ANNUAL REPORT 2011/12 - IC Companys A/S

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Management report PAGE 22 Jackpot About the brand Jackpot’s history began in the early 1970’s in a basement shop in Copenhagen and is still based in Copenhagen. Jackpot designs vibrant fashion for the individualistic woman, who forms a personal expression through her style. The casual attitude characterised by the Jackpot universe is based on a natural approach to clothes-making and a strong passion for our product. We believe in creating an honest and non-perishable product, which offers an alternative to the fast fashion market. About the product With vibrant colours, hand-painted artworks in prints and delicate shapes, Jackpot’s feminine signature is always in focus. A clean palette gives a refi ned simplicity, but always with an attention to detail. It is this bohemian feel, timeless elegance and high quality, which means that Jackpot’s collections are designed to last far longer than one season only. The Jackpot wardrobe is unforced, easy and effortlessly stylish. Honouring a corporate social responsibility is a crucial Jackpot value. When selecting new partners, who are reliable and have a high standard in respect of both corporate social responsibility and their production, we at Jackpot are consistent and persistent in our beliefs. IC COMPANYS ANNUAL REPORT 2011/12 Mid Market Highlights 2011/12 To continously improve the product offer, Jackpot has expanded the product portfolio with a jeans line. In addition, Jackpot is pushing even further in the quest of “verticalising” the merchandise fl ow in an attempt to get closer to the market. In August 2011 the Danish Minister for the Environments visited the Jackpot fl agship store in Copenhagen, acknowledging our work to consistently aspire and improve. Moreover, Jackpot won the prestigious Award for “Best Organic Textile Product” from NOPE (The Natural and Organic Products Europe) in London in April 2012. Due to our persistent work with sustainable fashion, Jackpot was furthermore nominated for the “Ethical Award” by DANSK Fashion Awards 2012. Jackpot is a unique international brand with a high degree of recognition. We inspire our loyal consumers to express their individual style with our clothes.
Mid Market Cottonfield About the brand Cottonfi eld’s history began in the northern part of Denmark in the countryside not far from the sea, where founder of Carli Gry, Klaus Helmersen, inspired by the challenge of combining fashion and comfort for Scandinavian weather, created the fi rst collection in 1986. Especially, one orange down jacket became the talk of the Copenhagen International Fashion Fair that year, and Cottonfi eld was soon recognised as a signifi cant new player in the market of colourful, comfortable casual menswear. 26 years later, Cottonfi eld still has high brand awareness and offers a casual fashion brand to trust. A brand that makes every man feel comfortable, confi dent and masculine. Cottonfi eld is the essence of Scandinavian lifestyle. The combination of simple design with modern details, comfortable fi t and a casual and joyful approach to life gives the brand its unique position. About the product The Cottonfi eld man is a confi dent and well-balanced man of 30 something. He knows what he likes which is refl ected in the way he dresses; masculine, casual and confi dent. He is extrovert and committed to others, and can from time to time be engaged in social and cultural matters. He likes being outdoor and lives an enjoyable active life. He enjoys having friends around him, he is playful and easy-going. He is ambitious but never at the expense of others. He is a likeable guy and people are attracted to his sense of humour and energy. Cottonfi eld is positioned as a modern casual brand in the mid-price segment. The Cottonfi eld products and design offer a comfortable fi t, details and original artwork, natural colours, good quality and value for money. Highlights 2011/12 Management report PAGE 23 This year was an important milestone for Cottonfi eld as we have updated our strategy and brand DNA to 2012 and initiated a journey in repositioning our brand to become relevant and top of mind with our main target group. Our distribution has been adjusted to our strategy with full focus on the main markets. We opened our webshop in October 2011 and soon hereafter launched Facebook sites in Danish, Swedish, Norwegian, Polish and English in order to become closer to our consumers and also to drive traffi c to our webshop. We also opened an inspiration store in Copenhagen to show our updated DNA. Besides selling the products, the store is our preferred location for events and press meetings. Cottonfield is the essence of Scandinavian lifestyle – a promise of a relaxed ”quality lifestyle” from personal relationships to the clothes we wear. Our casual layered look is consistent, yet innovative. Always delivering value for money, quality and a comfortable fit. IC COMPANYS ANNUAL REPORT 2011/12
Page 1 and 2: ANNUAL REPORT 2011/12
Page 3 and 4: Management report A clear direction
Page 5 and 6: Financial highlights and key ratios
Page 7 and 8: Our Vision; to be one of the best d
Page 9 and 10: Financial potential Strong growth o
Page 11 and 12: Outlook Outlook for 2011/12 fulfill
Page 13 and 14: strategy (please see page 6), the G
Page 15 and 16: Premium By Malene Birger About the
Page 17 and 18: Premium Designers Remix About the b
Page 19 and 20: Mid Market Matinique About the bran
Page 21: Mid Market Management report PAGE 2
Page 25 and 26: Fast Fashion Soaked in Luxury About
Page 27 and 28: wholesale market. Furthermore, most
Page 29 and 30: Group brands The adverse developmen
Page 31 and 32: Earnings development Gross margin a
Page 33 and 34: Furthermore, cash and cash equivale
Page 35 and 36: To facilitate the implementation of
Page 37 and 38: This policy sets out certain overal
Page 39 and 40: PRINCIPLES Planet - Environmental r
Page 41 and 42: Board of Directors The Company’s
Page 43 and 44: The Board of Directors and the Exec
Page 45 and 46: Supplier risk The Group’s product
Page 47 and 48: Please see note 28 to the consolida
Page 49 and 50: The Executive Board Peter Fabrin Ex
Page 51 and 52: The Board of Directors Ole Wengel D
Page 53 and 54: Management report PAGE 53 IC COMPAN
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Page 57 and 58: Annual General Meeting 2012 Managem
Page 59 and 60: Consolidated income statement Conso
Page 61 and 62: Consolidated statement of financial
Page 63 and 64: Consolidated statement of cash flow
Page 65 and 66: Notes to the consolidated financial
Page 67 and 68: 4. Staff costs Notes to the consoli
Page 69 and 70: Notes to the consolidated financial
Page 71 and 72: 10. Dividends Please see note 9 of
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Notes to the consolidated financial
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17. Prepayments Notes to the consol
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21. Non-current liabilities to cred
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Management report PAGE 89 IC COMPAN
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Income statement Financial statemen
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Statement of financial position ASS
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Statement of cash flows Financial s
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Notes to the financial statements o
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9. Dividends Notes to the financial
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13. Deferred tax Notes to the finan
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Notes to the financial statements o
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Group structure at 30 June 2012 Man
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Statements Statement by the Managem
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Financial highlights and key ratios
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Other executives Name Position Fred
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ANNUAL REPORT 2011/12 - IC Companys A/S

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