Adtraq - Harris Broadcast Communications - Harris Corporation
Adtraq - Harris Broadcast Communications - Harris Corporation
Adtraq - Harris Broadcast Communications - Harris Corporation
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<strong>Adtraq</strong><br />
Medialine<br />
Netline National Media Buying<br />
Your agency resource planning solution<br />
<br />
B R O A D C A S T C O M M U N I C A T I O N S<br />
The Medialine National System provides budgeting, research, planning, pre-buying, buying, trafficking,<br />
billing, paying and post-evaluation for television, cable, and syndication.<br />
Buy Input / StewardShIp<br />
• Create from pre-buy avails.<br />
• User-friendly buy input and change.<br />
• Multi-product buying.<br />
• Buy flighting option.<br />
• Global changes: rates, buy details and demos.<br />
• Extensive makegood and pre-emption options.<br />
• Day Allocation.<br />
• Split buy into multiple units.<br />
• Join multiple buys into one unit.<br />
• Regional buying.<br />
• Confirmed/unconfirmed (on-hold)<br />
capability both online and in reports.<br />
Other MOduleS<br />
• Pre-buy (see separate document)<br />
• Trade System (see separate document)<br />
• Report writer.<br />
— Select buys, demos, dollar amounts.<br />
— Specify columns.<br />
— Sort, subtotal, calculate on columns.<br />
— Optional comments.<br />
• Full Bill/Pay Functionality and Reporting.<br />
• Electronic Delivery of Cable Orders and<br />
Invoices.<br />
National Order Management<br />
Brand allOcatIOn<br />
• Brand goals.<br />
• Goal Balancing.<br />
• Online Allocation or Re-Allocation based on dollars or<br />
demos.<br />
• Pre-allocate brands to specific units or tweak automatic<br />
allocation results.<br />
• Allocation exclusions by brand, competitive brand, time,<br />
network and type.
traffIc SuBSySteM<br />
• On-line commercial allocation and letters of instruction.<br />
• Monthly or weekly schedules.<br />
• Activity reports and schedules.<br />
• Billboards, copy splits, feeds, and multibrand.<br />
• Fax or e-mail letters directly to networks and cable<br />
operators.<br />
affIdavItS and MatchIng<br />
• Affidavit Dashboard centralizes your affidavit management.<br />
• Easy makegood and pre-emption features and tracking<br />
facilities.<br />
• Online invoice matching — Network, Cable and<br />
Syndication.<br />
• On-line discrepancy resolution.<br />
National Affidavit<br />
Managment<br />
reSearch and pOStIng<br />
• Available Rating Data<br />
B R O A D C A S T C O M M U N I C A T I O N S<br />
— Network, Syndicated, and Cable program averages (NTI).<br />
— National Cable time period and program average<br />
(NCAB).<br />
— National, Cable, and Syndicated qualitative program/<br />
market averages (NAD).<br />
— Syndication (NSS).<br />
— Hispanic (NHTI).<br />
— Live /Live + Same Day/Live + 7.<br />
— NTI and Cable Overnights.<br />
— Extensive historical NTI database<br />
• Online trending, competitive analysis, and rankers.<br />
• HUT projection system.<br />
• Combine NAD categories to customize demos.<br />
tO learn MOre<br />
For more information about <strong>Harris</strong> Advertising Solutions<br />
Group, please contact your sales representative at<br />
212.303.4200 or visit www.asg.harris.com.<br />
<strong>Harris</strong> is a registered trademark of <strong>Harris</strong> <strong>Corporation</strong>.Trademarks and tradenames are the property of their respective companies.<br />
<strong>Broadcast</strong> <strong>Communications</strong> Division<br />
Advertising Solutions Group | 99 Madison Avenue | 17th Floor | New York, NY 10016<br />
www.asg.harris.com | Tel: 212-303-4200 | Fax: 212-779-8719<br />
Copyright © 2007 <strong>Harris</strong> Software Systems, Inc.<br />
ASG Medialine Netline National Media Buying (02/07)
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