NUEVO Conferencia Retail - España - Kantar Retail iQ
NUEVO Conferencia Retail - España - Kantar Retail iQ
NUEVO Conferencia Retail - España - Kantar Retail iQ
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NEW <strong>Retail</strong> Forum—Spain<br />
September 30, 2010 / Madrid, Spain / Conducted in Spanish<br />
Finding growth in a difficult marketplace<br />
The Spanish retail market, reflecting the economy as a whole, has<br />
experienced slower growth in the grocery markets and a contraction<br />
in non-food categories. Whilst the perception is of an economic crisis<br />
which began in 2008 with an immediate effect on consumption, the<br />
reality has been more complicated. While consumers did sharply reduce<br />
spending in non-grocery categories in late 2008 and early 2009, those<br />
markets have recovered in the past few months. In grocery markets,<br />
despite strong pricing actions and a weak environment, growth continued<br />
in most months. As we approach the second half of 2010 and 2011, there<br />
are again inconsistencies between the shape of the macro-economic<br />
crisis and its effect on certain categories.<br />
This forum will investigate how retailers are coping with this<br />
extraordinary situation, in regards to their financial, marketing and<br />
merchandising strategies. Every retailer in Spain, even Mercadona, is<br />
continuing to adapt their strategies. As 2011 implementation plans get<br />
closer and multi-year plans are finalised this day will allow branded<br />
manufacturers in the market to be better prepared to understand key<br />
market trends, insights and ways that they can adapt their businesses.<br />
Key focus areas will be:<br />
9Channels and retailers performances and forecasts<br />
9Impact of pan-European projects over national negotiations<br />
(Carrefour, AlCampo)<br />
9Mercadona as the current and future benchmark in the market<br />
9Assessing opportunities for value and volume growth<br />
© 2010 <strong>Kantar</strong> <strong>Retail</strong> / Sep 10<br />
Schedule at a Glance:<br />
08:30 – 09:00 Coffee & Registration<br />
09:00 – 05:00 Forum<br />
Why should you attend:<br />
99Understand how the economy is impacting the retail<br />
scene<br />
99Analyze how retailers’ financial models are being<br />
impacted by difficult trading conditions<br />
99Understand and assess the role and opportunities<br />
for your brands in this context<br />
Who should attend:<br />
99Key Account Manager<br />
99National Key Account Manager / Commercial<br />
Director<br />
99Trade Marketing<br />
For Delegate Rates:<br />
Day delegate rate: EUR1, 450<br />
(net of any applicable VAT)<br />
Multi-delegate rates are available. Please contact<br />
<strong>Kantar</strong> <strong>Retail</strong> for details. <strong>Kantar</strong> <strong>Retail</strong> accepts: Visa,<br />
MasterCard and American Express<br />
Logistics:<br />
Hotel AC Cuzco<br />
Pº de la Castellana, 133<br />
28046 Madrid, <strong>España</strong><br />
Tel. +34 915 560 600<br />
Room Rate EUR 185<br />
Please contact <strong>Kantar</strong> <strong>Retail</strong> to make a booking.<br />
For More Information & Registration<br />
Email CustomerService@mvi-insights.com<br />
Web http://www.mvi-worldwide.com/Events/<br />
EmeaCalendar.aspx<br />
Call +44 (0)207 031 0251 or +44 (0)207 031 0259
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