KATU TV-2's Melica Johnson Covers Salem - Salem Business Journal

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Salem Business Journal 

S E R v I N G T h E M I D - W I L L A M E T T E v A L L E Y 

Salem, OregOn april 2008 VOl. 4, nO 4 

KATU TV-2’s Melica Johnson Covers Salem 

By MAry LoUISE VANNATTA, CAE 

If you are watching Channel 2 at 5:00 

or 6:00, you’re watching Melica Johnson 

report the news from Salem. As the Salem 

Bureau Chief at KATU, Johnson is also 

watching you and looking for best news in 

the city. “We are the only full-time news TV 

broadcasters in Salem and the State Capitol 

that has a presence,” Johnson said. 

With all major news outlets coming out 

of Portland and Eugene, Salem has felt left 

out of news coverage. A number of years 

ago, KATU saw this as an opportunity to 

have a presence in Salem and according to 

Johnson, the current News Director, Don 

Pratt, plans to continue that commitment. 

“I personally like to think that it is because 

the news director and viewers see what 

we can bring out of Salem,” said Johnson. 

“There is a ton of news, not just legislative 

news, but Salem City news. It is a mystery to 

me why this isn’t covered by other stations. 

It is unfortunate because it would be great 

to have some competition. It would benefit 

Salem.” 

With a passion for political journalism, 

the press offices at the State Capitol are the 

NECA-IBEW Local 280 

Beefs Up Solar Training 

In response to an increase in demand 

for trained solar electricians, the 

NECA/IBEW Local 280 training center 

conducted an additional 16-hour solar 

installation class to a dozen local 

journeymen electricians. 

“NECA contractors and IBEW Local 

280 electricians take pride in providing 

leadership throughout this greenbuilding 

revolution,” said Greg Creal, 

Photovoltaic Instructor for the Central 

Electrical Training Center. “We strive fo 

r the highest levels of quality, skill, safety, 

value and integrity, and training is a 

Continued on page 

Mike Ellis and Nick riddles, NECA/ 

IBEW Local 280 journeymen, were 

two of 20 electricians participating in 

a hands-on, solar installation class at 

the NECA/IBEW Local 280 training 

center. 

KATU Salem Bureau Chief Melica Johnson 

perfect headquarters for Johnson. This is 

where she covers politics as well as other 

Salem news events. She takes her job and 

assignment seriously and believes that living 

in Salem gives her a tremendous advantage. 

“If you are to adequately cover a city, you 

need to live there. I’m seven minutes from 

work. I love that.” 

It seemed Johnson was destined for a 

career in media. Growing up in Baker 

City, she went from paper delivery girl 

to working on both the high school and 

college newspapers. “I was terrible at 

math and good in English. I loved writing 

and thought I might be a print reporter.” 

However, a casual visit with an industry 

insider in Boise changed that. “He made TV 

news sound so glamorous, so I thought I’d 

try it.” She enrolled in broadcasting classes 

at her university in Idaho and achieved 

an internship for the Fisher broadcasting. 

“After that, I didn’t want to start in a tiny 

market, so I worked in Boise and got my 

foot in the door in news radio.” 


Media Guard Saves 

Businesses Time 

Scott Mills, the former general 

manager of Northern Lights Theatre 

Pub, has ventured out on his 

own! “I’ve had many business ideas 

but none that I have acted upon until 

now” says Mills. 

Originally from the United 

Kingdom, Scott has resided in the 

States for over eighteen years. He 

came up with his business plan for 

“Media Guard” while dealing with 

the everyday demands of running 

Northern Lights. “I’m a marketing 

Continued on page 13 

Scott Mills with daughter, reyna 

www.salembusinessjournal.com p. o. box 93, salem, or 97308 

phone: 503.365.9544 

Photo by rick Lord

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page 4 Salem Business Journal april 2008 

Dorchester Conference Attracts Salem republicans 

Many Salem residents might ask, “What 

is Dorchester”? Although you may have 

heard about it, if you’re not deep in party 

politics, this annual event might just pass 

you by. The Dorchester Conference, held 

the first weekend of March in Seaside each 

year, is America’s oldest annual political 

conference. State Representative Bob 

Packwood founded the conference in 1964. 

Packwood invited Republicans from around 

the state to the Dorchester House in Lincoln 

City, where the event got its name. If you are 

looking for many of Salem’s most infamous 

politicos in the first weekend in March, they 

are probably at Dorchester. 

This year, the conference attracted 530 

participants. Dorchester boasts attendance 

of elected officials, candidates and 

representatives from various organizations 

who hope to garner support for their races 

or causes. Considered an event that attracts 

the mainstream of the party, the party 

supporters, citizens and students come to 

debate party issues. This year the group 

debated: Roads in Oregon: What and how 

are you willing to pay? 

Presidential Primaries: Can Oregon Gain 

Relevance?, Oregon Legislature: Did the 

COVER STORY...Continued from front page 

Salem Bureau Chief, 

Melica Johnson lives 

and works in Salem 

At that time, the currently politicallysavvy 

Johnson, describes herself as 

someone who “didn’t know anything about 

the governmental process.” When the 

station sent her to cover an event with the 

Governor in Idaho, she was nervous and 

embarrassed that she was a reporter who 

did not know how the political process 

worked. She decided to throw herself into 

it and taught herself Civics 101. “When I 

got my first full time job in TV news, I asked 

for the assignment at the Capitol,” she said 

proudly. 

Melica Johnson’s first full-time job 

was in Boise, where she was the political 

correspondent. She was a 2001-2002 

American Political Science Association 

Fellow, where she intensely studied Congress 

and national politics in Washington, D.C. 

This allowed her to learn how national and 

local media is managed in a congressional 

office. “We got to see what’s behind the 

curtain in Washington,” she said. After 

this fellowship, she got a job at KGW as a 

political editor. She loved covering the 

campaign season. Later, to get back on the 

air, she took an assignment on the air at 

KEZI and then KATU. 

Coming from the small community of Baker 

City, Johnson brings a broader, Oregon 

perspective to the news. “I come from a small 

town and I understand blue collar issues. I 

relate well to people in all walks of life. I 

know that in the natural resources industry 

we need to retrain works. They need to 

retool their dreams.” She recently covered 

the story in Newport about the Salmon 

February “special session” make the case for 

annual sessions? and Renewable Energy: 

Free Markets or Government Mandates? 

Joyce Waggoner, who owns Don 

Waggoner CPA in Salem with her husband, 

started coming to Dorchester in 1996. She 

is also the State President of the Oregon 

Federation of Republican Women. 

“I come to Dorchester,” she said, 

“to interact with Republicans from around 

the state and to hear their reactions to 

issues.” 

Bruce Cuff, a real estate agent in Salem, 

came to Dorchester for the first time 

this year, primarily because he will be a 

candidate for House District 17. 

“There were a lot more people here than 

I expected,” said Cuff. “There are also a lot 

of conservatives here too.” 

Dorchester provides opportunities for 

organizations and candidates to share 

information with attendees in a trade-show 

environment. Representatives for Mike 

Huckabee, Ron Paul and John McCain 

attended as well as various mailing, polling 

and association groups. One such group was 

the Oregonians for Immigration Reform 

(OFIR). This group is promoting Ballot Measure 112, The Respect for Law Act. 

Salem area volunteers, Sarah Vasche from 

season being cancelled. “Oregon is built on 

natural resource industry, and it’s sad that 

is changing. I have compassion for working 

class and understand their struggles. My 

upbringing has given me a ‘common sense’ 

approach to issues.” 

“Our commitment to Salem at KATU 

remains the same. There is a lot on my 

shoulders to keep on doing stories that 

are engaging.” It is depressing that other 

news agencies are cutting back. There is 

such opportunity here. My hope is that 

the longer I’m here, the more stories that 

will come to me. I want longevity in this 

market.” 

She sees the hot issues in Salem as 

downtown parking, the riverfront, Salem 

Hospital site, the Meridian, Boise Cascade 

and downtown housing, not to mention 

the political campaigns. Johnson sees that 

Salem is emerging and she’s excited to be 

a part of it. She encourages businesses to 

reach out to KATU with their story leads. 

“People have a fear to contact TV news. 

There is an intimidation factor.” Johnson 

hopes to bring out the uniqueness of the 

City. “We’re always looking for unique 

stories. What is unusual, what’s different 

about your organization that 100 businesses 

in Portland aren’t doing already?” she asks. 

“We like to know what people are doing 

to help businesses or the city solve their 

problems,” she adds. 

“What’s happening in the area is exciting. 

I am a resident here too. I feel like I’m 

living at Salem at a time where it’s….ready 

to change,” she said. “I have the job of my 

dreams. I get to cover state politics and get 

to be in a city that has a lot to offer and will 

prove that to the rest of the state.” 

You can reach Melica Johnson at 

mjohnson@KATU.com 

Bob Packwood at the Dorchester Conference in Seaside 

Willamette University Law School and local 

real estate agent Lee Vasche worked their 

booth. 

“We’re at Dorchester,” said Lee Vasche, 

“because there are over 500 people who 

can sign this initiative. Activists in politics 

are people who make things happen.” The 

initiative states that there would be no 

voting, no sanctuary from police and no 

driver’s licenses for illegal aliens. OFIR 

representatives emphasize that this would 


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Salem Business Journal is 

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april 2008 Salem Business Journal page 

Downtown’s Blooming with New Businesses, Expansions, 

relocations and Flowers Coming Soon! 

Spring not only brings about changes 

in nature but there is something new on 

almost every block in Downtown Salem. New 

businesses are opening and existing businesses 

are expanding and moving to new downtown 

locations. If you haven’t been downtown lately 

you will be surprised to feel the buzz. 

Mark your calendar for the kick off of First 

Wednesday May 7th, 5 PM to 8 PM. There will 

be almost too much to see, shop, and dine in 

one evening. If you love art, music, shopping, 

and dining out there will be something for 

everyone. Save the date, make a date, or bring 

a friend but you need to “Go Downtown Salem” 

May 7th. Check out the four entertainment 

locations and stop by the information booth 

on the corner of Liberty and Court for a list 

of all the events and activities planned for 

the evening. Ride public transit or park in a 

free parking garage and catch the “Downtown 

Trolley” and move to the beat of First 

Wednesday through out Downtown. 

Here is the buzz and what is blooming in just 

a few Downtown businesses: 

Elsinore Framing & Fine Art Gallery 

444 Ferry Street SE, Salem 

Last November Business Owner, Steve 

Narkaus moved his gallery to 444 Ferry 

Street. The owners, Steve & Barb Narkaus 

have been in the Art & Framing business for 

over 20 years. Starting out in a small location 

in 1984, their business grew to include two 

locations, Candalaria Gallery in South Salem 

and Creekside Gallery in Keizer. Their current 

gallery opened in November of 2007 after 

12 years in their previous location. What has 

transpired for the gallery is a dream come 

true. 

DORChESTER...Continued from page 

have no impact on those here legally. 

While the weekend includes debates about 

important issues, Dorchester also attracts 

great speakers. The conference has hosted 

notables such as Ronald Reagan, George 

H.W. Bush, Nelson Rockefeller, Jack Kemp, 

Elizabeth Dole, and Gale Norton as well 

as a host of Oregon’s famous leaders. This 

year, William Kristol, a leading political 

commentator spoke. 

This event does not go without fun; the 

“tent show,” a musical-comedy review that 

pokes fun at both parties and its leaders, 

brings levity to the Dorchester participants. 

A good number of Salem area elected 

officials and hopefuls also attend this event 

to participate in both the fun and the serious 

debates. Representative Kevin Cameron was 

on hand for the special presentation by Bob 

Packwood at lunch. 

“I’m here to meet the people, to hear 

the ideas and to participate in the synergy 

that comes from people joining together to 

discuss topics. The product of these ideas is 

greater than any one person can contribute. 

It’s an extremely positive experience,” 

Cameron said. 

To learn more about the Dorchester 

conference visit www.dorchester.org. 

The move to the busy Ferry Street has helped 

the business increase its visibility and now 1 

out 5 new customers walk into their business. 

‘’We keep the lights on 24 -7 in our windows 

and added dramatic color schemes, said 

Narkaus.’’ 

Narkaus comments that life doesn’t lead on 

a straight path. His idea of opening a gallery 

started from having a conversation with his 

wife and artist Barb Narkaus on what she 

would like to do for a job. Barb communicated 

her desire to open a gallery. Narkaus made 

her dream come true and the gallery has 

grown to a reputation of being one of the most 

productive frame shops in the Northwest 

with monthly changing art shows, over 20 

limited print dealerships and full catalog and 

secondary market resources. 

Mark your calendar for their following 

events: 

April 5th: Monmouth artist, Nathelle 

Norfleet will be exhibiting her beautiful and 

realistic paintings at the gallery during April. 

Plan to attend her artist reception from 3-5 

PM. In Gallery 444. 

May 3rd: Bromeliads and Brushes Show. 

This mixed showing features a group of over 

a dozen artists working in a variety of media, 

centered around a rare plant from the rain 

forest of South America called the Bromeliads. 

The Bromeliads is known as the Jewel of the 

rain forest. This is a plant that doesn’t have a 

root and absorbs food and water through the 

humidity of the air. Bend area grower, Oscar 

Allen will create a new variety of bromeliad 

to commemorate the event and bidders will 

have the opportunity to purchase the plant 

upon maturity. Plan to attend the public artist 

reception from 3-5 PM. in Gallery 444. And 

then, at 6 and & 7:30 PM, Oscar will present 

a 45 minute presentation which will be a 

ticketed event. The tickets will cost $10 and 

limited to 50 people per session. 

Jacquelynn’s Boutique 

Apparel, Accessories & Gifts 

188 Commercial St. NE, Salem 

Owner, Jackie Chittick enjoys downtown and 

is invested in working with the community in 

creating a vibrant shopping experience for 

her customers. Jacquelynn’s Boutique will 

be taking on a new identity and reinventing 

themselves. Chittick is making plans to expand 

her shop. 

Jackie Chittick is excited about the new 

venture and plans to continue showcasing 

clothing from April Cornell, Tribal, Joseph 

Ribkoff, Nataya (Vintage), Brazilian 

Havaianas flip flops, Bath & Body products, 

soaps from France and children shoes. ‘’The 

Havaianas flip flops last a long time are real 

cute with skirts and are very comfortable,’’ 

said Chittick. 

Chittick has been selling April Cornell 

clothing for four years and is part of a larger 

following that is familiar with the high quality 

Cornell brand. April Cornell has a loyal 

customer base and they are willing to travel for 

the goods. A lady from Medford stopped by 

the shop excited to find Chittick selling April 

Cornell. “We are going to have a really good 

relationship and get to know each other very 

well,’’ said the loyal April Cornell customer. 

‘’My passion for April Cornell is what 

prompted me to open my business.’’ said 

Chittick. ‘’April Cornell makes her own fabrics 

which are easy care, comfortable and unique.’’ 

Chittick has been wearing Cornell clothing for 

almost ten years. 

In conjunction with the May 7th Downtown 

Salem “First Wednesday” event, Jacquelynn’s 

Boutique will be hosting a ‘’Reinventing 

Yourself Open House’’. 

Venti’s Cafe, ventiscafe.com 

189 Liberty Street NE, Salem 

Customers at Venti’s Cafe are excited to hear 

that Venti’s will be moving to a bigger space 

and will be offering more food and drinks to 

their menu. Owner, Dino Venti has signed a 

10 year lease at his new downtown location at 

325 Court Street. Venti’s Cafe team has Chef 

Jim Tuttle and a Sous Chef Tyler Gresley to 

help with the transition. 

Tuttle and Gresley are committed in providing 

the Venti’s customer the best in healthy and 

organic cuisine. Venti’s Cafe plans to expand 

their menu and add a variety of appetizers and 

four additional tap micro brews along with a 

downstairs lounge that will serve a variety of 

drinks from wine to specialty drinks. 

Catering services will continue to be provided 

at the new location. Venti’s Cafe is more than 

just a Cafe, its a Cafe that has built a reputation 

for 12 years as being a place were people feel 

accepted and everyone is welcome. 

Venti’s plans to continue with the open 

kitchen at his new restaurant so his Chef and 

Sous Chef can continue building relationships 

with the customers. 

Popular dishes that the customer enjoys 

eating is the fresh organically grown 

vegetables, chicken Teriyaki, Yakisoba 

Noodles, Chicken/beef/shrimp bowls and 

wraps, falafel, salads, vegetarian dishes and a 

variety of Microbrews. 

Prior to 1996 Dino was living in Portland and 

decided to bring Salem a business that was an 

urban edgy food establishment. ‘’Salem needs 

to attract the young crowd and offer a night life 

where they can go to after work,’’ said Dino. ‘’ 

I hope that this will inspire other businesses 

to do the same thing I did and the downtown 

area will have this urban feel.’’ 

New businesses and expansions you 

won’t want to miss: 

Welcome new business a la mode, boutique 

pour les femmes on 415 State Street, stop 

by and say hello to business owner Debbie 

Hendren. 

Soon to open is Brown’s Town Lounge next 

to the Reed Opera House on Liberty Street. 

Owners Gary and Dee Brown expect to be 

open in early to mid April. 

The French Unicorn Home is expanding and 

relocating to the corner of Liberty and Court 

Street. Stay tuned in - the unveiling will be 

soon.

page Salem Business Journal april 2008 

The End – Never Justifies the Means! 

MUSINGS oF ThE orEGoN PIoNEEr 

I Stand Proud and watch from 

“Atop” the Great Dome of the Oregon 

State Capitol. It is my job to watch 

and remember. On occasion I turn 

my head from west to east to watch 

from afar the other “goings on” about 

Salem. 

On January 11, 2008, I looked east 

to the Kay Woolen Mill to observe 

the Salem City Club at lunch. Senate 

President Peter Courtney was 

speaking. An eloquent speaker to be 

sure! Senator Courtney is outspoken 

in a clear, distinctive tone and 

forthright manner. As one listens, one 

is convinced of Senator Courtney’s 

sincerity and passion for his opinion. 

In the Q and A portion of the Salem 

City Club lunch, a question from the 

audience, paraphrased: Is there any 

piece of Legislative business that 

actually has to be finished before 

the Special Session can Adjourn in 

February? 

Senator Courtney’s response is set 

forth as follows: “I want to make it 

clear. This is not a Special Session. 

This is not a Special Session. So many 

individuals who look at this Session 

do it with a Special Session mentality. 

This is a short General Session of the 

Oregon Legislature. It is a Session 

of the Oregon Legislature. It is not a 

Special Session. It is not designed to be 

a Special Session. It is designed to be 

a Session to come in and look at public 

The oregon Pioneer 

policy issues and to look at budgetary 

issues and see what adjustments need 

to be made. 

* * * * * 

Again I cannot emphasize this 

enough, this is not an Emergency 

Session, it is a General Session.” 

Taken from CCTV DVD, Jan 11, 2008, 

Salem City Club. 

This impassioned plea for an annual 

Legislative Session may have merit, or 

it may not have merit. There is but one 

obstacle. The Oregon Constitution 

prohibits annual sessions! Citizens 

of this great state are often asked 

to amend or change the policy of 

the Oregon Constitution and do so 

regularly. This is good, not bad. 

Let the people decide what policies 

should govern. The people have never 

shunned such responsibilities. 

On January 18, 2008, Senator 

Courtney and the Speaker of the 

House filed papers indicating there 

was an “Emergency.” This statement 

was sufficient for the Oregon Supreme 

Court to Declare the “Special Session” 

of the Oregon Legislature to be 

lawful. 

However, we can see from the quoted 

material Senator Courtney believes 

differently. If Senator Courtney and 

the other persons in control of the 

Legislature really believe annual 

sessions are necessary, as Senator 

Courtney states, then why misstate 

facts and the real reason for the 

Legislature to meet? Does the end 

justify the means? No, it never does. 

Oregon has a Constitutional process. 

It should be followed. Oregon has 

a heritage of honor and openness 

among members of the Legislature. It 

is truly unfortunate for Oregon to have 

diminished this tradition of openness 

and honesty. 

I Stand Proud and watch from “Atop” 

the Great Dome of the Oregon State 

Capitol. It is my job to watch and 

remember. 

Editors note: Readers wishing to comment 

on this column should e-mail their comments 

to: editor@salembusinessjournal.com or 

mail it to Salem Business Journal, Box 93, 

Salem, Or 97308. 

oECDD 

Goals: Clarity, 

Accountability 

& Viability 

Goals of future activities are clarity, 

accountability, and viability 

Members of the Oregon Economic and 

Community Development Commission 

today presented recommendations to 

Governor Ted Kulongoski about the 

reorganization of the Oregon Economic 

and Community Development Department 

(OECDD). The Commission believes the 

reorganization will better position the state 

for continued economic success in the 21st 

Century. 

The Commission worked with policy 

advisors from the Governor’s Office to 

evaluate the diverse work of the state 

agency, which is tasked with addressing 

community infrastructure needs as well 

as retaining, recruiting and growing 

businesses. 

The Commission’s findings and 

recommendations, the result of six months 

of evaluation, were the subject of a meeting 

with the Governor in Portland Tuesday 

morning. 

In evaluating options, the Commission 

considered the challenges facing Oregon 

such as population growth, climate change, 

antiquated infrastructure, tepid revenue 

forecasts and competition from other states 

and nations. 

“Given these challenges, Oregon must 

reposition itself now in order for our 

economy to remain strong in the future,” 

Governor Kulongoski explained. “To 

accomplish this goal, I asked my staff 

and the Commission to identify new and 

existing opportunities to meet our 

infrastructure needs and to grow our 

economy, and I made it clear that they had a 

clean slate from which to work.” 

The analysis, begun last fall, found 

disparate expectations of OECDD. Its 

core structure and the scope of work 

demanded of the agency created a set of 

circumstances that hindered its ability 

to be successful with the Legislature as 

well with the many stakeholder groups 

around Oregon that depend on a strong 

state partner. 

The Commission found that the work 

of two of the agency’s three program 

divisions is reasonably aligned. The 

Business/Trade Development and 

Innovation/Economic Strategies divisions 

have integrated goals to keep, grow and 

attract business. 

The primary function of the Community 

Development Division, however, is 

to help communitie s achieve their 

infrastructure goals, particularly safe 

drinking water, water and wastewater 

systems, and other public works projects. It 

administers Community Development Block 

Continued on page


Protecting the Local Economy 

We are all watching the national economy 

carefully to prepare for whatever challenges 

it may give us here in Salem. It reminds me 

of 2003 when I first took office as Salem’s 

Mayor. Our local unemployment rate was 

9% and it is currently 5%. The downtown 

vacancy rate was 24% - now down to 7%. No 

wonder it seems like time flies by so quickly 

- it has been a busy five years turning these 

statistics around to the positive. 

Salem and the local area may not be 

impacted as badly as other areas nationwide 

or statewide. We have a large public sector 

employment base and a true diversity of 

private businesses. One of our industries 

is construction where thousands have 

found work that pays family wages, plus the 

supporting vendors who make cabinets, sell 

carpeting, furniture, and appliances. 

There has been some major slowing in 

residential new construction, but remodeling 

and home sales have stayed fairly healthy. 

One sector that has stayed strong is the 

commercial and industrial construction, 

including Salem Hospital, the Meridian at 

Mission and Commercial, the upcoming 

Kroc Center, the Senior Center, Church and 

OECDD...Continued from page 

Grants and the state Special Public Works 

Fund among other responsibilities. 

“In spite of these very disparate 

responsibilities, all divisions have been 

asked to work toward one broad mission 

– ‘To Advance Oregon’s Economy’ – and 

success agency-wide is measured by 

one metric: job creation,” explained 

Commission Chair E. Walter 

VanValkenburg. “The result has been an 

inability for the divisions to focus on the 

highest and best use of human and fiscal 

resources. All have suffered by being 

conjoined in the eyes of the Legislature 

and our many partners statewide.” 

The Commission’s report concluded that 

while community-based infrastructure 

functions and business development 

activities remain equally important, their 

objectives, deliverables and customers are 

different. 

“After months of talking to stakeholders 

and partners, legislators around the state 

and staff within the agency, we developed 

a series of recommendations that we 

presented to the Governor today,” said Chair 

VanValkenburg. “In short, we recommended 

that the activities of the agency be separated 

to give clarity, accountability and viability 

to the two distinct kinds of work the agency 

currently pursues.” 

The reorganization recommended 

by the Commission would charter a 

dedicated department to conduct business 

development. Community development 

functions would be separated from business 

development. 

The new business development focus 

would leverage innovation and strategic 

partnerships that promote Oregon’s 

competitive advantages in the global 

economy. It will be a catalyst of sustainable, 

environmentally sensitive economic growth 

The Mayor’s view 

Trade Streets, and the projects at Broadway 

and Market Streets. These were projects that 

began negotiations from 2004 through 2006 

that are now ready for implementation into 

mixed-use and community services. These 

will employ those electricians, plumbers, 

masons, and others who make up a crucial 

part of our employment base. 

We have also seen our crime rates go down 

nearly across the board, but harder times 

may threaten those figures. Often people 

who find themselves out of work turn to 

inappropriate behavior, including crimes, 

to support themselves. Family tensions 

often boil over into child abuse and the 

breakup of marriages. It makes it even 

more important that we financially support 

the social services that provide the safety 

net for those who need help to get through 

the challenges that may lie ahead. 

But maybe the best thing we can do as 

elected officials and community members 

is to continue strong support for economic 

and provide consultation services in 

relevant specialties like lean manufacturing 

and sustainable business practices. 

Additionally, business development 

staff will work with both traded-sector 

and community-based businesses directly 

or through enhanced partnerships with 

regional economic development agencies. 

Community Development activities will be 

more adequately characterized as “Public 

Works.” These functions will be refocused 

to ensure a sustainable relationship between 

the natural and built environments. 

An asset management model will provide 

the framework for much of Public Works’ 

efforts. This new system will inventory 

and manage the long-term life cycle of 

community infrastructure systems, and 

create objective criteria from which the 

Legislature can make its long-term budget 

decisions. 

The Commission also proposed rewarding 

those communities that pursue public 

works projects that are environmentally 

progressive. The outcome will be better 

health and safety of communities, abili ty 

to help solve the state’s long-term water 

issues and incentives for communities to 

seek more holistic, sustainable water and 

wastewater models. 

“We believe that by separating the 

structure to better accommodate the 

distinct work of the different divisions, we 

have established an essential framework 

that positions both for future success,” 

said Chair VanValkenburg. “This shift will 

help offer clarity of purpose for the staff, 

our partners around the state and for the 

Legislature, who is tasked with making 

difficult budget decisions each session.” 

The Governor is going to take the 

recommendations of the Commission under 

advisement and will give final direction to 

agency leadership later next month. 

Janet Taylor 

development, education, and safe 

communities. These are the factors that 

help us to be able to retain and attract the 

varied job opportunities, which in turn 

reduces social service needs and helps us 

create affordable housing choices. 

The economic development leader in the 

area is the Strategic Economic Development 

Corporation – SEDCOR- who, led by Ray 

Burstedt, is making major commitments 

to retain existing jobs and attract new 

businesses. The City has been working 

closely with Ray along with the Oregon 

Economic and Community Development 

Department and Portland General Electric 

to foster an atmosphere of partnerships 

and cooperation that companies need to 

succeed. When you add in the assistance 

of Chemeketa Community College with 

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SOlaR TRaining...Continued from page 1 

fundamental part of this mission.” 

The solar installation class involves a fourhour 

hands-on demonstration on how to 

deconstruct and reconstruct a solar array. The 

training center is equipped with a 2.1kW solar 

array used primarily as an instruction tool. 

“The NECA/IBEW Local 280 training 

center has been training electricians on solar 

panel installations since 2000,” said Tim 

Nicol, IBEW Local 280 Business Manager. 

“Since 2007 solar installation curriculum is 

taught to every apprentice who goes through 

our program. Renewable energy has been a 

top priority for NECA/IBEW Local 280 for 

almost a decade.” 

Classes will be offered eight more times 

this year and more will be added pending 

market demand. Currently there are 350 

IBEW Local 280 journeymen qualified to 

make Oregon Energy Trust installations. 

For more information visit www.cjatc.org. 

Journeymen Carlos rivera, Miguel rivera 

and Todd hanson deconstruct the 

2.1 kW solar array, used primarily as an 

instruction tool, as part of a 

hands-on training class at the NECA/ 

IBEW Local 280 training center. 

REMEMBER THE OLDIES 

Music from the 50s, 60s and 70s 

Salem’s First Choice 

KBZY 14 NINETY 

No Fear here 

If it’s happening in the SALEM AREA, 

you’ll hear it on KBZY 

�Roy Dittman �Bob Buck �Terry Sol 

�Rick Allen �Bill Isabell 

�Rich Baily �Terry Long �Doc Nelson 

�Mike Mason �Ron Norwood 

Marion County Commissioner: 

With Filing Day behind us, we now know 

who our political candidates are for state 

and local offices. It is not too early to begin 

following their campaigns. 

Learn what their positions are on taxes, 

balancing budgets, providing public safety 

and infrastructure. Understand how they 

will prioritize programs and services. Know 

the candidates well because when we cast 

our ballots in both May and November, we 

will be entrusting some of these people with 

major decision making on our behalf. 

Unfortunately, as these candidates are 

hitting the campaign trail, all the hype 

over a potential looming recession is 

overshadowing most of them, and could be 

an unnecessary distraction. No matter who 

expresses an opinion among the various 

professors, economists and newspaper 

editors, it is not clear whether we are or are 

not in a true recession when you compare 

their comments with facts. Yet the fear of a 

recession could be the driving issue in the 

months to come. And, fear could sway how 

voters cast their ballots. 

Words like “the gathering dark economic 

clouds,” penned by Shiram Khe in a 

Statesman Journal guest opinion on March 

12, 2008, are good examples of how fear 

can be spread. He acknowledges that the 

HOME OF THE OREGON STATE BEAVERS 

Be sure to check out www.KBZY.com 

Patti Milne 

projections in his comments may not pan 

out; however, he goes on to quote Nouriel 

Rubini, a New York University economics 

professor, who “warns and argues that this 

is more than a recession – it is a financial 

pandemic that will infect the world.” 

Just prior to that guest opinion, the March 

10, 2008, Statesman Journal editorial 

headline was “Oregonians should prepare 

for recession.” That set people up nicely 

to read just two days later that we should 

brace ourselves for a world-wide financial 

pandemic! 

Let’s come back to reality and consider the 

facts. 

SEDCOR’s January, 2008, report of fiscal 

year 2007-2008 second quarter (October 

through December, 2007) is much more 

optimistic. The seasonally adjusted jobless 

rate is at 5.7 percent, but this is only .01 

percent higher than it was a year ago at the 

end of December, 2006. Overall, however, 

there were more people working at the 

end of December, 2007, than at the end of 

December, 2006, according to the report. 

Furthermore, a Manpower survey reported 

that 50 percent of local employers, including 

construction, durable goods manufacturing, 

wholesale/retail trade, education and 

services companies, expect to hire workers 

from April to June. None expects to lay 

people off. 

Additional encouraging words were 

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recently shared by a local Realtor in his latest 

newsletter. He says that a recent national 

study shows the Willamette Valley as one 

of the top ten markets in the entire country. 

He points out that while new home sales are 

down, existing homes sales are “brisk.” He, 

like many others, points out that there are 

always adjustments in the market. And, in 

spite of adjustments, the current market is 

on pace to equal one of the best real estate 

years in recent history. 

And, least I forget, Oregon had another 

record year in agricultural sales in 2007. 

Marion County is again at the top with $614 

million in sales. Statewide, annual sales 

almost hit $5 billion, exceeding record-setting 

sales in 2006, by nearly $500 million. 

So, when these professors and newspaper 

editors make exaggerated pronouncements 

intended to spread fear and confusion, check 

the facts with local and reliable sources like 

SEDCOR, Chambers of Commerce, and 

industry-based data before making personal 

and business decisions. And, oh yes, don’t 

let the chatter over whether there is or isn’t 

a recession distract you from following the 

candidates! 

Marion County Commissioner Patti Milne can 

be reached at 503.551.5590. 

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history of the Iris Festival 

By EMILy WErST 

Keizer is best known for its annual Iris 

Festival that takes place in the month of 

May, where all kinds of people from Oregon 

visit Keizer to see the iris on display and to 

celebrate the community. 

Joanne Beilke, who was the President of 

the Keizer Chamber at the time, started the 

Iris Festival in 1987. The Keizer Chamber 

of Commerce Board of Directors voted to 

use the iris flower as a basis for Keizer Days 

in 1988, in a successful attempt to create 

a unique identity for the city and to set 

Keizer apart. The iris was also adopted as 

the foundation for the annual Keizer Days 

floral parade, which is now the Iris Festival 

Parade. What used to be called Keizer Days 

in the late 80’s is currently known as the 

Keizer Iris Festival. 

The largest growers of iris are located in 

Keizer, and since they were all in bloom 

during the annual Keizer Days celebration, 

the theme placed emphasis on the irises. 

Iris were declared the official flower of the 

city, and on December 7th, 1987, Keizer was 

declared the iris capital of the world. 

Schriener’s and Cooley’s Iris Gardens were 

both founded in the 1920’s, and they produce 

the iris that are seen during the festival. The 

gardens produce and ship a major portion 

of the world’s iris rhizomes, both nationally 

and internationally. Schreiner’s is the 

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nation’s largest retail grower of iris, with 

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bearded iris in the world, with blooms in 

almost every color imaginable. 

Watch this column next month for more 

information on upcoming events for the 

Iris Festival. The Iris Festival Parade takes 

place on the morning of Saturday May 17th, 

so mark your calendar. 

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An Experience-Driven Economy 

Spring is such a great time of year – it is 

a refreshing change from what has seemed 

to be a very long winter. Spring into action 

regarding your investments – start preparing 

for summertime as this is often times a 

short, very brief window of opportunity to 

complete preventative maintenance, repair 

and restoration projects on your real estate 

investments. 

Spring into action this season and make 

a list of the things that you would like to 

be done; get pricing on these things and 

then prioritize your projects. If you cannot 

complete everything on your wish list, then 

do what you can. Start to build a reserve to 

address the issues in the next season. Often 

times building owners delay preventative 

maintenance due to cost constraints and 

cash flow issues. Delaying repair items 

often results in very expensive future losses 

if you do not continue to monitor and work 

towards the repair. Maintenance deferral 

often leads to the total replacement of 

building/property improvements. These 

losses are unfortunate because if these 

issues would have been addressed earlier 

and properly maintained then you would 

have in the long run saved significant time 

and money. 

Experience-Driven Economy 

Keeping your properties clean, tidy and 

properly maintained is not only fiscally 

responsible, it is crucial from a marketing 

and sales point of view. People like to visit 

establishments that are fresh and clean. It 

Et CEtEra art GallEry 

329 StatE StrEEt NE • DowNtowN SalEm • 503-589-1600 • 503-581-9850 

Bring 

your 

paintings 

for a 

free 

appraisal 

Dale Shepardson 

Art Sales 

Dr. John Griffith 

Gallery Curator 

Real Estate: 

GallEry HourS wEDNESDay - SaturDay 11 am - 5 pm 

Oregon Artist Amanda Snyder 

“Blue Still Life” 1894-1980 

Elaine Gesik 

provides for a friendly and fun environment, 

people stay longer in an environment that 

they enjoy which often times will relate to 

an increase in the tenants sales – why do you 

think the happiest place on earth has earned 

the designation of “Disneyland Clean and 

Green.” We live in an experience-economy; 

people spend their dollars according to 

the atmosphere that is created. Why are 

restaurants themed? Why are developers 

building shopping centers that are 

architecturally designed? Why do people buy 

a home that creates a Spa Living Experience 

that is reminiscent of their favorite get 

away. Why do we buy scented candles? We 

want to create atmosphere to enhance our 

experience thus relating to an experiencedriven 

economy. Las Vegas is the greatest 

example of an experience-driven economy, 

your vacation is chosen according to what 

experience you are looking for and the same 

goes for where someone will choose to lease 

space, what dentist chair to sit in, even what 

grocery store to shop. Why do you think I 

shop at Roth’s Sunnyside -- because I enjoy 

the experience and atmosphere. 

Keep it safe 

It is also prudent to keep your parking 

lots, sidewalks, and buildings properly 

maintained from a risk management point 

of view. If you do not keep your common 

Cynthia R. Day 

Owner 

Oregon is a mecca for gifted artists born here or transplanted 

from less beautiful landscape. The main purpose of Et 

Cetera Art Gallery is to discover and bring forth Oregon art 

by artists from the turn of the 20th Century, down through the 

period during the 2nd World War. � The gifted artists from 

Portland and the Willamette Valley after the war added so 

much to the wealth of material now enjoyed. All over the state, 

in fact, artists’ work from the last 100 years is discovered, 

sought after and appreciated. This is essentially the goal of Et 

Cetera Art Gallery. “To keep a flow of this original art coming 

though our gallery to you” 

areas clean and safe then you expose yourself 

to potential liability especially if you are 

inviting the public onto your property. 

Inspect and Grade your Property 

Make a checklist, physically inspect and 

grade your property using the grading 

system below as a simple tool to help 

you prioritize and budget your property 

maintenance items. 

Scoring Criteria 

Excellent 9-10 

Good 7-8 

Fair 5-6 

Poor 3-4 

Unacceptable 1-3 

• 

• 

• 

• 

• 

• 

• 

Building: exterior, windows, soffits, 

facia 

Roofs: surface, drains, gutters 

Common areas: sidewalks, entry areas, 

parking lot, hallways, decks, elevators, 

stairs, benches 

Bathrooms: floors, walls/partitions, 

sinks, toilets, counter tops, lights, 

mirrors, dispensers, ceilings, vents 

Utility rooms: meters tagged, no 

storage, signed, cleanliness 

Janitorial rooms: MSS log/sheets, 

organized, clean 

Service corridors: free of storage and 

debris, exit signs, cleanliness 

We continuously buy, 

sell and consign Oregon 

art and 18th, 19th and 

20th century American 

and European fine art 

Karen Dunn 

Manager 

• 

• 

• 

• 

• 

• 

• 

Mailboxes: good repair 

Landscaping: lawn, color, beds, trees 

and shrubs 

Perimeter: monument signs, fencing 

Receptacles: trash, dumpsters, ash 

trays 

Fire systems: sprinkler heads, 

standpipes, fire extinguishers, signage 

Office: appearance, files, petty cash, 

OSHA log 

Equipment: clean, well-maintained, 

basics stocked 

Total Points Possible _____ 

Total Points Achieved _____ 

Percentage _____ 

95% and Above Excellent 

90 -95% Good 

85-90% Fair 

80-85% Poor 

85% and Below Failing 

How did you score? You will be amazed 

that when you take out a list and grade 

yourself you will find that you will review the 

property with a more detailed eye. Do this 

on a quarterly basis. It will help you with 

future budgeting and property maintenance 

issues. 

Seek out amenities 

What amenities does your property 

provide? Have you been creative with the 

design of your landscaping? Does it attract 

people to your location? Do you have art 

in your building? Are your common areas 

attractive and inviting? Do you have trash 

receptacles that are complimentary to 

your building, are they neat and clean and 

properly placed? What does your building 

offer that sets you apart? 

Make the work place fun 

Don’t forget that it is your maintenance 

staff which is your first line of defense in 

maintaining your building and promoting 

your buildings public image. Often times 

they are forgotten and become complacent 

with the routine of their day to day duties. 

If you want to spice things up for your 

maintenance staff give incentives, and make 

it a game. Hide redemption coupons for 

cash, gift certificates, etc. in places where 

the maintenance staff often misses. Think 

about using secret shoppers who visit the 

properties and deliver coupons to the staff 

members who had been caught doing a 

great job and the secret shopper hands the 

staff member a coupon for redemption for 

reward from the management. These kind 

of incentive programs certainly makes the 

job fun. Other ideas are competitions for 

different properties on percentage scoring 

Continued on page 11

april 2008 Salem Business Journal page 11 

gESik...Continued from page 10 

with dinners, days off, etc. become creative 

and you would be amazed at how much your 

staff gets done because the management has 

taken a dull boring mindless task and all of a 

sudden the task has great significance. 

The great thing about Americans is that 

we are competitive by nature if you get out 

the power washer, keep your landscaping 

neat and clean, keep your building freshly 

painted your neighbors appreciate it 

and will often times join in with the 

improvement of their own property. I have 

always been a firm believer in the fact that 

a well maintained property reflects pride of 

ownership, whether you own a cute 500 sq 

ft cottage or a 50,000 sq ft building keeping 

your sidewalks clean, windows washed, 

landscaping well maintained and building 

fresh in appearance your property will reflect 

the pride of ownership. You will be able to 

rent, sell, and lease at a higher rate rate of 

return. In the long run it will be consistent 

preventative and property maintenance 

that will make you money. It is deferred 

maintenance will cost you money. 

Get excited. It is Spring and Spring Into 

Action, Create the Experience and you could 

increase your bottom line! 

Elaine Gesik has over 20 years of commercial 

real estate experience working for some of the 

nation’s largest real estate investors. She has 

handled all phases of the transaction from start to 

finish including the asset management for large 

portfolios She brings a balanced, fair approach 

to commercial real estate. For additional advice 

or questions regarding your commercial real 

estate needs please feel free to call 503-586-7402 

or visit her website at www.elainegesik.com. 

Alessandro’s Ristorante & Galleria will 

launch an exhibit of Leah Devora’s mixed 

media art of Hollywood screen legends at a 

public wine reception Friday, April 11, from 

6 to 8 p.m., as a prelude to the third annual 

Salem Film Festival. Admission is free. 

The Georgia-born artist will be on hand 

to dedicate and discuss her work, which 

combines digital technology, photography 

and original oil painting. 

“Leah’s art is reminiscent of the 1960s 

icon, Robert Rauschenberg, with a hint of 

Andy Warhol,” says Alessandro’s owner, 

Roger Yost, who is bringing the artist and 

her works to Salem as part of the Film 

Festival. 

Devora’s work, which includes images of 

Humphrey Bogart, Marilyn Monroe, Elvis 

From Strings to Bling 

201 Commercial Street NE • Downtown Salem • 503-399-0333 

Alessandro’s Gallery to Feature Devora’s 

hollywood Legends 

Presley, James Dean, Audrey Hepburn, 

John Wayne, Gary Cooper, Rita Hayworth, 

Clark Gable, Greta Garbo, Clara Bow and 

Lillian Gish, among others, will also be 

featured at the Film Festival’s closing party 

for film makers, actors and writers Saturday, 

April 19, in the Alessandro’s Collectors 

Gallery. 

Like the other 170 original paintings and 

limited edition prints at Alessandro’s, all of 

the art Devora works will be for sale. They 

range in price from $1250 to $4,000. 

The exhibit will be available for viewing 

through the Month of May at Alessandro’s, 

120 Commercial Street NE in Downtown 

Salem. The telephone number of the 

restaurant-gallery is (503) 370-9951. 

Special guided tours of the gallery may 

be arranged by calling Rebecca Maitland at 

(503) 391-4481. Gallery hours are 11:30- 2 

p.m. and 5-9p.m. Monday through Friday, 

and 5 p.m. to 9:30 p.m. Saturdays.


Should We “Take our Sons & Daughters to Work?” 

April 24 is “Take your Child to Work Day.” 

This 15-year old program is, according to the 

founders, designed to “create an enriching 

educational experience for our nation’s 

daughters and sons.” The observance was 

first held in 1993 and was called Take Our 

Daughters to Work Day. The purpose of the 

observance was to expose teenage girls to 

career options. It has been estimated that 

over 25 million children have participated 

to date. To create equal opportunities, the 

day has now been expanded include sons as 

well as daughters. 

This is an annual event, on the fourth 

Thursday in April and every time this day 

rolls around, I look at my two sons (10 and 

13) with anticipation and ask them if they 

want to miss a day of school to visit the office 

to see what I do all day. Their resounding 

Telling Your Story: 

“NO!” comes from children who have been 

exposed to my workplace more than their 

peers. Being a small business owner, my 

children have spent many an exciting 

weekend at the VanNatta Public Relations 

stuffing envelopes, emptying trash cans 

and cleaning the parking lot. On Saturday, 

when many children are stationed in front 

of the Nintendo®, my kids get a choice of 

going to the office or doing chores at home. 

I stand proudly in my title of the “World’s 

Meanest Mom.” 

There seems to be a societal resistance 

against having children work. It is my 

opinion that because of this, we’ve been 

The Language of Change 

By TIM BUCKLEy 

Change of mood. Change of mind. Change of 

players. The electorate this year seems bent on 

wholesale change. 

It’s not the first time such fervor has gripped 

the country. JFK, Jimmie Carter and Bill Clinton 

were swept into the White House on waves of 

change. After them, voters swung the compass 

needle right again, electing Presidents Nixon, 

Reagan and Bush. And Congress has weathered 

its own sea changes: The Great Society followed 

by The Contract with America and so forth. 

It appears that the changes we all so 

desperately want are more easily promised than 

they are delivered. As a nation, we symbolize 

our deep desire for change by demonstrating, 

contributing money and voting. But finding 

universal peace and security is more complex 

than chanting slogans and crossing your fingers 

at the ballot box. 

In most cases, families, societies and nations 

are organized hierarchically; that is, there are 

those in charge and those whose destiny is 

to follow. That arrangement has always left 

a vacuum between the promise and practice 

of equality. Such hierarchical structures are 

most often accompanied by a black and white 

approach to reality. Things are right or wrong. 

Judgment from those in authority gets us 

either punishment or reward. Some call this 

a “paternalistic” view of the world: the stern 

father deciding what’s best for the family. Dr. 

Marshall Rosenberg, the founder of Nonviolent 

Communication, calls these “domination” 

societies. He says we’ve been saddled with 

this model – and the predictable revolutionary 

reactions – for at least 10,000 years. 

Jalaludin Rumi, a 13th Century teacher, mystic 

and poet wrote this line at a time when Genghis 

Khan was marauding through the Middle East. 

He said: “There is a field, out beyond right and 

wrong; I’ll meet you there.” Rumi believed 


Mary Louise VanNatta, CAE 

slowly and insidiously trained a generation 

which feels disconnected from the concept 

of work or believe it is a punishment and 

money magically pops out of machines. A 

major complaint from employers is that 

young people are entering the workforce 

with an attitude of entitlement, unprepared 

to show up on time, meet dress codes and 

work full time. Congratulations, you have 

now graduated from high school, but are 

you ready to hit the streets to seek an 8-hour 

day? 

In the children’s defense, I realize that life 

and school isn’t what it was in the 1970’s. 

They appear to have more homework, more 

social pressure and more fears and demands 

than we did at the same age. Not to mention 

the homework. Also, if you haven’t been 

playing soccer since 3rd grade, you probably 

will have trouble making the team in high 

school. This compels parents to keep kids 

deeply involved in extracurricular activities. 

So, while, at 12, I was home watching 

Gilligan’s Island, most kids today are going 

to sports practice after school, leaving just 

enough time for dinner before scouts or 

music lessons Lives of our youth are more 

complicated than ever with family and 

societal strife influencing their attitudes. 

They have a myriad of choices pulling them 

in every direction. It’s an attention deficit 

disorder life where things change every 45 

minutes. 

As business people, how should we 

approach “Take your Child to Work Day?” If 

you have children, your students will find a 

sparse classroom on that day anyway. Most 

parents are finding this a great opportunity 

to connect with their kids and remove 

the mystery of what happens between 8 

and 5. If your workplace permits, it is 

valuable for children to see both the fun and 

challenging sides of work. Plan ahead and 

provide activities in which they can make a 

difference and really help at work (organizing 

bookshelves for the younger kids or making 

copies or filing for older ones). Take them 

to the employee lunchroom and share your 

sandwich. 

I encourage you to not let it end there. 

Whether you are part of a family business 

or not, we are training our kids to get out 

of school and find a way to make a living, 

aren’t we? We hope they will be able to 

secure and continue in an interesting job of 

their choosing. We want them to make their 

own way in the world. You don’t want them 

coming back to live with you at 22, do you? 

Keep your children engaged in opportunities 

to work, learn and earn, even at the earliest 

age. Give them the pride of purchasing their 

own Gameboy®, movie tickets and treats. I 

promise, they’ll appreciate it and perhaps 

be more prepared for the real thing. 

So, while you take your kids to work, I 

think I’ll send mine to school. They can 

work on Saturday. 

Mary Louise VanNatta, CAE has received her 

Certified Association Executive designation from 

the American Society of Association Executives. 

She is CEO of VanNatta Public Relations, Inc., 

a PR, association management, event planning 

and public policy consulting firm in Salem, 

founded in 1967. In 2007 VPR was recognized 

by the Public Relations Society of America with a 

Spotlight Award for Event Planning. She can be 

found at PRSalem.com


MEDia guaRD...Continued from page 1 

guy and I couldn’t stand being stuck 

behind a desk.” 

Mills, who has been involved in the 

Salem and Keizer business community 

for several years, has recognized a 

need for small businesses. 

“Although advertising is one of the 

most important things to do for a 

business, I realized that I just didn’t 

have the time to do it properly.” 

Essentially taking time away from his 

eleven year old daughter, Reyna, at the 

end of the day. 

Mills realized that small businesses 

don’t just need help with their 

advertising, they need to save time. 

He was originally going to start up 

a business marketing, Consultancy 

Company, but discovered that the 

small business don’t have the budget 

for that type of service. 

“The majority of my services are free. 

It is similar to buying a cruise at a 

travel agency which is the same price 

whether you buy through the agency 

or direct.” 

Mills expressed how businesses were 

quite receptive to his services and he 

wished that they were available to 

him when he was running Northern 

Lights. 

Live From the Elsinore: 

Break Time! 

human Resources: 

Employers expect employees to put in a fair 

day’s work in return for their wages—at the 

very least. Actually, most employers admire 

those who exert “110%” for the good of the 

organization. What does this mean for the 

average worker? Suppose Betty is an office 

worker, performing general clerical duties. 

Her work day starts at 8:00 a.m. and ends 

at 4:30 p.m. Most days find her very busy at 

work. Sometimes she becomes so engrossed 

Films, Films & More Films 

April is the month for FILMS … and 

there will be lots and lots of films 

shown. 

Coming up April 18-20 the Elsinore 

Theatre will be a host (along with 

Salem Cinema and the Grand Theater) 

to nearly 50 films over three days at the 

3rd Annual Salem Film Festival. 

If you enjoy seeing great films before 

they hit the Cineplex or seeing films 

that might not make it to the Cineplex 

then you definitely do not want to miss 

this Film Festival. 

The best way to experience a film 

festival is to purchase a festival pass that 

allows you to come and go all you want 

to all the films. You can also purchase 

a day pass to see all the films you can in 

that one day. Single tickets are usually 

available at each of the venues just prior 

to each screening, but you take your 

chances of not getting in the theatre if 

the film is full of pass holders. 

Another intriguing film will be “This 

is War; Memories of Iraq” on April 

13. This documentary film follows the 

deployment of the Oregon 2/162 to 

Iraq and their eventual return home. 

This film is FREE to the public. “This 

is War; Memories of Iraq” premiered 

during the summer at the Theatre and 

the filmmaker wanted to bring it back 

for the community. 

The Spring Wednesday Evening Film 

“If you want to do advertising 

efficiently, you need to know the ins 

and outs of all the publications and 

media channels you’re dealing with 

and that all takes time.” 

He jokes that with his accent people 

thought he was saying “Media God.” 

“I don’t rate myself that high, but I can 

definitely help businesses with their 

advertising needs.” 

If you would like more informationabout 

Media Guard, Scott Mills can be reached 

at 503-881-1282 or e-mail him at scott@ 

media-guard.com 

Stephen Martin, Executive Director 

Series will also return. Beginning with 

the delightfully “scandalous,” romantic 

comedy, “Design For Living” on April 

2nd, our spring Classic Series of seven 

movies is entitled “Images of Desire: Sin, 

Censorship, and Pre-Code Hollywood.” 

For nearly 35 years, until the current 

movie rating system replaced it in 1968, 

the Production Code Administration 

governed not only behavior on movie 

screens––sex, nudity, violence––but 

also what was permissible speech 

and thought. It wasn’t always so. 

Hollywood movies made during the few 

years just after sound was installed in 

theaters––but before the censorship 

Code was strictly enforced––comprise 

a brief, daring, celebrated period in 

American filmmaking. This “pre-Code 

period,” 1929 to 1934, when movies had 

just learned to talk, exhibited a lively 

expression of adult concerns, sensuality, 

and a broader comprehension of 

relationships and sexuality. While 

never explicit––certainly not by today’s 

standards––movies during this period 

were allowed a degree of frankness that 

was quite popular with audiences. But 

voices of protest demanded censorship. 

After 1934, the Code was strictly 

enforced to “family fare” standards, and 

movies would not be the same. 

Six famous pre-Code movies will be 

presented in their original or restored 

Alice Berntson, SPHR 

in her work that the hours fly by. It’s only 

her growling stomach that reminds her that 

maybe it’s time to stop and take a break. 

Her supervisor admires her dedication and 

determination. 

So what’s wrong with this picture? Betty, 

and thousands of workers like her, is a nonexempt 

employee. That means she’s subject 

to wage and hour laws that require specified 

rest and meal breaks. Almost all Oregon 

employees must receive rest breaks and 

meal periods, though specified government 

workers and workers exempt from minimum 

wage and overtime laws are excluded from 

the requirements for rest breaks and meal 

periods. 

Employers—supervisors and managers— 

are responsible for ensuring that employees 

take their required breaks. A rest break is 

required as close as possible to the middle of 

a work shift if an employee works any time 

over two hours, which is the major portion 

of a four-hour period. Under only limited 

circumstances could an employee forego 

these prescribed breaks. Each rest break 

is to be a paid 10 minute period during 

versions––a sampling of great films 

that played a part in provoking the 

arrival of censorship and/or were later 

cut––or banned outright––by the 

Code Administration. Additionally, 

we’re presenting an example of how a 

clever director during the Code era was 

able to slip forbidden subjects past the 

censors––Preston Sturges’ madcap 

screwball comedy The Miracle of 

Morgan’s Creek. 

Parallel to the Classic Series is our 

Silent Series of four movie evenings, 

beginning April 9 with Fritz Lang’s 

landmark thriller, “Spies.” Included are 

a silent-era pre-Code jewel, featuring 

famous lovers Greta Garbo and John 

Gilbert, “Flesh and the Devil”; a John 

Ford western, “3 Bad Men”; and a 

Harold Lloyd comedy, “Speedy.” The 

silent film presentations will feature 

live accompaniment by Rick Parks at 

the “Mighty Wurlitzer Organ.” 

As always there will be plenty of 

live performances that will round out 

this month at the Theatre. Visit our 

webpage at ww.elsinoretheatre.com for 

a complete listing of events. See you at 

the Theatre! 

which the employee is relieved of all duties. 

Employees may not choose to forego their 

rest breaks to have a longer lunch or leave 

early. 

A meal break period is required if the work 

shift is six hours or longer, and is to be timed 

to be taken during specified middle hours of 

the work shift. There are some circumstances 

under which employees can forego meal 

breaks, but generally this is not permissible. 

Meal break periods are unpaid, and must be 

at least 30 minutes of uninterrupted time. 

If an employee performs any work duties 

during a specified meal break period, then 

the employee must be paid for the period. 

Breaks—rest and meal periods—can’t be 

deducted from the beginning or end of a 

work shift. In Betty’s case, her supervisor 

needs to make sure that Betty is taking her 

breaks and lunch at the appropriate times. 

If Betty “forgets,” her supervisor can (and 

should) initiate disciplinary action, because 

the employer is liable for a potential wage 

and hour claim if Betty doesn’t take the 

required breaks. 

Such wage and hour violations could result 

in thousands of dollars of fines, which could 

seriously impact an employer’s bottom 

line! It is important to make sure that all 

employees subject to the laws on breaks and 

meal periods take their prescribed breaks. 

Alice Berntson is the owner of Spectrum Human 

Resources consulting firm, providing clients 

with a full spectrum of human resources services 

and solutions She has more than 20 years of 

results-oriented experience in all areas of human 

resources and is a certified Senior Professional 

in Human Resources. Contact Alice at 503-428- 

8633 or by email at alice@spectrum-hr.com. 

Visit the firm’s website at www.spectrumhr.com, 

for additional information.


Designed & Signed By you 

Nothing compares with the personal touch 

we add to our work plans, our home décor, 

our landscape projects, and our sense of 

style in the way we choose our clothes, cut 

our hair or the way we walk and talk. Each 

personal touch is like our outward signature 

that our hands, minds and energies were 

involved in each process, one way or 

another. Our part of the picture is like the 

final touch; the caption that speaks of the 

essence in each project that’s ours alone. 

A friend of mine once told me how her 

father loved to work on puzzles. There was 

always one being assembled on the card 

table in their family room. What she and 

her siblings could never figure out was how 

their Dad always seemed to place the last 

piece of each project. From out of nowhere, 

when the puzzle was almost complete, less 

one piece, he would produce that final piece 

and place in gently on the table, right where 

it fitted into the puzzle picture. Later, of 

course, they realized his secret. He began 

each new puzzle project by taking one piece 

and placing it in his pocket, ready and 

waiting to be presented when all the work 

was done and the final touch needed to be 

added. 

That puzzle story runs right in line with 

my feelings that our personal touch is 

essential to each action we take. It’s what 

Rushing Reflections: 

makes us part of, aligned with, dedicated 

to and responsible for the happenings and 

outcomes in our lives. Unless we contribute 

our piece of the puzzle, the projects we are 

involved in will seem flat, without motion, 

lacking our personal signature, which is a 

large part of the art and fusion that makes 

our daily routine come alive. 

Here’s an example of how things can run 

amuck if a person isn’t allowed or required 

to “take part” and exercise their personal 

touch and involvement. 

Back in the 1940’s a large company that 

produced packaged ingredients for baked 

goods had a marketing plan to launch a 

“complete” cake mix. All a person needed 

to do was add water, stir, pour into a pan 

and bake. Now remember, this was a time 

when cooks (primarily women) in the 

kitchen began each family-handed-down 

recipe from scratch, adding the labor of love 

as one of the ingredients. Family Tradition 

at its best. Was it any surprise when the 

“complete in a box” cake mixes had very 

“mixed” reviews? First off, the powdered 

eggs in the mix left something to be desired. 

When Only the Best Will Do... 

Give Only the Best 

COME SEE THE CUSTOM DIAMOND JEWELRY AT 

Dave Wilson 

Designer Goldsmith, Inc. 

10 am - 5:30 pm M–F • 10 am - 3:30 pm Sat 

216 Commercial Street NE • Downtown Salem • www.wilsonjewelers.com 

503-364-8707 

Bo Rushing-Barnes 

The texture and flavor of the finished cake 

was a bit “off” from the family recipe. No 

mind, the company could experiment 

with the mix and come up with a fix. That 

might have solved the problem except for 

one very important factor……the women 

using the new fangled mix were feeling 

guilty and lazy, less fulfilled with their cake 

baking. They weren’t feeling creative and 

artful. They were simply adding water; 

no real talent needed for that. After the 

company interviewed and discovered this 

essential glitch, it was decided to take out 

the powdered eggs and make fresh eggs a 

requirement for the cake mix. Going through 

the motions, participating, cracking those 

eggs (and sometimes actually gathering 

those eggs from the hen house) was the 

key factor for the cook to feel participative, 

creative and a necessary contributor to the 

successful outcome of putting a cake on the 

table after dinner. Again, if our personal 

touch is missing, the project has a much 

better chance of falling flat. 

What in your work/career life and your 

personal life is currently lacking your unique 

and artful touch? Where are you missing in 

the action of everyday, routine activity? If 

you had your office, workspace, home or 

yard designed and created by a professional 

in the field of decor, leaving every detail 

to that professional, where then is your 

signature, your thumbprint? How have you 

contributed to the talent of others who help 

make your daily activities come alive? 

I suspect the work of those professional 

designers was tremendously enhanced 

once you added your own touch of color, 

a few knickknacks from your collections, 

a favorite rose bush in the landscape, etc. 

In our busy lives, having input from other 

professionals such as our team members or 

family members is wonderful, but leaving 

ourselves out of the mix is like throwing 

a party, inviting all our friends and then 

hiding in the basement while the party goes 

on without us. Many of us pride ourselves in 

ChangE...Continued from page 12 

that the core teachings of all great religions are 

largely the same. If everyone acted from that 

place, there would be no need for marauding. 

Rosenberg’s Nonviolent Communication 

methods rely on retraining our brains to 

hear, and to talk, from a place that Rumi 

certainly understood. Humans have universal 

needs: food, shelter, procreation, acceptance, 

understanding, security, harmony and really, 

not that many others. All our grief, strife, 

anger and conflict, says Rosenberg, is “a tragic 

expression of our unmet needs.” 

The goal of Nonviolent Communication is 

first to recognize in ourselves how our language 

can alienate, how our judgments keep us apart 

from others. Is the beef with the spouse more 

about needing recognition? Is the gripe with 

the kids really about laziness, or more about 

knowing the art of delegation. It’s necessary, 

within a team environment, that a leader/ 

manger disconnect the ball and chain and 

allow others to be fully engaged in business 

projects. The micro-manager hay days, we 

all hope, are extinct. However, successful 

delegation requires that each team member 

stay involved through a check-in / checkback 

system that keeps everyone’s signature 

touch part of the process. 

I think a vintage baseball with a famous 

signature on it is a treasure; that same ball 

with a whole teams signatures is even more 

of a treasure. Our doings, our projects, our 

happenings will always smack of unique, 

personal undertones if we take the time 

to leave our mark in the most positive 

way possible through artful, intentional 

contributions that speak loudly of the part we 

took in the large successes, small successes, 

near successes and learning experiences. 

We at the Rushing Group strive to stand 

out in the crowd, to offer brand recognition 

to the services we provide to our clients. 

Each of our personal signatures is attached 

to every project through the interaction and 

team spirit we nurture in our workplace, 

our community and in our personal lives. 

Make a plan today to add your signature 

and design in all areas of your life that may 

just need a spark. Don’t just add water and 

stir; throw in your own special style of art 

and create a masterpiece. 

Bo Rushing-Barnes in collaboration with 

Linda Harris 

Bo Rushing-Barnes, CCIM, is the owner and 

principal broker of Rushing Real Estate, Inc. 

(503) 588-8500, bo@rushinggroup.com, www. 

rushinggroup.com 

Linda Harris is a freelance writer and 

managing partner in the Employee & Process 

Development firm of Harris & Associates (503) 

951-0886, lharris@monitorcoop.com 

a need for cooperation? Is the war with Iraq 

about democracy? Or is it a tragic expression 

of the Administration’s need for security for its 

citizens? 

We can ask our government to change its stars 

to stripes. But, so far, that alone hasn’t changed 

our hearts…or changed the way we listen, 

or speak, so that our needs can be mutually 

understood and not be seen as wrong. 

On Saturday, April 5, from 9:30 AM to 4:30 

PM, a Nonviolent Communication workshop 

will be held at the Westminster Presbyterian 

Church. Gary Baran, a certified NVC trainer and 

family therapist, will lead the highly interactive 

workshop. The cost is $40 and includes lunch. 

For more information, email westpres@ 

hotmail.com or call 503-364-3327. 

Bio: Tim Buckley is a freelance writer and 

Nonviolent Communication coach. He can be 

reached at tbucktoo@comcast.net


Investing in your Community 

When we provide the opportunity to those 

around us to improve themselves, and they 

do, we improve our community, and, as a 

consequence, our own lives. This article, 

unlike those over the past few years that 

focused on personal or business goals, will 

focus on the very important issue of investing 

in our community’s economic and intellectual 

health by voting (on May 20th) for a bond levy 

that will improve the educational offerings 

at Chemeketa Community College and that 

will provide the needed infrastructure repair, 

expansion, and maintenance for the college. 

Investing in Chemeketa is so important 

because Chemeketa Community College is a 

successful and unique public institution that 

delivers a measurable benefit to Salem and 

the surrounding communities. Chemeketa 

is a valuable community resource, especially 

given the increasingly diverse community 

and world in which we live. Whether a 

student’s goal is to ladder-up to a four-year 

college or university, complete preparation 

for a professional technical program (such as 

nursing, fire science, computer, automotive or 

manufacturing technologies), or enroll in an 

enrichment or continuing education course, 

the Chemeketa faculty and staff are focused 

on creating an engaged learning environment 

where students can do their best work. In 

fact, many of the instructional programs are 

recognized across the state and around the 

nation for their quality. 

In the past year, more than 64,000 people took 

a Chemeketa Community College course. Not 

Have Your Cake & Eat Here Too! 

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only does the college help individuals pursue 

academic and technical educational goals, but 

Chemeketa was a driving force behind getting 

businesses that provide above-average wages 

to locate in our city by offering these businesses 

an educated workforce and training programs. 

In Marion, Polk and Yamhill counties, the 

Employment Department projects more than 

78,000 job openings between now and 2016, 

and the higher paying jobs will require at least 

an associate degree, so Chemeketa will be a key 

player here. 

The facilities at Chemeketa were built in 

the mid-20th century. And even with our 

most visionary leaders, they could not have 

anticipated the advancement in technology 

that is ubiquitous in our everyday work 

and personal lives. There is a need to adapt 

Chemeketa to meet 21st Century demands in 

education, technology, and job training. 

Chemeketa is pursing a bond measure in 

response to the students’ and community’s 

needs. Currently more students want to take 

classes in some Chemeketa programs than 

the college has spaces for. This is especially 

true in nursing, fire fighting and emergency 

medical technology programs. There is 

a growing community need for these and 

other programs, such as dental hygiene, but 

Chemeketa is currently working at full capacity 

in these programs and wants to expand to 

310 Kearney Street SE • 503-585-7070 • gerryfrankskonditorei.com 

accommodate the community and job force 

need. 

Specifically the bond proceeds would be 

used in three categories: Health Science, 

Public Safety, and Industrial Technology. 

The college currently does not have enough 

space or equipment to accommodate the 

growing number of students desiring a career 

in health science like nursing and dental 

hygiene as mentioned above; the same lack of 

space is true for the Public Safety programs 

as well. We have young people that want to 

become firefighters and paramedics, but there 

is not enough classroom space available. 

Chemeketa’s industrial technology buildings 

were designed and built before many of today’s 

technologies were dreamed of. The buildings 

are at least 40 years old and have limited 

capacity and little capability to take advantage 

of modern systems or to accommodate for 

future technologies. Chemeketa proposes 

a new industrial technology building for 

engineering, manufacturing, electronics, 

computer science, and trades and 

apprenticeships -- including electricians, 

plumbers, HVAC (heating, ventilating, and 

air conditioning) technicians and sheet metal 

workers. These are jobs that give our young 

people hope and provide family wage jobs. 

They are also jobs that stay here in the valley 

and create a quality of life we all want! 

If the 2008 bond levy is approved, costs to 

homeowners will be 27 cents per $1,000 of 

April 2 through July 15 at the World 

Beat Gallery in the Reed Opera House, 

189 Liberty St. Exhibit Hours: MWF 

10 a.m. to 2 p.m. and Saturdays 1-4 

The Salem Multicultural Institute 

and the Northwest St. Andrew’s 

Society invite you to experience a wee 

bit o’ Scotland at a new exhibit at SMI’s 

World Beat Gallery at the Reed Opera 

House. With information touching 

on a variety of Scottish subjects, 

including great and influential Scots, 

as well as dress & daily life, the 

exhibit, entitled “Scotland and Her 

People” is designed to provide insight 

into all things Scottish! 

Additionally, the NW St. Andrew’s 

Society, in co-operation with the 

Homelearners Network, has produced 

a free curriculum and information 

packet available to educators wishing 

to integrate the World Beat Gallery 

exhibit into their lesson plans. 

Though named after the Patron 

Saint of Scotland, the Northwest St. 

Andrew’s Society is not a religious 

organization. “Our purpose is to 

celebrate and perpetuate Scottish 

assessed value. Keep in mind that assessed 

value is usually much less than the sales 

value of a home. Therefore, if the bond 

passes, a person owning a home assessed at 

$150,000 will pay $40.50 per year, which 

is less than many pay for just one month 

of phone service. If you just don’t like the 

idea of a tax, you may prefer to think of it as 

giving an annual donation to an institution 

that really does some good in our community 

and has a strong track record of meeting or 

exceeding its goals. 

The case for the 2008 bond levy breaks 

down to what is best for our students and 

the greater community. It is vital that we: 

have the educational and training programs 

available that provide what students need 

for 21st century jobs; have the facilities 

students need to enable them to reach their 

goals; provide training for jobs that are 

needed to keep people safe and healthy; and 

take care of the investments taxpayers have 

made in the college. 

The Chemeketa measure requires a double 

majority…50% of eligible voters need to 


Presenting Scotland and 

her People... 

heritage, history and culture and 

to promote fellowship amongst our 

members,” said Board Member and 

Exhibit Coordinator Carlee Murphy. 

“Our goals include historical, 

educational and philanthropic 

activities, as well as participation in 

cultural events, such as the World 

Beat Festival, which help to promote 

Scottish interest within communities 

of the Northwest.” 

The mission of the Salem 

Multicultural Institute, which hosts 

the annual World Beat Festival, 

is to collaborate with public and 

private organizations to promote 

harmony and understanding through 

innovative, educational cultural 

programs and activities. SMI is 

honored to present “Scotland and 

Her People” as the sixth exhibit at the 

World Beat Gallery, which opened 

in 2006. The World Beat Festival, 

which was founded to address issues 

of racism and intolerance, will 

celebrate its 11th anniversary this 

June 28 & 29.


SagnER...Continued from page 1 

exercise their vote. It is disheartening that 

in one of the freest countries in the world we 

consider a 30%-40% turn-out to vote a good 

one. Vote however you want to, but vote. We 

have neighbors, friends, and family dying in 

other countries to give people the right to 

choose their destinies. 

Ray Sagner is a Certified Financial Planner TM 

with The Legacy Group, Ltd, a fee only Registered 

Investment Advisory Firm, in Salem. Ray can be 

contacted at 503-581-6020, or by email at Ray@ 

TheLegacyGroup.com You may view the Company’s 

web site at WWW.TheLegacyGroup.com 

My Father...”The Foodie” 

Lullu’s Tidbits: 

A Great Neighbor 

Welcome to Silverton: 

We keep hearing that we live in an 

interdependent world, and that the world 

is shrinking. It is true that the internet 

and telecommunication advancements 

are allowing us to make connections with 

people in different countries that were 

nearly impossible just a few short years 

ago. However, no matter how ‘small’ the 

world gets, the relationships that mean the 

most are those that are closest to us. I am, 

of course, talking about the relationship 

between neighbors. The term neighbor can 

apply to the person living next to you, or it 

can refer to cities that are in close proximity 

to one another. To that end, let me extend 

a warm “hello” from your neighbor to the 

east, Silverton. 

The various cities in Marion County are all 

tied to the same regional economy. We share 

Lullu Truitt 

Ciao everybody; 

You guessed! I am in Italy again, and this 

time I would like to write about a foodie of a 

different type. My father. 

Every time I came to Naples for a visit, my 

father and I, together with my sister Elena 

and Arnaldo, made the time for lunch or 

Ken Hector, Mayor 

the same transportation infrastructure. We 

live in the same watershed and we breathe 

the same air. Many Silverton residents 

work in Salem. We shop in your stores and 

eat in your restaurants. Conversely, Salem 

residents visit Silverton to enjoy the bucolic 

setting, spend a day at the Oregon Garden, 

participate in one of our many outstanding 

community events and festivals, shop in our 

downtown and eat in our local restaurants. 

It is no secret that the economy is having 

some troubles right now, and that the 

price of gas seems to increase every day. 

Since discretionary spending appears to be 

tightening, now is the time for all of us to 

being to “Think and Shop Locally.” I can’t 

think of a better good neighbor policy than 

supporting one another’s local economies 

during this uncertain economic climate. 

dinner a great event…..that sometimes went 

on for hours! 

As you know, if you read my previous 

articles, my father liked trippa – tripe, but 

that was just a nibble on the list of ingredients 

for the daily menu. He had an open mind 

about food: you could say he never meet a 

There is plenty to see and do within 50 

miles of Salem that will help support our 

local economies. I encourage you to consider 

visiting Silverton soon. While you’re here, 

check out the progress of the new hotel 

and resort being constructed at the Oregon 

Garden, do some shopping and have dinner 

in one of our excellent restaurants. You’ll 

have a great time, and you’ll get the added 

benefit of knowing that you’re helping a 

good neighbor. 

Looking forward to seeing you in 

Silverton! 

organic Fresh Fingers Goes retail 

For about a year Evann Remington, CEO of 

Organic Fresh Fingers has been giving a boost 

of nutrition to Willamette Valley pre-schools 

and daycare centers. The impact has been felt 

by teachers and local organic farmers. 

This home-grown delivery service has 

brought convenience, nutrition and trained 

taste buds to the school table. Now, parents 

can pick up these meals at local grocery stores, 

and have the benefit that schools have been 

raving about. 

Demand from schools grew, rapidly. 

Director, Moureene Taylor of Little Cottage 

pre-school in Beaverton says, “Most kids are 

so used to McDonald’s and fast food these 

days, I wasn’t so sure about how our kids 

would respond to hummus pizza.” Taylor 

said. “The kids love it, I love it and the parents 

love it. It’s so convenient and cost effective.” 

Deborah Sipe, director of the Child 

Development Center at Portland Community 

College says “the fact that we are exposing 

young children to different taste sensations 

that are healthy is a real plus in my mind.” 

This demand made it a no brainer to give 

moms the ability to grab microwaveable 

Organic Fresh Fingers meals in their local area 

grocery stores. Remington, a mom herself, 

understands the dilemma of how a healthy 

meal and a hectic schedule don’t always make 

the best pairing. New this month, parents and 

caregivers can choose microwavable meals 

that please even the most finicky toddler and 

parents too. After all, who can resist a smiling 

hummus pizza? 

All entrees and snacks created at Organic 

Fresh Fingers meet with the child nutrition 

guidelines of completely balanced and 

wholesome meals specifically designed 

for young children. The meals are fresh 

vegetarian (where possible, local), are certified 

organic by the Oregon Tilth, are USDA 

certified and Organic Fresh Fingers is an 

Oregon Department of Agriculture Licensed 

Processor. Nutritional Analysis has been 

provided by Nutridata Inc. whose analysis 

results and labels are 100% FDA compliant. 

Trend setting moms can now say no to 

french fries and will be able to grab an organic 

lunch right out of the freezer. Taste buds don’t 

lie, and when a toddler asks for seconds, that 

is news that parents like to hear. Oh and when 

this same finicky toddler doesn’t finish lunch 

– the resealable package avoids waste. 

Remington believes that organic just isn’t 

about a label. You have to practice what 

you sell. Lunches are served in a recyclable 

microwavable food tray, the outer sleeve is 

made from 25% post consumer recycled 

material adding up to 50% total recycled 

materials and it is printed in Salem, Oregon 

with vegetable based ink. “You can only get 

as green and as local as the products that are 

available on the market and that also suit your 

purpose,” says Remington. “As more ‘green’ 

products become available, we will switch. 

Roth/Salem, Market of Choice/eight 

locations, Food Front/Portland, Peoples 

Food/Portland, Alberta Cooperative/ 

Portland and Lifesource Natural Foods/ 

Salem have stocked their freezers with tasty, 

food he didn’t like. I realize now that he is 

the reason why I like food, and why I like 

to try new ones, just like he did. He used 

to make a great tomato sauce, and that was 

the extent of his cooking, but he had a great 

palate: he could distinguish the spices in a 

dish; and he appreciated good food. He and 

my mother came a few times to visit me in 

the States, and lunch and dinner was always 

an adventure, especially for my father, not 

to mention going grocery shopping. If you 

were in a hurry, you couldn’t take a foreigner 

shopping. 

Lullu, “cosa e’ quello?” he would ask 

pointing at some strange looking vegetable 

or fruit. Lullu, what is that? I then had to 

ask somebody for an answer because his 

appetite for knowledge had to be satisfied. 

I should have known then that he was a 

foodie! 

We would plan some kind of menu, using 

ingredients new to them, and that was 

terrific, but for some reason what we ended 

up putting on the table was not even close to 

what we had planned. 

My parents did not travel a whole lot: 

besides the States, they went to a few 

countries in Europe. I can only imagine if 

my father could have travelled to different 

countries and really tried their food and 

learned their culture. He was an inquisitive, 

curious man and of course, not only about 

food. 

For some reason I feel like a kid going to 

school and who had a school assignment: 

“talk about your father,” and I failed 

miserably. 

How can you talk about somebody who 

lived for 97 and half years and you didn’t 

even realize he was teaching you so much! 

My father – Babbo – was a vero Signore in 

the true sense of the word. 

My father died on March 4th 2008. What 

a terrific father and what a foodie! 

easy, healthy lunches for kids. Within 30 days 

stores in Eugene, Bend, Roseburg, Corvallis, 

Canyonville and Ashland will also be carrying 

Organic Fresh Fingers, meals. North West 

Natural Foods, distributor of Organic Fresh 

Fingers, has gotten an order from almost 

every store where they have presented the 

product and they’ve only just begun. 

Note: Evann Remington started this 

business by Contacting SCORE for some 

start up business advice. After meeting 

with M.C. (Bick) Bickert 3-5 times a week, 

he resigned from SCORE, invested funds 

and as Remington says, “is now my mentor, 

my business partner, my friend and “the 

grandfather I always wished for”. 

For further info and online press kit, please 

visit www.organicfreshfingers.com


Sharron Seideman – Queen of Enthusiasm 

Look up the words energy and enthusiasm 

in the dictionary and there’s Sharron 

Seideman’s picture, seriously. Well, OK, not 

really, but to anyone who’s ever had a brush 

with her, it could be. In fact, iconic Gerrie 

Frank once referred to her in his newspaper 

column as Oregon’s most enthusiastic 

person! And Gerrie Frank knows a few 

people in Oregon and elsewhere. 

Born in Bend, Sharron Lee McConnell 

(Note the number of double letters in her 

maiden name. Does that look normal to you? 

Kidding. She pointed this out for me.) moved 

to Albany in the 6th grade. She graduated 

from Albany Union High School where she 

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was involved in basketball, volleyball and 

track. She was also president of the student 

government, home coming queen, and in 

Girls League. Sharron and her two younger 

sisters were all cheerleaders there as well. 

Her 13 month older brother was not. The 

youngest sister even served as the high 

school mascot when Sharron was a senior 

cheerleader. 

Following high school, she was off to 

Sharronn Seideman in front of the Chamber offices 

Oregon State University (OSU, or OS lately). 

In her sophomore year at OS she met, 

through Gary Edlebrock, a mutual friend, 

the irrepressible Richard (Dick) Seideman. 

Dick, who was born in Montana but grew up 

in Klamath Falls (a valedictorian Pelican, no 

less) was a Big Man On Campus (BMOC) at 

OS both figuratively and physically. He was 

not only the student body president but also 

the memorial union president. Dick thought 

it was love at first sight but Sharron thought 

otherwise. 

Well, something clicked with Sharron 

because they married in 1961. Dick wanted 

to study law so after graduation off they both 

went to Salem and Willamette Law School. 

While Dick was in law school, Sharron taught 

physical education and health and was the 

rally and drama advisor for three years at 

Walker Middle School. She remembers that 

Willamette had a special degree for wives of 

their law school students. They gave them 

a PHT (“Putting Hubby Through”) degree. 

She’s got one. 

After law school, Dick joined the US 

Air Force as a 2nd Lt. JAG and served in 

Columbus, Mississippi for three years. 

Sharron worked at Mississippi State 

University as a counselor for military 

students. They took advantage of their 

location before the kids came along and had 

a fabulous time traveling all over the South. 

In 1967, after his discharge from the Air 

Force, the couple moved back to Oregon 

landing in Salem. For seven years, Dick 

worked with the law firm of Garrett Hemann 

Robertson. From there he went to work for 

Byron Hendricks as the legal counsel at 

Prudential Real Estate. He’s currently an 

administrative law judge (ALJ) for the State 

of Oregon working out of the old State Farm 

building in northeast Salem. 

For the next 15 years or so Sharron enjoyed 

raising the kids, Jeff and Molly. Jeff came 

along in 1967 and Molly in 1969. But she 

also spent a lot of time doing volunteer work 

and for six of those years as the manager 

and buyer for the gift shop at the Salem 

Hospital. 

Around 1979, Sharron was on the first 

Theatre Sponsor 


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Facing Financial Dysfunction: Part 2 

According to veteran financial advisor and 

author Bert Whitehead, financial freedom 

is the result of strong and healthy financial 

habits. In “Facing Financial Dysfunction,” 

Whitehead demystifies the difficulties that 

block people from achieving their financial 

goals and explains how to establish the mindset 

and habits that lead to financial freedom. 

In part one of this series, we examined the 

basic foundational issues that lead to financial 

difficulty. Contrary to popular belief, author 

Bert Whitehead contends that financial 

prosperity is not the result of knowing the 

markets or securing the right investments; 

financial freedom is often the result of healthy 

beliefs and behaviors about money. Whitehead 

asserts that the reason that most people fail to 

reach financial freedom is because their goals 

are hampered by their financial dysfunctions, 

which surface in behaviors that limit their 

ability to successfully earn, grow and manage 

their money. By addressing and overcoming 

these dysfunctions, Whitehead explains that 

individuals can actually level the playing field 

and move forward on the road to financial 

prosperity. 

Part one of this series also outlined the 

most common financial personality types and 

explored the roots of financial dysfunction, 

which Whitehead asserts occur at three levels. 

At the cognitive level, financial dysfunction 

results from incorrect or misunderstood 

information. At the belief-system level, the 

dysfunction is caused by values learned in 

childhood or through the family of origin. At the 

psychological level, dysfunctional behaviors 

are rooted in very deeply held psychological 

association. Cognitive issues can customarily 

be overcome through education. Dysfunctions 

rooted in belief systems require individuals 

not only to recognize their values and beliefs, 

but also to challenge and re-establish them as 

well. Both of these types of dysfunctions can 

usually be successfully addressed with the 

Mortgage views: 

help of a qualified and knowledgeable financial 

professional. Dysfunctions grounded at the 

psychological level, however, often require the 

help of a professional psychotherapist, and are 

customarily beyond the scope of a financial 

professional. 

We concluded last month’s installment by 

examining Whitehead’s list of seven of the most 

common symptoms of financial dysfunction: 

mortgage aversion, inappropriate risk 

reactions, compulsive spending or excessive 

debt, poverty mentality, miser mentality, acute 

financial paranoia and windfall woes. 

Now that we’ve explored Whitehead’s advice 

on how to recognize and treat each of these 

financial dysfunctions, it’s time to move 

forward to his suggestions for realigning your 

mindset and resetting your behaviors for 

financial prosperity and freedom. 

Shifting the Paradigm 

Before you can begin to establish better 

financial habits, you’ll first need to shift your 

perception of the factors that control your 

financial life. Many people believe that their 

financial lives are dictated by exogenous 

factors, which are factors based outside of their 

own lives, like the stock market, the real estate 

market, or interest rates. Exogenous views 

can be particularly detrimental to reaching 

financial freedom, as they tend to imply that 

there’s little to nothing that can be done to 

proactively control your financial destiny. 

The path to reaching financial freedom, 

especially for the average person, will be 

much smoother for those who employ an 

endogenous view. An endogenous view 

recognizes that factors that originate from 

within your own life, such as marriage, 

children, occupation and disability, have 

by far the greatest impact on your financial 

David Chandler 

life. By recognizing the impact of these 

endogenous factors, you can better prepare 

for their impact with appropriate adjustments 

to your financial plan. An endogenous view 

empowers individuals with the understanding 

and necessity of protecting themselves against 

life’s unexpected emergencies. It’s what 

enables you to stay prepared, and hold onto 

and grow your wealth, even when difficulties 

arise. 

Whitehead contends that most people could 

avoid the most common financial dysfunctions 

if they simply knew how to do it. In other 

words, financial dysfunction is not a matter of 

inevitability. It’s avoidable for those who learn 

how to engage in healthier behavior. Financial 

dysfunction is usually caused by having an 

exogenous orientation. Shifting your paradigm 

from an exogenous and endogenous view is 

a critical step in the process of moving from 

financial dysfunction to financial health. 

It’s very important to keep exogenous 

information in its right place. Be cautious in 

accepting financial “advice.” The financial 

services industry is filled with people who are 

less concerned with your financial well being 

than they are with achieving their own sales 

goals. They tout sales pitches as “advice” and 

in the process, convince much of the unwitting 

public that their financial security is out of 

their control. 

Taking Control of your Financial 

Destiny 

If you’d like to take control of your financial 

destiny, you’ll need to understand how certain 

factors can be leveraged to provide the highest 

levels of safety and return. 

Asset allocation is one of the best ways to 

gain control over the way that market volatility 

impacts your portfolio. In a nutshell, asset 

allocation is the way you have your assets 

distributed. Optimal asset allocation takes into 

account the individual’s stage in life as well as 

the level of risk exposure that’s appropriate 

for his or her age, goals and current financial 

standing. When allocating assets, don’t try to 

time the market. Instead, focus on allocating 

your assets according to your current situation 

and goals. Rather than starting out by seeking 

the highest rate of return, first focus on 

assessing your appropriate risk level relative to 

your current stage in life, then ask what type of 

return is reasonable for a balanced portfolio. 

View your investment progress as a journey. 

The investment vehicles you choose will 

determine the speed, comfort and safety that 

you’ll experience in getting to your destination. 

The ease of your investing journey is determined 

by your asset allocation. The problem is, 

most investment solutions promoted by the 

financial community were not designed for 

regular people. They’re based on models 

involving huge pension funds and massive 

institutional accounts, and totally inadequate 

for individual investors, particularly middle 

income individual investors. 

Be careful with the common asset allocation 

models frequently utilized within the financial 

communities. In addition to including asset 

categories like foreign bonds and precious 

metals, which are irrelevant to most people, 


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ChanDlER...Continued from page 1 

most common asset allocation models also 

tend to ignore personal residences--which 

are often the largest and best investment an 

individual can make in his or her lifetime-as 

apart of the investment portfolio. These 

asset allocation models also tend to disregard 

individual income taxes and functionality, and 

don’t account for real-life issues like the need 

for short term liquidity and protecting against 

factors such as inflation and deflation. And 

finally, they don’t account for the flexibility 

needed by individuals whose investment 

horizons are impacted by factors like death, 

disability and divorce. Asset allocation is 

a powerful tool in adding control to your 

financial life, but in order for it to benefit you 

the most, you’ll have to allocate assets based 

on your individual situation, not some onesize-fits-all 

template. 

A good financial plan is another way that 

you can exert control over your financial life. 

If you’re working with a financial advisor, 

choose an individual who will help you develop 

a customized plan. Many people who call 

themselves financial consultants or financial 

planners are not acting in the client’s best 

interest. They’re salespeople, not fiduciaries. 

Make sure to choose wisely. 

Income is often the weakest point in most 

people’s financial life, and is where financial 

dysfunction begins. Recognize that your 

income is within your control. The bottom line 

is that if you aren’t charging enough, you’re not 

earning enough. Whitehead advises creating 

value by applying your skills and expertise 

to the information and data that is readily 

available to the general public. If you provide 

what is already readily accessible, your value 

will not be as high. 

It’s also very important to understand your 

level of risk tolerance. Your risk tolerance 

actually has more to do with who you are than 

what can and will happen to your portfolio. 

While there are numerous questionnaires 

and forms utilized by the financial industry to 

determine someone’s risk tolerance, it simply 

isn’t that easy to determine. Find a financial 

professional that will work with you to discover 

your true risk tolerance and help you to develop 

an investment portfolio that’s congruent with 

the other risks and responsibilities in your life. 

Risk tolerance can be assessed by evaluating 

factors like how much you save, whether or 

not you’re self employed and whether or not 

you have a family or other dependents that 

rely on you for support. 

Finally, take control over how well you 

understand the way your finances and 

investments work. Surprisingly, Whitehead 

finds that many of his clients need to spend 


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918653 

ChanDlER...Continued from page 19 

less--not more--time gathering financial 

information. The truth is that most information 

provided by the media does little more than to 

create unrealistic expectations. Keep media 

information in proper perspective. Know that 

listening to media reports and commentary 

doesn’t necessarily result in gaining further 

insight, in fact it can have quite the opposite 

effect. Be wary of gurus. Probably the biggest 

and most obvious misconception promoted by 

the media is that someone can actually predict 

what will happen next in the financial markets, 

and that if you can just find that person, your 

financial future will be assured. 

You can actually have more control over 

your financial life than you probably realize 

if you follow two basic guidelines. First, you 

must know the actions that will enable you to 

be financially functional. Second, you must 

stick to them no matter what. 

Separate Fact from Fiction and Establish 

Realistic Goals 

Now that you’ve learned where the control 

for your financial life really lies, you’re ready 

to start establishing goals, which are the center 

point of any financial plan. Take the time to 

determine what your goals are, but don’t dream 

impossible dreams. Apply the numbers. Goals 

without numbers are fantasies. You and your 

financial advisor need find out how your goals 

translate into numbers. This will help develop 

a destination. 

2007-2008 | SEASON | CLASSICAL 

MOZART CLARINET 

CONCERTO 

Sharon Kam, Clarinet 

Gregory Vajda, Conductor 

Bartók: Music For Strings, Percussion & Celeste 

Mozart: Clarinet Concerto 

Strauss: Suite From Der Rosenkavalier 

Tuesday | April 15, 2008 | 8 pm 

Bartok sounds vivid and lean. Mozart is warm and gracious, 

glowing with quiet depth. Strauss beams with every sound in the 

orchestral rainbow. Where else could you hear colors like this? 

We invite concert attendees to a post-concert informal chat with 

conductor Gregory Vajda and artist Sharon Kim in the gallery at 

Smith Auditorium, Willamette University. 

CONCERT SPONSOR: Willamette University 

Thank you to the Salem 

Business Journal for 

Supporting the Arts! 

Willamette Master Chorus 

�� 

Dr. Paul Klemme, Music Director 

M 

Music for anAbby 

sponsored by 

May 4 at 3:00 p.m. 

May 18 at 3:00 p.m. 

Mount Angel Abbey 

Music by Monteverdi, Telemann, 

Vaughan Williams, Widor, Pärt 

and Whitacre. 

Tickets 

Order tickets online at 

www.WillametteMasterChorus.org 

or purchase tickets at Weathers Music 

2825 Commercial Street SE, 503-362-8708. 

iSabEll...Continued from page 1 

“Denny Smith for US Congress” campaign 

as his volunteer coordinator. They won and 

she continued with Congressman Smith for 

10 years right on through his campaign for 

governor of Oregon. Then, in 1995, the same 

year Mike McLaran became its executive 

director, Sharron joined the Salem Area 

Chamber of Commerce as special events 

manager. 

Her first Chamber event was the annual 

golf tournament working with Ken Jundt, 

a past Chamber president. After that came 

ShowBiz, the huge and very successful 

annual trade show (May 8 this year) that 

started at Willamette University, only to 

quickly outgrow that venue and relocate at 

the Marion County Fairgrounds. 

Another Chamber event Sharron loves to 

talk about is one of the newest, “Evening De 

Elegance.” The annual Evening De Elegance 

was begun with the invaluable assistance of 

Ross Carey of US Bank, also a past Chamber 

president. 

For years, Seideman has been the backbone 

of one of the most active Chamber groups, 

the extremely successful and fun weekly 

Greeters. For those of you who haven’t 

been to a Greeters meeting, let me just say 

you’re really missing out on something. 

With a regular attendance of between 150 

and 200 (the record was 277 a few years 

back) business people, I dare say it’s the 

most successful business networking (and 

did I say fun) group in town. Yours truly 

had the privilege and honor of chairing 

Indulge in: 

Decadent Chocolates 

Fine Wines 

Enticing Silent Auction Items 

$30 in advance – $35 at the door 

Tickets available at 

Roth’s Markets 

Proceeds to benefit educational 

theatre programs for our 

community’s children. 

Pre-Event 

The Art of Chocolate Tasting 

5:30 - 6 :30 

$ 50 includes admission 

to the Soiree. 

LImited Seating Available 

Children’s 

Theatre 

Foundation 

153141 

annual 

Sponsored by: 

The Art of Chocolate in Support of 

Theatre Arts for Children 

Saturday, May 3, 2008 – 7:00 pm 

The Grand Ballroom 

187 High St. NE 

Downtown Salem 

w w w. c t f m i d w i l l a m e t t e v a l l e y. o r g 

2007-2008 | SEASON | POPS 

A SENTIMENTAL 

JOURNEY WITH 

NORMAN LEYDEN 

Norman Leyden: Conductor 

Renee Cleland: Vocalist 

Susannah Mars: Vocalist 

Tuesday | April 22, 2008 | 8 pm 

Laureate Associate Conductor Norman Leyden returns to 

the stage with his clarinet in hand to conduct a dazzling 

program of dearly loved pop standards. Joined by some of 

your favorite pops soloists, Norman revisits the unforgettable 

songs of Broadway and Hollywood, with the music of Cole 

Porter, Irving Berlin, Rodgers & Hammerstein and more. 

Concert Sponsor: Morrow Equipment Company 

that group for 15 months (my predecessor, 

Dave Rogers, left early for work in Portland) 

about six years ago. I believe I hold the title 

of longest term for a Greeters Chair. It was a 

highlight in my professional life. 

And speaking of backbone (no pun 

intended), Sharron has had some pretty 

serious back inssues over the years. Since 

1980, when she had her first back surgery, 

she’s had four more. Her last one was about 

four years ago. She even did her work in 

a partial body cast in 1990. Remember 

that? That didn’t stop her? Heck no! She 

continued to do the myriad Chamber things 

that she’s become so well known for. What 

a trooper! What an optimist! What energy! 

In her words, “pain management is mind 

over matter.” Like the old joke, if you don’t 

mind, it won’t matter. That’s Sharron. 

Sharron loves the Chamber and the people 

she works with like you wouldn’t believe. 

To her (and to the rest of them) it’s just one 

big happy family. One big happy family that 

gets a ton of work done. Everything about 

the Chamber is win, win, win. She looks 

forward to going to there every single day. 

So where does Sharron Seideman get all 

this courage and resolve? From her semi-pro 

baseball playing dad that’s where. He had a 

saying she’s never forgotten. She’s applied 

it throughout her life. He said, “Take the 

bull by the horns and you can do it”! Well, I 

guess you could say that’s exactly what she’s 

done her whole life. And guess what? It sure 

seems to have worked. 

Some other organizations and positions 

that now take and have taken a little of 

Sharron’s time over the years include The 

Assistance League board president, Salem 

Hospital Auxiliary board president, Boys and 

Girls Aid Society board president, Rotarian 

Women president, Walton Guest House 

board president, Delta Gamma Sorority 

Salem alumni group president, advisor 

to Delta Gamma Sorority, Willamette 

Universities, Salem’s Riverfront Carousel 

board, and last but not lease, Miss Marion 

Polk Scholarship Program board member. 

Whew! Do the words “Take the bull by 

the horns and you can do it” apply here? 

Understandably and deservedly so, for all 

of this work, she received a Distinguished 

Service Award from the Salem Chamber of 

Commerce around 2000. 

Hobbies for Sharron (like when?) include 

time with the family, entertaining three 

grandchildren (all girls ages 9, 5 and 2), 

photography, gardening, Broadway shows 

in Portland and reading. 

So if you want to be around spirit, courage, 

volunteerism, boundless positive energy, 

enthusiasm, and a perpetual smile, come to 

the Chamber’s weekly Greeters meeting at a 

venue, weekly, near you and meet Oregon’s 

“Queen of Enthusiasm,” Sharron Seideman. 

And if you should ask her advice on a 

personal initiative you’ve been entertaining, 

don’t be surprised if she tells you, “Take the 

bull by the horns and you can do it”! Dad 

would be proud. 

Bill Isabell is chief meteorologist for KBZY 

Radio, 1490am and owns an Allstate Insurance 

Agency at 735 Browning Ave SE, Suite 120, in 

Salem, Oregon


rE/MAX Welcomes New Agents 

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Nikki Williams (pictured near right) 

have recently affiliated with the RE/ 

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Marcia VanMeter has recently joined 

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Prudential Agents receive 

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We are proud to announce that Pamela 

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Prudential Real Estate Professionals. 

She graduated from Southern Oregon 

University with a Bachelors of Science 

in Business Administration and a minor 

in Accounting. Pamela worked as an 

Accountant for her family’s business; 

McLean’s Country Store. 

Congratulations to Nancy Fiskum and 

Marianne McNally of Prudential Real Estate 

Professional’s Salem/Keizer office who have 

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Only 4% of all agents in the U.S. have 

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Executive Properties 

Updated ranch style farmhouse. 3bd 2ba. 

40x40 shop . Year round spring. All on 28 plus 

acres. Silverton Area. $ 690,000.00 Earl Kirk 503- 

991-1113 or Cece Mosher 503-991-1114 

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RE/MAX equity group, inc. 

European Rustic by John Hammer. 2325 Tuscana 

Ave S. Be one of the fi rst to own a John Hammer 

Const. home with quality you have come to expect in 

beautiful Bella Cresta Subdivision in South Salem. This 

lovely European Rustic style boasts a Master on the 

fi rst fl oor. $650,000. For More info call Roger Elliott 

503 569-5003 or see it online at www.theelliottteam.net 


Valley View in West Salem. 559 35th Ave NW 

270 degree views & DUMBWAITER/LIFT so no climbing 

stairs. Master on the main, WIC, shower & Jetted Tub. Gourmet 

Kitchen with nook, granite, pro gas range, eat-in-bar & 

views. Family/game room downstairs & large indoor fi nished 

workshop with built-in bench & cabinetry. Large 20x33 RV 

garage. $539,900. Call Trevor Elliott 503 602-1039 or see it 

online at www.theelliottteam.net RE/MAX equity group, inc. 

New Construction by John Hammer. 5967 Pikes Pass 

St SE. This home to be built will delight your buyers. 

One of our buyers favorite plans. Great room style 

with master on the main level, open loft/bonus room 

in upper level, & a 3 car tandem garage. All of the fi ne 

luxury amenities you have come to expect! $539,900 

Call Roger Elliott 503 569-5003 or see it online at www. 

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Rustic Home by John Hammer. 5984 Pikes Pass St SE. One 

of a kind built with superior quality and attention to detail. The 

warmth and character of this home greets you the moment you 

go through the door. The home includes formal living & dining, 

country feel kitchen with island, eating nook, family room, 

den/offi ce, theatre/game room and master suite. $569,900 Call 

Roger Elliott 503 569-5003 or see it online at 

www.theelliottteam.net RE/MAX equity group, inc. 

Custom Home is Cambridge Meadows. 1556 

Brewster Ct SE. 2 Masters, Grand Entry, Formal 

Living, Dining and Family rooms. Granite and some 

Stainless in Kitchen, Cherry Hardwoods and Custom 

Built-ins in Offi ce and Family Room. French Doors 

off Master to private patio. Large lot too! $559,900 

Call Trevor Elliott 503 602-1039 or see it online at 

www.theelliottteam.net RE/MAX equity group, inc. 

Close-in Country This 2341 sq. ft. 4 bdrm, 2 

bath home on 2.19 acres boasts oversized garage, 

garden spot, covered equipment storage, and easy 

access to town and highways. $444,900.00. Jim 

Hansen RE/MAX Equity Group 503-363-3367 or 

salemhomes@jimhansen.com 


42110 Marks Ridge Dr.. SITTING ON TOP OF 

THE WORLD! 2007 built home with 4 br, 2 ba 

with shop on 9.66 acres! Horse set up w/ barn, 

round pen & loafi ng shed. Beautiful views of Foster, 

Green Peter and Santiam water view. $510,000 

(588126) 503-585-0100 www.johnlscott.com 

Nestled privately with in the city limits on 3 

acres. 6345 Sq ft. 6 + bedrooms & 5 + Baths. In 

ground pool off master bedroom. 500 ft gated 

drive. Very elite property. $1,250,000.00 

Earl Kirk 503-991-1113 or Cece Mosher 503- 

991-1114 www.equitygroup.com 


Two Master Suites. Over 4,500 sf of luxury 

living and entertainment spaces. Elegant and 

Richly designed. 5bdr/4.5 bath. Only $675,000. 

Call Natalie Rybakov 503-990-2782 or visit 

www.SalemAreaHomes.com (MLS 582663) 


11004 James Wy. Dr. CUSTOM ONE OWNER 

HOME! 4 br, 2.5 ba, 2819sf on 2.73 acres! 

Gentleman’s farm, barn w/hay loft, pond, x-fncd 

pasture, wine cellar, dark rm, shop w/htd interior 

shop. Greenhouse, gardens, offi ce, cvrd deck. 

$524,900 (587715) 503-585-0100 

www.johnlscott.com 

4364 NW Honeysuckle Dr. AWAITING YOUR 

VIEWING! Elegant split-entry w/designer’s 

touch! 5 br, 3 ba, 2839sf w/ tiled entry, stairs, kit & 

DR w/inset glass accents. Slate/granite countertops 

also w/glass accents! Coved ceilings w/unique 

lighting. $599,950 (588890) 503-585-0100 


309 NE Eastview Ln. ABIQUA HEIGHTS! 

Custom 4 br, 3.5 ba, 2990sf home w/views of 

water and mountains! Hardwood fl rs, granite counters, 

formal dining, lg game room & covered patio. 

$549,559 (589901) 503-585-0100 


303 NE Eastview Ln. ABIQUA HEIGHTS! 

Custom 4 br, 3.5 ba, 2990sf home w/views of 

water and mountains! Hardwood fl rs, granite 

counters, formal dining, lg game room & 

covered patio. $549,559 (589894) 503-585-0100 


Macleay Area! Custom 1 level home on 1.5 acre. 

Formal Liv Rm, Fam Rm w/fi replace, beautiful 

hutch in Dining Rm. HUGE SHOP - 2 bay/2 deep. 

Mature landscape w/30 Blueberry bushes & room 

to plant more. Shelly Samson 503-371-5127 or 

ssamson@equitygroup.com 


26330 Regia Dr. BRING YOUR HORSES AND 

TOYS! Change your lifestyle and enjoy this 3 br, 

2 ba custom built 2006 home! Mountain & valley 

views, 4 stall barn w/turnouts, tack room & hay 

storage on 4.62 acres. 24x36 heated shop w/cement 

fl r wired 220. $589,500 (589118) 503-585-0100 


10350 SE Edmunson Dr. SPECTACULAR 

PROPERTY! 3 br, 2 ba, 2329sf cozy log home on 

9.98 acres! Comp fenced & gated for your privacy! 

Bonus 2nd 1800 sf home for unlimited poss! Barn 

& shop provides plenty of room for toys & critters.$845,000 

(588339) 503-585-0100 


7126 Bethel Rd. SE. LOCATION, LOCATION! 

Beautiful Macleay area 3 br, 3 ba, 2706sf home 

on 3 acres surrounded by trees. Acreage fenced 

w/36x48, 6 stall, concrete fl r barn. Updtd kit 

w/granite, Dacor oven/rng, SubZero frig. $650,000 

(582610) 503-585-0100 


Breathtaking Views!! 5300 ft on 5 acres. 

Entertainer’s Dream! Beautiful landscaping, water 

features. Gourmet kitchen, professional appliances, 

luxurious master suite, theater, in-home gym, 

sauna, wine cellar, 2nd kitchen. Paul Holstege 503- 

409-5024 www.equitygroup.com 

New Construction luxury home with acreage. 

Minutes from Corvallis. 4 bdrm, 3.5 bath with formal 

dining and bonus rm. Granite gourmet kitchen, 

upgraded details through out. $840,000 Contact 

Sharon 503 551-3328. More photos at 

www.SharonWalsh.net RE/MAX equity group, inc.

page 24 Salem Business Journal april 2008

KATU TV-2's Melica Johnson Covers Salem - Salem Business Journal

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