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Maxims or Myths of Beauty? A Meta-Analytic and Theoretical Review

Maxims or Myths of Beauty? A Meta-Analytic and Theoretical Review

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404 LANGLOIS ET AL.<br />

found in other meta-analyses <strong>of</strong> stranger attribution research<br />

(Eagly et al., 1991; Feingold, 1992b).<br />

To evaluate developmental differences in attractiveness effects,<br />

we merged the overall categ<strong>or</strong>y files f<strong>or</strong> adults <strong>and</strong> children f<strong>or</strong><br />

reliability <strong>of</strong> attractiveness ratings, judgment, treatment, <strong>and</strong> be-<br />

havi<strong>or</strong>/traits. We then conducted multiple regression analyses as<br />

previously described (see Table 10). No age differences were<br />

obtained. Because most <strong>of</strong> the studies available f<strong>or</strong> review in this<br />

meta-analysis examined children ages 6 <strong>and</strong> older, the lack <strong>of</strong><br />

developmental differences could be explained by the omission <strong>of</strong><br />

very young children in the rep<strong>or</strong>ted literature. However, at this<br />

point, we conclude that attractiveness is as imp<strong>or</strong>tant, if not m<strong>or</strong>e<br />

so, f<strong>or</strong> children as f<strong>or</strong> aduks.<br />

General Discussion<br />

The effects <strong>of</strong> facial attractiveness are robust <strong>and</strong> p<strong>and</strong>emic,<br />

extending beyond initial impressions <strong>of</strong> strangers to actual inter-<br />

actions with those whom people know <strong>and</strong> observe. Contrary to<br />

conventional wisdom, there is strong agreement both within <strong>and</strong><br />

across cultures about who is <strong>and</strong> who is not attractive. Further-<br />

m<strong>or</strong>e, attractiveness is a significant advantage f<strong>or</strong> both children<br />

<strong>and</strong> adults in almost every domain <strong>of</strong> judgment, treatment, <strong>and</strong><br />

behavi<strong>or</strong> we examined. The magnitude <strong>of</strong> attractiveness effects is<br />

roughly the same as <strong>or</strong> larger than that <strong>of</strong> other imp<strong>or</strong>tant variables<br />

in the social sciences (Eagly, 1995). In most cases, the benefits <strong>of</strong><br />

attractiveness are large enough to be "visible to the naked eye"<br />

(Cohen, 1988) <strong>and</strong> are <strong>of</strong> considerable practical significance (Lip-<br />

sey & Wilson, 1993; Rosenthal, 1991, 1995). These meta-analyses<br />

starkly illuminate the fundamental contradiction between empiri-<br />

cal research <strong>and</strong> maxims about beauty. On the basis <strong>of</strong> our results,<br />

we conclude that the maxims we examined are myths, not reality:<br />

<strong>Beauty</strong> is m<strong>or</strong>e than just in the eye <strong>of</strong> the beholder; people do<br />

judge <strong>and</strong> treat others with whom they interact based on attrac-<br />

tiveness; <strong>and</strong>, perhaps most surprisingly, beauty is m<strong>or</strong>e than just<br />

skin-deep.<br />

Table 10<br />

Moderat<strong>or</strong> Variable Analyses f<strong>or</strong> Age Comparisons<br />

The<strong>or</strong>etical Mechanisms<br />

One <strong>of</strong> our goals was to illuminate mechanisms explaining how<br />

<strong>and</strong> why attractiveness influences judgment, treatment, <strong>and</strong> behav-<br />

i<strong>or</strong>. Several predictions about how attractiveness functions in these<br />

different domains were derived from socialization/social expect-<br />

ancy the<strong>or</strong>ies <strong>and</strong> from fitness-related evolutionary the<strong>or</strong>ies.<br />

Socialization <strong>and</strong> Social Expectancy The<strong>or</strong>ies<br />

Recall the assumptions underlying socialization <strong>and</strong> social ex-<br />

pectancy the<strong>or</strong>ies set f<strong>or</strong>th in the introduction. First, f<strong>or</strong> appearance<br />

to have any consistent impact on differential judgment <strong>or</strong> treat-<br />

ment, individuals must agree about who is <strong>and</strong> is not attractive. As<br />

we have seen, there is remarkable similarity in attractiveness<br />

ratings. Indeed, we found substantial agreement about who is <strong>and</strong><br />

is not attractive both within <strong>and</strong> across cultures. The finding <strong>of</strong><br />

high cross-cultural agreement in attractiveness judgments, how-<br />

ever, is not consistent with socialization <strong>and</strong> social expectancy<br />

the<strong>or</strong>ies because they emphasize cultural differences in percep-<br />

tions <strong>of</strong> attractiveness.<br />

Second, attractiveness must consistently elicit differential ex-<br />

pectations from others. Acc<strong>or</strong>ding to the the<strong>or</strong>ies, these expecta-<br />

tions are acted on by perceivers in the f<strong>or</strong>m <strong>of</strong> differential judg-<br />

ment <strong>and</strong> treatment toward attractive <strong>and</strong> unattractive targets. Our<br />

results extend the findings from the stranger-attribution literature<br />

to the inf<strong>or</strong>med judgments <strong>of</strong> others based not on photographs<br />

alone but on actual interactions. Perceivers judged attractive tar-<br />

gets m<strong>or</strong>e fav<strong>or</strong>ably than unattractive targets even when they knew<br />

them. Furtherm<strong>or</strong>e, these results show that perceivers treated even<br />

familiar children <strong>and</strong> adults differently based on attractiveness<br />

(see, e.g., Langlois et al., 1995).<br />

Attractive <strong>and</strong> unattractive targets should then develop differ-<br />

ential behavi<strong>or</strong>s <strong>and</strong> traits as a result <strong>of</strong> differential evaluation <strong>and</strong><br />

treatment. Behavi<strong>or</strong>al <strong>and</strong> trait differences clearly exist between<br />

attractive <strong>and</strong> unattractive people, supp<strong>or</strong>ting this aspect <strong>of</strong> the<br />

Differential judgment Differential treatment Behavi<strong>or</strong>/trait differences<br />

Predict<strong>or</strong> unst<strong>and</strong>ardized beta unst<strong>and</strong>ardized beta unst<strong>and</strong>ardized beta<br />

Rater type -.088 .177 -.037<br />

Target gender -.008 .006 -.032<br />

Treater gender .032<br />

Physical attractiveness measure .193 -.235 -.372 ***a<br />

Physical attractiveness range -.058<br />

Familiarity - .040 - .071<br />

Year <strong>of</strong> publication .019 .016 .003<br />

Age -.012 .002 -.005<br />

Sample size .00006 .00001 -.0001<br />

Intercept - 35.77 - 31.85 - 5.62<br />

Overall R 2 .335 .278 .151<br />

QR 73.36 57.91 231.20"**<br />

QE 145.55"** 150.32"** 1,303.32"**<br />

Note. Unst<strong>and</strong>ardized beta weights are entered into the meta-analysis (Knight, Fabes, & Higgins, 1996). QR =<br />

overall regression effect; QE = test Of model specification.<br />

a Measures <strong>of</strong> general > facial attractiveness.<br />

***p < .001.

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