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ALTANA Chemie - Altana AG

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Effect Pigments<br />

Product Market Matrix<br />

Product Group<br />

137<br />

Metallic<br />

Pearl<br />

Aluminum<br />

pigments<br />

Gold bronze<br />

pigments<br />

Zinc<br />

pigments<br />

PVD-aluminum<br />

pigments<br />

Printing inks<br />

Pearlescent<br />

Market size<br />

Coatings<br />

••<br />

•<br />

••<br />

••<br />

••<br />

••<br />

—<br />

••<br />

Market Segments<br />

Technical<br />

••<br />

•<br />

—<br />

—<br />

Other<br />

•<br />

•<br />

•<br />

—<br />

Market<br />

size<br />

€750m<br />

€80m<br />

€20m<br />

€50m<br />

— — — €70m (a)<br />

— —<br />

••<br />

Graphic<br />

arts<br />

••<br />

••<br />

Cosmetics<br />

•<br />

•<br />

—<br />

•<br />

••<br />

Plastics<br />

••<br />

••<br />

—<br />

—<br />

••<br />

—<br />

—<br />

€490m<br />

€200m €120m €120m €60m €230m<br />

(a)<br />

€730m €1,460m<br />

(a) Without captive production of ink manufacturers<br />

Note: Market shall be understood as the market segment relevant to <strong>ALTANA</strong> <strong>Chemie</strong><br />

�� = Strong relevance � = Moderate relevance — = Almost no relevance<br />

�� Metallic and Pearlescent Pigments are sold into<br />

the same end markets<br />

AC<br />

AI EP EI CS<br />

€970m

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