Achieving Launch Excellence in Asia-Pacific Transcript ... - IMS Health

Right. As well as supplying the needed information, how else can IMS
HEALTH add value to the launch process?
Our clients are up against competitors that may have significant resources and
effective marketing and sales force spend. We have designed specific
methodologies and tools to help our clients’ investment stays focused and
effective by optimising investments in the commercial planning and execution
stages.
Great, well, this has been a very interesting topic. Is there any
additional advice you would like to give before we wrap this up?
Well, in summary, I would say that MNCs should adopt a 5-tier strategy for entry:
One: Act Fast, Two: Understand, Three: Differentiate, Four: Tailor and Five:
Execute. And know that your success is dependent on the first 3 months of
launch.
Each of those points is self explanatory, and I would imagine each are
equally as important. So let me just repeat them again. It’s Act Fast,
Understand, Differentiate, then…?
Tailor to the market and Execute well.
Tailor and Execute. OK. So, in summary, achieving launch excellence
really depends on understanding and catering to the local market,
engaging all stakeholders and aligning strategies for launch success.
Anthony, thank you very much for talking to us today and providing an
enlightening insight into the challenges and solutions to launching
pharma products in the Asia Pacific region. Thank you.
It was my pleasure. Thank you Andrew.
Contact Us!
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contact info.sg@sg.imshealth.com.
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