Finanssi- ja talousasiantuntijan koulutusohjelma - HAAGA-HELIA ...
Finanssi- ja talousasiantuntijan koulutusohjelma - HAAGA-HELIA ...
Finanssi- ja talousasiantuntijan koulutusohjelma - HAAGA-HELIA ...
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<strong>Finanssi</strong>- <strong>ja</strong> talousasiantunti<strong>ja</strong>n ko — <strong>HAAGA</strong>-<strong>HELIA</strong> ammattikorkeakoulu<br />
http://cms.haaga-helia.fi/fi/opinto<strong>ja</strong>ksokuvaukset-2009-2010/lk/showall_template<br />
Page 43 of 60<br />
19.8.2010<br />
Examination 50 %<br />
Project report and assignments with presentation(s) 50 %<br />
International Business<br />
Code: IBU2LK002<br />
Scope: 3 ects<br />
Extent: 5th semester<br />
Language: English<br />
Level: Professional Studies<br />
Type: Compulsory<br />
Starting level and linkage with other courses<br />
Learning outcomes<br />
After successful completion of the course the student will understand the prerequisites of the<br />
internationalization process of a company. S/he will have the knowledge of various international<br />
operation modes and s/he will understand the effects of the international environment on<br />
marketing-mix-solutions and understand the financial impact of internationalization on business<br />
processes. S/he will be able to participate in communication with business professionals of this<br />
field and s/he will be able to apply the theoretical knowledge to practice.<br />
Course contents<br />
• Internal and external action premises<br />
• Planning of internationalisation and marketing mix decisions<br />
• Introduction to operation modes<br />
• Practical issues in international business<br />
Teaching and learning methods<br />
Lectures/case studies<br />
Project work (The project work will include the topics from the Cross Cultural Management<br />
BUS2LK001)<br />
Independent studies<br />
Teacher responsible<br />
Aarni Jaranka, Vallila<br />
Course materials<br />
Hollensen S. 2008 Essentials of Global Marketing. Pearson Education Ltd.