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Tqvens marketingul gegmaSi iyaviT rac SeiZleba konkretuli, gamoiyeneT statistika, ricxvebi da resursebi.<br />
marketingis gegma samomavlod iqneba yvelaze mniSvnelovani gayidvebis marTvaSi.<br />
miuxedavad imisa, Tqveni produqti warmatebiT iyideba Tu ara, kompania aucileblad unda flobdes informacias<br />
momxmareblisa da konkurentebis Sesaxeb. momxmarebelTa gemovneba da myidvelobiTi qceva icvleba,<br />
aseve icvlebian Tveni konkurentebic da bazarze axali midgomebiTa da meTodebiT gamodian. amdenad,<br />
biznesgegmis momzadebisas mcire zomis kvlevebi mainc unda CaataroT. SesaZloa, Tqvenive momxmareblebi<br />
gamokiTxoT da daadginoT, ra ar moswonT Tqvens produqtSi da ratom yiduloben TqvenTan. amdenad,<br />
marketinguli gegmis SemuSavebis pirveli etapia informaciis mopoveba konkurentebisa da momxmareblebis<br />
Sesaxeb.<br />
gaiTvaliswineT - ar gaukeToT ignorireba momxmarebels. es SesaZloa<br />
Zalian martivad JRers, Tumca Zalian bevri mewarme Tvlis, rom maT zustad<br />
ician ra saWiroebebi aqvs momxmarebels da saerTod araa saWiro amis gamokvleva.<br />
aucileblad dauTmeT dro momxmareblebis Seswavlas da biznesgegma<br />
swored maTi saWiroebebisa da survilis gaTvaliswnebiT aageT.<br />
marketinguli gegema SesaZloa sxvadasxva struqturiT iyos gadmocemuli biznesgegmaSi, Tumca rekomendebulia,<br />
rom igi aRwerdes qvemoT CamoTvlil informacias:<br />
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imisaTvis, rom naTlad dainaxoT Tqveni kompaniis Zlieri da susti mxareebi, gansazRvroT momavali Sesa-<br />
Zleblobebi da Tavidan airidoT savaraudo safrTxeebi, gaakeTeT SWOT analizi.<br />
SWOT analizis Semdegeneli nawilebia: Strengths -Weaknesses -Opportuni-<br />
- SesaZleblobebi da Threats - saSiSroebebi<br />
Zlieri mxarebis gamosavlenad Tqven pasuxi unda gasceT Semdeg kiTxvebs:<br />
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3. sTavazobT Tu ara amJamad momxmarebels raime iseTs, ris SeTavazebasac ver SeZlebs konkurenti<br />
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kompaniis Zlieri mxareebi SeiZleba iyos:<br />
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