12 ESSER Roadshows around the world - ESSER by Honeywell

ESSER Roadshows
around the
world
The ESSER Roadshow received a very positive response for the presentation of the fire alarm technology in
the Middle East, in the Nordic countries and in South America. The FlexES Control and the IQ8Quad Fire Alarm
Series were here in focus.
The flexible and practical concept supports installers,
expert advisors, professionals, system integrators and
end users precisely where they drive their businesses.
The success concept proved to be correct repeatedly in
the event series held in the United Arab Emirates, in the
Sultanate of Oman and in the Kingdom of Saudi Arabia
in October. In Doha (Quatar), Dubai and Abu Dhabi, 138
interested and expert listeners had the opportunity for
a detailed assessment of the ESSER fire alarm techno-
logy. The ESSER tour continued then in November 2011
in Riad. A total of 252 decisions
makers participated and they
followed the introduction to the
innovative product portfolio of
the market leader in fire alarm
technology with high interest.
The roadshow concept already
proved to be successful in cool
Sweden and in tropical Bra-
zil, too. The recipe for success
Middle East,
Sweden, and Brazil
attracted a large audience there, too, with presentations
and professional lectures during the ESSER roadshow –
the second time in these countries. The Swedish venues
took place in Malmö, Uppsala and Göteborg with an
audience of 70 people. In Brazil, the tour went on and in-
spired the visitors in São Paulo, Rio de Janeiro and Belo.
Guests in the largest country of South America included
a total of 195 decision makers and they followed the pre-
sentation of the innovative ESSER product portfolio with
great enthusiasm.
Manuel Pelazas, International Sales Support ESSER by Honeywell,
presents the IQ8Quad smoke detector to clients in Doha (Qatar)
Practice-related demonstration through realistic
evacuation scenarios
The success of the roadshow was definitely comple-
mented by the professional presentation of the latest fire
alarm technology by Manuel Pelazas from International
Sales Support. The focus was on this region and on the
multi-sensor technology with the IQ8Quad product family –
especially the O²T-, OTblue- and OTG smoke detectors – as
well as on the latest milestone in the development of techni-
cal fire protection: the fire alarm centre FlexES control.
Manuel Pelazas made an impression during the presen-
tation of the IQ8Quad detector with integrated alarm sys-
tem first of all through the realistic demonstration of an eva-
cuation scenario with a traditional alarm sounder against
the case of an emergency with an additional voice alarm
system. The expert visitors were particularly convinced by
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