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NEWS
2023 GOSSET CELEBRIS TROPHY
WHERE INNOVATION REMAINS A PRIORITY
The trophy now celebrates initiatives or concepts focusing both on tangible and intangible heritage and successfully showcases noble
ideas in the vanguard of modernity, even if they have been around for decades or even centuries.
case in point is the Auteuil Apprentices, 2023 award recipient,
A which was founded in 1866 and launched the SKOLA educational
initiative for viticulture in 2018, in conjunction with several chateaux
from the ‘Vignerons du Vivant’ collective in the Médoc. The scheme
trains 16 to 30 year-olds with no or few qualifications whose challenging
situation prevents them from being socially integrated. By preparing
them for viticulture jobs at the partner wineries directly, the programme
introduces them to a profession, the beauty of nature, the pride of doing
a job and the strength of being part of a group.
“Supporting young people who are struggling is the driving force behind
the Auteuil Apprentices foundation and seeing them blossom when they
find their niche in life is the greatest reward”, concludes Nicolas Truelle,
ALAIN BARATON, LAST YEAR’S TROPHY RECIPIENT, NICOLAS TRUELLE,
the foundation’s managing director.
KARINE VALENTIN AND JEAN-PIERRE COINTREAU (GOSSET PRESIDENT)
The panel’s special award this year went to the ‘Osmothèque’. This
unusual name refers to a project aimed at preventing perfumes of the past from falling into oblivion and to do the same thing with
present-day perfumes that could experience the same fate. The mission of this one-of-a-kind institution, run by Thomas Fontaine,
is to identify, collect and preserve the perfumes, but also to track down some that have disappeared and bring them back to life by
recreating them from the original formulae. The institution is a kind of shared memory of aromas.
TREASURE HUNT: A FABULOUS €100,000 WINE CELLAR TO BE WON
The creators of the Unsolved treasure hunt, in conjunction with Château de Vaux-le-Vicomte, Petit Futé guide books
and over 40 wineries, have just launched Elixir d’Or, an international treasure hunt translated
Elixir d’Or is the first global treasure hunt for
wine and heritage. The prize is the wine cellar
worth €100,000 of the Count of Saint-Germain,
a multilingual adventurer, alchemist, spy and
18th century figure reputed to be immortal. The
treasure hunt is an armchair game – the six short
riddles written on a scroll can be solved at home.
The riddles point to an extremely specific location
in France where a chest is buried. The first person
to dig in the right place and find the chest wins the
into seven languages which is open to everyone (except minors).
cellar and the game ends. The Elixir d’Or cellar
will be on display throughout the game at Vauxle-Vicomte
castle, a classic ‘Grand Siècle’ masterpiece,
where it will wait patiently to be claimed by
the winner presenting the chest. There’s no rush
– often this type of game tends to last a long time.
‘On the Trail of the Golden Owl’, launched by Max
Valentin and Michel Becker in 1993, attracted
300,000 players and has yet to be solved!
https://elixirdor.com
UNSOLVED SPECIALISES IN
TREASURE HUNTS
8 AUTUMN 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE