KATU TV-2's Melica Johnson Covers Salem - Salem Business Journal

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page 10 Salem Business Journal april 2008 An Experience-Driven Economy Spring is such a great time of year – it is a refreshing change from what has seemed to be a very long winter. Spring into action regarding your investments – start preparing for summertime as this is often times a short, very brief window of opportunity to complete preventative maintenance, repair and restoration projects on your real estate investments. Spring into action this season and make a list of the things that you would like to be done; get pricing on these things and then prioritize your projects. If you cannot complete everything on your wish list, then do what you can. Start to build a reserve to address the issues in the next season. Often times building owners delay preventative maintenance due to cost constraints and cash flow issues. Delaying repair items often results in very expensive future losses if you do not continue to monitor and work towards the repair. Maintenance deferral often leads to the total replacement of building/property improvements. These losses are unfortunate because if these issues would have been addressed earlier and properly maintained then you would have in the long run saved significant time and money. Experience-Driven Economy Keeping your properties clean, tidy and properly maintained is not only fiscally responsible, it is crucial from a marketing and sales point of view. People like to visit establishments that are fresh and clean. It Et CEtEra art GallEry 329 StatE StrEEt NE • DowNtowN SalEm • 503-589-1600 • 503-581-9850 Bring your paintings for a free appraisal Dale Shepardson Art Sales Dr. John Griffith Gallery Curator Real Estate: GallEry HourS wEDNESDay - SaturDay 11 am - 5 pm Oregon Artist Amanda Snyder “Blue Still Life” 1894-1980 Elaine Gesik provides for a friendly and fun environment, people stay longer in an environment that they enjoy which often times will relate to an increase in the tenants sales – why do you think the happiest place on earth has earned the designation of “Disneyland Clean and Green.” We live in an experience-economy; people spend their dollars according to the atmosphere that is created. Why are restaurants themed? Why are developers building shopping centers that are architecturally designed? Why do people buy a home that creates a Spa Living Experience that is reminiscent of their favorite get away. Why do we buy scented candles? We want to create atmosphere to enhance our experience thus relating to an experiencedriven economy. Las Vegas is the greatest example of an experience-driven economy, your vacation is chosen according to what experience you are looking for and the same goes for where someone will choose to lease space, what dentist chair to sit in, even what grocery store to shop. Why do you think I shop at Roth’s Sunnyside -- because I enjoy the experience and atmosphere. Keep it safe It is also prudent to keep your parking lots, sidewalks, and buildings properly maintained from a risk management point of view. If you do not keep your common Cynthia R. Day Owner Oregon is a mecca for gifted artists born here or transplanted from less beautiful landscape. The main purpose of Et Cetera Art Gallery is to discover and bring forth Oregon art by artists from the turn of the 20th Century, down through the period during the 2nd World War. � The gifted artists from Portland and the Willamette Valley after the war added so much to the wealth of material now enjoyed. All over the state, in fact, artists’ work from the last 100 years is discovered, sought after and appreciated. This is essentially the goal of Et Cetera Art Gallery. “To keep a flow of this original art coming though our gallery to you” areas clean and safe then you expose yourself to potential liability especially if you are inviting the public onto your property. Inspect and Grade your Property Make a checklist, physically inspect and grade your property using the grading system below as a simple tool to help you prioritize and budget your property maintenance items. Scoring Criteria Excellent 9-10 Good 7-8 Fair 5-6 Poor 3-4 Unacceptable 1-3 • • • • • • • Building: exterior, windows, soffits, facia Roofs: surface, drains, gutters Common areas: sidewalks, entry areas, parking lot, hallways, decks, elevators, stairs, benches Bathrooms: floors, walls/partitions, sinks, toilets, counter tops, lights, mirrors, dispensers, ceilings, vents Utility rooms: meters tagged, no storage, signed, cleanliness Janitorial rooms: MSS log/sheets, organized, clean Service corridors: free of storage and debris, exit signs, cleanliness We continuously buy, sell and consign Oregon art and 18th, 19th and 20th century American and European fine art Karen Dunn Manager • • • • • • • Mailboxes: good repair Landscaping: lawn, color, beds, trees and shrubs Perimeter: monument signs, fencing Receptacles: trash, dumpsters, ash trays Fire systems: sprinkler heads, standpipes, fire extinguishers, signage Office: appearance, files, petty cash, OSHA log Equipment: clean, well-maintained, basics stocked Total Points Possible _____ Total Points Achieved _____ Percentage _____ 95% and Above Excellent 90 -95% Good 85-90% Fair 80-85% Poor 85% and Below Failing How did you score? You will be amazed that when you take out a list and grade yourself you will find that you will review the property with a more detailed eye. Do this on a quarterly basis. It will help you with future budgeting and property maintenance issues. Seek out amenities What amenities does your property provide? Have you been creative with the design of your landscaping? Does it attract people to your location? Do you have art in your building? Are your common areas attractive and inviting? Do you have trash receptacles that are complimentary to your building, are they neat and clean and properly placed? What does your building offer that sets you apart? Make the work place fun Don’t forget that it is your maintenance staff which is your first line of defense in maintaining your building and promoting your buildings public image. Often times they are forgotten and become complacent with the routine of their day to day duties. If you want to spice things up for your maintenance staff give incentives, and make it a game. Hide redemption coupons for cash, gift certificates, etc. in places where the maintenance staff often misses. Think about using secret shoppers who visit the properties and deliver coupons to the staff members who had been caught doing a great job and the secret shopper hands the staff member a coupon for redemption for reward from the management. These kind of incentive programs certainly makes the job fun. Other ideas are competitions for different properties on percentage scoring Continued on page 11
april 2008 Salem Business Journal page 11 gESik...Continued from page 10 with dinners, days off, etc. become creative and you would be amazed at how much your staff gets done because the management has taken a dull boring mindless task and all of a sudden the task has great significance. The great thing about Americans is that we are competitive by nature if you get out the power washer, keep your landscaping neat and clean, keep your building freshly painted your neighbors appreciate it and will often times join in with the improvement of their own property. I have always been a firm believer in the fact that a well maintained property reflects pride of ownership, whether you own a cute 500 sq ft cottage or a 50,000 sq ft building keeping your sidewalks clean, windows washed, landscaping well maintained and building fresh in appearance your property will reflect the pride of ownership. You will be able to rent, sell, and lease at a higher rate rate of return. In the long run it will be consistent preventative and property maintenance that will make you money. It is deferred maintenance will cost you money. Get excited. It is Spring and Spring Into Action, Create the Experience and you could increase your bottom line! Elaine Gesik has over 20 years of commercial real estate experience working for some of the nation’s largest real estate investors. She has handled all phases of the transaction from start to finish including the asset management for large portfolios She brings a balanced, fair approach to commercial real estate. For additional advice or questions regarding your commercial real estate needs please feel free to call 503-586-7402 or visit her website at www.elainegesik.com. Alessandro’s Ristorante & Galleria will launch an exhibit of Leah Devora’s mixed media art of Hollywood screen legends at a public wine reception Friday, April 11, from 6 to 8 p.m., as a prelude to the third annual Salem Film Festival. Admission is free. The Georgia-born artist will be on hand to dedicate and discuss her work, which combines digital technology, photography and original oil painting. “Leah’s art is reminiscent of the 1960s icon, Robert Rauschenberg, with a hint of Andy Warhol,” says Alessandro’s owner, Roger Yost, who is bringing the artist and her works to Salem as part of the Film Festival. Devora’s work, which includes images of Humphrey Bogart, Marilyn Monroe, Elvis From Strings to Bling 201 Commercial Street NE • Downtown Salem • 503-399-0333 Alessandro’s Gallery to Feature Devora’s hollywood Legends Presley, James Dean, Audrey Hepburn, John Wayne, Gary Cooper, Rita Hayworth, Clark Gable, Greta Garbo, Clara Bow and Lillian Gish, among others, will also be featured at the Film Festival’s closing party for film makers, actors and writers Saturday, April 19, in the Alessandro’s Collectors Gallery. Like the other 170 original paintings and limited edition prints at Alessandro’s, all of the art Devora works will be for sale. They range in price from $1250 to $4,000. The exhibit will be available for viewing through the Month of May at Alessandro’s, 120 Commercial Street NE in Downtown Salem. The telephone number of the restaurant-gallery is (503) 370-9951. Special guided tours of the gallery may be arranged by calling Rebecca Maitland at (503) 391-4481. Gallery hours are 11:30- 2 p.m. and 5-9p.m. Monday through Friday, and 5 p.m. to 9:30 p.m. Saturdays.
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KATU TV-2's Melica Johnson Covers Salem - Salem Business Journal

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