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A Key to Employee Engagement - The Employer Alliance

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In Conversation with<br />

Work-Life Expert<br />

Interview with Amy Richman, senior consultant<br />

at WFD Consulting Inc.<br />

Amy Richman is a senior consultant at WFD Consulting<br />

Inc. She can be reached at amy.richman@wfd.com<br />

Upbeat: What is the defi nition of<br />

employee engagement?<br />

AR: <strong>Employee</strong> commitment, or engagement,<br />

as it is more recently called, is not just about<br />

having enthusiastic, happy workers. Rather,<br />

it refers <strong>to</strong> a well-defi ned, research-based<br />

cluster of employee attitudes and behaviors<br />

that can be measured and has been shown<br />

<strong>to</strong> make a diff erence <strong>to</strong> business results.<br />

Moreover, engagement is something that<br />

organizations either foster or undermine. It is<br />

more infl uenced by management practices<br />

and features of the work environment than<br />

by employee demographics or personality.<br />

So if a company is not intentionally building<br />

engagement, chances are it is minimizing it<br />

– or even crushing it.<br />

Upbeat: How has the economic<br />

downturn affected employee<br />

engagement in the workplace?<br />

AR: All indications are that employee<br />

engagement has dropped while employee<br />

stress and dissatisfaction have increased.<br />

Layoff s and fear of additional job actions<br />

have created heavier workloads, tremendous<br />

uncertainty and tension in the workplace.<br />

Few families are un<strong>to</strong>uched by hardships<br />

caused by the current economic climate in<br />

some way. This work-<strong>to</strong>-family and family<strong>to</strong>-work<br />

spillover threatens productivity,<br />

eff ectiveness, health and well-being in<br />

employees’ work and personal lives.<br />

Upbeat: What is the connection<br />

between a company’s Work-Life policy<br />

and employee engagement?<br />

AR: This Commitment Pyramid highlights<br />

what research has repeatedly found but<br />

which is often overlooked in other models<br />

of commitment: namely that Work-Life<br />

support, fl exibility and diversity/inclusion<br />

are critical components for building a highly<br />

committed, engaged workforce. WFD’s<br />

research has demonstrated that employees<br />

who agreed they have the fl exibility they<br />

need and who have Work-Life support<br />

scored 14 percent <strong>to</strong> 20 percent higher<br />

in commitment than those who did not<br />

agree. Increased commitment levels also<br />

correlate strongly with intent <strong>to</strong> stay at the<br />

company. Recent studies have made it clear<br />

that high employee engagement translates<br />

in<strong>to</strong> increased discretionary eff ort, higher<br />

productivity and lower turnover at the<br />

employee level and increased cus<strong>to</strong>mer<br />

satisfaction and loyalty, profi tability and<br />

shareholder value for the organization.<br />

Upbeat: How can a company draft<br />

its Work-Life policy such that it<br />

increases employee engagement in the<br />

downturn?<br />

AR: Now more than ever, companies should<br />

use their Work-Life policies as management<br />

<strong>to</strong>ols <strong>to</strong> utilize their most valuable resources<br />

– their human resources – effi ciently and<br />

eff ectively. Our research fi nding shows<br />

that support for Work-Life by the company<br />

Commitment<br />

Drivers<br />

Communication<br />

Diversity and inclusion<br />

Job satisfaction<br />

Flexibility<br />

Management eff ectiveness<br />

Work-life support<br />

Career advancement<br />

Enablers<br />

Rewards tied <strong>to</strong> contribution<br />

Skill acquisition/development<br />

Threshold Fac<strong>to</strong>rs<br />

Safe working conditions/required <strong>to</strong>ols<br />

Reasonable compensation and benefi ts<br />

<strong>The</strong> Commitment Pyramid<br />

and fi rst line managers and providing<br />

employees with more control and fl exibility<br />

in their work schedules are powerful drivers<br />

of engagement. At a time when so many<br />

things are out of employees’ control, Work-<br />

Life programs off er low-cost solutions<br />

targeted at providing the kind of support<br />

and increased control over one’s work and<br />

life that build resilience, reduce stress and<br />

increase engagement. As the economy<br />

improves, if management does not address<br />

the work environment, they will risk losing<br />

their critical talent <strong>to</strong> rival organizations.<br />

Use fl exible work practices <strong>to</strong> create<br />

staffi ng schedules that meet the business<br />

demands and employee needs. Some<br />

innovative companies are expanding<br />

IN CONVERSATION WITH WORK-LIFE EXPERT<br />

IN CONVERSATION WITH WORK-LIFE EXPERT<br />

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