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télécharger le dossier de presse (.pdf) - Who's Next

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COUP DE COEURMR & MRS BROWNNUMBER ONE PICKSMR & MRS BROWNGaneshHall 3 / MR & MRS BROWN – Stand E46 (Italie Italy)www.ganeshclothing.itThe SquadHall 3 / MR & MRS BROWN – Stand C60 (Etats-Unis United States)www.t-squad.com96Cette griffe <strong>de</strong> mo<strong>de</strong>masculine a étélancée par une entreprisefamilia<strong>le</strong> baséedans la périphérie <strong>de</strong>Milan. Les chemisesconstituent tout l’ADN<strong>de</strong> la marque. Chaquesaison, <strong>de</strong> multip<strong>le</strong>simprimés sontproposés reprenanttantôt <strong>de</strong>s motifsfloraux, végétauxou cachemire. Lesty<strong>le</strong> n’oublie pasnon plus <strong>le</strong>s rayureset <strong>le</strong>s carreaux. Lagar<strong>de</strong>-robe Ganeshpropose toutes <strong>le</strong>s97autres famil<strong>le</strong>s<strong>de</strong> produits pourvêtir <strong>le</strong>s hommesd’aujourd’hui.C’est une histoire américaine… Larencontre <strong>de</strong> Katerine et d’A<strong>le</strong>x aeu lieu à New York. Aujourd’hui, ilsvivent en Californie. Chaque saison,une nouvel<strong>le</strong> col<strong>le</strong>ction unisexeraconte un récit ancré aux Etats-Unis qui reprend <strong>de</strong> vieil<strong>le</strong>s photosdénichées ici et là, <strong>de</strong>s clins d’œilaux prési<strong>de</strong>nts et <strong>de</strong>s motifs issus<strong>de</strong> l’univers du western. Les <strong>de</strong>uxcréateurs revendiquent la mémoire<strong>de</strong> <strong>le</strong>urs grands-pères respectifs. Lestee-shirts <strong>de</strong>meurent l’un <strong>de</strong> <strong>le</strong>urssupports favoris.This menswear labelwas launched by afamily business basednear Milan. Shirts arethe label’s DNA andthey are offered eachseason in a multitu<strong>de</strong>of prints: flower,herbal, or pais<strong>le</strong>ypatterns, as well asstripes and checks.Ganesh also offerseverything nee<strong>de</strong>d todress today’s man.An American ta<strong>le</strong>… After meeting inNew York, Katerine and A<strong>le</strong>x are nowbased in California. Each season, anew unisex col<strong>le</strong>ction tells a storyset in the United States using oldphotos from here and there, nods topresi<strong>de</strong>nts, and patterns sto<strong>le</strong>n fromthe Wild West. The two <strong>de</strong>signers payhomage to both of their grandfathers.T-shirts remain one of their favoritesupports.

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