Untitled - Halo Lighting

ACCORDING TO BRUNO MUNARI, A GREAT DESIGNER AND BRILLIANT EXPERIMENTALIST, THERE IS A CLEAR
DISTINCTION BETWEEN STYLING AND DESIGN. THE FORMER ACTS TO CHANGE THE AESTHETICS OF A PRODUCT, A
PROCESS THAT IS "...EPHEMERAL AND SUPERFICIAL, WHICH MERELY RE-STYLES ANY OBJECT TO FOLLOW THE
CURRENT FASHION." THE LATTER, BY CONTRAST, TAKES AN OBJECT, RETHINKS AND REDESIGNS IT "WITH A FORM AS
CONSISTENT AS POSSIBLE WITH ITS FUNCTION; CREATES ITS SHAPE ALMOST SPONTANEOUSLY, AS SUGGESTED BY
ITS FUNCTION; WHILE THE MECHANICAL PART IS CREATED USING THE MOST SUITABLE MATERIAL AND THE MOST
MODERN TECHNIQUES OF PRODUCTION...".
TOO OFTEN CONTRADICTED BY REALITY, THIS THEORY REVEALS THE TRUE NATURE OF DESIGN: A CREATIVE PROCESS
THAT DOES NOT ONLY APPLY TO THE DESIGN OF FORMS, WHICH WILL GO QUICKLY OUT OF FASHION AND CAN EASILY
BE REPLICATED, BUT REALLY CONCERNS THE LEVEL OF INNOVATION THAT IS INHERENT IN A PROJECT.
THIS IS THE CASE OF INVISIBILI CREATED BY PANZERI: A RECESSED LIGHTING SOLUTION WHICH IS COMPLETELY
INVISIBLE. PANZERI IS A COMPANY THAT, AS DEMONSTRATED BY MUNARI, HAS ADOPTED AN APPROACH TO DESIGN
THAT IS SYNONYMOUS WITH INNOVATION AND RESEARCH, AND DRAWS A CLEAR DIVIDING LINE BETWEEN A "BEFORE"
AND "AFTER". Arch. Massimo Rosati
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