Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
4) Functionality<br />
The most important factor of clothes still is its functionality. People buy and choose clothes according to<br />
reasons like comfort, purpose, clothes for the jobs, etc. Money is also an important factor: People don‘t<br />
like spending all they‘re money on clothes. If clothes become too overly expensive, it is interpreted as a<br />
breaking in the rules. Color & material also play a big role.<br />
Like before the following pages analyse the different guiding themes to which fashion has to adapt.<br />
I <strong>love</strong> <strong>Shopping</strong> | WS 2011/12 | Katharina Blagova & Sinja Michels | Prof. Tom Hirt & Prof. Mariko Takagi | FH Trier IMD/KD and Academy of Visual Arts Hong Kong
Change language