Milipol 2015 - 3

DICoD did not have to deploy
pedagogy treasures to understand
that sentinel was
the exact extension of Serval,
barkhane and Chammal.
That said, our daily work is
with other relevant ministries
(Interior, Foreign Affairs), to
broadcast firmness of speech
but also in cold blood, to avoid
amalgams, stereotypes and all
that, risking help Community,
religious and cultural clashes
precisely would play the game
of those who want to destabilize
the game of democracy,
all democracies.
Q: How did the DICoD go
through periods of budgetary
fluctuations? Do you have
more or less means that ten
years ago? And what choice
does he led you to do?
P.B.: It would be trite to say
that our budgetary means have
melted. But the sovereignty of
France is based both on its
ability to defend itself and its
financial independence, which
involves reducing public deficits.
The Ministry of Defence
took part in the collective effort,
although the latest news
prompted the president and
the government to consolidate,
updating, a threatened
financial programming deal
with the increasing number
of missions. Like all services,
and accepting priority course
left to the operational, the DI-
CoD took his share of the economies,
as effective means.
One of the tracks that we have
taken to not compromise our
radiation defense service, but
rather to increase, the use
of social media because it is
obvious, the intangible costs
less than conventional products
such as brochures and
print magazines. If the cost
of a website is considerable,
between development, maintenance
and protection, however
the proliferation of Facebook
pages, the intensive use
of Twitter accounts and the
launch of our audiovisual productions
on YouTube generate
a very significant traffic a minimal
investment, mainly the
formation of «content managers».
Q: In your opinion, how has
evolved the perception of armies
by public opinion and
the media? What new trends,
what message are you trying
to convey?
P.B.: France has the privilege
to enjoy, for years, a consensus
of the population around
his defense and his armies,
including deterrence. Despite
the end of military service in
1996 and the relative distancing
between the French and
their armies, that consensus
has not eroded. The latest
polls in June 2015 even show
that 80% of French have a
good image of the army, it is
5 points higher than last year.
This is a considerable asset.
And this is no accident, for the
priority missions of French armies
to rescue people in disaster,
terrorism destroy homes
and ensure Vigipirate internal
security missions. This is precisely
the message that we put
in the media: the armies are
everywhere at the service of
the security of the French.
Q: More and more media relays
exist on defense issues:
news sites, blogs or expert independent
consultants, better
access to foreign sources etc.
How does it impact your mission?
How do you keep an impact
/ control information that
may escape (even when it is
wrong for that matter)?
P.B.: You are right to say that
the saturation of information
is not synonymous with credibility
or reliability. It is true
After a first career as a
journalist, Pierre Bayle
then headed to a career in
the private communication,
becoming director of
communications including
EADS. He is appointed by
Jean-Yves Le Drian to head
the DICoD.
that we are in the era of immediate
information, but also
of universal competence of experts
who are not necessarily
on all subjects (the expertise
is instead a specialization).
Meanwhile, there are fewer
and fewer defense specialists
in the newsroom, the so-called
«rubricards». And when there
is, it is not them that editors
send in operational theaters,
but sometimes talented but
often inexperienced young
people. For us, the pressure of
the audiovisual and blogs is a
data that imposes itself more
and more. It led us to develop
specialized monitoring tools,
but also a qualitative analysis
of the blogosphere, identifying
actors «hostile» and those
who are more «free hands».
There is still and will always
remain objective and serious
journalists experts with whom
we can talk, we can inform
upstream by providing lighting,
brief media relay capable of
covering news defense at first
095
M.I.F.A. - Milipol 2015