Carrefour Turkey Session - Kantar Retail iQ

Carrefour Turkey Session
February 24, 2012 / Istanbul, Turkey / Geographical coverage – Turkey
Is Carrefour still a strategic account beyond its
G5 markets?
Carrefour continues to be one of the most talked-about retailers in
the world. Thanks to its underperformance, strategic turnarounds
and managerial instability. Carrefour profits in Turkey are under
pressure and the retailer faces difficulties because of its price image
and increased competition from discounters which steal shopping trips
from the hypermarkets. At the same time, Sabanci has confidence that
it can capitalize on the consolidating grocery market and is committed
to develop Carrefour, Carrefour Express and Dia banners.
This session will provide suppliers selling to Carrefour and Dia
a thorough update on how these retailers will develop in Turkey
and how they will address the challenges and opportunities that
confront them. A benchmark of Carrefour performance in Turkey on
margin, operating profit and Return on Capital Employed (Carrefour
corporate financial metric) will be provided vs. selected national
Turkish retailers and the Carrefour global business.
Are you ready?
99How is Carrefour performing in Turkey vs. the rest of the
modern grocery trade?
99What are the key strategies that the retailer is
implementing in context of the Pan European strategy?
99How can you respond to Carrefour’s changes and align
your commercial plan with this customer?
© 2011 Kantar Retail / Jan 12
Why you should attend:
99Identify how Carrefour in Turkey will drive your
growth during the next 5 years
99Receive insights into ways you can align to
the evolving Carrefour organization – will
centralized decision-making prevail in the
business or will store by store management
remain important?
99Recognize where adjustments are needed to
align with Carrefour’s latest marketing and
merchandising strategies
Schedule at a Glance:
08:30 – 09:00 Coffee & Registration
09:00 – 05:00 Session
Logistics:
Grand Hyatt Istanbul
Taskisla Caddesi, Taksim,
Istanbul, Turkey 34437
Tel. +90 212 368 1234
Web. istanbul.grand.hyatt.com
For Delegate rates:
Email CustomerService@kantarretailiq.com
Web http://www.kantarretailiq.eu/Events/
EventsCalendar.aspx
Call +44 (0)207 031 0272
Day Delegate Rate: EUR950 (net of any applicable VAT)
Multi-delegate rates are available. Please contact
Kantar Retail for details. Kantar Retail accepts
payment by bank transfer or cheque.
*This is an independent run event by Kantar Retail
and does not represent the views of Carrefour.
Kantar Retail Events /
Thought Leadership Grounded In Fact

Carrefour Turkey Session
February 24, 2012 / Istanbul, Turkey / Geographical coverage – Turkey
Agenda Topics:
Financial KPIs Overview and Carrefour formats in Turkey
Suppliers have to consider retailer KPIs when dealing with
Carrefour and Carrefour Express formats bearing in mind
different fixed asset bases, operating expenses, traffic and basket
patterns which ultimately determine margin requirements. The
session will provide an explanation on how these formats have
different financial requirements based on the business model and
how to build a selling story on the basis of these requirements.
The session will review the differences in KPIs on different
company levels from store and aisle managers to buyers, country
and region managers.
Future collaboration of Dia and Carrefour in Turkey
With Dia as a separate business since mid 2011, collaborative
buying and logistics between Dia and Carrefour is no longer
part of Carrefour’s corporate strategy. At the same time the
two organizations being part of Sabanci group can still put
pressure on manufacturers to provide the best trading terms in
the market, especially with Dia growing faster than Carrefour
and Carrefour Express. This session will provide examples of
tools used and the reasoning behind performance based policy
development for Carrefour and Dia.
Carrefour’s Private Label Strategy Globally and in Turkey
Carrefour views private label as an important part of its brand
image and financial metrics. Looking at the ways Carrefour
merchandises and markets its private brands in Europe and in
Turkey will help branded manufacturers redefine assortment
and promotional plans and give a better understanding of private
label threats and pressures.
© 2011 Kantar Retail / Jan 12
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Kantar Retail Events /
Thought Leadership Grounded In Fact
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Session fee includes continental breakfast and lunch
each day and hard copies of relevant Kantar Retail
training outlines. Cancellations received in writing 10
days before the program will qualify for a credit on a
future Kantar Retail program. Substitutions must be
communicated and are allowed at any time. Kantar
Retail is unable to issue refunds for cancellations.
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business reasons, Kantar Retail determines that it is not
preferable to deliver its traditional classroom programs
(such as Workshops and Forums), Kantar Retail reserves
the right to substitute comparable, alternative learning
systems (such as interactive Webcasts) in their place.
Content Speakers and topics subject to change. Kantar
Retail specifically disclaims any liability for the editorial
content of the presentations made by non-Kantar Retail
speakers, which wholly originates with the speakers.
The analysis and conclusions presented by Kantar
Retail represent the opinions of the company. The
views expressed do not necessarily reflect those of
the retailers under discussion, nor are they endorsed
or otherwise supported by the management of those
retailers. Sessions may be taped by Kantar Retail for
internal training purposes.