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FY2012A eServGlobal Investor Presentation (PDF)

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5<br />

Our core market: mobile money for the unbanked<br />

Receiving salaries and transferring money is costly, time consuming, and even risky<br />

for much of the world’s population. Mobile money is changing this.<br />

Case Study: Domestic Money Transfers in India<br />

Source: CGAP 2011, 2010<br />

Bank Post<br />

office<br />

Accessibility 5% of<br />

population has a<br />

bank account in<br />

India<br />

Time to make<br />

transaction<br />

Time to<br />

receive funds<br />

Cost Inaccessible to<br />

most<br />

Depends<br />

on physical<br />

location<br />

Hawala<br />

courier<br />

Depends<br />

FIX on physical<br />

location<br />

Cash<br />

courier<br />

Depends<br />

on physical<br />

location<br />

Friends Mobile Money<br />

Depends on<br />

physical<br />

location<br />

150 minutes 46 minutes 48 minutes 18 minutes 23 minutes Seconds<br />

Days Days Days Days Days Seconds<br />

Risk level Low Low-<br />

Moderate<br />

High Moderate Moderate Lowest Low<br />

High High High Low<br />

Informal methods reign where current offers don’t meet needs<br />

We predict a decline in these riskier methodologies as low cost, easy to<br />

use alternatives come on the market<br />

70% of population in<br />

India has access to a<br />

mobile

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