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KATU TV-2's Melica Johnson Covers Salem - Salem Business Journal

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page 20 <strong>Salem</strong> <strong>Business</strong> <strong>Journal</strong> april 2008<br />

918653<br />

ChanDlER...Continued from page 19<br />

less--not more--time gathering financial<br />

information. The truth is that most information<br />

provided by the media does little more than to<br />

create unrealistic expectations. Keep media<br />

information in proper perspective. Know that<br />

listening to media reports and commentary<br />

doesn’t necessarily result in gaining further<br />

insight, in fact it can have quite the opposite<br />

effect. Be wary of gurus. Probably the biggest<br />

and most obvious misconception promoted by<br />

the media is that someone can actually predict<br />

what will happen next in the financial markets,<br />

and that if you can just find that person, your<br />

financial future will be assured.<br />

You can actually have more control over<br />

your financial life than you probably realize<br />

if you follow two basic guidelines. First, you<br />

must know the actions that will enable you to<br />

be financially functional. Second, you must<br />

stick to them no matter what.<br />

Separate Fact from Fiction and Establish<br />

Realistic Goals<br />

Now that you’ve learned where the control<br />

for your financial life really lies, you’re ready<br />

to start establishing goals, which are the center<br />

point of any financial plan. Take the time to<br />

determine what your goals are, but don’t dream<br />

impossible dreams. Apply the numbers. Goals<br />

without numbers are fantasies. You and your<br />

financial advisor need find out how your goals<br />

translate into numbers. This will help develop<br />

a destination.<br />

2007-2008 | SEASON | CLASSICAL<br />

MOZART CLARINET<br />

CONCERTO<br />

Sharon Kam, Clarinet<br />

Gregory Vajda, Conductor<br />

Bartók: Music For Strings, Percussion & Celeste<br />

Mozart: Clarinet Concerto<br />

Strauss: Suite From Der Rosenkavalier<br />

Tuesday | April 15, 2008 | 8 pm<br />

Bartok sounds vivid and lean. Mozart is warm and gracious,<br />

glowing with quiet depth. Strauss beams with every sound in the<br />

orchestral rainbow. Where else could you hear colors like this?<br />

We invite concert attendees to a post-concert informal chat with<br />

conductor Gregory Vajda and artist Sharon Kim in the gallery at<br />

Smith Auditorium, Willamette University.<br />

CONCERT SPONSOR: Willamette University<br />

Thank you to the <strong>Salem</strong><br />

<strong>Business</strong> <strong>Journal</strong> for<br />

Supporting the Arts!<br />

Willamette Master Chorus<br />

�����������������������������������������������<br />

Dr. Paul Klemme, Music Director<br />

M<br />

Music for anAbby<br />

sponsored by<br />

May 4 at 3:00 p.m.<br />

May 18 at 3:00 p.m.<br />

Mount Angel Abbey<br />

Music by Monteverdi, Telemann,<br />

Vaughan Williams, Widor, Pärt<br />

and Whitacre.<br />

Tickets<br />

Order tickets online at<br />

www.WillametteMasterChorus.org<br />

or purchase tickets at Weathers Music<br />

2825 Commercial Street SE, 503-362-8708.<br />

iSabEll...Continued from page 1<br />

“Denny Smith for US Congress” campaign<br />

as his volunteer coordinator. They won and<br />

she continued with Congressman Smith for<br />

10 years right on through his campaign for<br />

governor of Oregon. Then, in 1995, the same<br />

year Mike McLaran became its executive<br />

director, Sharron joined the <strong>Salem</strong> Area<br />

Chamber of Commerce as special events<br />

manager.<br />

Her first Chamber event was the annual<br />

golf tournament working with Ken Jundt,<br />

a past Chamber president. After that came<br />

ShowBiz, the huge and very successful<br />

annual trade show (May 8 this year) that<br />

started at Willamette University, only to<br />

quickly outgrow that venue and relocate at<br />

the Marion County Fairgrounds.<br />

Another Chamber event Sharron loves to<br />

talk about is one of the newest, “Evening De<br />

Elegance.” The annual Evening De Elegance<br />

was begun with the invaluable assistance of<br />

Ross Carey of US Bank, also a past Chamber<br />

president.<br />

For years, Seideman has been the backbone<br />

of one of the most active Chamber groups,<br />

the extremely successful and fun weekly<br />

Greeters. For those of you who haven’t<br />

been to a Greeters meeting, let me just say<br />

you’re really missing out on something.<br />

With a regular attendance of between 150<br />

and 200 (the record was 277 a few years<br />

back) business people, I dare say it’s the<br />

most successful business networking (and<br />

did I say fun) group in town. Yours truly<br />

had the privilege and honor of chairing<br />

Indulge in:<br />

Decadent Chocolates<br />

Fine Wines<br />

Enticing Silent Auction Items<br />

$30 in advance – $35 at the door<br />

Tickets available at<br />

Roth’s Markets<br />

Proceeds to benefit educational<br />

theatre programs for our<br />

community’s children.<br />

Pre-Event<br />

The Art of Chocolate Tasting<br />

5:30 - 6 :30<br />

$ 50 includes admission<br />

to the Soiree.<br />

LImited Seating Available<br />

Children’s<br />

Theatre<br />

Foundation<br />

153141<br />

annual<br />

Sponsored by:<br />

The Art of Chocolate in Support of<br />

Theatre Arts for Children<br />

Saturday, May 3, 2008 – 7:00 pm<br />

The Grand Ballroom<br />

187 High St. NE<br />

Downtown <strong>Salem</strong><br />

w w w. c t f m i d w i l l a m e t t e v a l l e y. o r g<br />

2007-2008 | SEASON | POPS<br />

A SENTIMENTAL<br />

JOURNEY WITH<br />

NORMAN LEYDEN<br />

Norman Leyden: Conductor<br />

Renee Cleland: Vocalist<br />

Susannah Mars: Vocalist<br />

Tuesday | April 22, 2008 | 8 pm<br />

Laureate Associate Conductor Norman Leyden returns to<br />

the stage with his clarinet in hand to conduct a dazzling<br />

program of dearly loved pop standards. Joined by some of<br />

your favorite pops soloists, Norman revisits the unforgettable<br />

songs of Broadway and Hollywood, with the music of Cole<br />

Porter, Irving Berlin, Rodgers & Hammerstein and more.<br />

Concert Sponsor: Morrow Equipment Company<br />

that group for 15 months (my predecessor,<br />

Dave Rogers, left early for work in Portland)<br />

about six years ago. I believe I hold the title<br />

of longest term for a Greeters Chair. It was a<br />

highlight in my professional life.<br />

And speaking of backbone (no pun<br />

intended), Sharron has had some pretty<br />

serious back inssues over the years. Since<br />

1980, when she had her first back surgery,<br />

she’s had four more. Her last one was about<br />

four years ago. She even did her work in<br />

a partial body cast in 1990. Remember<br />

that? That didn’t stop her? Heck no! She<br />

continued to do the myriad Chamber things<br />

that she’s become so well known for. What<br />

a trooper! What an optimist! What energy!<br />

In her words, “pain management is mind<br />

over matter.” Like the old joke, if you don’t<br />

mind, it won’t matter. That’s Sharron.<br />

Sharron loves the Chamber and the people<br />

she works with like you wouldn’t believe.<br />

To her (and to the rest of them) it’s just one<br />

big happy family. One big happy family that<br />

gets a ton of work done. Everything about<br />

the Chamber is win, win, win. She looks<br />

forward to going to there every single day.<br />

So where does Sharron Seideman get all<br />

this courage and resolve? From her semi-pro<br />

baseball playing dad that’s where. He had a<br />

saying she’s never forgotten. She’s applied<br />

it throughout her life. He said, “Take the<br />

bull by the horns and you can do it”! Well, I<br />

guess you could say that’s exactly what she’s<br />

done her whole life. And guess what? It sure<br />

seems to have worked.<br />

Some other organizations and positions<br />

that now take and have taken a little of<br />

Sharron’s time over the years include The<br />

Assistance League board president, <strong>Salem</strong><br />

Hospital Auxiliary board president, Boys and<br />

Girls Aid Society board president, Rotarian<br />

Women president, Walton Guest House<br />

board president, Delta Gamma Sorority<br />

<strong>Salem</strong> alumni group president, advisor<br />

to Delta Gamma Sorority, Willamette<br />

Universities, <strong>Salem</strong>’s Riverfront Carousel<br />

board, and last but not lease, Miss Marion<br />

Polk Scholarship Program board member.<br />

Whew! Do the words “Take the bull by<br />

the horns and you can do it” apply here?<br />

Understandably and deservedly so, for all<br />

of this work, she received a Distinguished<br />

Service Award from the <strong>Salem</strong> Chamber of<br />

Commerce around 2000.<br />

Hobbies for Sharron (like when?) include<br />

time with the family, entertaining three<br />

grandchildren (all girls ages 9, 5 and 2),<br />

photography, gardening, Broadway shows<br />

in Portland and reading.<br />

So if you want to be around spirit, courage,<br />

volunteerism, boundless positive energy,<br />

enthusiasm, and a perpetual smile, come to<br />

the Chamber’s weekly Greeters meeting at a<br />

venue, weekly, near you and meet Oregon’s<br />

“Queen of Enthusiasm,” Sharron Seideman.<br />

And if you should ask her advice on a<br />

personal initiative you’ve been entertaining,<br />

don’t be surprised if she tells you, “Take the<br />

bull by the horns and you can do it”! Dad<br />

would be proud.<br />

Bill Isabell is chief meteorologist for KBZY<br />

Radio, 1490am and owns an Allstate Insurance<br />

Agency at 735 Browning Ave SE, Suite 120, in<br />

<strong>Salem</strong>, Oregon

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