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Beer & Cider Catalog 2012 Beer & Cider Catalog - Horeca ChiangMai

Beer & Cider Catalog 2012 Beer & Cider Catalog - Horeca ChiangMai

Beer & Cider Catalog 2012 Beer & Cider Catalog - Horeca ChiangMai

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<strong>Horeca</strong>’s first beer and cider catalog has arrived. Celebrate with us<br />

by exploring the world of beer throughout the following pages.<br />

In the booklet provided with this catalog, find all the information<br />

about our products and much much more in Thai. If you would like to<br />

order, or receive more catalogs or booklets, please contact the sales<br />

and customer service department at <strong>Horeca</strong>.<br />

sales@horeca.co.th<br />

Khun Phi: 089 700 6398 | Khun Pat: 081 472 6773 | Khun Lek: 081 472 6270 | Khun M: 081 530 0334<br />

These products are also provided online. Navigate there via www.horecachiangmai.com<br />

1. The Malt<br />

The malt is responsible for<br />

the color, the strength, and<br />

the taste of the beer. It is also<br />

called the soul of the beer.<br />

4. The Lauter Tun<br />

To separate the mash from<br />

the un-needed product to<br />

keep the wort.<br />

7. The Bottling<br />

This ‘young beer’ is then<br />

bottled and kegged as<br />

fresh as it came.<br />

The Art of Brewing<br />

2. The Gristall<br />

Where the barely and<br />

wheat malt is ground.<br />

5. The Wort Pan<br />

To cook the wort while adding the hops.<br />

The liquid is reduced to the extract that<br />

is needed and the bitterness of the hops<br />

comes out. Hops also preseves the beer<br />

and gives it a stable head.<br />

8. Maturation<br />

The bottles and kegs are stored<br />

under controlled conditions to<br />

allow the young beer to mature<br />

and gain the desired aroma.<br />

3. The Mashmill<br />

The gristed malt is mixed with<br />

brewing water to become mash.<br />

It is heated up in various steps<br />

to gain malt sugar which can<br />

later be fermented.<br />

6. Fermentation<br />

The fermentation process<br />

to let the yeast live and<br />

the flavors develop.<br />

9. Cheers<br />

Now the moment has<br />

come when you can<br />

enjoy your pefect beer!<br />

This interactive brewing process is<br />

available on the Schneider Weisse<br />

website at www.schneider-weisse.de<br />

ได้รางวัลชนะเลิศเหรียญทอง<br />

Gold medal ปี 2011 จาก<br />

Le monde Selection ณ<br />

กรุงบรัสเซลล ์ ประเทศเบลเยี่ยม<br />

ควบคุมการผลิตโดยบรูส ์มาสเตอร ์<br />

ชาวเยอรมัน ใช ้ฮอพส ์และมอลต ์<br />

คุณภาพดีสุดจากสาธารณเช็ค<br />

ทำให้เป็ นพิสเนอร ์รสชาดสดชื่นและขม<br />

กลมกล่อมนุ ่มลึกแบบพิลส ์ขนานแท้<br />

คิงดอมมีเบียร ์ดำรสชาดเยี่ยมเอาใจ<br />

คนรักเบียร ์ดำอีกด้วย<br />

Kingdom <strong>Beer</strong> Pilsner<br />

เบียร์คิงดอมพิลสเนอร์<br />

24 x 33cl./Case, 5% Alc.<br />

A refreshing lager beer with a clean, crisp taste, satisfying depth<br />

of flavor and a rich golden color. Together with its malt and grat<br />

notes it delievers a perfect experience. Carlsberg is brewed with<br />

uncompromising quality using the choicest barley, exclusive<br />

Carlsberg aromatic hops and the unique Carlsbergensis yeast.<br />

Kingdom <strong>Beer</strong> Dark Larger<br />

เบียร์คิงดอม ดาร์ค<br />

COMING SOON<br />

24 x 33cl./Case, 5% Alc.<br />

<strong>Beer</strong> Lao Dark<br />

เบียร์ลาว ดาร์ค<br />

45฿/Btl., 24 x 33cl./Case, 6.5% Alc.<br />

Fermented from dark sticky rice,<br />

German hops, and yeast, makes this<br />

beer perfect for the hot climate.<br />

Excellent with spicy dishes.<br />

<strong>Beer</strong> Lao Lager<br />

เบียร์ลาว ลาเกอร์<br />

42฿/Btl., 24 x 33cl./Case, 5% Alc.<br />

Fermented from Laotian rice and<br />

yeast gives this beer a very crisp<br />

and refreshing flavor.<br />

The big news is that Kingdom<br />

<strong>Beer</strong> has won the Le Monde<br />

Selection Gold medal last year<br />

(2011) in Brussels. Quality<br />

is controlled by a German<br />

brewmaster using German and<br />

Czech hops and malt which<br />

ultimately gives these beers<br />

a superb pilsner, a dark zesty<br />

flavor and a refreshing finish.<br />

Carlsberg Premium Lager from Denmark<br />

คาร์ลสเบิร์ก จากเดนมาร์ก<br />

40฿/Btl., 24 x 33cl./Case, 5% Alc.<br />

*All prices subject to VAT

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