Human Resource Presentation - Ashiana Housing
Human Resource Presentation - Ashiana Housing
Human Resource Presentation - Ashiana Housing
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<strong>Human</strong> <strong>Resource</strong><br />
<strong>Presentation</strong>
About Us<br />
• Commenced Operations – 1979<br />
• Pioneering Thought Process<br />
Active Senior Living<br />
Group <strong>Housing</strong> in industrial townships<br />
Facility Management<br />
• Achievements<br />
103 lakhs sq. ft. delivered<br />
70 lakh sq. ft. under development<br />
6000 units being maintained<br />
• Group<br />
<strong>Ashiana</strong> <strong>Housing</strong> Limited<br />
VML
Footprint<br />
Bhiwadi<br />
(NCR)<br />
Jodhpur<br />
Jaipur<br />
Sales Office<br />
Lavasa<br />
(Maharashtra)<br />
Mumbai<br />
New Delhi<br />
Neemrana<br />
Kolkata<br />
Head Office<br />
Patna<br />
Registered Office<br />
Jamshedpur
Corporate Structure<br />
• Mr. Om Prakash Gupta- Chairman Emiritus<br />
BE (Civil)- BITS, Pilani<br />
MS (Civil)- Lousiana State University<br />
• Mr. Vishal Gupta (MD)<br />
MBA, FORE School Of Management<br />
• Mr. Ankur Gupta- (Jt.MD)<br />
BBA, Fairleigh Dickinson University, USA<br />
MS (Real Estate), NYU, USA<br />
• Mr. Varun Gupta (Director)<br />
Graduate from Stern School of Business, NYU<br />
Major in Finance & Management
Organisation Structure<br />
Mr. Varun Gupta<br />
Whole Time Director<br />
(Finance, Legal & Land<br />
Acquisition)<br />
Mr. Sanjeev Rawat<br />
Jaipur & Jodhpur<br />
Mr. Manojit Sengupta<br />
Finance & Accounts<br />
Mr. Bhagwan Kumar<br />
Corporate Affairs<br />
Board of Directors<br />
Mr. Vishal Gupta<br />
MD<br />
(Planning & Construction,<br />
Business Development)<br />
Mr. P.K. Jaiswal<br />
Bhiwadi & Neemrana<br />
Mr. Shantanu Haldule<br />
Jamshedpur & Kolkata<br />
Mr. S.K. Palit<br />
Operations<br />
Mr. Atul Kumar<br />
Architect & Design<br />
Mr. Ankur Gupta<br />
Jt. MD<br />
(HR, IT, Sales & Marketing,<br />
Facility Management)<br />
Mr. Manoj Tyagi<br />
Lavasa, Pune<br />
Ms. Anupama Gulati<br />
Sales & Marketing<br />
Mr. Kuldeep Gahlaut<br />
<strong>Human</strong> <strong>Resource</strong>s<br />
Mr. T.K. Shaju<br />
Information Technology<br />
Mr. Atma Sharan<br />
Facility Management
Business Strategy<br />
LOW CAPITAL EMPLOYED<br />
Joint development model lowers<br />
investment requirements.<br />
Operate in locations where land is a<br />
smaller component of total cost.<br />
IN-HOUSE CONSTRUCTION CAPABILITIES<br />
Allows cost and quality<br />
control.<br />
Flexibility in execution with<br />
faster adaptation to changing<br />
industry dynamics.<br />
LAND IS RAW MATERIAL<br />
Execution focused model,<br />
instead of a land-banking<br />
model.<br />
Targeted land inventory of 5-7<br />
years of current year’s<br />
execution plan<br />
DIRECT SALES TEAM<br />
FACILITES MANAGEMENT<br />
Selling a quality lifestyle rather<br />
than just a house<br />
Provides inputs to development<br />
team to improve quality over the<br />
long-term.<br />
In-house team selling to actual end-users<br />
and long-term investors instead of a<br />
broker driven model selling to<br />
speculative investors.<br />
Provides better market insights in an<br />
industry starved of quality information.
Vision<br />
Mission&<br />
Values<br />
• PURPOSE:<br />
-To bring a smile of satisfaction on people’s<br />
faces.<br />
• VISION:<br />
-To nurture an environment which brings a smile of<br />
satisfaction to people who meet us, who live in<br />
homes built by us, work with us, supply to us and<br />
invest in us.<br />
• MISSION:<br />
- To develop & maintain homes for the middle<br />
income group<br />
- To create comfortable & active retirement<br />
communities<br />
• VALUES:<br />
- Happiness all around<br />
- Transparency<br />
- Going the extra mile<br />
- Never Give up
<strong>Human</strong> <strong>Resource</strong> Capital<br />
59<br />
285<br />
Construction<br />
&<br />
Engineering<br />
Others<br />
Total<br />
516<br />
Facility<br />
Management<br />
92<br />
51<br />
Sales<br />
&<br />
Marketing<br />
Finance<br />
&<br />
Accounts 29
Financials<br />
55.69<br />
9.45<br />
2006-07<br />
0.10<br />
133.45<br />
38.65<br />
2007-08<br />
0.04<br />
Total Income<br />
PAT<br />
Debt to Equity Ratio<br />
104.02<br />
28.40<br />
2008-09<br />
0.01<br />
121.03<br />
36.77<br />
2009-10<br />
0.06<br />
154.12<br />
43.85<br />
2010-11<br />
0.03
Growth Projections<br />
10.26<br />
2009-10<br />
10.74<br />
2010-11<br />
14.87<br />
2011-12<br />
21.50<br />
2012-13<br />
10<br />
7.04<br />
13.45<br />
2009-10 2010-11 2011-12 2012-13<br />
Construction Sales<br />
25<br />
20<br />
15<br />
5<br />
17.31<br />
21.75
Your Career<br />
“We make CAREERS,<br />
• Your Expectations<br />
• Your Salary<br />
• Your Job<br />
• Your Growth<br />
not provide EMPLOYEMENT”
Your Expectations<br />
• Work environment created around<br />
Company Vision, Mission & Values<br />
• Family Environment<br />
• Scope to make mistakes & amends<br />
• Participative management<br />
• Collective Intelligence<br />
• Large scope of learning
Executive Sales<br />
• Your Salary:<br />
- CTC : Rs.2.25 lakhs to Rs. 2.40 lakhs per annum.<br />
• Your Job<br />
- Frontline selling.<br />
- Achievement of individual targets.<br />
- Primary point of contact with customer from initial contact to handing<br />
over of unit (Single Window Clearance).<br />
- Customer data generation and maintenance.
Your Growth<br />
• Training<br />
- 8 to 10 days induction at HO<br />
- Mentor – Mentee relationship at BO/work place<br />
- Continuous training on a quarterly basis in<br />
(a) Soft Skills (b) Sales<br />
• Career Growth<br />
Exec. Sales/Mktg<br />
0-2 yrs<br />
2.25 – 2.75<br />
GM Sales & Mktg.<br />
16-20 yrs<br />
15 -20<br />
Mgr Sales/Mktg<br />
6-8 yrs<br />
5 - 6.25<br />
Asst. Mgr Sales/Mktg<br />
4-6 yrs<br />
4.00 – 4.8<br />
Sr. Exec. Sales/Mktg<br />
2-4 yrs<br />
3.00 – 3.60<br />
AGM/ DGM Sales/Mktg<br />
14-18 yrs<br />
10 – 13.5<br />
Sr. Mgr Sales/Mktg<br />
9-10 yrs<br />
7.5 – 8.5
Trainee Engineer<br />
• Your Salary:<br />
- CTC : Rs.2.04 lakhs to Rs. 2.60 lakhs per annum,<br />
plus bachelor accomodation.<br />
• Your Job<br />
- Estimation of quantities.<br />
- Preparation of reports – Daily & Monthly.<br />
- Supervision of various construction activities.<br />
- Documentation.<br />
- Assist in quality control checks.
Your Growth<br />
• Training<br />
- 10 days induction at HO & BO<br />
- Mentor – Mentee relationship at BO/work place<br />
- Continuous training on a monthly basis in<br />
(a) Soft skills (b) Construction engineering<br />
• Career<br />
Trainee Enggr.<br />
0 - 1 yr<br />
2.04 – 2.60<br />
Asst. Enggr.<br />
1 – 3 yrs<br />
3.00 - 3.60<br />
GM<br />
22 – 25 yrs<br />
18.00 - 24.00 0<br />
Site Enggr.<br />
3 – 6 yrs<br />
3.60 - 4.80<br />
DGM<br />
18 – 22 yrs<br />
13 - 16.5<br />
Project Mgr<br />
10 – 17 yrs<br />
8.4 - 10.5<br />
Project Enggr.<br />
7 – 10 yrs<br />
4.80 - 6.00
Type of Projects<br />
Hospitality<br />
Group<br />
<strong>Housing</strong><br />
Retail<br />
Active<br />
Senior<br />
Living
On-going Projects
Project : <strong>Ashiana</strong> Aangan<br />
Location : Bhiwadi (Delhi NCR)<br />
Project Type : Group <strong>Housing</strong><br />
Project Started : 2007<br />
Accommodation: High rise with<br />
2/3 BHK Apts.<br />
No of Units : 1476<br />
Actual View
Project : Rangoli Gardens<br />
Location : Jaipur<br />
Project Type : Group <strong>Housing</strong><br />
Project Started : 2010<br />
Accommodation: High & Low rise with 2/3 BHK<br />
Apts<br />
No of Units : 1500<br />
Artistic View
Project : <strong>Ashiana</strong> Amarbagh<br />
Location : Jodhpur<br />
Project Type : Group <strong>Housing</strong><br />
Project Started : 2007<br />
Accommodation: 3 BHK Villas &<br />
Low rise 2 BHK<br />
Apts<br />
No of Units : 319 Villas & 93 Apts.<br />
Actual View
Project : <strong>Ashiana</strong> Brahmananda<br />
Location : Jamshedpur<br />
Project Type : Group <strong>Housing</strong><br />
Project Started : 2009<br />
Accommodation: Low rise with 2/3 BHK<br />
Apts<br />
No of Units : 420<br />
Actual View
Project : Utsav<br />
Location : Jaipur<br />
Project Type : Active Senior Living<br />
Project Started : 2007<br />
Accommodation: Low rise 1/2/3 BHK<br />
Apts.<br />
No of Units : 310<br />
Actual View
Project : Utsav<br />
Location : Lavasa<br />
Project Type : Active Senior Living<br />
Project Started : 2008<br />
Accommodation: Low rise 1/2 BHK<br />
Apts. and 2/3 BHK<br />
Villas<br />
No of Units : 166<br />
Sample Villa View
Project : Marine Plaza<br />
Location : Jamshedpur<br />
Project Type : Hotel & Retail<br />
Project Started : 2011<br />
Available Area :<br />
Hotel : 144 Rooms<br />
Retail : Over 80,000 sq. ft.<br />
Artistic View
Project : Aangan Plaza<br />
Location : Bhiwadi<br />
Project Type : Retail<br />
Project Started : 2010<br />
Available Area :<br />
Retail : 16400 sq. ft.<br />
Artistic View
Past Projects
Project : Utsav<br />
Location : Bhiwadi (Delhi NCR)<br />
Project Type : Active Senior Living<br />
Project Completed : 2008<br />
Accommodation: Low rise 1/2/3 BHK<br />
Apts.<br />
No of Units : 640<br />
Actual View
Project : <strong>Ashiana</strong> Gardens<br />
Location : Bhiwadi (Delhi NCR)<br />
Project Type : Group <strong>Housing</strong><br />
Project Completed : 2003<br />
Accommodation: Low rise 2/3 BHK<br />
Apts. & Exec. Floors<br />
No of Units : 316<br />
Actual View
Project : <strong>Ashiana</strong> Gulmohar<br />
Park<br />
Location : Bhiwadi (Delhi NCR)<br />
Project Type : Group <strong>Housing</strong><br />
Project Completed : 2000<br />
Accommodation: Low rise 2/3 BHK Apts.<br />
No of Units : 195<br />
Actual View
Project : <strong>Ashiana</strong> Villas<br />
Location : Bhiwadi (Delhi NCR)<br />
Project Type : Group <strong>Housing</strong><br />
Project Completed : 2005<br />
Accommodation: 3/4 BHK Villas<br />
No of Units : 49<br />
Actual View
Project : <strong>Ashiana</strong> Greenhill<br />
Location : Neemarana<br />
Project Type : Group <strong>Housing</strong><br />
Project Completed : 2007<br />
Accommodation: Low rise 2,3 BHK Apts.<br />
and Exec. Floors<br />
No of Units : 268<br />
Actual View
Project : <strong>Ashiana</strong> Greenwood<br />
Location : Jaipur<br />
Project Type : Group <strong>Housing</strong><br />
Accommodation: High rise premium<br />
3 BHK Apts.<br />
Project Completed : 2011<br />
No of Units : 240<br />
Actual View
Project : <strong>Ashiana</strong> Manglam<br />
Location : Jaipur<br />
Project Type : Group <strong>Housing</strong><br />
Project Completed : 2009<br />
Accommodation: Low rise 2 & 3 BHK<br />
Apts & 3 BHK villas<br />
No of Units : 176<br />
Actual View
Project : <strong>Ashiana</strong> Woodlands<br />
Location : Jamshedpur<br />
Project Type : Group <strong>Housing</strong><br />
Project Completed : 2009<br />
Accommodation: Low rise 2/3 BKH Apts, .<br />
Exec. Floors & Villas<br />
No of Units : 251<br />
Actual View
Project : <strong>Ashiana</strong> Suncity<br />
Location : Jamshedpur<br />
Project Type : Group <strong>Housing</strong><br />
Project Completed : 2003<br />
Accommodation: Low rise 2/3 BHK<br />
Apts. & Exec. Floors<br />
No of Units : 137<br />
Actual View
Project : <strong>Ashiana</strong> Residency<br />
Greens<br />
Location : Jamshedpur<br />
Project Type : Group <strong>Housing</strong><br />
Project Completed : 2006<br />
Accommodation: Low rise 2/3 BHK<br />
Apts. & Exec. Floors<br />
No of Units : 137<br />
Actual View
Project : Village Centre<br />
Location : Bhiwadi (Delhi NCR)<br />
Project Type : Hotel & Retail<br />
Project Completed : 2010<br />
Available Area :<br />
Hotel : 51 rooms<br />
Retail : 45000 sq. ft.<br />
Actual View
Project : Treehouse - Hotel &<br />
Club<br />
Location : Bhiwadi (Delhi NCR)<br />
Project Type : Hotel<br />
Project Completed : 2007<br />
No of Rooms : 100<br />
Actual View
Thank You
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