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Sports Management Q2 2011 - UUM

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FOOTBALL<br />

formats at Under 7 level up to adult 11-aside<br />

from 2013 to 2014 is mooted, as are<br />

changes in selection that could see club<br />

age groups determined by the calendar,<br />

not academic, year.<br />

Another element of the future vision for<br />

youth football is the education of parents<br />

and coaches to ensure a more child-centred<br />

environment. Levett says it will draw<br />

on the Respect campaign and the sharing<br />

of good practice: “It’s about making sure<br />

we share the messages that children are<br />

saying about their game and recognise<br />

that it’s ‘their’ game – not the adult game.<br />

“Let the kids enjoy it and get away<br />

from the win at all cost culture and teach<br />

kids to play the game. By virtue they’ll win<br />

more because they’ll get better,” he says.<br />

Facility investment<br />

Something that will certainly help facilitate<br />

the development of players from<br />

an early age is the quality of pitches and<br />

training venues – an area, which Mark<br />

Pover believes is vital: “It’s well understood<br />

in football that if you don’t have<br />

the pitches, you don’t have a game.<br />

Somewhere along the line, somebody’s<br />

ST GEORGE’S PARK...<br />

S<br />

t George’s Park is the FA’s flagship<br />

development – a new national<br />

centre for football that will be<br />

located near Burton-upon-Trent in<br />

Staffordshire. Construction is now underway<br />

on the venue, which will provide<br />

a base for the FA’s coach education<br />

agenda and will provide a development<br />

centre for refereeing, sports science and<br />

administration.<br />

The complex will also provide a training<br />

venue for each of the FA’s 22 representative<br />

teams – including the England<br />

senior men’s team. The<br />

FA’s head of the<br />

national game,<br />

The national centre for<br />

football will be a hub<br />

for player development<br />

40 Read <strong>Sports</strong> <strong>Management</strong> online sportsmanagement.co.uk/digital<br />

©WWW.SHUTTERSTOCK.COM<br />

There should be a move<br />

away from the ‘win at all<br />

costs’ culture so kids can<br />

just play the game<br />

got to look at the investment and the<br />

stock of facilities and improve them.”<br />

Kelly Simmons argues that investment<br />

in pitches and facilities has benefited<br />

greatly under the NGS, although she says<br />

that more can be still be done. Pover<br />

backs that sentiment up, saying that<br />

there has been nearly £750m invested in<br />

facilities over the past decade. However,<br />

it is believed that only 5-6 per cent of<br />

England’s facility stock has been covered<br />

with that spending.<br />

Kelly Simmons, believes its value will be<br />

significant: “It’s about having a hub that’s<br />

a real focus for excellence and having the<br />

best courses, research and materials and<br />

cascading that down through the coaching<br />

networks,” she says.<br />

St George’s Park has been a number of<br />

years in planning, but it has been a project<br />

that the FA had to put on the backburner<br />

due to the construction of the new Wembley<br />

Stadium in London. Now, the complex<br />

is set to provide a purpose-built venue to<br />

improve coaches and enhance the standard<br />

of football in England.<br />

“It’s beneficial in that you have a central<br />

location that you can take people to that<br />

With the FA unable to cover the remainder<br />

itself, it is looking to support<br />

improvement projects being carried out<br />

by schools, local authorities and other<br />

groups across the country. A Technical<br />

Standards document is due to be released<br />

later this year, which will contain<br />

FA specifications for all aspects of a footballing<br />

venue – from pitches, to changing<br />

rooms, through to floodlighting.<br />

“We would expect that, if we’re not<br />

funding it, people would use what the<br />

they can train at, and that everything<br />

is there that will help and support the<br />

development of those players,” explains<br />

national facilities manager Mark Pover.<br />

“You won’t just have the pitches and<br />

video modules, but you’ll also have<br />

sport science, rehabilitation – all of the<br />

aspects of the professional game.”<br />

Pover says the centre could also<br />

have a positive impact on groundmanship:<br />

“We’ll use Burton as a centre for<br />

innovation, looking at new techniques<br />

and supporting our partnership with<br />

the Institute of Groundsmanship to<br />

deliver and emphasise the importance of<br />

groundsmanship as a profession.”<br />

Issue 2 <strong>2011</strong> © cybertrek <strong>2011</strong>

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