</strong> tap on the WoW! Fund for additional funding up <strong>to</strong> $10,000 in the enhanced<br />

tier and/or proceed <strong>to</strong> Flexi-Works! for additional funding up <strong>to</strong> $90,000 <strong>to</strong> employ the<br />

economically inactive.<br />

Certain criteria from the grant need <strong>to</strong> be observed <strong>to</strong> qualify for grants. To learn more<br />

about the WoW! Fund or <strong>to</strong> apply for it, please log on <strong>to</strong> the Ministry of Manpower website<br />

at www.mom.gov.sg/work-life.<br />

<strong>The</strong> Ministry of Manpower conducts a free monthly WoW! Fund briefi ng on every fi rst<br />

Monday of the month. To register for the briefi ng, please contact <strong>Employer</strong> <strong>Alliance</strong> at (65)<br />

6827 6953 or email admin@employeralliance.sg<br />

WORK-LIFE INFORMATION WORK-LIFE INFORMATION<br />

18 19


Spotlight on<br />

EA Activities<br />

Launch of<br />

EA Work-Life Smart Kit<br />

28 May 2009<br />

Consultants from EA Work-Life<br />

Consultancy Training Program<br />

20<br />

Winners of Work-Life Excellence Award 2008 who<br />

contributed <strong>to</strong> <strong>Employer</strong> <strong>Alliance</strong>’s Online Toolkit.<br />

Guest-of-Honour Mr Hawazi Daipi,<br />

Senior Parliamentary Secretary for<br />

Manpower & Health and Chairman,<br />

Tripartite Committee on<br />

Work-Life Strategy.<br />

EA members from diff erent industries<br />

witness the Launch.<br />

Ms Chiang reveals the<br />

contents of the new Work-Life<br />

Smart Kit.<br />

Ms Chiang presents the newsletter,<br />

Upbeat, <strong>to</strong> Mr Hawazi Daipi.


EA Secretariat, SNEF Training Centre, 19 Tanglin Road, #10-01<br />

Tanglin Shopping Centre, Singapore 247909<br />

Tel 6827 6953 Fax 6836 2876<br />

Email info@employeralliance.sg Website www.employeralliance.sg

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