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14 FOCUS FURNITURE & ACCESSORIES EUROPE A flooring option made entirely from leather belts has caught the interest of the flooring market with its attractive appearance and exclusive style. This product has not been created by any flooring manufacturer or supplier but rather a design company which produces luxury products ranging from fashion materials to products of interior design. The flooring is produced with a selection of leather belts which immediately arrests attention. These flooring tiles can also be used for walls or table tops. Belts are locally sourced wherever possible and are highly appealing to consumers looking for an unusual flooring design as well as those appreciating eco-friendly floors. This flooring is also described as 'hardwearing'. Rugs are also available if the entire flooring with these vintage leather belts are not suitable in a certain area. <strong>Furniture</strong> & Accessories Europe 2012 C
15 FOCUS FURNITURE & ACCESSORIES EUROPE Floor covering “Carpets and floor coverings offer almost unlimited design opportunities,” says Dr. Andreas Gruchow, member of the Board of Deutsche Messe AG. "Today, customers can not only have a wide choice of materials, colours and designs – replace hyphen with a comma they can also find innumerable companies offering customised products. Today, customers have greater say in colour and design, and this has led to the creation of unique flooring that matches personal lifestyle and tastes of various customers.” Design options are endless - silk or wool material, traditional pattern or futuristic modern design, vibrant colours or subtle hues, modern carpets woven to customer specifications or carpets and carpet tiles arrayed in different shapes and colour combinations. It is easier today than ever before to achieve a unique and stylish effect. In earlier days, customers used to go for the floor coverings that served maximum utilitarian purpose with low maintenance. But these days, carpets and floor coverings have become core element of interior designing and everyone wishes to get the best for himself. The renowned Amsterdam-based textile designer Ulf Moritz agrees: "Today's customers can choose from a rich palette of off-the-rack materials, colours and formats, not to mention the customised products that a growing number of dealers are now offering. Customised solutions allow colour and design to be tailored as per individual taste, resulting in a one-ofa-kind floor covering that is fully in tune with customers' individual lifestyles." Moritz has identified three key trends for the 2012/2013 season, "Primal Nature", "Urban Classic" and "Fashionable Rainbow”. <strong>Furniture</strong> & Accessories Europe Europe 2012 2012 C
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