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produqts or ZiriTad jgufad yofen – moxmarebis xasiaTisa da yidvis sababis mixedviT:<br />
– mas miekuTvneba is saqoneli da momsaxureba, romel-<br />
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– mas miekuTvneba iseTi saxis saqoneli da momsaxureba, romelsac momxmarebeli<br />
yidulobs Semdgomi gadamuSavebis an sameurneo saqmianobaSi gamosayeneblad.<br />
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asortimentis maxasiaTeblebi:<br />
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saukeTeso magaliTia kompania `proqter end gembl~-is produqtebi.<br />
<br />
<br />
ricxvebis an maTi sxvadasxva kombinaciis saxiT.<br />
sasaqonlo marka saqonels eniWeba sxva sawarmos analogiuri saqonlisagan gansxvavebis mizniT.<br />
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procesi, romlis drosac produqti momxmareblisTvis xdeba cnobadi, Semdeg ki mimdinareobs muSaoba<br />
cnobadobis SesanarCuneblad.<br />
brendis kapitalSi igulisxmeba is Rirebuleba, romelsac brenddasaxeleba umatebs bazarze produqts.<br />
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SefuTvaSi igulisxmeba saqonlis saTavsi an garsi, romlis ZiriTadi daniSnuleba gafuWebisa da dazianebisagan<br />
saqonlis dacvaa.<br />
magram SefuTvis daniSnulebis mxolod maTze dayvana arafriT ar SeiZleba, saqonlis droulad moxsna<br />
warmoebidan agreTve mimarTulia:<br />
1. uzrunvelyos saqonlis racionaluri partiis Seqmna, transportirebis, datvirTvisa da gadmot-<br />
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3. iyos reklamis mniSvnelovani wyaro.<br />
konkurentunarianoba gulisxmobs saqonlis im niSan-Tvisebebis erTobliobas, romlebic gansazRvraven<br />
bazarze mis warmatebas da upiratesobas, masTan konkurenciaSi myof analogiur saqonelTan SedarebiT.<br />
saqonlis konkurentunarianobis ZiriTadi maCvenebelia xarisxi.<br />
xarisxi aris im niSan-TvisebaTa erToblioba, romlebic gansazRvraven saqonlis mier momxmareblebis<br />
moTxovnilebebis dakmayofilebis unars.<br />
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momsaxureba aris nebismieri saxis saqmianoba, romelsac erTi mxare sTavazobs meores. am dros iqmneba<br />
iseTi saqoneli, romelsac ar gaaCnia nivTobrivi forma.<br />
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