I love Shopping

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I Love Shopping Analysis Guiding themes / leitmotifs in fashion: past, present, future I love Shopping | WS 2011/12 | Katharina Blagova & Sinja Michels | Prof. Tom Hirt & Prof. Mariko Takagi | FH Trier IMD/KD and Academy of Visual Arts Hong Kong
Guiding themes / leitmotifs in fashion This analysis deals with the question what guiding themes exist and also how much influence these have on fashion and the fashion industry/market. Leitmotifs / guiding themes are e.g. people, brands, lifestyle aspects such as music and social aspects that affect the appearence of clothing and also the sales. The following themes are divided into groups: 1) People. These include fashion designers, celebrities, fashion blogger and fashion magazines. 2) Lifestyle & Identification: The lifestyle, the preference of the carrier affects the appearance and the sale of clothes. This list includes music and fashion brands. 3) Cultural and social imperatives. Cultural and social norms play an important roll in the development of fashion. These are practically the „rules“ to which the designers have to abide. Designers rarely make it to prevail against the norm - but should they accomplish it, however, it can change a part of the society or culture. Here the aspects are sex, age, and opportunity. 4) Functionality. The most important and basic function of clothing still lies in fulfilling its purpose. Thus, aspects such as comfort, working clothes, seasonal clothes and price are of significance. 5) The fifth and last point analyses these guiding themes according to the topic of „fashion: past, present, future“, as these themes are likely to change in future.
Page 1: I love Shopping 1. Communication co
Page 5 and 6: 1.1) Star designer - Past // Presen
Page 7 and 8: 1.1) Star designer - Past // Coco C
Page 9 and 10: 1.1) Star designer - Past // Other
Page 11 and 12: 1.1) Star designer - Present // Kar
Page 13 and 14: 1.1) Star designer - Present // Sta
Page 15 and 16: 1.2) Celebrities // Michelle Obama
Page 17 and 18: 1.2) Celebrities // Influence? How
Page 19 and 20: 1.3) Fashion blogger Fashion blogge
Page 21 and 22: 1.3) Fashion bloggers // Lesmads.de
Page 23 and 24: 1.3) Fashion bloggers // Lesmads.de
Page 25 and 26: 1.3) Fashion blogs // Numbers & sta
Page 27 and 28: 1.3) Fashion blogs // Numbers & sta
Page 29 and 30: 1.4) Fashion magazines // Vogue / S
Page 31 and 32: 1.4) Fashion magazines // Vogue / P
Page 33 and 34: 2.1) Music // Punk - Sex Pistols Pu
Page 35 and 36: 2.1) Music // HipHop Street fashion
Page 37 and 38: 2.1) Music // Other styles Indie In
Page 39 and 40: 2.2) Brands Most of the established
Page 41 and 42: 2.2) Brands // Chanel Chanel is a F
Page 43 and 44: 2.2) Brands // H&M H&M sells afford
Page 45 and 46: 2.2) Brands // Influence? The quest
Page 47 and 48: 3.1) Cultural, social and imperativ
Page 49 and 50: 3.1) Cultural, social and imperativ
Page 51 and 52: 4) Functionality Seasonal clothes C
Page 53 and 54:
5) How will these guiding themes ch
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I love Shopping | WS 2011/12 | Kath
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