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17 17<br />

<strong>VIP</strong>- News - September 2010<br />

moters of the CTS Eventim Group, DEAG or<br />

the musical company Stage Entertainment<br />

AG, besides one to three single promoters.<br />

bdv now counts nearly every promoter in<br />

the pop and rock field as its members.<br />

<strong>VIP</strong>-News: What is the most important issues<br />

that IDKV has dealt with since it’s beginning<br />

in 1985?<br />

We are proud that we were able to provide<br />

professional education of the young<br />

generation through the establishment<br />

of an official apprenticeship. More then<br />

8.000 (!) young people were approved<br />

as “Event Managers” since 2001. We had<br />

decisive influence in the German tax legislation,<br />

mainly the withholding taxation<br />

in the beginning of this century and the<br />

later transfer of the ruling of the European<br />

Court into German Law as well as the artist<br />

social security fund legislation, which<br />

we constantly try to keep as practicable as<br />

possible.<br />

We started in the 80’s to develop standard<br />

form contracts for promoters, agents and<br />

managers, which are used today by almost<br />

all companies. Since 1995 we have been<br />

releasing constant statistical data on the<br />

German concert and event market provid-<br />

ing the only statistic information available<br />

to the branch.<br />

Just now we are working on the foundation<br />

of a bdv-collecting society in the interest<br />

of more efficient recognition of the ancillary<br />

copyright of the promoter. This will be<br />

unique in Europe. Our members are paying<br />

the monthly artist social fund contribution<br />

via an association ruled organisation. This is<br />

a unique relief on administration.<br />

And finally we succeeded in establishing,<br />

with LEA - <strong>The</strong> German Live Entertain¬ment<br />

Award, a highly renowned media event,<br />

which inimitably gathers every participant<br />

of the branch for one night in one location.<br />

By this, LEA has become ‘the’ yearly German<br />

meeting point for the whole industry<br />

and a most helpful voice for all issues of<br />

our business.<br />

<strong>VIP</strong>-News: What is the biggest challenge<br />

for bdv in the years to come?<br />

Jens Michow: Every year brings new challenges.<br />

If you had asked me five years ago,<br />

I wouldn’t have dreamt of what we have to<br />

deal with today. One of my personal aims<br />

is that the withholding taxation system<br />

gets totally abolished as in the Nether-<br />

<strong>VIP</strong>-BOOKING.COM<br />

lands for example. I can’t see any reason,<br />

why at least European artists and production<br />

companies shouldn’t be taxed in their<br />

country of residence as is common procedure<br />

for all other companies.<br />

I am personally most involved as a lecturer<br />

in business education - be it in business<br />

schools or universities like the Pop-Academy<br />

Mannheim or the high school in Munique.<br />

Also the 2 ½ year apprenticeship of the<br />

event manager must become a more highly<br />

recognised qualification in the school system<br />

responsible for the theoretical part as<br />

well as by the companies responsible for<br />

the practical part of the education. <strong>The</strong> time<br />

of learning by doing has long expired. <strong>The</strong><br />

industry needs real professionals, mainly<br />

with serious mercantile knowledge.<br />

Last but not least: although an association<br />

can’t do much about it: the industry has to<br />

make strong efforts in order to maintain<br />

control over artist fees and in consequence<br />

ticket prices. In Germany for two years in a<br />

row we have been faced with a substantial<br />

downturn in the turnover of the concert<br />

and event market. So far, it might not have<br />

led to severe consequences for many promoters,<br />

as sometimes less may even mean<br />

more, however: the writing is on the wall!<br />

Having the right tools for the job is often the key to success. Through our ongoing communication with key Live<br />

Entertainment Industry Professionals, we have developed a range of services to meet the demands of agents, pro-<br />

moters, talent buyers, venue bookers etc. It’s no coincidence that we are now considered to be the No. 1 information<br />

provider for this thriving industry.<br />

??????????????????????????????????????????????????<br />

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<strong>VIP</strong>-<strong><strong>Book</strong>ing</strong>.com <strong>The</strong> <strong>VIP</strong>-<strong>Book</strong><br />

<strong>VIP</strong>-News<br />

<strong>VIP</strong>-<strong><strong>Book</strong>ing</strong>.com is now the most widely used online <strong>The</strong> ultimate print directory for the Eu-<br />

Written by our highly merited journalists, Al-<br />

information service for the European Live Entertainment ropean Entertainment Industry, packed<br />

lan McGowan and Manfred Tari, with over 50<br />

Industry with subscribers in over 25 countries. Using the latest with contacts and easy to use. An es-<br />

years of experience between them in the En-<br />

technology and state of the art tools, the service provides insential<br />

reference book for every offi ce<br />

tertainment Industry, <strong>VIP</strong>-News brings the latdepth<br />

information streamlining the day-to-day operations of providing basic contact information<br />

est news and views directly to your computer<br />

industry professionals, saving both time and money.<br />

and a solid overview.<br />

keeping you up to date at all times.<br />

<strong>VIP</strong>-BOOKING.COM THE <strong>VIP</strong>-BOOK <strong>VIP</strong>-NEWS<br />

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