WIPO Journal - World Intellectual Property Organization
WIPO Journal - World Intellectual Property Organization
WIPO Journal - World Intellectual Property Organization
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172 The <strong>WIPO</strong> <strong>Journal</strong><br />
from Himachal Pradesh, India, Coorg green cardamom from Karnataka, India). A GI enhancing quality<br />
could alter the demand elasticity but with little change in the quantity demanded beyond traditional<br />
consumers, the amount of additional revenue to be distributed would be small. These extensions suggest<br />
that the opportunities for GIs with a substantial potential for rural development are limited but do exist. 49<br />
All this says that countries must select their GIs very carefully as the confluence of product familiarity in<br />
international markets and land ownership patterns needed for the generation and widespread distribution<br />
of benefits will be rare events. Care in selecting the GIs with the greatest potential to meet specific policy<br />
goals will maximise public returns.<br />
49 See also Giovannucci et al., Guide to Geographical Indications, 2009; Rao, “Geographical Indications in Indian Context” (2005) 40(42) Economic<br />
and Political Weekly.<br />
(2011) 2 W.I.P.O.J., Issue 2 © 2011 Thomson Reuters (Professional) UK Limited
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