MVI Planning Forums - Kantar Retail iQ

MVI Planning Forums
April 28-29, 2009 | Jersey City, NJ
May 5-6, 2009 | San Diego, CA
Getting Ready: US CPG 5 Years Out (PM)
As companies build their plans for an admittedly challenging
2010, many are also looking to retool their 3- to 5-year
strategic plans. Even in an uncertain environment, having a
long-term destination and vision of where your company and
category are going is fundamentally important to success. In
this session, MVI will explore the key retailer and competitive
drivers pressuring CPG companies to adapt to a changing
marketplace—as well as evaluating what best-in-class
companies are doing today to position themselves for the
future. Questions answered include:
• How can you best manage and differentiate increasingly
demanding customers?
• What are the skills and capabilities required to compete in
tomorrow’s marketplace?
• What are the core organizational processes that need
revisiting?
• Why is there continued blurring between trade marketing,
shopper marketing, and brand marketing—and how can you
define them successfully?
• Why do you need much greater financial acumen across all
of your customer-facing organizations?
Day 2 April 29 (Jersey City) or May 6 (San Diego)
General Session
Retail Alchemy: The Hard, Smart Work and Inspiration
Required to Drive Profitable Growth In 2010-2012
Bryan Gildenberg, CKO, MVI
As MVI looks out to 2010-2012, we see a world where the raw
materials for growth are going to be harder to come by—as
your customers may not be growing as fast…and may not be
as committed to developing growth through national brands as
they have been in the past. Our Planning Forums break down
these key assumptions by channel. In the Keynote speech,
MVI Chief Knowledge Officer Bryan Gildenberg will outline
the major factors influencing the retail landscape—those
making growth more challenging as well as the key growth
opportunities. He will explain why “alchemy” (the quest to turn
everyday materials into gold) is a useful metaphor for the work
facing CPG brandowners searching for profitable growth in
today’s retail environment.
Value Discounters—Suddenly Serious
David Marcotte, Director of Retail Insights—The Americas, MVI
It has been easy in the past decade to write off value discount
as a channel of clearance, damages, and cheap knock-off
product. No longer. With comp sales increasing in double
digits and almost a thousand stores slated to be opened in
2009, value discount is a very serious channel. MVI describes
this “moving target” and assesses changes vendors will need
to make to hit and win.
Mass—Target Needs You, You Need Walmart
Leon Nicholas, Director of Retail Insights—Mass & Club, MVI
Though the recession has favored the Mass channel, the
planning assumptions required are quite different for Walmart
and Target. Do your Target plans reflect their focus on value,
SKU (and vendor) reduction, and new supplier collaboration
efforts? Do your Walmart plans account for unbeatable prices,
the CSI, and clean floors? Nicholas outlines how to grow
share, differently, with both of these retailers.
Grocery—The Easy Answer is Wrong
John Rand, Director of Retail Insights—Grocery, MVI
The Supermarket Channel is the most established and
most familiar segment of most vendors’ businesses, but the
underlying models and assumptions have not kept up with the
changes sweeping through the industry. The recession will
only accelerate these changes and every CPG supplier needs
to reconsider the fundamentals of the grocery opportunity.
Rand reviews the size of the prize and defines the new rules for
excellence in grocery sales and marketing.