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2009 Annual Report - American Association of Petroleum Geologists

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Committee members: Jeffrey K Barndt,<br />

Phebe M. Blaylock, Matthew Wade Boyd,<br />

Susan M. Cunningham, Jared Brandon<br />

Haight, Christopher P. M. Heath, Sankar<br />

Kumar Muhuri, Richard Steinmetz, and<br />

Natalie Uschner (chair).<br />

Public Outreach<br />

The function <strong>of</strong> the Committee on<br />

Public Outreach is to develop means<br />

<strong>of</strong> informing the public about geology<br />

in general and petroleum geology in<br />

particular, and to report successful<br />

projects to AAPG’s affiliated societies.<br />

Strategic public outreach involves the<br />

following steps:<br />

1. Develop a list <strong>of</strong> stakeholders or<br />

publics-individuals or groups who<br />

can affect or are affected by the<br />

organization<br />

2. Determine the concerns <strong>of</strong> the public<br />

3. Identify and manage the<br />

organization’s response to concerns<br />

4. Develop communications objectives<br />

(communication, retention <strong>of</strong><br />

message, acceptance <strong>of</strong> message,<br />

agreement with message,<br />

complementary two-way behavior)<br />

5. Plan programs to achieve objectives<br />

6. Implement programs<br />

7. Evaluate programs<br />

Any public outreach effort requires<br />

overcoming several challenges:<br />

• Competing for attention<br />

• Overcoming perceptions <strong>of</strong><br />

organizational bias<br />

• Volunteers stretched to their limits<br />

• Sustaining the effort<br />

Last year, the committee considered<br />

whom “the public” should include and<br />

which issues AAPG can address credibly<br />

and effectively. We designated liaisons to<br />

relevant AAPG committees and several<br />

other organizations, including AGI,<br />

Coalition on the Public Understanding <strong>of</strong><br />

Science, the National Park Service, and<br />

PTTC; and we will look for additional<br />

opportunities for beneficial collaboration.<br />

The best-sustained <strong>of</strong> these relationships<br />

is that with AGI.<br />

This year, Bob Lindblom <strong>of</strong> the<br />

Committee Oversight Committee again<br />

kindly provided information from<br />

committee chairs about their outreach<br />

activities so that appropriate coordination<br />

occurs. Liaisons are especially important<br />

between the Public Outreach committee<br />

and 100th Anniversary, Education, and<br />

Youth Educational Activities committees.<br />

After considering many possible<br />

courses <strong>of</strong> action, including one-time<br />

print publications, the committee<br />

1756 <strong>Annual</strong> <strong>Report</strong><br />

decided that it would best serve AAPG<br />

by developing a proposal for a public<br />

web site dedicated to outreach. The<br />

proposal was submitted to the AAPG<br />

Executive Committee during the fourth<br />

quarter <strong>of</strong> 2006, and page mockups are<br />

being revised by committee member<br />

Rachel Páez. As Web development<br />

proceeds, other outreach projects will<br />

make use <strong>of</strong> material developed for the<br />

Web site.<br />

AAPG was featured in a page <strong>of</strong> the<br />

Earth Science Week calendar to be<br />

distributed by AGI in October 2006.<br />

AAPG has asked to participate in 2007<br />

Earth Science Week activities because <strong>of</strong><br />

the program’s consistent success in<br />

engaging students and teachers.<br />

As the DPA Government Affairs<br />

Committee revises AAPG Position<br />

Papers, the Public Outreach committee<br />

will communicate in a manner consistent<br />

with our publicly stated positions.<br />

Plan for 2006–2007:<br />

• Submit proposal for public outreach<br />

Web site (completed)<br />

• Develop Web pages (in progress)<br />

• Develop additional outreach material<br />

consistent with Position Papers and<br />

capitalizing on investment in Web<br />

development (delayed until launch<br />

<strong>of</strong> Web site)<br />

• Continue liaison activities to avoid<br />

duplication <strong>of</strong> effort (completed)<br />

• Participate in Earth Science Week<br />

mailing by AGI (in progress)<br />

Membership <strong>of</strong> the committee is<br />

stable but few, so volunteers are<br />

welcome. We especially invite members<br />

from AAPG Regions. I am grateful to all<br />

the members <strong>of</strong> the committee for their<br />

efforts, and to Will Green and<br />

Larry Nation for their guidance.<br />

Gretchen Gillis, Chair<br />

Committee members: Lee Avary,<br />

Bennett Bearden (vice-chair), Bonner<br />

Bowden, Elmo Brown, Betsy Campen,<br />

Jessica Cavens, Don Clark, Tim Diggs<br />

(vice-chair), Tom Dignes, John Dribus,<br />

Gretchen Gillis (chair), Richard Green,<br />

Will Green, David Hawk, Murray Matson,<br />

Thomas Moore, Larry Nation,<br />

Rachel Páez, Bill Pollard, Eric Radjef<br />

(vice-chair), Philip Ryall, Mari Vice,<br />

Donna Willette, and Laura Zahm.<br />

Publication Pipeline<br />

The mission <strong>of</strong> the AAPG Publication<br />

Pipeline Committee is to improve<br />

geoscience education in countries<br />

abroad by providing used geoscience<br />

books and periodicals at no cost to<br />

libraries that request them.<br />

Geoscientists Helping Geoscientists<br />

The AAPG Publication Pipeline<br />

committee collects, inventories, boxes,<br />

stores, and sends, free <strong>of</strong> charge to the<br />

recipients, donated geoscience periodicals<br />

and books to university libraries and<br />

other libraries overseas which are in<br />

need <strong>of</strong> them for use by the students,<br />

faculty, and researchers. We arrange<br />

shipment <strong>of</strong> the publications overseas<br />

through the help <strong>of</strong> companies and<br />

organizations operating overseas as well<br />

as with the assistance <strong>of</strong> other AAPG<br />

members, regions and student chapters.<br />

To date the committee has shipped<br />

over 50 tons <strong>of</strong> publications to universities<br />

that need them.<br />

Accomplishments–Fiscal Year 2006/2007<br />

This last year has been a very successful<br />

year for the Publication Pipeline both in<br />

terms <strong>of</strong> intake <strong>of</strong> publications as well as<br />

the amount <strong>of</strong> publications sent overseas.<br />

Notably the Publication Pipeline<br />

committee entered into a long-term<br />

donation arrangement with ExxonMobil<br />

Upstream Research Co. to accept used<br />

publications from their library management<br />

system. In addition publications were<br />

donated to the committee from other<br />

libraries (MMS-New Orleans, Illinois<br />

State Geologic Survey) as well as from<br />

individuals. We now have about 50,000<br />

pounds <strong>of</strong> donated publications in storage,<br />

<strong>of</strong> which 25% are inventoried.<br />

This past year saw several multi-ton<br />

donations sent overseas, namely to<br />

Afghanistan and Bangladesh as well as a<br />

shipment to Papua New Guinea. In all <strong>of</strong><br />

these locations the committee enlisted<br />

the help <strong>of</strong> local societies (e.g. the<br />

<strong>Petroleum</strong> Exploration Society <strong>of</strong><br />

Australia) and student chapters affiliated<br />

with the AAPG to participate with the<br />

donations to the universities. Of course<br />

none <strong>of</strong> this would have been possible<br />

without the generous support <strong>of</strong> our<br />

corporate partners like Anadarko,<br />

ChevronTexaco, ExxonMobil Upstream<br />

Research Co., Samson, and the U.S.<br />

Geological Survey.<br />

Additional shipments are in progress or<br />

planned to Argentina, Azerbaijan, India,<br />

Iraq, Mongolia, Nigeria, and Vietnam.<br />

Critical Activities<br />

Our most urgent problems are<br />

identifying universities that need the<br />

publications, finding AAPG members

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