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1) People<br />
As a widely known fact, it is people like fashion designers Calvin Klein, Coco Chanel, Ralph Lauren, etc.<br />
that influence modern trends and fashion sense. But designers are not the only people that play an important<br />
role in fashion: Knows personalities like actors, singers and other „super stars“ or style icons also<br />
influence what normal people like and buy.<br />
Lately, a new „phenomen“ is spreading: fashion bloggers. They are taking over the community of fashion<br />
victims and creating a plattform for communication between the users. Also, they are often rating new<br />
trends and designs, spreading news about the fashion world and often leading discussions with the<br />
users about specific topics. Therefore, bloggers are nowadays more in charge - and designers are starting<br />
to acknowledge this. Especially fashion magazines like vogue haven‘t adapted to this change yet and<br />
therefore sales of renowned magazines are dropping.<br />
I <strong>love</strong> <strong>Shopping</strong> | WS 2011/12 | Katharina Blagova & Sinja Michels | Prof. Tom Hirt & Prof. Mariko Takagi | FH Trier IMD/KD and Academy of Visual Arts Hong Kong
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