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The publisher's peritext<br />

I give the name publisher's peritext to the whole zone of the<br />

peritext that is the direct and principal (but not exclusive)<br />

responsibility of the publisher (or perhaps, to be more abstract<br />

but also more exact, of the publishing house) - that is, the zone<br />

that exists merely by the fact that a book is published and<br />

possibly republished and offered to the public in one or several<br />

more or less varied presentations. The word zone indicates that<br />

the characteristic feature of this aspect of the paratext is basically<br />

spatial and material. We are dealing here with the outermost<br />

peritext (the cover, the title page, and their appendages) and<br />

with the book's material construction (selection of format, of<br />

paper, of typeface, and so forth), which is executed by the<br />

typesetter and printer but decided on by the publisher, possibly<br />

in consultation with the author, All these technical givens<br />

themselves come under the discipline called bibliology, on which<br />

I have no wish to encroach; here my concern with them extends<br />

only to their appearance and effect, that is, only to their strictly<br />

paratextual value. Besides, this paratext's dependence on the<br />

publisher basically assigns it to a relatively recent historical<br />

period, whose terminus a quo coincides with the beginnings of<br />

printing, or the period historians ordinarily call modern and<br />

contemporary. This is not to say that the (much longer) pre-<br />

Gutenberg period, with its handwritten copies that were really<br />

even then a form of publication, knew nothing of our peritextual<br />

elements; and below we will have reason to ask how antiquity<br />

and the Middle Ages handled such elements as the title or the<br />

name of the author, whose chief location today is the publisher's<br />

peritext. But what the pre-Gutenberg period did not know<br />

anything of - precisely because of the handwritten (and oral)<br />

circulation of its texts - is the publisher's implementation of this<br />

16

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