GG_N53_FRA_Complet-web_V2

@Danger Österlin
@Danger Österlin
CHILL OUT’S BOXES ARE EASY TO DISMANTLE AND CAN BE
SORTED EASILY
ANORA HAS DEVELOPED ALTERNATIVE APPROACHES TO GLASS PACKAGING
plastic cannot be recycled. The pouches have been made lighter and produced
with no metal parts in order to facilitate recycling. And the PET bottles are all
made from 100% recycled plastic. “This is unique”, stresses Bastin Löwgren. “We
are very proud of our innovative containers”.
“LET’S DRINK BETTER”
This sustainable approach is probably the common denominator between all the
brands in the Anora portfolio. In fact, the group’s motto is “Let’s drink better”,
comments Bastin Löwgren. And sustainability is at the core of its policy. “It is
one of our priorities. We are investing a lot of money and time to produce better,
more flavourful and environmentally-friendly products”.
Everything has been adapted so that Anora’s own production, based on the
circular economy, can become carbon neutral by 2030, with no offsets. Thirty
percent of their grain-based spirits will be grown using regenerative farming
techniques. Regenerative farming aims to restore health in the soils by promoting
biodiversity, among other aspects, so that they can capture more carbon
naturally – and thereby help mitigate climate change – and be less prone to erosion.
Obviously, water management is one of the group’s major concerns. In fact,
it protects underground water areas the size of 1,500 football pitches.
This sense of responsibility within the group predictably also involves social
92 AUTUMN 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE