ALTANA Chemie - Altana AG

Coatings & Sealants
Significant Barriers to Entry
116
High-tech/Niche focus
Strong R&D Investments
Technology
Customer Relationships
‘Same breed’ Competitors
AI EP EI CS
� Packaging industry strives for constant improvement of packaging
� Competence and track record provides industry with constantly
new technical and optical features to enhance packaging
� Significantly higher commitment to R&D (> 3.5% of sales) than
competitors
� Mastery of all key technologies in our relevant markets, constant
R&D efforts and combination of know-how with sister companies
allows us to be at the forefront of new developments
� Intimate knowledge of customer applications and key account
management sets the ground for long term trusted relationship
� No competition with a same breed competitor due to the unique
global capability of providing chemical packaging material for all
major primary materials i.e. paper/board, plastic and metal
AC