A Key to Employee Engagement - The Employer Alliance
A Key to Employee Engagement - The Employer Alliance
A Key to Employee Engagement - The Employer Alliance
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U<br />
P<br />
MICA (P) 237/04/2009 ISSUE 02/2009<br />
Work-Life<br />
Integration<br />
A <strong>Key</strong> <strong>to</strong><br />
<strong>Employee</strong><br />
<strong>Engagement</strong><br />
BEAT<br />
an EMPLOYER ALLIANCE Publication<br />
Work-Life<br />
Smart Kit<br />
Interview with<br />
Work-Life Expert<br />
Amy Richman<br />
People,<br />
<strong>The</strong> Secret<br />
Ingredient<br />
- Sin Hwa Dee<br />
Foodstuff<br />
Industries<br />
<strong>Employee</strong> Profi le<br />
Drives Work-Life<br />
Programs<br />
- KPMG<br />
Work-Life<br />
Integration<br />
Leads <strong>to</strong><br />
<strong>Employee</strong><br />
<strong>Engagement</strong><br />
- City Developments Ltd
CO CONTENT TENT<br />
2About <strong>Employer</strong> <strong>Alliance</strong><br />
3<br />
8<br />
14<br />
17<br />
18<br />
20<br />
Message from Chairperson<br />
By Claire Chiang<br />
4<br />
Cover S<strong>to</strong>ry<br />
Work-Life Integration<br />
– A <strong>Key</strong> <strong>to</strong> <strong>Employee</strong> <strong>Engagement</strong><br />
by Hay Group<br />
What is high employee engagement?<br />
Best Practice Companies<br />
Work-Life Integration Leads <strong>to</strong> <strong>Employee</strong> <strong>Engagement</strong><br />
- City Developments Limited<br />
People, <strong>The</strong> Secret Ingredient<br />
- Sin Hwa Dee Foodstuff Industries<br />
<strong>Employee</strong> Profi le Drives Work-Life Programs<br />
- KPMG<br />
In Conversation with Work-Life Expert<br />
Interview with Amy Richman, senior consultant at WFD Consulting Inc.<br />
Ms Richman profi les the engaged employee<br />
<strong>The</strong> Case for Work-Life Integration<br />
Work-Life Information<br />
Work-Life Smart Kit<br />
Online resource kit at http://www.employeralliance.sg/<strong>to</strong>olkit<br />
WOW! Fund Updates<br />
WoW! packs in more punches with 2009 improvements<br />
Spotlight on EA Activities<br />
Launch of Work-Life Smart Kit
About<br />
<strong>Employer</strong><br />
<strong>Alliance</strong><br />
pbeat is just one more service of <strong>Employer</strong> <strong>Alliance</strong> (EA), designed <strong>to</strong><br />
Ucomplement its comprehensive website, www.employeralliance.sg,<br />
as well as the numerous Work-Life seminars and forums it organizes.<br />
You will benefi t greatly from its newest resource, an online one-s<strong>to</strong>p<br />
Smart Kit where you can learn from a variety of creative fl exible work<br />
solutions, employee supports schemes and leave packages, <strong>to</strong> suit any<br />
company’s budget. Learn more about the Smart Kit on Page 20.<br />
<strong>Employer</strong> <strong>Alliance</strong> is a network of corporations committed <strong>to</strong> create<br />
an enabling work-environment <strong>to</strong> support Work-Life integration. Its<br />
vision is <strong>to</strong> build corporate awareness of the contribution of Work-Life<br />
<strong>to</strong> business results. Singapore corporations are challenged by talent<br />
management and staff retention; therefore a sound Work-Life strategy<br />
is the key.<br />
More than 700 companies have joined EA as corporate members<br />
and the number continues <strong>to</strong> grow. <strong>The</strong>se corporate members come<br />
from diff erent industry sec<strong>to</strong>rs such as manufacturing, retail, services,<br />
fi nancial and hospitality. Membership is free and member benefi ts<br />
include access <strong>to</strong> our resources and invitations <strong>to</strong> forums, events and<br />
key Work-Life conferences.<br />
For further information or <strong>to</strong> join as member,<br />
log on <strong>to</strong> www.employeralliance.sg or<br />
email admin@employeralliance.sg or<br />
call (65) 6827 6953<br />
Edi<strong>to</strong>rial Committee<br />
Chief Edi<strong>to</strong>r – Yeo Miu Ean<br />
Edi<strong>to</strong>rial Team – Alice Tang<br />
Amy Kwok<br />
Pamela Sng<br />
Michelle Xing<br />
Pauline Loh<br />
Message<br />
from Chairperson<br />
his issue of Upbeat focuses on the concept of <strong>Employee</strong><br />
T<strong>Engagement</strong>. Why <strong>Employee</strong> <strong>Engagement</strong> and what does it have<br />
<strong>to</strong> do with Work-Life integration? Well, everything! Work fl exibility and<br />
an empowering organization for choice attracts and retains talent. It<br />
improves employee engagement, increases job satisfaction, enhances<br />
productivity and reduces healthcare costs and absenteeism.<br />
<strong>Employee</strong> <strong>Engagement</strong> is key because it is a leading fac<strong>to</strong>r of<br />
the organization’s fi nancial performance – engaged employees are<br />
more productive employees, and are more likely <strong>to</strong> stay with the<br />
organization. Engaged employees truly believe that their work matters<br />
and they take pride in a job well done.<br />
As we will see in this issue of Upbeat, supporting employees as<br />
they integrate their work and life responsibilities plays a big part in<br />
raising their level of engagement. We will talk about the benefi ts of an<br />
actively engaged staff as well as the dangers of disengagement. We<br />
will share tips and communication strategies <strong>to</strong> enhance engagement,<br />
and learn from three companies how they approach the task of<br />
employee engagement in their own creative ways through their Work-<br />
Life practices.<br />
As business leaders, supervisors and human resource personnel, we<br />
have <strong>to</strong> take charge – we have <strong>to</strong> move from a presence-driven culture<br />
<strong>to</strong> a performance-driven one, and explore a <strong>to</strong>tal reward scheme and<br />
work practices that include re-organization of work, clear performance<br />
assessment, fl exible job designs and fair remuneration practices.<br />
Claire Chiang<br />
Chairperson, <strong>Employer</strong> <strong>Alliance</strong>
COVER STORY<br />
Work-Life<br />
Integration<br />
A <strong>Key</strong> <strong>to</strong><br />
<strong>Employee</strong><br />
<strong>Engagement</strong><br />
To foster high levels of<br />
engagement, companies must<br />
make greater use of nonmonetary<br />
rewards.<br />
Retention of <strong>to</strong>p talent is an important<br />
concern in both good times and bad. While<br />
a soft labor market may have depressed<br />
turnover rates in many organizations,<br />
retention issues can be expected <strong>to</strong> surface<br />
once labor markets strengthen. Even in<br />
the present environment, options are still<br />
available <strong>to</strong> <strong>to</strong>p performers.<br />
Savvy organizational leaders recognize<br />
that their best people work for their<br />
organizations because they want <strong>to</strong>, not<br />
because they have <strong>to</strong>, and treat them like<br />
‘volunteers’ regardless of market conditions.<br />
While compensation is often a fac<strong>to</strong>r<br />
for employees when they consider new<br />
employment, it is seldom the precipitating<br />
fac<strong>to</strong>r. Nonetheless, retention strategies<br />
commonly focus on compensation, for<br />
example, retention bonuses and s<strong>to</strong>ck<br />
options.<br />
<strong>The</strong> downturn has made it more diffi cult<br />
<strong>to</strong> rely on pay <strong>to</strong> keep key people committed,<br />
so how should companies react?<br />
Organizations must focus on two key<br />
concerns <strong>to</strong> retain and motivate their talent:<br />
increasing employee engagement and<br />
developing systems that provide better<br />
support for the success of their employees.<br />
To foster high levels of engagement,<br />
companies must make greater use of nonmonetary<br />
rewards such as career growth<br />
opportunities, meaningful job designs,<br />
by Hay Group<br />
COVER STORY<br />
COVER STORY<br />
4 5<br />
“<br />
”
“<br />
High employee engagement alone does not guarantee an<br />
organization’s eff ectiveness; you also need real employee<br />
enablement.<br />
”<br />
training, and recognition programs. For these<br />
measures <strong>to</strong> be eff ective, there must be a clear<br />
link between performance and rewards in the<br />
minds of employees. <strong>The</strong> best way <strong>to</strong> do this<br />
is <strong>to</strong> make sure there is clear diff erentiation<br />
in performance ratings between employees.<br />
Those diff erences in performance should be<br />
refl ected in meaningful diff erences in pay<br />
and advancement prospects.<br />
Hay Group Insight’s research shows that<br />
high employee engagement alone does not<br />
guarantee an organization’s eff ectiveness.<br />
What’s missing is real employee<br />
enablement <strong>to</strong> position motivated<br />
employees <strong>to</strong> succeed. In fact, our fi ndings<br />
suggest that while organizations in the <strong>to</strong>p<br />
quartile on engagement demonstrate revenue<br />
growth 2.5 times that of organizations in the<br />
bot<strong>to</strong>m quartile, companies in the <strong>to</strong>p quartile<br />
on both engagement and enablement<br />
achieve revenue growth 4.5 times greater.<br />
But how do you ensure that you’re<br />
doing the best possible job of enabling your<br />
employees?<br />
<strong>The</strong> fi rst step is <strong>to</strong> make sure you’re<br />
putting the right people in the right jobs,<br />
as employees in the wrong role can quickly<br />
become disillusioned and unproductive.<br />
In deploying talent, leaders must consider<br />
both the requirements of the job and the<br />
employee’s ability <strong>to</strong> meet them. <strong>The</strong>y also<br />
have <strong>to</strong> think about the extent <strong>to</strong> which the<br />
job will draw upon the employee’s distinctive<br />
competencies and make the most of them.<br />
It’s also crucial <strong>to</strong> root out bad business<br />
practices, such as unnecessary or duplicated<br />
work, <strong>to</strong> ensure that work environments are<br />
supportive of high levels of productivity.<br />
Create the right climate<br />
Finally, organizations have <strong>to</strong> understand<br />
and manage the work climate. <strong>The</strong><br />
benefi t of a positive work climate is often<br />
underestimated, but our research shows<br />
that business results can vary by as much<br />
as 30 per cent purely due <strong>to</strong> diff erences in<br />
the work climate created by a manager. To<br />
create a positive work climate, leaders must<br />
have the right competencies <strong>to</strong> engage and<br />
enable employees. <strong>The</strong>y have <strong>to</strong> understand<br />
how <strong>to</strong> give employees the authority <strong>to</strong> get<br />
on with their jobs so they feel empowered <strong>to</strong><br />
act where decisions are best made at a local<br />
level. If organizations succeed in putting<br />
these measures in place they will reap the<br />
rewards of highly engaged employees<br />
willing <strong>to</strong> go the extra mile <strong>to</strong> make the<br />
organization a success. And harnessing this<br />
‘discretionary’ eff ort through enabling work<br />
environments will provide companies with a<br />
competitive edge that will prove invaluable<br />
in helping them <strong>to</strong> ride out the s<strong>to</strong>rmy<br />
economic conditions created by the global<br />
downturn. It will also ensure that they are<br />
well positioned when the upturn eventually<br />
arrives.<br />
Six steps <strong>to</strong> better<br />
engagement and motivation<br />
In order <strong>to</strong> succeed in engaging and<br />
motivating employees, organizations should:<br />
• Ensure that there is a clearly communicated<br />
link between performance and rewards<br />
within the organization.<br />
• Ensure that there is proper diff erentiation in<br />
performance ratings between employees.<br />
• Root out bad business practices, such as<br />
unnecessary work and duplication, that can<br />
adversely aff ect employee enablement.<br />
• Put the right people in the right jobs by<br />
focusing on job sizing and the kind of<br />
person that best fi ts the role.<br />
• Moni<strong>to</strong>r and improve the work climate<br />
within the organization by ensuring that<br />
leaders have the right competencies<br />
and management styles <strong>to</strong> motivate<br />
employees.<br />
• Focus on non-monetary rewards such as<br />
career growth opportunities, development,<br />
and recognition programs.<br />
About Hay Group<br />
This article is reproduced from the May 2009 issue of <strong>The</strong> Hay Group Leader with the permission of Hay Group.<br />
For over 35 years Hay Group Insight, the survey research division of Hay Group, has partnered with the<br />
world’s largest and most complex organizations <strong>to</strong> create value through the strategic use of employee<br />
survey research. Our mission is <strong>to</strong> provide deeper insight <strong>to</strong> our clients by ensuring their research programs<br />
stay ahead of the curve. Hay Group is a global management consulting fi rm that works with leaders <strong>to</strong><br />
transform strategy in<strong>to</strong> reality. We develop talent, organize people <strong>to</strong> be more eff ective and motivate them<br />
<strong>to</strong> perform at their best. Our focus is on making change happen and helping people and organizations<br />
realize their potential. For further information, please write <strong>to</strong> Mr Stephen Choo, Regional Direc<strong>to</strong>r, South<br />
East Asia, Hay Group Insight at stephen_choo@haygroup.com.<br />
COVER STORY 6 7
Interviewed by Pauline Loh<br />
Work-Life Integration Leads<br />
<strong>to</strong> <strong>Employee</strong> <strong>Engagement</strong><br />
- City Developments Limited<br />
City Developments Ltd is an international property and hotel conglomerate<br />
developing commercial buildings and condominiums. It won the Work-Life<br />
Excellence Award 2008.<br />
Think City Developments Limited and<br />
one visualizes soaring offi ce buildings,<br />
impressive apartments and luxurious hotels.<br />
However, underlying this concrete and glass<br />
real estate is a warm heart that bonds its 300<br />
over employees <strong>to</strong>gether.<br />
CDL holds fi rm <strong>to</strong> the principle that<br />
employees are the foundation of the<br />
company; an engaged workforce is a<br />
happier and motivated one, resulting in<br />
lower attrition rate, increased<br />
productivity and greater<br />
team spirit amongst the<br />
employees.<br />
“Work-Life strategy is<br />
important <strong>to</strong> CDL as we<br />
recognize the business<br />
benefi ts of helping our<br />
employees strike a good<br />
balance between work and<br />
personal commitments. With<br />
greater Work-Life integration<br />
at work, employees are more<br />
productive and, therefore, able <strong>to</strong> maximize<br />
their contributions <strong>to</strong> the Company,” said Ms<br />
Sherine Toh, Assistant General Manager and<br />
Head of Human Resource.<br />
<strong>Employee</strong> engagement is promoted in<br />
CDL using compassionate and relevant Work-<br />
Life strategies. One of the most important<br />
is fl exibility in start and end working hours<br />
within management-set limits. Staff can<br />
also opt for other<br />
Staff family outing <strong>to</strong> MacRitchie Tree<strong>to</strong>p Walk<br />
fl exible work arrangements <strong>to</strong> switch from<br />
permanent <strong>to</strong> part-time when faced with<br />
exceptional family commitments.<br />
<strong>The</strong>se strategies are not arbitrarily<br />
selected but are carefully executed after<br />
CDL has fi rst heard and unders<strong>to</strong>od from<br />
ground staff the Work-Life needs that they<br />
have. A dedicated Work-Life Committee<br />
comprising representatives from all the<br />
departments identifi es these needs through<br />
surveys and evaluations of Work-Life events.<br />
<strong>The</strong>y propose relevant Work-Life policies<br />
and moni<strong>to</strong>r the eff ect of new policies <strong>to</strong><br />
assess their eff ectiveness.<br />
<strong>The</strong> introduction of two new insurance<br />
policy riders for staff in 2008 is an example<br />
of the company’s continual interest in<br />
improving staff welfare. <strong>The</strong> two health<br />
riders provide additional health protection<br />
for its employees. This improvement is on<br />
<strong>to</strong>p of regular workplace health initiatives<br />
such as free annual health screenings,<br />
workshops on weight management, lunch<br />
time aerobics, yoga classes and corporate<br />
membership rates with a fi tness centre,<br />
among others.<br />
Family is important in CDL’s Work-Life<br />
reper<strong>to</strong>ire. <strong>The</strong> months May <strong>to</strong> June has<br />
been dedicated as CDL Family Month.<br />
And the corporate calendar is full of such<br />
heartwarming activities as family outings<br />
<strong>to</strong> MacRitchie Tree<strong>to</strong>p Walk and ‘Little<br />
Ones @ Work’. <strong>The</strong> latter is a special day<br />
when employees can bring their children<br />
<strong>to</strong> the offi ce <strong>to</strong> give the little ones a better<br />
understanding of their Daddy’s or Mummy’s<br />
Fun and fi t belly-dancing work out for staff !<br />
job. CDL also supports the national ‘Eat with<br />
your Family’ Day and employees are given<br />
one-hour early release from work on the last<br />
Friday of the school term.<br />
<strong>The</strong> company’s eff ort <strong>to</strong> engage with<br />
its staff has paid off ; employees’ morale and<br />
commitment are positive, according <strong>to</strong> staff<br />
opinion surveys and feedback after Work-<br />
Life events. <strong>The</strong> average span of service<br />
is about eight years, which indicates that<br />
employees have a high level of commitment<br />
and loyalty <strong>to</strong> the company.<br />
Receiving the Work-Life Excellence<br />
and Singapore H.E.A.L.T.H Platinum awards<br />
in 2008 affi rmed CDL that it has achieved<br />
the right mix of policies <strong>to</strong> engage with its<br />
staff , look after their Work-Life needs as well<br />
as build loyalty and commitment <strong>to</strong> the<br />
company.<br />
More on CDL’s employee<br />
engagement initiatives can be viewed at<br />
www.cdl.com.sg/sustainabilityreport2009<br />
BEST PRACTICE COMPANIES BEST PRACTICE COMPANIES<br />
8 9
People, <strong>The</strong> Secret<br />
Ingredient<br />
- Sin Hwa Dee Foodstuff Industries<br />
Sin Hwa Dee Foodstuff Industries is a leading manufacturer and exporter of<br />
sauces, condiments, Chicken Rice Mix and other provisions. <strong>The</strong>ir cus<strong>to</strong>mers<br />
include major airlines, restaurants, hotels, caterers, fast-food chains as well as<br />
households.<br />
“<strong>The</strong> most valuable asset is our people,”<br />
said Ms Jocelyn Chng, Managing Direc<strong>to</strong>r<br />
of Sin Hwa Dee (SHD) Foodstuff Industries.<br />
With good talents in the right places, the<br />
company can produce results and fl y. But<br />
the necessary prerequisite is <strong>to</strong> engage<br />
with employees. To Ms Chng, the priority<br />
is <strong>to</strong> foster in her staff a sense of belonging<br />
that they are part of a big family. Correctly<br />
fostered, such an attitude will ensure that<br />
they have a sense of responsibility for the<br />
company’s results and their individual<br />
contribution <strong>to</strong> these results; they will<br />
protect the brand name and move with the<br />
company goals.<br />
Ms Chng recalled when an audit was<br />
due. All the staff pitched in and worked<br />
hard for weeks. “<strong>The</strong>y went the extra mile,”<br />
said Ms Chng, “This is because staff morale is<br />
high. After passing the audit, we threw a big<br />
dinner for the staff <strong>to</strong> show our appreciation.<br />
It is about sharing challenges and joy.”<br />
SHD has implemented a package<br />
of Work-Life policies <strong>to</strong> ensure that the<br />
Department celebrations<br />
– birthdays are important.<br />
company engages with its staff regularly.<br />
Staff strength is around 100 people,<br />
including part-timers. Some of them work in<br />
the shops, thus they are not as connected <strong>to</strong><br />
the headquarters and <strong>to</strong> the management.<br />
To facilitate communication between<br />
the ground staff and the management,<br />
SHD organizes annual events like Dinner<br />
and Dance and Christmas gatherings.<br />
Department managers also have their own<br />
activities like karaoke and dinners.<br />
“I like such occasions as I get <strong>to</strong> meet<br />
new staff and be better acquainted with the<br />
existing ones,” said Ms Chng, “Yes, we have<br />
feedback forms and appraisals. But although<br />
we have these instruments in place, it is not<br />
as personal as hearing from our employees<br />
face-<strong>to</strong>-face.”<br />
Another important form of employee<br />
engagement policy is the implementation<br />
of fl exi-hours. This allows employees <strong>to</strong><br />
better balance work and family demands.<br />
Flexible hours and childcare leave came<br />
in especially useful during the recent<br />
H1N1 scare, when many children had<br />
<strong>to</strong> stay home from school. SHD also has<br />
a telecommuting scheme in place. <strong>The</strong><br />
foodstuff manufacturing company gives a<br />
twist <strong>to</strong> ‘Eat with Your Family’ Day - besides<br />
giving time off for employees for this<br />
occasion, SHD accompanies it with a gift of<br />
their special sauce, so that the employees<br />
can cook a special meal for their family on<br />
that day.<br />
In order <strong>to</strong> ensure their Work-Life policies<br />
remain relevant, SHD moni<strong>to</strong>rs and modifi es<br />
them whenever necessary. “We motivate<br />
the staff according <strong>to</strong> what we observe they<br />
need and want,” explained Ms Chng, “We<br />
want the policies <strong>to</strong> reap long term benefi ts<br />
for them. This will give further incentive for<br />
the staff <strong>to</strong> remain with the company as<br />
these benefi ts accrue with time. It is good<br />
for staff retention. In deciding on Work-<br />
Life policies, the management does not<br />
consider the cost of implementation alone.<br />
We look at the package from the viewpoint<br />
that if it retains the staff , is able <strong>to</strong> build their<br />
morale and increase their productivity, then,<br />
it has achieved its purpose.”<br />
One of Sin Hwa Dee’s shops<br />
– Spice of Life<br />
BEST PRACTICE COMPANIES<br />
BEST PRACTICE COMPANIES<br />
10 10A corporate family works <strong>to</strong>gether and celebrates <strong>to</strong>gether!<br />
11
KPMG staff participate actively in corporate sports events such as the CPA Games, JP Morgan Chase Corporate<br />
Challenge and Standard Chartered Marathon.<br />
<strong>Employee</strong> Profi le Drives<br />
Work-Life Programs - KPMG<br />
KPMG off ers professional services in audit, tax, fi nancial and risk advisory services<br />
with offi ces in 145 countries. <strong>The</strong> local offi ce, which employs around 2,000 staff ,<br />
won the Work-Life Achiever Award 2008.<br />
“We measure employee engagement<br />
through our Global People Survey held<br />
once every two years, and are happy <strong>to</strong><br />
share that our employee engagement<br />
scores have shown steady improvement<br />
over the years,” said Mr Philip Lee, Head of<br />
People, Performance and Culture at KPMG<br />
in Singapore.<br />
<strong>The</strong> management invests attention<br />
and resources in<strong>to</strong> this aspect of running<br />
the fi rm because it holds the fi rm opinion<br />
that engaged employees are more likely <strong>to</strong><br />
understand the fi rm’s strategic priorities, and<br />
be inspired <strong>to</strong> have a sense of belonging in<br />
the KPMG culture.<br />
In order <strong>to</strong> select eff ective engagement<br />
programs, KPMG believes it fi rst has <strong>to</strong><br />
understand its staff . Consequently, it has<br />
conducted demographic profi ling and<br />
confi rmed that it has a predominantly young<br />
and upwardly mobile workforce which<br />
includes young parents, many of them<br />
young mothers. Feedback from the staff is<br />
regularly sought using survey instruments<br />
and meetings.<br />
KPMG staff gather for some teambuilding fun.<br />
<strong>The</strong> leaders actively engage staff through<br />
their unique Work-Life policy called People<br />
Management Leaders (PML) which focuses<br />
on the welfare of KPMG people. For example,<br />
its Recreation Club promotes active lifestyles<br />
with social and celebra<strong>to</strong>ry activities. Highly<br />
subsidized sporting activities include yoga,<br />
golf, wakeboarding and tennis. A “Respect for<br />
Leave” campaign instills in KPMG employees<br />
the understanding <strong>to</strong> value and utilize their<br />
leave. <strong>The</strong> fi rm even has a Mums@Work<br />
program, which conducts health checks,<br />
stress management programs and parenting<br />
talks for young mothers.<br />
KPMG also provides an<br />
outlet for staff who desire<br />
<strong>to</strong> contribute <strong>to</strong> the<br />
community by encouraging<br />
volunteerism. Results from<br />
its PML policy showed better<br />
leave utilization, lower levels<br />
of sickness and absenteeism,<br />
and better overall employee<br />
engagement scores.<br />
“Our focus on eff ective Work-Life<br />
programs is a critical success fac<strong>to</strong>r in<br />
business,” said Mr Danny Teoh, Managing<br />
Partner of KPMG in Singapore, “because it<br />
translates <strong>to</strong> higher staff retention, lower<br />
costs associated with replacement, staff<br />
continuity, long term relationships with<br />
our clients, and last but not least, it inspires<br />
a happier, healthier and more engaged<br />
workforce.”<br />
<strong>The</strong> economic downturn has not<br />
discouraged the fi rm from its commitment<br />
<strong>to</strong> Work-Life. In fact, KPMG is continually<br />
implementing new programs. Just recently,<br />
the fi rm launched ‘Give Time’ <strong>to</strong> recognize<br />
and support volunteering employees; up<br />
<strong>to</strong> 40 working hours are awarded <strong>to</strong> these<br />
employees <strong>to</strong> spend time on approved<br />
community work.<br />
“It is important that we continuously<br />
send a message <strong>to</strong> our people that they<br />
remain our most valued asset and that we<br />
must continue <strong>to</strong> invest in their welfare<br />
and development,” Mr Lee explained his<br />
company’s approach <strong>to</strong> Work-Life.<br />
KPMG Sports and Family Day 2008<br />
BEST PRACTICE COMPANIES BEST PRACTICE COMPANIES<br />
12 13
In Conversation with<br />
Work-Life Expert<br />
Interview with Amy Richman, senior consultant<br />
at WFD Consulting Inc.<br />
Amy Richman is a senior consultant at WFD Consulting<br />
Inc. She can be reached at amy.richman@wfd.com<br />
Upbeat: What is the defi nition of<br />
employee engagement?<br />
AR: <strong>Employee</strong> commitment, or engagement,<br />
as it is more recently called, is not just about<br />
having enthusiastic, happy workers. Rather,<br />
it refers <strong>to</strong> a well-defi ned, research-based<br />
cluster of employee attitudes and behaviors<br />
that can be measured and has been shown<br />
<strong>to</strong> make a diff erence <strong>to</strong> business results.<br />
Moreover, engagement is something that<br />
organizations either foster or undermine. It is<br />
more infl uenced by management practices<br />
and features of the work environment than<br />
by employee demographics or personality.<br />
So if a company is not intentionally building<br />
engagement, chances are it is minimizing it<br />
– or even crushing it.<br />
Upbeat: How has the economic<br />
downturn affected employee<br />
engagement in the workplace?<br />
AR: All indications are that employee<br />
engagement has dropped while employee<br />
stress and dissatisfaction have increased.<br />
Layoff s and fear of additional job actions<br />
have created heavier workloads, tremendous<br />
uncertainty and tension in the workplace.<br />
Few families are un<strong>to</strong>uched by hardships<br />
caused by the current economic climate in<br />
some way. This work-<strong>to</strong>-family and family<strong>to</strong>-work<br />
spillover threatens productivity,<br />
eff ectiveness, health and well-being in<br />
employees’ work and personal lives.<br />
Upbeat: What is the connection<br />
between a company’s Work-Life policy<br />
and employee engagement?<br />
AR: This Commitment Pyramid highlights<br />
what research has repeatedly found but<br />
which is often overlooked in other models<br />
of commitment: namely that Work-Life<br />
support, fl exibility and diversity/inclusion<br />
are critical components for building a highly<br />
committed, engaged workforce. WFD’s<br />
research has demonstrated that employees<br />
who agreed they have the fl exibility they<br />
need and who have Work-Life support<br />
scored 14 percent <strong>to</strong> 20 percent higher<br />
in commitment than those who did not<br />
agree. Increased commitment levels also<br />
correlate strongly with intent <strong>to</strong> stay at the<br />
company. Recent studies have made it clear<br />
that high employee engagement translates<br />
in<strong>to</strong> increased discretionary eff ort, higher<br />
productivity and lower turnover at the<br />
employee level and increased cus<strong>to</strong>mer<br />
satisfaction and loyalty, profi tability and<br />
shareholder value for the organization.<br />
Upbeat: How can a company draft<br />
its Work-Life policy such that it<br />
increases employee engagement in the<br />
downturn?<br />
AR: Now more than ever, companies should<br />
use their Work-Life policies as management<br />
<strong>to</strong>ols <strong>to</strong> utilize their most valuable resources<br />
– their human resources – effi ciently and<br />
eff ectively. Our research fi nding shows<br />
that support for Work-Life by the company<br />
Commitment<br />
Drivers<br />
Communication<br />
Diversity and inclusion<br />
Job satisfaction<br />
Flexibility<br />
Management eff ectiveness<br />
Work-life support<br />
Career advancement<br />
Enablers<br />
Rewards tied <strong>to</strong> contribution<br />
Skill acquisition/development<br />
Threshold Fac<strong>to</strong>rs<br />
Safe working conditions/required <strong>to</strong>ols<br />
Reasonable compensation and benefi ts<br />
<strong>The</strong> Commitment Pyramid<br />
and fi rst line managers and providing<br />
employees with more control and fl exibility<br />
in their work schedules are powerful drivers<br />
of engagement. At a time when so many<br />
things are out of employees’ control, Work-<br />
Life programs off er low-cost solutions<br />
targeted at providing the kind of support<br />
and increased control over one’s work and<br />
life that build resilience, reduce stress and<br />
increase engagement. As the economy<br />
improves, if management does not address<br />
the work environment, they will risk losing<br />
their critical talent <strong>to</strong> rival organizations.<br />
Use fl exible work practices <strong>to</strong> create<br />
staffi ng schedules that meet the business<br />
demands and employee needs. Some<br />
innovative companies are expanding<br />
IN CONVERSATION WITH WORK-LIFE EXPERT<br />
IN CONVERSATION WITH WORK-LIFE EXPERT<br />
14 15
their telework and compressed workweek<br />
programs <strong>to</strong> help employees reduce<br />
commuting and other employment related<br />
costs such as childcare. Work-Life policies<br />
such as resource and referral services,<br />
workplace seminars, the company intranet<br />
site, and employee assistance programs all<br />
help employees by providing support and<br />
enabling employees <strong>to</strong> have more control<br />
over their work and personal lives, thus<br />
increasing satisfaction and engagement.<br />
Upbeat: What does an engaged<br />
employee look like?<br />
AR: Engaged employees:<br />
• are energized, committed and work hard<br />
<strong>to</strong> help the company succeed.<br />
• use their energy, skills, experience and<br />
creativity <strong>to</strong> satisfy cus<strong>to</strong>mers and deliver<br />
results.<br />
• say that they work for the fi rm because<br />
they want <strong>to</strong>.<br />
• see their role as following through <strong>to</strong> make<br />
sure that problems they identify get solved.<br />
• are action-oriented and know how <strong>to</strong> take<br />
intelligent risks.<br />
• believe they have a stake in the company.<br />
• exert extraordinary eff ort <strong>to</strong> do whatever<br />
it takes <strong>to</strong> make and keep the company<br />
successful, while embracing the company’s<br />
culture.<br />
Upbeat: What are the dangers of<br />
employee disengagement?<br />
AR: Not only does high engagement drive<br />
cus<strong>to</strong>mer satisfaction, profi tability and<br />
market share, but employee disengagement<br />
is dangerously costly. Studies show that<br />
employee disengagement results in lower<br />
productivity, higher absenteeism, higher<br />
health care costs, more accidents, and<br />
unwanted turnover.<br />
About WFD<br />
At WFD Consulting we partner with our clients around the world <strong>to</strong> create inspiring work environments<br />
where businesses succeed and employees thrive. Our research, consulting, and implementation services<br />
enable our clients <strong>to</strong> mobilize the full richness, diversity, and potential of their employees, resulting in a more<br />
resilient, productive, and engaged workforce. We achieve distinction through dedication <strong>to</strong> client needs,<br />
collaboration, innovation, and a focus on action that set the standard for our fi eld. For more information<br />
please write <strong>to</strong> info@wfd.com or visit www.wfd.com<br />
<strong>The</strong> Case for<br />
Work-Life Integration<br />
SP Consulting managed <strong>to</strong> weather the s<strong>to</strong>rms of economic extremes throughout its 17<br />
years of existence with a dedicated workforce who sticks with us. All this is possible with<br />
the Work-Life integration we practice which gives employees a sense of empowerment and<br />
belonging, being able <strong>to</strong> balance and integrate their family and work commitments. Our<br />
initiatives like telecommuting, fl exi working hours and study awards for all school-going<br />
children allow staff <strong>to</strong> enjoy a healthy relationship with their spouses and children during<br />
their formative years. With an ever demanding workforce, companies are realizing that Work-<br />
Life integration is a major key <strong>to</strong> productivity and staff retention.<br />
Mr Lim Meng Wee, Managing Direc<strong>to</strong>r, SP Consulting (International) Pte Ltd<br />
Organizations with Work-Life integration are defi nitely a plus and are well received by<br />
employees and job seekers alike. <strong>The</strong>se organizations are perceived as progressive, caring<br />
and people-oriented. With Work-Life consciousness embedded in<strong>to</strong> HR policies, employees<br />
are appreciative, motivated and engaged, ultimately increasing productivity. <strong>Employee</strong>s<br />
with families have ease of mind <strong>to</strong> contribute eff ectively, thus improving the company’s<br />
bot<strong>to</strong>m line. <strong>Employee</strong>s talk about their company’s Work-Life programs with pride and this<br />
promotes the image of the company. This is an eff ective marketing/branding strategy.<br />
Ms Peggy Leong-Yeo, VP, Head of Human Resources, Siemens Pte Ltd<br />
As a growing company, Megachem is lucky <strong>to</strong> have the support of a cadre of long-serving<br />
staff . People go through diff erent phases of life with us. As a company we want <strong>to</strong> share<br />
in the experiences of our people and provide a supportive environment that helps them<br />
overcome challenges as their lives evolve. We believe that work and personal commitments<br />
can co-exist in harmony. Our people come <strong>to</strong> work with boundless energy and enthusiasm<br />
<strong>to</strong> do a good job when their personal commitments are taken care of, and vice versa. It is so<br />
important for people <strong>to</strong> know that they have a supportive team - be they management or<br />
peers - <strong>to</strong> work with every day.<br />
Ms Mei Li Ng, Global HR Manager, Megachem Limited<br />
Lower overall costs, improved diversity, higher employee retention rates and higher job<br />
satisfaction - these are but some of the advantages with Work-Life strategies in place. However,<br />
Work-Life harmony can and should create a positive impact on teamwork even as team players<br />
help <strong>to</strong> bear one another’s burdens. With their burdens lessened, employees are better able <strong>to</strong><br />
manage, resolve and contribute positively <strong>to</strong> their work and family life. And that is what we at<br />
Fei Yue work <strong>to</strong>wards achieving - bearing the burden and sharing the load with, and for, each<br />
other, as indeed, the greatest achievements are those that benefi t others!<br />
Mr Leng Chin Fai, Direc<strong>to</strong>r, Fei Yue Family Service Centre<br />
IN CONVERSATION WITH WORK-LIFE EXPERT THE CASE FOR WORK-LIFE INTEGRATION<br />
16 17
Work-Life<br />
Information<br />
Work-Life Smart Kit<br />
n May 2009, <strong>Employer</strong> <strong>Alliance</strong> launched a ‘Smart Kit’ of resources designed <strong>to</strong> put ideas,<br />
Iinformation and solutions at the fi ngertips of CEOs and human resource managers.<br />
Besides this quarterly newsletter ‘Upbeat’, there is also a pool of Work-Life consultants <strong>to</strong><br />
give professional advice. We are equally excited about our newly launched online <strong>to</strong>olkit,<br />
which can be accessed at http://www.employeralliance.sg/<strong>to</strong>olkit.<br />
<strong>The</strong> online <strong>to</strong>olkit is a user-friendly compilation of solutions under the three categories<br />
of Flexible Work Arrangements (FWAs), Leave Benefi ts and <strong>Employee</strong> Support Schemes (ESS).<br />
In each category, you will fi nd an explanation of the Work-Life program, practical means of<br />
implementation and s<strong>to</strong>ries of companies that have successfully implemented the scheme.<br />
From them, you will learn numerous eff ective schemes on how <strong>to</strong> improve your employees’<br />
lives as well as brand your corporation’s Work-Life policy.<br />
This kit was made possible through the combined eff orts and contributions of the Work-<br />
Life community, both in Singapore and overseas, through the sharing of knowledge, research<br />
fi ndings and success s<strong>to</strong>ries. Our thanks go <strong>to</strong> the 60 organizations who have contributed<br />
their insights and experience <strong>to</strong> enrich this kit. Among these are Work-Life Excellence Award<br />
and Work-Life Achiever Award winners.<br />
This resource is particularly useful for<br />
managers and human resource policy<br />
makers who are crafting their company’s<br />
Work-Life policy or who are seeking <strong>to</strong><br />
improve it. It is all the more convenient as it<br />
is available at the click of a mouse.<br />
We also welcome your feedback on<br />
Work-Life programs you have implemented<br />
in your workplace. Help us <strong>to</strong> enrich this<br />
online <strong>to</strong>olkit and make it a cutting edge<br />
resource <strong>to</strong>ol for the Singapore work scene.<br />
http://www.employeralliance.sg/<strong>to</strong>olkit<br />
Email <strong>to</strong>olkit@employeralliance.sg.<br />
WoW! Fund<br />
he Work-Life Works! (WoW!) Fund<br />
Tis a government grant given <strong>to</strong><br />
businesses <strong>to</strong> encourage employers <strong>to</strong><br />
introduce Work-Life measures at the<br />
workplace.<br />
A common tranche for the WoW!<br />
Fund and Flexi-Works! programs<br />
was introduced in March 2009 <strong>to</strong><br />
streamline the funding process. <strong>The</strong><br />
common tranche will subsidize<br />
up <strong>to</strong> 80 percent of approved<br />
project cost, <strong>to</strong> a maximum of $10,000<br />
per organization. Subsequently, organizations could proceed<br />
<strong>to</strong> tap on the WoW! Fund for additional funding up <strong>to</strong> $10,000 in the enhanced<br />
tier and/or proceed <strong>to</strong> Flexi-Works! for additional funding up <strong>to</strong> $90,000 <strong>to</strong> employ the<br />
economically inactive.<br />
Certain criteria from the grant need <strong>to</strong> be observed <strong>to</strong> qualify for grants. To learn more<br />
about the WoW! Fund or <strong>to</strong> apply for it, please log on <strong>to</strong> the Ministry of Manpower website<br />
at www.mom.gov.sg/work-life.<br />
<strong>The</strong> Ministry of Manpower conducts a free monthly WoW! Fund briefi ng on every fi rst<br />
Monday of the month. To register for the briefi ng, please contact <strong>Employer</strong> <strong>Alliance</strong> at (65)<br />
6827 6953 or email admin@employeralliance.sg<br />
WORK-LIFE INFORMATION WORK-LIFE INFORMATION<br />
18 19
Spotlight on<br />
EA Activities<br />
Launch of<br />
EA Work-Life Smart Kit<br />
28 May 2009<br />
Consultants from EA Work-Life<br />
Consultancy Training Program<br />
20<br />
Winners of Work-Life Excellence Award 2008 who<br />
contributed <strong>to</strong> <strong>Employer</strong> <strong>Alliance</strong>’s Online Toolkit.<br />
Guest-of-Honour Mr Hawazi Daipi,<br />
Senior Parliamentary Secretary for<br />
Manpower & Health and Chairman,<br />
Tripartite Committee on<br />
Work-Life Strategy.<br />
EA members from diff erent industries<br />
witness the Launch.<br />
Ms Chiang reveals the<br />
contents of the new Work-Life<br />
Smart Kit.<br />
Ms Chiang presents the newsletter,<br />
Upbeat, <strong>to</strong> Mr Hawazi Daipi.
EA Secretariat, SNEF Training Centre, 19 Tanglin Road, #10-01<br />
Tanglin Shopping Centre, Singapore 247909<br />
Tel 6827 6953 Fax 6836 2876<br />
Email info@employeralliance.sg Website www.employeralliance.sg