FC Barcelona Intersport (ESP) - European Handball Federation
FC Barcelona Intersport (ESP) - European Handball Federation
FC Barcelona Intersport (ESP) - European Handball Federation
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
LANXESS arena – at the centre of <strong>European</strong> <strong>Handball</strong><br />
With the decision that the VELUX EHF FINAL4 will remain in Cologne until at least 2014, the foundation<br />
stone has been laid for the further development of the event. And for this, the LANXESS arena<br />
provides the best infrastructure and facilities. The engagement of a top international act such as<br />
EUROPE is a sign too of the direction the EHF’s flagship club event is taking.<br />
“The future-oriented partnership up until 2014 allows us, together with the <strong>European</strong> <strong>Handball</strong><br />
<strong>Federation</strong>, to develop the VELUX EHF FINAL4 to new heights. The aim for the next three years is to<br />
set new standards in indoor sports globally. The LANXESS arena is at the centre of <strong>European</strong><br />
handball,” said Stefan Löcher, CEO of ARENA Management GmbH.<br />
About the VELUX EHF FINAL4<br />
The VELUX EHF FINAL4 is the culmination of the <strong>European</strong> club handball season. The two-day event<br />
sees four matches in one venue to decide the winners of the VELUX EHF Champions League title.<br />
Introduced in the 2009/10 season and to be played until at least 2014 in the LANXESS arena, Cologne,<br />
the decision to create a new format for the final phase of the VELUX EHF Champions League was seen<br />
as crucial for the growth of handball across Europe. The aim was to create a flagship event, one that<br />
could compete on the international sports market and make the Europe’s leading club competition<br />
even more attractive to fans, partners and sponsors.<br />
The success of the first two editions of the VELUX EHF FINAL4 showed that this new format was the<br />
right strategy. It has set new standards in organisation and entertainment: it is not just four games<br />
played over two days but a true entertainment event. The engagement of a top international act such<br />
as EUROPE is a sign too of the direction the event is taking.<br />
Almost 20,000 people from 30 countries will travel to Cologne in May 2012 for the third edition of the<br />
event. In 2011, tickets were sold out weeks before the four participating teams were known, and the<br />
total number of 19,750 spectators was a new record in <strong>European</strong> club competitions. This year, the<br />
organisers are facing even an increase in ticket sales.<br />
Full information at: www.ehfFINAL4.com.
Change language