Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
1.2) Celebrities // Michelle Obama / Numbers & statistics<br />
Michelle Obama often combines inexpensive with semi-expensive clothes,<br />
which almost anyone can buy. Therefore, her style is very popular with the<br />
public. After her appearences the stock index of the particular brand she<br />
wore on that event rises about a few percent.<br />
2,7 Billion $<br />
Total value created for 29 companies by Obama‘s warddrobe choices in 189<br />
public appearances: 2,7 Billion US Dollar.<br />
I <strong>love</strong> <strong>Shopping</strong> | WS 2011/12 | Katharina Blagova & Sinja Michels | Prof. Tom Hirt & Prof. Mariko Takagi | FH Trier IMD/KD and Academy of Visual Arts Hong Kong