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3. konkurenciaze dafuZnebuli faswarmoqmna – kompania fass awesebs konkurentTa fasebis mixedviT da<br />
nakleb yuradRebas aqcevs danaxarjebs an moTxovnas bazarze.<br />
konkurentebis analizi<br />
<br />
<br />
<br />
bazarze adgilis mosapoveblad da SemdgomSi misi rogorc minimum SenarCunebisaTvis saWiroa konkurentuli<br />
upiratesobis mopoveba. amisaTvis ki saWiroa momxmareblis saWiroebis ukeT dakmayofileba. momxmareblis<br />
saWiroebis SeswavlasTan erTad, unda gavigoT konkurentis strategiac. amisaTvis ki unda gamovyoT<br />
ZiriTadi konkurentebi, gavaanalizoT maTi Zlieri da susti mxareebi da aseve vecadoT, ganvsazRvroT<br />
Tu rogori reaqcia eqneba Cven mier ganxorcielebul ama Tu im strategiaze.<br />
konkurentebis identifikaciisas aucilebelia maTi dayofa or kategoriad: dargSi konkurentebi da momx-<br />
<br />
sxva radio arxebi, xolo momxmareblebTan mimarTebaSi SeiZleba iyos telearxi ` 1-li stereo~, ` maestro~,<br />
MTV<br />
konkurentebis analizis bolo etapi umniSvnelovanesia da uzrunvelyofs konkurentuli upiratesobis<br />
mopovebis garemos. unda ganvsazRvroT romel konkurentTan Rirs brZola, romlis momxmareblis gadmobirebis<br />
resursebi gagvaCnia da, piriqiT, romel konkurents unda moveridoT, vecadoT rom minimalurad<br />
gadaikveTos interesebi da iqeT ar wagvarTvas momxmarebeli. am TvalsazrisiT SeiZleba konkurentebis<br />
dayofa:<br />
<br />
<br />
<br />
Tavdasxma, vidre Soreulze, magaliTad, ` peJo~ cdilobs upiratesobis mopovebas ufro ` renosTan~,<br />
<br />
SWOT analizi<br />
SWOT analizi dagvexmareba SevafasoT Cveni kompaniis/produqtis arsebuli mdgomareobis SefasebaSi<br />
da mogvcems saSualebas, optimalurad davgegmoT strategiuli ganviTareba.<br />
SWOT analizi gulisxmobs Zlieri da susti mxareebis, saSiSroebisa da SesaZleblobebis Seswavlasa<br />
da analizs.<br />
SWOT analizs aseTi saxe aqvs:<br />
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