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A Key to Employee Engagement - The Employer Alliance

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KPMG staff participate actively in corporate sports events such as the CPA Games, JP Morgan Chase Corporate<br />

Challenge and Standard Chartered Marathon.<br />

<strong>Employee</strong> Profi le Drives<br />

Work-Life Programs - KPMG<br />

KPMG off ers professional services in audit, tax, fi nancial and risk advisory services<br />

with offi ces in 145 countries. <strong>The</strong> local offi ce, which employs around 2,000 staff ,<br />

won the Work-Life Achiever Award 2008.<br />

“We measure employee engagement<br />

through our Global People Survey held<br />

once every two years, and are happy <strong>to</strong><br />

share that our employee engagement<br />

scores have shown steady improvement<br />

over the years,” said Mr Philip Lee, Head of<br />

People, Performance and Culture at KPMG<br />

in Singapore.<br />

<strong>The</strong> management invests attention<br />

and resources in<strong>to</strong> this aspect of running<br />

the fi rm because it holds the fi rm opinion<br />

that engaged employees are more likely <strong>to</strong><br />

understand the fi rm’s strategic priorities, and<br />

be inspired <strong>to</strong> have a sense of belonging in<br />

the KPMG culture.<br />

In order <strong>to</strong> select eff ective engagement<br />

programs, KPMG believes it fi rst has <strong>to</strong><br />

understand its staff . Consequently, it has<br />

conducted demographic profi ling and<br />

confi rmed that it has a predominantly young<br />

and upwardly mobile workforce which<br />

includes young parents, many of them<br />

young mothers. Feedback from the staff is<br />

regularly sought using survey instruments<br />

and meetings.<br />

KPMG staff gather for some teambuilding fun.<br />

<strong>The</strong> leaders actively engage staff through<br />

their unique Work-Life policy called People<br />

Management Leaders (PML) which focuses<br />

on the welfare of KPMG people. For example,<br />

its Recreation Club promotes active lifestyles<br />

with social and celebra<strong>to</strong>ry activities. Highly<br />

subsidized sporting activities include yoga,<br />

golf, wakeboarding and tennis. A “Respect for<br />

Leave” campaign instills in KPMG employees<br />

the understanding <strong>to</strong> value and utilize their<br />

leave. <strong>The</strong> fi rm even has a Mums@Work<br />

program, which conducts health checks,<br />

stress management programs and parenting<br />

talks for young mothers.<br />

KPMG also provides an<br />

outlet for staff who desire<br />

<strong>to</strong> contribute <strong>to</strong> the<br />

community by encouraging<br />

volunteerism. Results from<br />

its PML policy showed better<br />

leave utilization, lower levels<br />

of sickness and absenteeism,<br />

and better overall employee<br />

engagement scores.<br />

“Our focus on eff ective Work-Life<br />

programs is a critical success fac<strong>to</strong>r in<br />

business,” said Mr Danny Teoh, Managing<br />

Partner of KPMG in Singapore, “because it<br />

translates <strong>to</strong> higher staff retention, lower<br />

costs associated with replacement, staff<br />

continuity, long term relationships with<br />

our clients, and last but not least, it inspires<br />

a happier, healthier and more engaged<br />

workforce.”<br />

<strong>The</strong> economic downturn has not<br />

discouraged the fi rm from its commitment<br />

<strong>to</strong> Work-Life. In fact, KPMG is continually<br />

implementing new programs. Just recently,<br />

the fi rm launched ‘Give Time’ <strong>to</strong> recognize<br />

and support volunteering employees; up<br />

<strong>to</strong> 40 working hours are awarded <strong>to</strong> these<br />

employees <strong>to</strong> spend time on approved<br />

community work.<br />

“It is important that we continuously<br />

send a message <strong>to</strong> our people that they<br />

remain our most valued asset and that we<br />

must continue <strong>to</strong> invest in their welfare<br />

and development,” Mr Lee explained his<br />

company’s approach <strong>to</strong> Work-Life.<br />

KPMG Sports and Family Day 2008<br />

BEST PRACTICE COMPANIES BEST PRACTICE COMPANIES<br />

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