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Miško Šuvaković Epistemology of Art - TkH

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112··· ··· 113<br />

teacher-student relationship, transforms into courseware. Courseware<br />

refers to program package containing plans, programs, summaries, instructions,<br />

tasks, research agendas, references, accompanying video<br />

or audiovisual material etc. Such course can be presented on a Web<br />

page or CD-ROM as a product (by way <strong>of</strong> purchasing ‘access’) made<br />

available to the student-client. The key issue <strong>of</strong> ‘university politics’ becomes<br />

who controls ‘access’ to courseware: namely, who takes part in<br />

control and distribution <strong>of</strong> educational access. Decision-making capacities<br />

are being dislocated from the complex – yet direct – relationships<br />

(comprising the academic world, school boards, human relations between<br />

teachers and students, etc.), into the realm <strong>of</strong> bureaucratic<br />

execution <strong>of</strong> ‘educational policies’ through courseware packages administered<br />

by the University and its commercial agents, in accord<br />

with overall investments in education industry. In such constellation<br />

<strong>of</strong> interests and power, ‘university administrators’ (teachers-administrators,<br />

administrators-managers) assume a leading role in designing<br />

the overall university politics and its singular effects on educational<br />

practices:<br />

„The use <strong>of</strong> interactive technologies is causing a fundamental shift<br />

away from the physical classroom toward anytime, anywhere learning<br />

– the model for post-secondary education in the twenty-first<br />

century.“ This transformation is being made possible by „advances<br />

in digital technology, coupled with the protection <strong>of</strong> copyright in<br />

cyberspace“. 178<br />

Administrators control and indeed optimize supply and demand for<br />

courses or packages <strong>of</strong> study programs i.e. curricula. They, however,<br />

do not rely on the ‘exceptional character <strong>of</strong> educational practice’,<br />

but on education policies and respective resolutions <strong>of</strong> contradictions<br />

pertaining to education trade: namely, struggle for survival on competitive<br />

intellectual and cognitive markets. Power in university politics<br />

is concentrated in the hands <strong>of</strong> administrators-teachers and administrators-managers<br />

who mold challenge and attraction <strong>of</strong> the curricula.<br />

178 David F. Noble, „Digital Diploma Mills, Part 1: The Automation <strong>of</strong> Higer Education“,<br />

p. 112.<br />

These changes essentially affect attributes <strong>of</strong> the work <strong>of</strong> teacherslecturers<br />

or teachers-instructors. A teacher devoted to Western<br />

humanist tradition had based his work on direct contacts with his<br />

students: he predominantly relied on live performance <strong>of</strong> teaching<br />

and interaction with individual or collective student subject/s. Such<br />

teaching, above all, implies performing <strong>of</strong> events which underlie the<br />

educational practice. New interactive and Web technologies effect<br />

transformations <strong>of</strong> teaching, from performative work to production<br />

labour providing educational or courseware packages marketed by<br />

their administrators through commercially affiliated institutions. Owing<br />

to administrative mediation teaching is disciplined, deferred and<br />

deterritorialized:<br />

Once faculty and courses go on line, administrators gain much<br />

greater direct control over faculty performance and course content<br />

than ever before, and the potential for administrative scrutiny, supervision,<br />

regimentation, discipline, and even censorship increases<br />

dramatically. 179<br />

Technological standardization <strong>of</strong> courses and study programs leads<br />

to a territory where course development is not governed by artistic<br />

or academic demands, but system solutions verified by standards and<br />

their administrative implementation. In other words, teachers can not<br />

modify their courses without administrative, meaning, organizational/<br />

managerial i.e. market sanctions.<br />

Addressed transformations in university operations, aiming at standardized<br />

educational packages and ‘highly’ controlled administrative<br />

approach to education, advocate the ideal <strong>of</strong> pragmatic universal and<br />

compatible knowledge available to each ‘consumer’ by means <strong>of</strong> the<br />

cognitive market. Advantages <strong>of</strong> online standardized education are<br />

potential deterritorializations and global mobility <strong>of</strong> the ‘universal’<br />

knowledge, as opposed to site-specific and time-specific confines.<br />

179 David F. Noble, „Digital Diploma Mills, Part 1: The Automation <strong>of</strong> Higer Education“,<br />

p. 112.

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