MVI Planning Forums - Kantar Retail iQ

MVI Planning Forums
April 28-29, 2009 | Jersey City, NJ
May 5-6, 2009 | San Diego, CA
Last year won’t help.
New Plans For All
Fresh Assumptions To Sharpen Your Business Plans
Next year won’t be a straight line iteration out of the recent past. In fact, looking at historical
data may be downright misleading. MVI helps you assess and fine-tune your strategic plan—
and aids you in building an accurate view of next year’s business in each major channel and
the 5 year trends at your key retailers.
Schedule At A Glance
Time Day 1 Day 2
8a–12p
1a–5p
Getting Ready: Global
Retail 5 Years Out
Getting Ready: US
Grocery 5 Years Out
OR
Getting Ready: US
CPG 5 Years Out
General Session
Day 1 April 28 (Jersey City) or May 5 (San Diego)
Get Ready—Look Beyond The Short-Term News
Every CPG company wants to maximize long-term profitable
growth. MVI explores the game-changing, macro forces
suppliers can leverage for support in driving long-term plans in
key areas: Global Retail, US Grocery, & US CPG.
Getting Ready: Global Retail 5 Years Out (AM)
The global economic slowdown has hit retail in almost every
country. Yet the rise of the middle class in emerging markets
and the expected rebound in developed nations indicates
major changes in the retail landscape in the future. Looking
five years out, there will be a range of formats, channels, and
companies that will be in a position of strength.
• What are the current drivers that will shape the retail
landscape in five years?
• Who will be the dominant players and are they showing
weakness now?
•
What channels will rise in effectiveness?
• How will electronic media and communications change the
way consumers shop?
•
What should we expect from consumers in emerging markets?
Getting Ready: US Grocery 5 Years Out (PM)
The supermarket channel has largely stabilized from years
of share loss and is once again a major source of growth.
Sales added to the grocery channel in the next five years
will be equivalent to the growth of Walmart, but much more
fragmented across the different chains and regions of this
most diverse channel of retailing. Where should you look for
supermarket success?
• Which retailers will contribute 90% of all channel sales
growth over the next 5 years?
•
Why will grocers become less promotional, but more effective?
• Why are SKU reductions inevitable—and how can you
prepare to minimize the impact?
• What will the trade budget of the future look like—and how
can you spend it wisely?
For More Info & Registration:
Email CustomerService@mventures.com Web www.MVI-Worldwide.com/Events Call 1.617.588.4100

MVI Planning Forums
April 28-29, 2009 | Jersey City, NJ
May 5-6, 2009 | San Diego, CA
Getting Ready: US CPG 5 Years Out (PM)
As companies build their plans for an admittedly challenging
2010, many are also looking to retool their 3- to 5-year
strategic plans. Even in an uncertain environment, having a
long-term destination and vision of where your company and
category are going is fundamentally important to success. In
this session, MVI will explore the key retailer and competitive
drivers pressuring CPG companies to adapt to a changing
marketplace—as well as evaluating what best-in-class
companies are doing today to position themselves for the
future. Questions answered include:
• How can you best manage and differentiate increasingly
demanding customers?
• What are the skills and capabilities required to compete in
tomorrow’s marketplace?
• What are the core organizational processes that need
revisiting?
• Why is there continued blurring between trade marketing,
shopper marketing, and brand marketing—and how can you
define them successfully?
• Why do you need much greater financial acumen across all
of your customer-facing organizations?
Day 2 April 29 (Jersey City) or May 6 (San Diego)
General Session
Retail Alchemy: The Hard, Smart Work and Inspiration
Required to Drive Profitable Growth In 2010-2012
Bryan Gildenberg, CKO, MVI
As MVI looks out to 2010-2012, we see a world where the raw
materials for growth are going to be harder to come by—as
your customers may not be growing as fast…and may not be
as committed to developing growth through national brands as
they have been in the past. Our Planning Forums break down
these key assumptions by channel. In the Keynote speech,
MVI Chief Knowledge Officer Bryan Gildenberg will outline
the major factors influencing the retail landscape—those
making growth more challenging as well as the key growth
opportunities. He will explain why “alchemy” (the quest to turn
everyday materials into gold) is a useful metaphor for the work
facing CPG brandowners searching for profitable growth in
today’s retail environment.
Value Discounters—Suddenly Serious
David Marcotte, Director of Retail Insights—The Americas, MVI
It has been easy in the past decade to write off value discount
as a channel of clearance, damages, and cheap knock-off
product. No longer. With comp sales increasing in double
digits and almost a thousand stores slated to be opened in
2009, value discount is a very serious channel. MVI describes
this “moving target” and assesses changes vendors will need
to make to hit and win.
Mass—Target Needs You, You Need Walmart
Leon Nicholas, Director of Retail Insights—Mass & Club, MVI
Though the recession has favored the Mass channel, the
planning assumptions required are quite different for Walmart
and Target. Do your Target plans reflect their focus on value,
SKU (and vendor) reduction, and new supplier collaboration
efforts? Do your Walmart plans account for unbeatable prices,
the CSI, and clean floors? Nicholas outlines how to grow
share, differently, with both of these retailers.
Grocery—The Easy Answer is Wrong
John Rand, Director of Retail Insights—Grocery, MVI
The Supermarket Channel is the most established and
most familiar segment of most vendors’ businesses, but the
underlying models and assumptions have not kept up with the
changes sweeping through the industry. The recession will
only accelerate these changes and every CPG supplier needs
to reconsider the fundamentals of the grocery opportunity.
Rand reviews the size of the prize and defines the new rules for
excellence in grocery sales and marketing.

MVI Planning Forums
April 28-29, 2009 | Jersey City, NJ
May 5-6, 2009 | San Diego, CA
Chain Drug—Re-Planning for an Uncertain Reality
Brendan Langan, Director of Retail Insights—Drug, MVI
Chain drug may be better insulated than some channels, but
it’s not immune to the weakening economy. The 3 biggest
players are reacting very differently: CVS Caremark is staying
the course and focusing on destination healthcare and beauty,
Walgreens is embarking on a multi-year transformation in the
midst of slowing growth, and Rite-Aid is living on borrowed
time as it balances financial and retail realities. MVI assesses
the health and future prospects of the channel…and shares
our latest near- and mid-term growth projections and
assumptions for Walgreens, CVS, and Rite Aid.
For More Information & Registration
Email CustomerService@mventures.com
Web www. MVI-Worldwide. com/Events
Call 1.617.588.4100
Full Day Rate USD 1650 1/2 Day Rate USD 895
Multi-day/multi-seat rates available. Please contact MVI for details.
MVI accepts Visa, MasterCard, American Express, Discover.
Logistics
Name Company
Address City
April 28-29 | Jersey City, NJ
Hyatt Regency Jersey City
Two Exchange Place
Jersey City, NJ 07302
201-469-4750
Room rate: USD225
Cut-off date: 4/6/09
State/Country Postal Code
Telephone Email
Credit Card q AmEx q MasterCard q Visa q Discover Card Number
Expiration Date Signature (required)
Club—Planning for the New Member Decision Tree
Bryan Gildenberg, Chief Knowledge Officer, MVI
The Club retailers have performed well in the midst of the
recession, attracting new members and getting existing
members to alter their shopping criteria. As the value equation
changes, new opportunities have arisen to align with private
labels, capture the trade-out of services, and capitalize on new
promotional tactics. Gildenberg maps out how the clubs’ role
in the retail ecosystem has changed and describes how your
plans will need to reflect this new reality.
May 5-6 | San Diego, CA
Hyatt Regency La Jolla
3777 La Jolla Village Drive
San Diego, CA 92122
858-522-1234
Room rate: USD189
Cut-off date: 4/8/09
Orders totaling less than USD 5,000 require payment at time of registration. Session fee includes continental breakfast and lunch each day and hard copies of relevant MVI training outlines.
Website subscribers have access to soft copies online. Cancellations/Substitutions Cancellations received in writing 10 days before the program will qualify for a credit on a future MVI program.
Substitutions must be communicated and are allowed at any time. MVI is unable to issue refunds for cancellations. If, due to travel restrictions, security issues or other business reasons, MVI
determines that it is not preferable to deliver its traditional classroom programs (such as Workshops and Forums), MVI reserves the right to substitute comparable, alternative learning systems
(such as interactive Webcasts) in their place. Content Speakers and topics subject to change. MVI specifically disclaims any liability for the editorial content of the presentations made by non-
MVI speakers, which wholly originates with the speakers. The analysis and conclusions presented by MVI represent the opinions of the company. The views expressed do not necessarily reflect
those of the retailers under discussion, nor are they endorsed or otherwise supported by the management of those retailers. Sessions may be taped by MVI for internal training purposes.