IAB Forum 2011_I-fattori-emergenti-del-mondo-mobile - Nielsen
IAB Forum 2011_I-fattori-emergenti-del-mondo-mobile - Nielsen
IAB Forum 2011_I-fattori-emergenti-del-mondo-mobile - Nielsen
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L’ascesa degli smartphone continua: c’è il sorpasso?<br />
Smartphone definition: device that is running a high<br />
level operating system (BlackBerry, MS Windows<br />
Mobile, Palm, MS Pocket PC, Symbian, Linux, Apple<br />
iPhone OS, Android OS)<br />
Source: <strong>Nielsen</strong> Mobile Media<br />
29,8 28,7<br />
11,6 12,3 13,2<br />
26,7<br />
24,5 23,7<br />
18,5<br />
20,1<br />
Q1 2009 Q3 2009 Q1 2010 Q3 2010 Q1 <strong>2011</strong><br />
Smartphone Basic phone<br />
Dati Q3 <strong>2011</strong>:<br />
50%<br />
50%<br />
3<br />
Copyright © <strong>2011</strong> The <strong>Nielsen</strong> Company. Confidential and proprietary.
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