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Finanssi- ja talousasiantuntijan koulutusohjelma - HAAGA-HELIA ...

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<strong>Finanssi</strong>- <strong>ja</strong> talousasiantunti<strong>ja</strong>n ko — <strong>HAAGA</strong>-<strong>HELIA</strong> ammattikorkeakoulu<br />

http://cms.haaga-helia.fi/fi/opinto<strong>ja</strong>ksokuvaukset-2009-2010/lk/showall_template<br />

Page 43 of 60<br />

19.8.2010<br />

Examination 50 %<br />

Project report and assignments with presentation(s) 50 %<br />

International Business<br />

Code: IBU2LK002<br />

Scope: 3 ects<br />

Extent: 5th semester<br />

Language: English<br />

Level: Professional Studies<br />

Type: Compulsory<br />

Starting level and linkage with other courses<br />

Learning outcomes<br />

After successful completion of the course the student will understand the prerequisites of the<br />

internationalization process of a company. S/he will have the knowledge of various international<br />

operation modes and s/he will understand the effects of the international environment on<br />

marketing-mix-solutions and understand the financial impact of internationalization on business<br />

processes. S/he will be able to participate in communication with business professionals of this<br />

field and s/he will be able to apply the theoretical knowledge to practice.<br />

Course contents<br />

• Internal and external action premises<br />

• Planning of internationalisation and marketing mix decisions<br />

• Introduction to operation modes<br />

• Practical issues in international business<br />

Teaching and learning methods<br />

Lectures/case studies<br />

Project work (The project work will include the topics from the Cross Cultural Management<br />

BUS2LK001)<br />

Independent studies<br />

Teacher responsible<br />

Aarni Jaranka, Vallila<br />

Course materials<br />

Hollensen S. 2008 Essentials of Global Marketing. Pearson Education Ltd.

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