saxelovnebo mecnierebaTa Ziebani #2 (47), 2011 ART SCIENCE ...

kulturis sferos produqtebi da saxeebigamyidvelisTvis produqti SeiZleba ganisazRvrebodesrogorc sargeblobis krebuli, romelsac aRiqvamsmyidveli;produqtis sasicocxlo cikli marketingis cnebiswyaroa. is Cveulebrivad ganisazRvreba oTxi stadiiT:produqtis bazarze gatana, ganviTareba, bazris gajereba,moTxovnilebis vardna. kulturis organizaciebebisTvis,produqtis sicocxlis unarianoba gansazRvrulia da misipraqtikuli gamoyeneba gansakuTrebulad SezRudulia;axali produqtis gamoSveba warmoadgens gansakuTrebulrisks, warmoeba kulturisa da xelovnebis seqtorebSiunda ganvixiloT rogorc gansakuTrebulad sariskowamowyeba, radgan yvela produqti, am mimarTulebiT,axal produqts warmoadgens. kulturis produqtebiswarmoebisas riski sami TvisebiT xasiaTdeba: pirveli(magaliTad, Semsrulebel xelovnebebSi), _ SeuZlebeliaproduqtis naxva da gamocda premieramde da warmoebisada sareklamo xarjebis gaReba xdeba brmad. meore, –kulturis sferos produqtebis sicocxlis vada winaswararis gansazRvruli, miuxedavad maTi komerciuliwarmatebisa. mesame, – kulturis sferos produqti arinaxeba, rogorc mwarmoeblis, aseve momxmareblis mier,ris Sedegadac izrdeba ara mxolod riskis done, aramedrTuldeba konkurenciis problema.1. James Heilbrun .The Economics of Art and culture. 2000.2. Iain Robertson . understanding international art markets andmanagement 20053. Dr Paul du Gay. Production of Culture/Cultures ofProduction.1998.4. François Colbert, Jacques Nantel, Suzanne Bilodeau, J. DennisRich. Marketing culture and the arts.2006.33