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Gb08_engl Umschlag:GB 2005 - DVFA

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activities of the committees<br />

Financial Market Communication_<br />

Panel on Financial Market Communication<br />

The Principles for Effective Financial Communication, which were introduced in 2006,<br />

underwent a revision in 2008 and were presented to the public in Frankfurt as Version 3.0<br />

at the DIRK Annual Conference last May. The majority of the changes related to improving<br />

the language, since the substance of the Principles had already become well established<br />

in the industry. The Perception Profiles, based on the previous survey of roughly 500<br />

investment professionals, were also revised. An analysis of the results showed that the<br />

Principles for Effective Financial Communication reveal a number of general problems<br />

in financial communication - e.g. with respect to the way in which input from investment<br />

professionals is incorporated. Additionally, the members of the Financial Market<br />

Communication Panel provided intensive support to the Committee for Non-financials<br />

in the definition of KPIs for environmental, social and governance (ESG) issues.<br />

Committee for Non-Financials<br />

In March 2009, the <strong>DVFA</strong> Committee for Non-financials published its “Key Performance<br />

Indicators (KPIs) for ESG”. The paper introduces quantifiable figures as standards for<br />

corporate reporting in the areas of environment, social commitment and corporate<br />

governance. The publication was preceded by an approximately two-year phase of data<br />

collection and validation of topics by the Committee. Based on the results of a worldwide<br />

survey of investors in 2007, KPIs were defined on individual topics in dialogue with companies<br />

and industry associations.<br />

In May 2008, the <strong>DVFA</strong> standards received an endorsement from EFFAS, the European<br />

Federation of Financial Analysts Societies. In October 2009, an additional round of talks<br />

was held in Frankfurt with the CSR Alliance, a joint initiative between the EU and European<br />

industry associations. The <strong>DVFA</strong> KPIs for ESG have since been adopted by the CSR Alliance<br />

as an integral component of its work in the CSR Laboratory on Extra-financial Reporting.<br />

In March 2008, EFFAS and <strong>DVFA</strong> teamed up to host the second “Taking ESG into Account<br />

Conference” in Frankfurt. 150 investment professionals from Europe took part in the<br />

conference to discuss integration of extra-financial and non-financial indicators on ESG<br />

(environmental, social and governance) issues, sustainability, corporate governance and<br />

risk management in conventional company valuation and investment decision making.<br />

27

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